In-Ear Insights, the Trust Insights Podcast

TrustInsights.ai

In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows. read less

In-Ear Insights: Is ChatGPT Getting Dumber?
Jul 26 2023
In-Ear Insights: Is ChatGPT Getting Dumber?
Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert discuss findings that ChatGPT appears to be getting worse at certain tasks it previously handled well. This includes mathematical reasoning, code generation, and visual puzzles. There is speculation that the declines are due to OpenAI opening up access to ChatGPT's premium GPT-4 model, which overwhelmed their systems. The increased demand likely required reducing capabilities to manage traffic. Whatever the cause, the changes have big implications for businesses relying on ChatGPT's API in their products and services. When the AI model drifts substantially in just a few months, it can break assumptions made during development. Penn and Robbert emphasize the importance of clearly defining your purpose and requirements for implementing AI. Is convenience more important or reliability? What happens if the system goes down or its capabilities change? For mission-critical uses, they recommend exploring open source AI models you can run on your own servers. This provides more control and avoids being subject to vendors altering public APIs. The key takeaway is to carefully weigh the tradeoffs and have backup plans in place when utilizing third-party AI services. Model drift may not matter for minor uses but could seriously impact products dependent on certain functionality. Do your due diligence upfront to prevent disruptive surprises down the road.   Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers
In-Ear Insights: What is Threads by Meta?
Jul 12 2023
In-Ear Insights: What is Threads by Meta?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads, formerly known as Facebook Metas, is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with Threads being tied to Instagram, as she treats her Instagram account differently from her Twitter account. The conversation revolves around the reasons behind Threads' success, including its ease of use and the ability to import Instagram networks. Chris explains the concept of proximity of power, which Threads aims to replicate by providing users with the perception of being in close contact with influential figures. The discussion delves into the similarities and differences between Threads and Twitter, highlighting the lack of features such as desktop access, APIs, analytics, and advertising on Threads. Chris advises taking a cautious approach, maintaining both company and personal profiles, and cross-promoting Threads on Twitter. They also emphasize the importance of data privacy and being aware of the data being collected by Meta. The episode concludes with a reminder to experiment, track data effectively, and prioritize platforms that you own or have more control over. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers
In-Ear Insights: Limitations of Data Science Skills
Jun 28 2023
In-Ear Insights: Limitations of Data Science Skills
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly means to be a data scientist. They touch upon the importance of understanding the scientific method and how it applies to data science. The conversation also delves into the misconception that data science is the sole focus of a data scientist's work, highlighting the significant role of data engineering, data analysis, and programming skills. They emphasize that data science cannot exist in isolation and requires a strong foundation in other disciplines. The episode concludes with advice for individuals considering a career in data science, encouraging them to focus on their interests and strengths. Overall, the discussion sheds light on the complexity and interdisciplinary nature of data science, challenging common misconceptions about the field. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers
In-Ear Insights: How to Market Boring Products
Jun 21 2023
In-Ear Insights: How to Market Boring Products
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the importance of identifying the right audience for such products and reframing the marketing approach to make it more appealing to that specific audience. They provide examples like industrial concrete and ball bearings, highlighting the need to showcase the practical applications and benefits of these seemingly dull products. Katie and Chris also discuss the significance of differentiation and storytelling in marketing, emphasizing the need to communicate specific value propositions and address the pain points of potential customers. They mention the Heaven and Hell exercise, where businesses should articulate the positive and negative experiences customers can expect from their product or service. They also stress the importance of understanding the customer's perspective and stepping out of the curse of knowledge to develop effective marketing strategies. Tune in to the full episode for more insights and strategies on marketing "boring" products successfully. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers