In-Ear Insights, the Trust Insights Podcast

Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out!   Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris talk through some of the latest data in marketing technology from Scott Brinker's MarTech 9000. How much marketing technology is too much? Do we really need hundreds of options for CRM software? What lessons should we take from all this data. Tune in to find out! Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris discuss what to do when your metrics and KPIs go the wrong way. How do you diagnose your marketing operations and prioritize what to fix? What things are a waste of time? Tune in to find out!   Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it's important, and how it works. Using Google Tag Manager's server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits - and hurdles - server-side tagging presents. Tune in to find out! Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's episode, Katie and Chris discuss recommendation engines. These seemingly straightforward pieces of technology control enormous aspects of our daily lives, from what we buy to what news we're exposed to. How should your marketing strategy incorporate recommendation engines, and how do you know when recommendation engines are at work? Tune in to find out! Sign up to our weekly #email newsletter:   Subscribe to our YouTube channel for more #marketing and #analytics videos!   Need help with your company's #data and #analytics? Let us know:   Subscribe to the Trust Insights podcast:   Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris discuss how artificial intelligence impacts corporate culture and vice versa. Learn about the two different types of organizations, use cases for AI in corporate management, and the hidden danger of AI and institutional knowledge in your corporation. Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris discuss whether AI and machine learning will imperil the career of the data scientist. What is data science, and how much of it can be automated and handled by machines? Tune in to find out. Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris answer a listener question about proving the value of brand awareness. Sophie asks, "Our marketing strategy as a young startup is to drive sales, to try and make money. But how does brand awareness affect that? I could just run lead generation ads to try and get people to get bookings, but I know part of our marketing needs to be brand awareness and getting people to the website. If your focus is on sales, how do you communicate or justify brand awareness campaigns, if they won't directly justify sales?" We review what a brand is, where brand awareness fits in the customer journey, and how to think about measuring it. Tune in to find out! Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices should be challenged in your marketing strategy. Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you need? Tune in to find out. Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this episode of In-Ear Insights, Katie and Chris discuss how to tell if a Google Analytics 4 implementation was done correctly, especially by a third party. What signs should you look for that things are set up for optimal performance? What are some warning signs to look for, even for the least-technical marketers? Tune in to find out!   Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take the new course on Google Search Console from Trust Insights:

In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact the success of your migration? Tune in to find out! Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how - and get your copy of the new paper at TrustInsights.ai/tiktok today: Sign up to our weekly #email newsletter:   Subscribe to our YouTube channel for more #marketing and #analytics videos!   Need help with your company's #data and #analytics? Let us know:   Subscribe to the Trust Insights podcast:   Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of "Web3". What is it? How does it work? Why should you care? What are the business implications and strategies you should pursue? Tune in to find out! Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the prerequisites for data analytics? Learn all this and much more in this episode. Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best - and worse - practices in data viz? You'll also learn the secret of great data visualization: user stories. Tune in to find out how! Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers:

In this week's In-Ear Insights, Katie and Chris walk through the software development life cycle - the SDLC - and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune in to learn more! Sign up to our weekly #email newsletter: Subscribe to our YouTube channel for more #marketing and #analytics videos! Need help with your company's #data and #analytics? Let us know: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers: