In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency is truly a good fit. We explain the types of strategic questions an analytics expert should ask in the interview process to demonstrate their experience. We also compare the pros and cons of hiring an individual contractor versus an entire analytics agency. Finally, we offer suggestions on evaluating skills and certifications when deciding between candidates. The key takeaway is doing your homework on your business needs first allows you to hire the right level of analytics talent. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the problems with time tracking and utilization rates, and how it breeds inefficiency. Katie shares her experience being forced to innovate on command. Chris talks about the importance of prompting generative AI with creative ideas. They discuss how to better align employee and employer incentives through value-based compensation. Ultimately, they conclude that the key is to leverage generative AI to automate repetitive tasks so people can focus on innovation. Subscribe to my weekly #email newsletter: http://www.christopherspenn.com/newsletter  Please subscribe to my YouTube channel for more #marketing and #analytics videos! https://www.youtube.com/user/christopherspenn  Need help with your company's #data and #analytics? Let me know: https://www.trustinsights.ai  Join my free private Slack group, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Grab my newest book, AI for Marketers: http://aiformarketersbook.com

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you may be giving competitors access to your data indirectly through models trained on your data. They offer suggestions for ensuring you maintain control and ownership of sensitive company data when leveraging new technologies like AI. Tune in to hear their examples and recommendations for governance, collaboration, and setting up the right data architecture. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how CEOs should approach understanding and using large language models and AI, starting with identifying business problems first before considering technology solutions. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and building an equitable company culture. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real examples of using AI to analyze CRM data for buyer personas, extract tables from PDFs, summarize PowerPoints into executive briefs, transform your data into actionable insights, classify social media comments, and answer questions about your data. We explain that while generative AI is exciting, your analytics data should still be the backbone of business decisions. Tune in to learn creative ways analytics and AI can work together to enhance your marketing strategy. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how large language models with perfect memory can assist with competitive analysis. They explain how these tools can quickly synthesize vast amounts of public data to provide insights into competitors' offerings, differentiation, and performance. Katie and Chris note the importance of keeping your own data fresh so tools have current info. They give examples of how to leverage these models, from summarizing competitors' businesses to analyzing website design and content. Katie and Chris emphasize combining machine learning with human expertise to ask the right questions. They advise using AI for competitive analysis as one more tool, along with classic techniques like regression analysis. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools. We explain starting with the problem, not the tool. Katie recommends the 5 P's to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris's generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes are still needed with AI. Katie challenges the idea that QA processes can be fully automated. We speculate on an artisanal future where automation and human craft co-exist. Join us for a lively discussion on where AI is taking marketing and business. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert discuss findings that ChatGPT appears to be getting worse at certain tasks it previously handled well. This includes mathematical reasoning, code generation, and visual puzzles. There is speculation that the declines are due to OpenAI opening up access to ChatGPT's premium GPT-4 model, which overwhelmed their systems. The increased demand likely required reducing capabilities to manage traffic. Whatever the cause, the changes have big implications for businesses relying on ChatGPT's API in their products and services. When the AI model drifts substantially in just a few months, it can break assumptions made during development. Penn and Robbert emphasize the importance of clearly defining your purpose and requirements for implementing AI. Is convenience more important or reliability? What happens if the system goes down or its capabilities change? For mission-critical uses, they recommend exploring open source AI models you can run on your own servers. This provides more control and avoids being subject to vendors altering public APIs. The key takeaway is to carefully weigh the tradeoffs and have backup plans in place when utilizing third-party AI services. Model drift may not matter for minor uses but could seriously impact products dependent on certain functionality. Do your due diligence upfront to prevent disruptive surprises down the road.   Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to help team members stay focused on important work instead of workplace drama. They share tactics for setting boundaries as a manager, redirecting conversations, and keeping teams productive. Tune in to learn how to acknowledge emotions while maintaining priorities and guardrails. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads, formerly known as Facebook Metas, is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with Threads being tied to Instagram, as she treats her Instagram account differently from her Twitter account. The conversation revolves around the reasons behind Threads' success, including its ease of use and the ability to import Instagram networks. Chris explains the concept of proximity of power, which Threads aims to replicate by providing users with the perception of being in close contact with influential figures. The discussion delves into the similarities and differences between Threads and Twitter, highlighting the lack of features such as desktop access, APIs, analytics, and advertising on Threads. Chris advises taking a cautious approach, maintaining both company and personal profiles, and cross-promoting Threads on Twitter. They also emphasize the importance of data privacy and being aware of the data being collected by Meta. The episode concludes with a reminder to experiment, track data effectively, and prioritize platforms that you own or have more control over. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly means to be a data scientist. They touch upon the importance of understanding the scientific method and how it applies to data science. The conversation also delves into the misconception that data science is the sole focus of a data scientist's work, highlighting the significant role of data engineering, data analysis, and programming skills. They emphasize that data science cannot exist in isolation and requires a strong foundation in other disciplines. The episode concludes with advice for individuals considering a career in data science, encouraging them to focus on their interests and strengths. Overall, the discussion sheds light on the complexity and interdisciplinary nature of data science, challenging common misconceptions about the field. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the importance of identifying the right audience for such products and reframing the marketing approach to make it more appealing to that specific audience. They provide examples like industrial concrete and ball bearings, highlighting the need to showcase the practical applications and benefits of these seemingly dull products. Katie and Chris also discuss the significance of differentiation and storytelling in marketing, emphasizing the need to communicate specific value propositions and address the pain points of potential customers. They mention the Heaven and Hell exercise, where businesses should articulate the positive and negative experiences customers can expect from their product or service. They also stress the importance of understanding the customer's perspective and stepping out of the curse of knowledge to develop effective marketing strategies. Tune in to the full episode for more insights and strategies on marketing "boring" products successfully. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance of large language models and AI in the marketing technology landscape. Tune in to gain insights into the factors to consider when deciding whether to buy or build a solution and how it aligns with your business goals and needs. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss the six dimensions of expertise, and what constitutes someone being an expert or not. Learn what the 6 dimensions are and whether or not someone should be considered an expert. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok's Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make your business successful? You'll learn what those necessities are, why they matter, and how to apply them to your business, whether it's new or not. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss a thought-provoking question raised during a recent talk: Is there a genuine risk with the use of AI? Will it make us lazy and reduce the quality of our work? We explore the impact of AI on human behavior and the potential consequences of over-reliance on automated systems. We delve into examples where AI can both improve and diminish service experiences, and the importance of strategic decision-making when implementing AI. Join us as we examine the complex relationship between humans and technology in the realm of AI. Watch the video to gain insights into the risks and considerations surrounding AI adoption in various contexts. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/ Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/ Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers