Jan 6 2023
Franchising - A Turn Key Option For Your Legacy with Marty Greenbaum
Are you unsatisfied with your job, been let go of or are not making it as a solo business owner? If so, thriving in today’s business landscape demands you think outside the box in protecting and designing your legacy...whether you are expanding or having to pivot for survival. If you find yourself without the support and brand equity you need behind you, there are only two choices: you either have to keep going at it alone, in creating your business success from scratch, or meet with a franchise consultant to get matched with an ideal franchise. But how can you find the right option when there are 3,500 franchises?
In today’s legacy podcast, Angelina Carleton interviews Marty Greenbaum to speak into how to mitigate the risks and figure out the right due diligence. You’ll learn which franchise is best for you based on Marty’s experience in reviewing metrics, the right training, and best practices. When you explore the franchise model, you will realize there are a multitude of avenues available. Listen in now to learn how to leverage franchising for you and the planning of your holistic legacy!
Learn more about Mr. Greenbaum at smartfranchiseinvesting.com.
Go to DesignUrLegacy.com to then get all the insights you need to protect and preserve your legacy no matter the business landscape. Get the framework and guidance you need to clarify your next steps around your options to truly move your legacy planning forward.
PRE-ORDER THE NEW BOOK “DESIGN YOUR LEGACY”: DesignUrLegacy.com
SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: DesignUrLegacy.com/Podcast
PARTNER WITH YOUR LEGACY PLANNING ADVISOR FOR 6 OR 12 MONTHS: DesignUrLegacy.com
Marty Greenbaum comes from a family business known as PostNet, a competitor to FedEx and UPS. The patriarchs in his family were in printing and shipping. In 2004, he launched Greenbaum Marketing, a highly creative and innovative marketing firm, with a focus on consumer marketing, franchise development, brand positioning, and dominance on the web. Over the span of 15 years, he assisted many of the most respected franchise brands to expand market share, build unit revenues, and recruit new franchise owners through tactical franchise development strategies.
Mr. Greenbaum has had the honor of working with over 120 franchise brands to include: Great Clips, Ben & Jerry’s, Smoothie King, Meineke, MAACO, Fast Signs, REMAX, Famous Dave’s BBQ, Jakes Wayback Burgers, ARCO AmPm, Oxi Fresh Carpet Cleaning, Service Master Clean, BrightStar Care, Link Staffing, ZIPS Dry Cleaning, HERTZ, Ben & Jerry’s, CruiseOne / Dream Vacations, Batteries + Bulbs, AAMCO, CMIT Solutions, Sport Clips, and more.
Marty has earned the distinction as a Certified Franchise Executive (CFE) from the International Franchise Association and continues to be a passionate advocate for franchising. He has represented the franchise industry on Capitol Hill through the International Franchise Associations (IFA) public affairs initiatives, speaking with members of the House of Representatives and Senate on key issues facing the industry.