Nudge Theory

Two Guys on Your Head

Nov 17 2023 • 8 mins

When it comes to theories about behavior change if it seems too good to be true it probably is. In this edition of Two Guys on Your Head,  Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the popular “Nudge” theory and why it’s not all it’s cracked up to be.

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