Jul 12 2023
In-Ear Insights: What is Threads by Meta?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads, formerly known as Facebook Metas, is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with Threads being tied to Instagram, as she treats her Instagram account differently from her Twitter account. The conversation revolves around the reasons behind Threads' success, including its ease of use and the ability to import Instagram networks. Chris explains the concept of proximity of power, which Threads aims to replicate by providing users with the perception of being in close contact with influential figures. The discussion delves into the similarities and differences between Threads and Twitter, highlighting the lack of features such as desktop access, APIs, analytics, and advertising on Threads. Chris advises taking a cautious approach, maintaining both company and personal profiles, and cross-promoting Threads on Twitter. They also emphasize the importance of data privacy and being aware of the data being collected by Meta. The episode concludes with a reminder to experiment, track data effectively, and prioritize platforms that you own or have more control over. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers