Trade Show University for Virtual & Live Events

Jim Cermak

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals. Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results. “I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!” Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value. Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate. To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.
Ep 125 - Converting Leads from Events thru your Website - with Toccara Karizma
How many businesses are effectively driving trade show attendees - whether in-person or virtual - to their website? Not many! And if you do, how do you maximize the conversion of leads through your site? Proud to have on the mic with me Toccara Karizma - a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands online. In this episode we are going to dive into the topic of Website Conversion Rate Optimization. We discuss: What is Website Conversion Rate Optimization and why is it so important? Some top tips to increase website conversions Benchmark conversion rates website owners should be shooting for Toccara's top tips: 1) Adding a popup form that offers value for lead gen 2) Adding a clickable phone number 3) Live chat support 4) Website Speed 5) Mobile-optimized website 6) Quick, easy checkout and payment process 7) Test Free Shipping if you can 8) Trust Badges, Industry Certifications, and Similar 9) Reviews 10) Google My Business 11) Adding a Search Bar 12) Professional Photos and Videos that clearly show location, office, product, and similar 13) Product Demo videos (if needed) 14) "As Seen On" 15) UGC if appropriate 16) Scarcity Offers 17) Simplify choices (for service-based businesses) 18) Research large competitor's websites and what they are doing Toccara's Big Takeaways from this episode: Make a commitment to implement at least 2 of the strategies we discuss. They are all designed to be actionable and tactile so your listeners can easily take action on what we discuss. Don't dump money into expensive ads before making sure your website is setup to convert. Otherwise you will just waste a bunch of money. Make sure any ad agency you work with is asking you about your website conversion rates, average order value, current lead gen strategy, and similar. Special Referral Offer: If you know someone who may be a good fit for our agency services. You get $1,000 for providing the referral and they get $1,000 off their first month of services. You can learn more at https://www.karizmamarketing.com/refer-a-friend/ (https://www.karizmamarketing.com/refer-a-friend/) Contact Toccara Karizma: I am Toccara Karizma everywhere (YouTube, Instagram, Facebook, TikTok, Pinterest, and LinkedIn). Access free marketing content, tips, and trainings at www.toccarakarizma.com Support Trade Show University! If you have gotten value from any episodes of Trade Show University, please make a small donation so we can keep the value coming! https://my.captivate.fm/buymeacoffee.com/tradeshowu (Visit Buy Me a Coffee @ buymeacoffee.com/tradeshowu)
3d ago
32 mins
Ep 124 - Thank You's to the Trade Show Industry & a Request
Hi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University. Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a request. My request to you is this, I want you to take time today to say thank you to someone who maybe you haven't talked with in a while. It could be a friend, family member, somebody who impacted you in some way in your life. Maybe they're a good friend. Maybe you admire their work ethic. Maybe. Teacher who made a strong impact on your life? Whoever it could be. Take time to think about something you're thankful for and who it is as responsible for that. It could be something big can be something little, but something impactful might be something that happened yesterday, or maybe, maybe several years. Okay. Now, once you figure out that person and that thing that impacted you, pick up the phone, call that person, or maybe go visit them, leave them a voicemail, send them a text, do something to contact that person. You will never know how you can make someone's day by just reaching out and making a difference. So be sure to do that. That's my request to you. And I hope that you will take me up on that request. Now I want to send a few quick thank yous in the spirit of Thanksgiving. First of all, I have to thank the almighty God for creating me in love. And I wanted to say thank you to Jesus Christ, his son for saving me and the holy spirit for guiding my path every single day. I need to thank My beautiful bride, Mary Ann for believing in me and my dream, supporting me and supporting this podcast every step of the way. She's just amazing. For my kids, Jake and Brittany, and my son-in-law Bryan for their constant love and support. Thank you guys. I always look forward to our family mastermind sessions together where we, we talk business and just get to catch up as a family. For The trade shows the events, the expos virtual live and hybrid. Thank you for your excitement, your endless opportunities, which initially drew me in and made me such a huge fan. And for your perseverance during this past year, it has been a struggle for the industry, but coming back strong and together, we will emerge stronger. I am so hopeful for that. For all of my guests who invested the time to be part of Trade Show University, while sharing their insights, their tips, their expert advice to help all of us have better shows, stronger businesses. I thank you each and every one of you and for those listening and maybe new listeners go back and check out the amazing library of interviews that we have as I've, I'm just so blessed to have a hat on so many amazing guests, so many amazing. And lastly, but most importantly, I want to thank all of you, my listeners, the trade show professionals. And I like to call you the trade show warriors, the people that battle every day to have an amazing event, they made you make this all worthwhile. I appreciate the questions, the suggestions, the comments that you email in the ratings and reviews you leave on apple podcasts, the comments and likes on social. All means the world to me and why I do it to help make your world better, to help you make your shows better. And of course, a better ROI. So I thank you each and every one of you really from the bottom of my heart, I'm so grateful. So here is wishing you all a blessing, joyous and healthy holiday season for you and your loved ones. And of course, enjoy Thanksgiving and. I hope you all have an opportunity to feast today, keep listening in because we have so many more fantastic episodes coming up, which I just cannot wait to share with you. And one...
1w ago
4 mins
Ep 123 - From Broadway to Event Host & Emcee - with Wendee Lee CurtisEp 122 - Maximize Exhibitor Reach with Virtual Platforms - Erica Bishaf of Campfire Social
In today's ever changing event world, it's critical to figure out new ways for exhibitors to reach their target audience. To give tips and advice is Erica Bishaf - the Founder & CEO of CampfireSocial, the first-of-its-kind private social network and commerce platform designed for trade verticals. Erica is a 20+ year award winning strategy & insights veteran who has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, & MillerCoors and through her consulting business she worked on strategy projects for associations & event organizers including Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF), and more. In this episode we discuss: Generating leads through virtual platforms such as communities, marketplaces, and virtual events How exhibitors can maximize their reach when on a virtual platform Tactics to deploy on communities vs. marketplaces vs. virtual events Erica's Top Takeaways: Content marketing and relationship building tactics will produce more leads and stickier customers. The modern digital audience is more receptive to slow and steady - building relationships over time. Digital platform marketing requires strategy and exhibitors/sponsors should be dedicating the time to formulating in order to maximize their investment Exhibitors should not accept low ROI from their show organizers and should speak up asking for better tools and more support. Contact Erica Bishaf: Email: erica.bishaf@campfiresocial.io Website: https://www.campfiresocial.io/ Phone: 312.350.5270 Don't Miss an Episode!! Subscribe to Trade Show University at your favorite podcast platform like Apple, Google, Spotify, Stitcher, Amazon, Gaana and more! Get Top 52 Trade Show Tips - go to tradeshowu.biz
Nov 15 2021
26 mins
Ep 121 - Sustainability in Event Planning with Joanna Berens
We are discussing Making a Difference at your events today so we can impact events and the environment long term! Proud to discuss Sustainability in Event Planning with Joanna Berens of Joanna Berens Hospitality, and the President, of the Sustainable Events Network, Florida & Caribbean. Joanna's hospitality and event career spans more than thirty years, working in the DC, New York and Miami markets. After 13 years with Starwood Hotels, Joanna opened her own third-party site selection and logistics company, Joanna Berens Hospitality, Inc. in 2006. Her passion for food waste began in 2016 when she tried to donate leftover food from a conference which lead her to become Zero Food Waste Chair. Topics discussed in this episode include: The low-hanging fruit to implement sustainability practices into one's event What is food rescue and zero food waste? What are other sustainability initiatives that can be implemented into event or trade show management? What are the UN Sustainable Development Goals? How does an event planner or vendor get started in implementing sustainability practices? Joanna's Top Takeaways: Sustainability practices in event management are necessary to keep OUR industry sustainable! Taking steps towards sustainability need not take alot of time; just get started - the rest will follow. Consider joining SENFC and getting involved! www.senfc.org Contact Joanna Berens: LinkedIn: https://www.linkedin.com/in/joannaberens/ (https://www.linkedin.com/in/joannaberens/) Email: senfcmgt@gmail.com
Nov 8 2021
24 mins
Ep 120 - Priming Your Audience for Your Message using Play - with Paul Miller & Dawn Daria
It's one thing to be branding your business, but if you want effectiveness you have to make sure your audience is ready to take in your message and branding. One powerful method to prime your audience is through Play. Nobody knows play better than the duo behind Energizing Events - Paul Miller, national touring comedy juggler, and Dawn Daria, award winning author and educator, promote play with a purpose. Whether the goal is mindfulness & wellbeing, an energized audience, or a supercharged sales presentation, their Flop Balls and Floposophy are an ideal tool for engaging and enriching. Topics we cover during this episode are: Create a playful experience for audiences to prime them for your pitch/message Why is play important? Does it work for all audiences? How can games and contests be used to bring people back to your booth? Paul & Daria's Top Tips: Model and create space for it - if you’re not willing to be vulnerable, authentic, and in the moment - your participants won’t be Connect the experience to key selling points/call to action - otherwise your creating good energy and buzz around your booth which they may remember, but it won’t lead to sales Keep your own energy fresh in order to be able to do all of the above - get sleep, eat well, stay hydrated The top takeaways: 1. Play reduces barriers and opens people up to authentic, emotional connection. 2. We learn by doing - not just listening; how can you engage people in an experience at your booth? How to Connect with Dawn and Paul: www.EnergizingEvents.com dawn@energizingevents.com Dawn: https://www.linkedin.com/in/dawndaria/ Paul: https://www.linkedin.com/in/justpaul/
Nov 1 2021
25 mins
Ep 119 - Power of Digital Acceleration for Your Business - with TechMatchEp 118 - 5 Trade Show Tips NOBODY Will Tell You!
Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let's get to them, but first... Be sure to register for the weekly Trade Show University newsletter - go to tradeshowu.biz to sign up! Also - please leave a Rating and Review on Apple Podcasts! #1 -- Get the attention of people who are not looking at you We don’t want to bug people, especially if they’re looking away right? You need to change that mindset!  Why are you as an exhibitor at the show?  To get business! Why do you think the attendees are at the show?  If it’s a B2B show, they are there to do business!  How many times do you think people will walk past your booth?  You don’t know!!  Assume it’s ONE – one time only. What if I told you at this show, your biggest customer ever will be there – you just haven’t met them yet.  But it’s up to you to find them. Just say “Excuse me” to get their attention, and then ask them a quick qualifying question.  That could be your next client or even your biggest client ever!  And if you let them walk by, you may miss them – or even worse, your competitor may get them! #2 -- Don’t bring ALL your stuff or literature Keep your booth simple and clean.  You don’t need samples of all your products or literature. The more options and things you give people to look at they’ll get confused. Studies have shown that too many choices cause confusion and lead to a higher percent of people not making a choice. Plus your staff will be more focused as well.  They will be able to find what they need and answer questions more quickly. #3 -- Your booth and everything in it is a crutch Don’t get me wrong – having a great looking booth and wonderfully designed literature and giveaways are fantastic to have.  But they are just gravy on the biscuit like my good friend Jamie Smith from Atlanta says. But let me ask you – how many awesome looking booths do you see at some of the big shows?  A lot!  And how many do you stop at because they have an amazing booth?  Probably not too many. What if like in tip #1, someone isn’t looking at your booth when they’re walking by?  Or maybe they take a glance and decide they don’t want to stop?  Don’t let them decide based on a split-second of information!  They may be passing by the one booth they need to stop at! Here’s the bottom line – YOU and your staff will be the determining factor of whether or not your show is a success.  That’s why I say your booth and everything in it is a crutch.  Engaging with people is the key! #4 -- Take a selfie with attendees Want more exposure during and after the show?  Take a selfie with someone you just had a great conversation with that is qualified.  And put it on social media. Tag them and encourage them to share it as well!  Can get some great posts, new followers, and get a lot of shares! #5 -- Speed is your secret weapon Want more leads or demos or sales?  Go faster! It’s like the old sales adage – it’s all a numbers game. You’ll get more results if you do more. And the best way you can do more is to go faster. You just finished up a conversation with an attendee. Engage the very next person you see!  Put the power of speed to work!  Engage as many people as you can as fast as you can and you will be amazed at the results you can get! But be professional too!  Don’t be so aggressive that you turn people off!  Should feel natural.
Oct 18 2021
11 mins
Ep 117 - Gamification at Trade Shows for Sponsors & Exhibitors - with Adam HaeslerEp 116 - Prepping for a New Event World with Devin Cleary of BizzaboEp 115 - The 100 Percent Rule - Take Your Events to the Next Level
Introducing the 100% rule.  This is something that can have a huge impact on our Life and our Trade Shows.  If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results.  I absolutely guarantee it! Okay – now let’s talk about the 100% Rule. This may be a bit controversial.  There is no such thing as a balanced life.  That is a false ideal. Anyone who has a newborn knows this.  They demand more of your time.  It’s just that simple. And how about when we have to travel to work a trade show?  Unless your spouse or partner comes with you, pretty hard to have balance when you’re out of town for a few days. In marriage, it’s not 50/50.  It’s 100/100.  Same in family.  We have always had the rule of no phones at the dinner table.  We’re here together, let’s talk. Let’s find out about each other’s day. Keep communication strong.  Be 100% in the moment there with each other. That’s why I call this the 100% rule.  In whatever you’re doing, be in 100%. For business, our jobs, and of course for Trade Shows you have to have the exact same mindset So how does the 100% rule play out in our trade shows, conferences and events? Know why you are there – to build relationships, get leads, write orders – hit your goals! Be there 100% while the show is going on Put your phone away Be active.  Engage with attendees. Go to the networking events, and really network Play full out!  When that show is over, it’s over.  The time for creating opportunities is over.  You can only follow up with the people you connected with.  If you don’t have a big list that lights you up, then that’s on you.  You don’t have the opportunity to go back and engage with the attendees who walked right by your booth.  You can’t meet that potential client at the networking event because you chose to skip it to go out for a night on the town. o   You want to maximize your results?  You want to double your leads?  You want to make more money?  Live by the 100% rule.  Be all in and take advantage of every opportunity you can! I hope this episode helped!  Let me know!  Drop me an email or a message on LinkedIn Connect with host Jim Cermak: Email: jim@tradeshowu.biz LinkedIn: https://www.linkedin.com/in/jimcermak/
Sep 27 2021
8 mins
Ep 114 - Creating Memorable Experiences with Lynn EdwardsEp 113 - Marketing 101 for Trade Shows with Bryan Lefelhoc
Sep 13 2021
27 mins
Ep 112 - Champion-level Success by Mastering the Basics
Teams win Championships by being better at the Basics than everyone else. And your company can WIN your Trade Show by Mastering the Basics! If you really focus you and your team on getting back to the basics, you can achieve Champion-level Success! So what are the Basics of Trade Shows?  The basics are the difference makers!  It’s not your booth layout or design, your giveaways or anything like that.  Those are all important, but may stay the same from show to show. The basics are all about working the show.  Your staff.  Moving the needle! So there’s 5 basics. 1.     Determine your Metrics.  You have to be measuring the right things!  There’s a difference between scanning badges or collecting business cards, and getting qualified leads or writing orders! 2.     Set SMART Goals – Specific, Measurable, Achievable, Relevant, Time-based. Go back and https://tradeshowu.biz/episodes/episode-001-goal-setting-for-trade-shows/ (listen to Episode 1)    BONUS – send me an email with GOALS in the subject line and I’ll send the exclusive Goal Setting Workbook 3.     Choosing your booth Staff – https://tradeshowu.biz/episodes/episode-002-staffing-your-booth-for-success/ (Listen to Episode 2 )for Exercises for picking the right people to work, and what to do if it’s just you working your booth 4.     Training your Staff – https://tradeshowu.biz/episodes/episode-003-training-your-booth-staff-for-success/ (Listen to Episode 3) to learn the 12 things to train your staff on! Never assume your team knows how to work a show.  They may know all about your company, your products and services, but there are specific things you need to teach them to work the show.  5.     Creating your Booth Flow – this is the magic. This is orchestrating the customer journey through your booth.  And it works even if you have a table top display and you are working by yourself! As an attendee, can you think of having a journey through a booth?  Probably not. It’s not too common!  The booth flow is a difference maker!  https://tradeshowu.biz/episodes/episode-004-creating-your-booth-flow/ (Listen to Episode 4) to learn all about a booth flow and how it can make the difference for your next show. If after listening you feel you need more help or guidance, schedule a free 20-min call with me to discuss your show!  Head over to Tradeshowu.biz/roadmap to schedule your call and learn more about this powerful program!
Sep 9 2021
10 mins
Ep 111 - Why You Need to use a CVB or DMO for your Next Event - Michelle Moore of Experience Kissimmee
Convention & Visitors Bureaus (CVB) and Destination Marketing Organizations (DMO) can be a huge asset to your company when planning, exhibiting or sponsoring an event! Joining me on this episode is expert Michelle Moor of Experience Kissimmee! Michelle Moore is the Sr. Director of Meeting Sales and Services at Experience Kissimmee, the official CVB for Kissimmee, Florida. Michelle is approaching two decades crafting her sales and marketing skills in Central Florida with top brands in the industry from hotels to CVBs. Michelle’s expertise include hotel convention and Travel Industry sales, international marketing, and destination meeting sales and services. Michelle also serves on the MPI Greater Orlando Chapter Board of Directors and volunteers on the Destinations International Convention Sales and Services Committee. Michelle really dives into and explains the Value of Working with a DMO/CVB (from planner to exhibitor) Other questions she answers: What are some of the complimentary services available to an event planner? What are some of the services available to an exhibitor? What is the difference between a DMC and a CVB? Can a DMO/CVB cater to customized request or are they required to provide information from all member or partner businesses? Michelle's top tips: Engage with the destination, local DMO/CVB at beginning of your planning process for savings in time and money. This is a free service for event planners. Struggling with ideas for engagement or attendance building, talk with the DMO/CVB in the destination where you are holding your meeting. Planners will want to engage with a CVB in initial phase of planning to learn about potential incentives available to help off-set costs. DMO/CVBs are valuable resources for event planners and exhibitors, helping navigate a destination for vendor connections that match their needs (and this service is free!). Although each DMO/CVB may be set-up or operates a little differently than others, at the core of all DMO/CVB models is service and knowledge of the destination. When resources are less and time is limited, a CVB can serve as an extension of your planning team. Check out this amazing offer!! To help off-site meeting organizations cost, we offer a booking incentive called It Pays to Meet In Kissimmee - planners must register prior to signing a Kissimmee hotel contract to qualify. Earn up to $10,000 cash back! How to Connect with Michelle Moore: Website: experiencekissimmee.com/meetings Phone: 407-569-4831 LinkedIn, email: mmoore@experiencekissimmee.com --------------------------------------------- Today's Sponsor - designpod.studio Reach out to DesignPod Studio for all your Branding, Marketing and Design needs! Free initial Consultation!
Sep 6 2021
20 mins
Ep 110 - You have a Bad Booth Location! What do you do?
Question: What to do if you have a bad booth location? For anyone who has exhibited at trade shows, expos, conferences or events, you probably have been stuck with a bad booth location at some point. So what do you do? Don't just give up and take what attendance happens to come your way. Take control! Here's many tips and ideas for making the best of the situation! First – do your best to avoid it! Work with the show if you need guidance on traffic flow, what booths are around you, etc.  They will help you pick the best booth available. ·       Start by talking about things you can do before the show… Be more out there with your pre-show marketing.  More social media, more email blasts, direct mail to your customer and prospect list. Look into pre-show marketing that the show is offering.  Email blasts, advertising, get the pre-show registration list and send out postcards or bubble mailers. Get involved in sponsorship/marketing with show that drives people to your booth – Bingo card, scavenger hunt, in-room marketing Include marketing pieces into the show bags that drive people to your booth!  Be blunt and bold! Here’s some ideas for things you can do at the booth: Engage the senses!  Add elements of sound or lights Spinning prize wheel or even music if it fits your theme Have food!  Barista, popcorn, fresh baked cookies, cotton candy Run seminars at your booth – if you have enough room to set up some chairs Bring on a magician – check out episodes with Scott Tokar – Episode 25 and Episode 91 Run a special promo or giveaway Double back promo to get people to your booth a second time Be more aggressive in engaging – have that question ready! ·       Outside the booth. When traffic slows or even at the beginning if it’s a really big show. o   Make special T-Shirts o   Hand out postcards in the show directing people to your booth – and have a giveaway, game or promo to entice o   Walk the show.  If you have a good question, doesn’t matter where you are!
Aug 30 2021
14 mins
Ep 109 - Should You Start a Podcast to Build Your Brand? with Mike MorrisonEp 108 - Can Covid have a Positive Effect for Exhibitors?
Hey Exhibitors - this episode is for you! Here's a question to consider...can Covid have a positive effect on upcoming Trade Shows, Expos, Conferences and Events? I propose the answer is YES! I know what you’re probably feeling right now.  You have committed to an upcoming show, and concerned about attendance.  Due to Covid and new variants, there may not be a very strong turnout. But the show is going on, you did make the commitment and you’re going.  Maybe right now you have the mindset that it’s just not going to be very good. I’m going to tell you something that may make you go, Huh?  Covid may have an overall positive effect on your next show.  Stick with me and by the end you will know how to approach the show so you will be blown away and get results you didn’t think were possible. ·       This all started with my friend, top podcaster and business coach Christine McAlister (check out her podcast https://podcasts.apple.com/us/podcast/no-ones-ever-asked-me-that/id1500344586 (Nobody’s Ever Asked Me That!))  Christine said she was just at a trade show and believed Covid was preselecting the audience. ·       My mind was blown!  I started thinking and she’s right! I came up with several ways which Covid can bring significant positives to your show IF you approach with an open mind, have the right plan, and have the right mindset. ·       PRESELECTING the attendees.  Obviously Covid and the variants are having a negative effect on the overall attendance level.  But have you ever thought that the people who are attending are the ones who really want and need to be there? ·       These are people and businesses who said no matter what is going on in the world, we need to be at this show.  We depend on this show to find new vendors, make our buys for the year, find new innovative solutions, and so much more.  ·       So this year and at your next show, think Quality over Quantity.  It’s possible that instead of sending several people = some of who are there to just attend workshops, or feel its their job to get the freebies – that company is just sending one person.  Their top decision maker. ·       Every person can be a qualified lead!  This may actually be the case! ·       Now let’s talk about the mindset you need to have success. ·       Attendance will be lower.  Expect it.  Then when you show up you’re not complaining, but ready.  And if it’s better, then bonus!!  ·       Don’t’ be the person who is whining, I knew this was going to be a bad show.  Say this is great!  Every person is a qualified lead! ·       And also plan for a slower show!  Check out ahead of the show who the exhibitors are and see which ones you want to connect with.  Then when the show is slow, get out of your booth and go network! ·       Take advantage of LinkedIn.  Connect with people ahead of the show.  Plan dinners, meetings and more.  And often the show organizers will have groups on linkedin as well.  Jump in there, introduce yourself and your company, and start networking! Also know when its slow, that gives you opportunities to get into deeper and more meaningful conversations with prospects that usually are reserved when you follow up. ---------------------- Get YOUR Custom Step-by-Step Road Map for your next show! Go to tradeshowu.biz/roadmap and check it out.  My 30+ years of experience, testing, trial & error, and tweaking are given to you in your Custom Road Map! Wish I had it early in my career!!
Aug 16 2021
8 mins
Ep 107 - Using Run Sheets & Designing the Perfect Event - with Michelle Nicole McNabb
What is an Event Run Sheet, and why is it a Must-Have for running a successful event - whether a planner or exhibitor? Michelle Nicole McNabb, Owner of Emenee Marketing ‘n’ Events, is here to explain! Michelle Nicole serves B2B markets to justify event ROI, get unstuck and ease overwhelm of event production, and execute activation campaigns that align organizer and sponsor intentions that generate measurable event ROI. 5 Phases to Design Your Event Run Sheet: 1. Event Clarity 2. Develop Effective Customer Journey 3. Monetize, Optimize and Justify Event ROI 4. Execute the 6 Foundations 5. Project Management vs. People Management This framework is ideal for events with a business intention (not social or logistic driven events). I use this framework both sides of the table - if I working with a specific exhibitor/sponsor OR if I'm on the conference level and production side. The framework remains the same - it's the execution that is different. In addition to finding the right event, consider what format events are best for you. Also, what deliverables align best to showcase your product or service. Example, I have a client that prefers fireside chat, panel, or roundtable discussions. We don't look for opportunities that would require him to facilitate a workshop or instructional driven activity. Understand the Event Ecosystem and how to align when designing your event campaign: https://youtu.be/D5p78TyDS8I (https://youtu.be/D5p78TyDS8I) Repurpose tactics that already work for you and implement into events as a platform Follow a framework rather than a blueprint. A "blueprint" is designed and CANNOT be tweaked. The slighted alteration can crumble the foundation where as a framework can be repurposed and can swap out what's being showcased. Have a plan, but something that can scale and adapt when necessary. Get in Touch with Michelle Nicole McNabb: Email: michelle@marketingNevents.com Website: www.marketingNevents.com - Join the Free Masterminds 'n' Events Community (directly on the website) ----------------------------------------------------------- Do Trade Shows leave you Frustrated or Overwhelmed? Do you want Better Results from your Event investment? YOUR Show Success Road Map can be the key to turning things around! Get CLARITY on setting the Right show Goals Get a STRATEGY for achieving and exceeding those Goals Get a step-by-step Road Map customized for Your Business and Your Show! See if this powerful program is right for you! Email jim@tradeshowu.biz and put ROAD MAP in the Subject line!
Aug 9 2021
36 mins
Ep 106 - Busting Myths! Forget What You Think You Know about Trade Shows!
It's time to BUST some MYTHS!! Forget everything you Think You Know about Trade Shows! There are 8 Common myths and misconceptions which nearly every business has about trade shows that is holding them back and ruining their results! Believe me – I have been there and held these myths as beliefs.  And you may believe one or all of them.  But I want to completely bust these apart. 1) Too much work, Overwhelming I get it.  There’s so many details preparing, setting up, and during the show to keep track of. And often the show itself can be frustrating. Things don’t show up.  Your staff isn’t there on time.  The results are less than you hoped for. Here’s the thing – if you make the time, plan and delegate properly, you’ll get through it without getting overwhelmed!  Make time, plan and delegate! 2) Trade Shows are Tiring These shows can definitely be exhausting!  Long hours on your feet, at times not eating right, and especially a lot of down time and you can be exhausted. Now what I want you to think about is let’s compare it to having a good workout that kicks your butt.  Or a long day of yard work or doing something that is a physical accomplishment.  You’re tired but at the end you feel great mentally. Tell you what you work a show with the right attitude and really work the show so you have activity the entire day – engage  with people, walk the show, get info, attend appropriate workshops – and you’ll be tired, but the good kind of tired! 3) Making sure we have the best display pieces, banners, literature and giveaways is the most important Yes these are definitely important.  You want to have great looking stuff with the right messaging and branding.  But that stuff is no where near as important as knowing how to engage your audience!  What would you do if your display pieces didn’t show up?  We discuss this in great length in Episode 13!  Don’t rely on the stuff – you will have a better show guaranteed!! 4) Getting badge scans or business cards is a good goal Took me a long time to learn this one.  These are not good goals.  Period. If that’s all you come back with is a stack of business cards or have someone at your booth just scanning every badge that comes by, you’re going to be extremely frustrated after the show! 5) My staff are veterans – they know how to work a show. I just need to tell them when to show up. I have seen some of these “veterans” who really know their stuff when it comes to products and knowledge just stand around on their phone, or leave the booth to take a call, or only talk to someone who comes up to them first. You have to train each person with how to work a show – how to engage people, how to network with the other booths, and how they are key in helping hit the show goals.  Train them on the right stuff. 6) Trade Shows are a huge Expense They are expensive no doubt.  Especcially when you factor in travel, meals, time away from the office, shipping, and all the other costs.  It adds up. Here’s what I want you to do – look at it as an investment!  Let’s pick some numbers – if your show costs $10,000 but you close $50,000 in sales, is that an expense?  NO!  5x on your money is a great investment and you should be happy to do it every day!  7) All days or hours of the show will be busy Anyone who has worked their share of shows knows there are down times, especially the last day or last hours of a show.  But any show can have slow times. Here’s what happens – during the slow times, exhibitors just complain and get frustrated.  Shoulda known.  Always dead the last day of the show.  And they just stand around looking at their phones or talking to each other. Here’s what you need to do – Plan for it!!  You know it’s going to be slow at times – and if you didn’t know that – I’m telling you.  Just have a plan. ...
Aug 2 2021
13 mins