Adam Murphy And Darren Discuss The Power Of Curiosity In The Commercial World

Managing Marketing

Mar 15 2022 • 43 mins

Adam Murphy has an extensive career in research, insights and innovation, particularly focusing on the brewing industry. This has led him to founding Curioso, to champion a culture of curiosity in the commercial world. Adam shares his belief in the importance of fostering curiosity within organisations as an essential skill. Yet many organisations are dominated by counter-curiosity relief and practices that are putting their survival at risk.