Michelle Yeh is an experienced entrepreneur and marketer with an impressive history of working with multiple organic and cruelty free product lines. Most recently, she is the Founder and CEO of Hygiene Hero (https://hygiene-hero.com), a wellness lifestyle brand that offers a premium line of products including soaps, facial masks, and sanitizers.

During the COVID-19 pandemic, Hygiene Hero drove sales of their premium triple-layer masks through Facebook ads. Throughout this process, Michelle encountered some unexpected and unique challenges that caused their ad campaign to be disrupted. Through the process she learned valuable lessons that continue to set her business up for future success.

In this episode, Michelle shares with us her first-hand experience through this process, and valuable advice that can help your brand avoid campaign setbacks in the ever-changing landscape of paid internet advertising.