In-Ear Insights, the Trust Insights Podcast

TrustInsights.ai

In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows. read less

{PODCAST} In-Ear Insights: Unwritten Rules of Community Management
Dec 7 2022
{PODCAST} In-Ear Insights: Unwritten Rules of Community Management
In this week's In-Ear Insights, Katie and Chris tackle the written and unwritten rules of community management, especially for private social media communities like Discord. What makes a community management team successful? What makes it prone to chaos? How do you set up your community and your moderation team to be successful? Tune in to find out! Key Takeaways: • Unwritten rules are an important part of culture, but there are also important rules that should be written down.  • When setting up a community, there should be clear roles and responsibilities and a sense of ownership. • Hate speech is often a broad term, so it's important to decide what constitutes hate speech for the community. • Having written rules can help hold people accountable for violations.  • Process for the sake of process and rules for the sake of rules are usually too many. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers
{PODCAST} In-Ear Insights: How Important Is Accuracy?
Nov 30 2022
{PODCAST} In-Ear Insights: How Important Is Accuracy?
In this week's In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to find out. Key takeaways: - The world is becoming more post-factual, meaning that people are increasingly basing their decisions on emotions and opinions, rather than facts and data. - This makes it harder for data-driven marketers to provide value, as people are less likely to take action based on accurate data. - One way to combat this is to help people understand the emotional state they will be in with or without the accurate data. - Another way is to make data-driven reports more appealing, by telling the full story of why and how certain decisions will impact the business in the long term. - Finally, it is important to continue to provide accurate data, even in a post-factual world, as this is the foundation upon which sound decisions can be made. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers
{PODCAST} In-Ear Insights: What Should My Salary Be?
Nov 23 2022
{PODCAST} In-Ear Insights: What Should My Salary Be?
In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: "What should my salary be?" Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining your salary is to assess your monthly expenses and calculate your monthly target income after taxes. 2. The second step is to research the average salary for your position and location using a tool like salary.com. 3. The difference between your monthly target income and the average salary for your position is your negotiating zone. 4. It is important to be prepared to negotiate your salary in a job interview, as this can be a very intimidating thing. 5. Consider using data to back up your negotiation, as this can be very helpful in getting the salary you deserve. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers
{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future
Nov 16 2022
{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future
In this week's In-Ear Insights, Katie and Chris tackle the question on every advertiser's mind: what should we do about the cookieless future? What things should marketers know - what's going away? What's still available? What strategies should marketers pursue to no longer rely on third party data about customers? Tune in to find out! Key points from this episode: - The cookieless future refers to the declining use of third party cookies by marketers, due to privacy regulations. - Without cookies, marketing agencies will no longer be able to retarget or collect data from users without their consent. - To adapt to the cookieless future, marketers should create things that people are willing to sign up for, and focus on driving awareness. - A cookieless future presents an opportunity for contextual advertising, which does not require personal identifying information. - To avoid a cookieless future, companies should create good quality content and be honest with their customers about how their data will be used. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers
{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
Oct 19 2022
{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
In this week's episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference.  - Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. - The great marketing reboot is in full effect. This means that people are starting to relearn the basics of marketing, which is a good thing. However, it also means that there is a lot of turnover in the industry, which can make it difficult to keep people up to date on the latest trends. - The basics never go out of style, and that repeating them and finding new approaches to the same problems is what is always going to resonate. - Another big takeaway was the importance of delegation when moving from an individual contributor to a manager. It is crucial to document everything you do and set expectations in order to build trust with your team. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers