How to Get Media Coverage for Your Business & Own Your Identity with Arianna Davis [Ep.13]

Banking on Cultura: Where Latino Culture and Entrepreneurship Collide

Nov 28 2023 • 49 mins

In this captivating episode, Victoria Jenn sits down with Arianna Davis, the Editorial Director of TODAY Digital. Arianna shares her inspiring journey from Penn State to leading digital content at one of America's most recognized morning shows. She opens up about her experiences in the media industry, working with Oprah Winfrey and Gayle King, the challenges of maintaining authenticity, and her exciting work as an author.

In this episode, Victoria Jenn and Arianna discuss:

  • Arianna’s transition from dreaming about magazines to leading digital content at the TODAY show.
  • Overcoming cultural and language barriers as an Afro-Latina in media.
  • Balancing personal identity with public expectations in a high-profile role.

  • How to pitch your business to media outlets and get free press coverage

About Arianna Davis:

Arianna Davis is the Editorial Director of TODAY Digital, managing news, trending, and lifestyle content across TODAY's digital platforms, having previously held the role of Senior Director of Editorial and Strategy at Oprah Daily. She authored the critically acclaimed book "What Would Frida Do? A Guide to Living Boldly," inspired by Frida Kahlo, and is currently working on a novel. Arianna has interviewed high-profile personalities from Hillary Clinton to Oprah Winfrey and Will Smith, and has been a host and panelist for numerous media outlets and events. Her writing is featured in various prestigious publications, and she enjoys traveling and reading in New York City with her dog, Leo.

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