René Rodriguez

René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.
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How to Differentiate Yourself
How to Differentiate Yourself
What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation. “Differentiation is the ability to sell your product or service WITHOUT having to lower its price.” Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind. Show Resources: https://TheNeuroSide.com (TheNeuroSide.com) https://MeetRene.com (MeetRene.com) https://Amplifiimylife.com (Amplifiimylife.com) https://AMPCon.live (AMPCon.live) 02:06 - Let’s define “differentiation” 03:17 - Rene’s definition of “differentiation” 04:21 - What is competition? 05:42 - How do I compete? 05:50 - Dr. Michael Porter’s “Competitive Strategy” 07:58 - Technology isn’t a sustainable competitive advantage 08:51 - Distinct capabilities that aren’t SUSTAINABLE 09:20 - What ARE sustainable differences? 11:39 - The Branding Game 15:08 - Blue Ocean Strategy 16:50 - Yellowtail Wine 18:24 - Ask yourself the differentiation questions 19:39 - Are you truly differentiating? 20:18 - Join the Amplifii Facebook Group 20:27 - Want more like this? Buy the Amplifii Book 20:43 - Join us at AMPCon 2022 in Las Vegas!
3d ago
22 mins
The Psychological Value Equation
Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”. In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation. “The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.” If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March! Show Resources: https://TheNeuroSide.com (TheNeuroSide.com) https://MeetRene.com (MeetRene.com) https://Amplifiimylife.com (Amplifiimylife.com) https://AMPCon.live (AMPCon.live) 01:00 - One word, Value 01:34 - What is value? 02:58 - Psychological Value Equation 03:55 - Expected Benefits*Confidence that you’ll get them 04:56 - Brand = Confidence 05:15 - Ethos = Confidence 05:41 - Science of Influence & Physical Presence = Confidence 06:28 - Either you’re in a “for profit” business, or at least a “for profit” family 08:15 - Why do we get paid? 10:14 - What do we bring to the hour? 10:23 - The story of the Engineer 13:05 - No one became an expert overnight 13:40 - Scott Hardy’s story 15:57 - Rene’s story 17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it? 19:13 - Passionate delivery of value is a gift 20:55 - Why don’t they buy? 22:49 - Where execution begins to happen 23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value 25:33 - Want more like this? Check out the Amplifii Your Influence book! 25:55 - Join us at AMPCon 2022, March 14th in Vegas
Jan 11 2022
27 mins
Ancient Secrets to Influence and Persuasion - ETHOS - PATHOS - LOGOS
A good “argument” is more than just the substance itself. To lead people, teams or organizations it takes logic, credibility AND an emotional appeal to induce action. This isn’t news, Aristotle discussed these concepts 2000 years ago, but so many leaders with massive potential miss out because they’ve forgotten these ancient “secrets”. “The moment we get complacent with our Ethos, is the moment we start to lose it.” In this episode, Rene breaks down these concepts (as well as the forgotten two, Kyros and Telos) to help you and your organization move forward from a place of credibility, using your own values, beliefs and experiences to lead with Pathos, Ethos and Logos. Show Resources: https://TheNeuroSide.com (TheNeuroSide.com) https://MeetRene.com (MeetRene.com) https://Amplifiimylife.com (Amplifiimylife.com) https://AMPCon.live (AMPCon.live) 02:00 - What ARE Ethos, Pathos and Logos? 02:30 - The Origin of Argumentative Thought   03:19 - Ethos is your credibility 05:11 - How do you establish Ethos? 05:38 - Ethos (and Pathos) are built through content AND delivery 06:34 - How do I grow my Ethos? 07:19 - Who owns your Ethos? (Hint, it’s not you) 08:24 - Success is rented, and rent’s due everyday 10:27 - Is it possible to influence without achievement? 11:42 - What is Pathos? 12:13 - Our emotions drive behavior 14:25 - Why delivery matters for EVERYONE 16:01 - Your Audience owns your Ethos 17:16 - People need Leaders that have Ethos and Can trigger Pathos with a Logical plan 18:50 - The varied applications of these concepts 21:23 - You can find Ethos anywhere 24:27 - What do I like? What am I good at? What have I been doing? 24:56 - You WILL find what you search for. WHAT are you going to look for? 26:57 - How a short memory can hurt your Ethos AND Pathos 27:55 - It’s 2022. Crying is okay. 29:10 - How do you tell stories without getting so emotional? 30:06 - How to improve your presentation 30:58 - What is Logos? 32:56 - Your presentation needs all three, Logos, Ethos AND Pathos 35:20 - The Forgotten two, Kyros and Telos 35:31 - Kyros = Timeliness 39:04 - Telos = End, What is your purpose? 40:30 - Self-Awareness is key for Kyros 41:33 - Want more like this? Check out the Amplifii Your Influence book! 42:00 - Join us at AMPCon 2022, March 14th in Vegas 42:23 - Share the show with a friend or colleague that would find value
Jan 4 2022
43 mins
How To Design Your Best Year Ever
“A lot of times our influence is about influencing ourselves. How do we spend each day, how do we spend each moment?” Taking responsibility for your wins (and your regrets) is a humbling and exciting experience that will allow you to craft the future you dream of. In this episode, Rene walks us through the exercise of writing the “books of our year”. The book of your successes is the one we like to share far and wide, but writing the book of your regrets is the key to truly understanding where you are, and why you’re not where you want to be. “Today is the future of your past. Today is the past of your future.” Whether the habits you need to overcome are in your business life, your personal life or your health, understanding the two questions at the center of this episode will help make 2022 your best year ever. Topics: 01:54 - Two Questions that can change your life 02:50 - Today is the Past of Our Future 06:30 - I can craft my past 07:05 - You’re not thinking small enough 08:41 - Busy doing what? 10:04 - Today is the Future of My Past 15:30 - Celebrating the wins/Taking Responsibility for the losses 16:30 - We have to influence ourselves 17:01 - The Two Books You Write Every year 18:30 - As a leader, you have to share your book first 19:54 - What Book Do You Want to Write Next Year? 20:39 - If you have bad habits, you have to start small 21:38 - Build Momentum 22:17 - What Would Make This the Best Year of My Life? 23:53 - What Are You Doing Differently This Year 25:49 - How do I set myself up to best advantage 27:18 - Influence starts internally 29:40 - What is the highest good I can do NOW 30:21 - AMPCon.LIVE March 14th, 2022 31:37 - BuyAmplifiiBook.com Show Resources: https://TheNeuroSide.com (TheNeuroSide.com) https://MeetRene.com (MeetRene.com) https://Amplifiimylife.com (Amplifiimylife.com) https://AMPCon.live (AMPCon.live) https://www.amplifiibook.com/ (BuyAmplifiiBook.com)
Dec 21 2021
33 mins
How to Create a Powerful Leadership BrandPrice Vs. ValueHow Do You Engage Hearts and Minds A Conversation with Marcelo Montero
“It’s not that you want people to do what YOU want, which is a very shortsighted definition of influencing. To me, the role of a leader is to engage people in a way that they do what THEY want.” Today’s episode is a conversation with Marcelo Montero (recently retired from Cargill, Inc after 30 years) about his passion for storytelling and how he’s used it to help engage and motivate his teams across his professional career. Marcelo is passionate about driving strategic business transformation and growth, helping move thinking beyond what is believed possible, and fostering heart-based leadership to help others achieve their dreams.  He held leadership positions in Cargill’s food, salt and protein businesses for almost 30 years, including strategy and growth for the company’s global Protein and Salt platform, and presided over Salt in North America, Health & Nutrition and Specialty Sweeteners globally, and Flour Milling in South America. With a degree in economics from Universidad Nacional de Cordoba, Argentina, as well as a master’s degree in Agricultural & Applied Economics and an MBA from the University of Minnesota, Marcelo’s expertise and experience are second to none, and in this episode he’s sharing some of that with you! This interview was conducted in 2020. Resource Links: Connect with Marcelo: https://www.linkedin.com/in/marcelo-montero-266a9515 (https://www.linkedin.com/in/marcelo-montero-266a9515) AmpCon.live NeuroSide.com MeetRene.com Amplifiimylife.com
Nov 30 2021
19 mins
The Art of Influential ConversationsWhy We Make Decisions We RegretNo. 1 Skill for Leaders: Self Awareness
‘Follow those who seek the truth, run from those who claim they’ve found it.’ -- Voltaire Your influence as a leader will be directly limited by your own level of self-awareness. It’s not about letting others’ perceptions affect who you are and how you act, but acknowledging the issues that may keep others from hearing your message, making a buying decision or following your leadership in an organization or team. Tips to growing your own self-awareness Journal your experiences Grow your Emotional Intelligence Pay Attention to External Triggers Elicit Feedback from TRUSTED sources Record EVERYTHING Identify Your Core Values and Align Them with Your Behaviours Practice Mindfullness It’s not a magic bullet (because there isn’t one) but it is a roadmap for anyone to find more self-awareness and therefore improve their leadership potential and impact on others. Resource Links: The Five Minute Journal - https://www.intelligentchange.com/ (https://www.intelligentchange.com) Emotional Intelligence Tests -  Greater Good Science Center, University of California-Berkeley: https://greatergood.berkeley.edu/quizzes/ei_quiz/take_quiz (https://greatergood.berkeley.edu/quizzes/ei_quiz/take_quiz) Global Leadership Foundation:  http://globalleadershipfoundation.com/geit/eitest.html (http://globalleadershipfoundation.com/geit/eitest.html) Psychology Today:  https://www.psychologytoday.com/us/tests/personality/emotional-intelligence-test (https://www.psychologytoday.com/us/tests/personality/emotional-intelligence-test) Korn Ferry, the global organizational consulting firm study -  https://www.kornferry.com/insights/briefings-magazine/issue-17/better-return-self-awareness (https://www.kornferry.com/insights/briefings-magazine/issue-17/better-return-self-awareness) Hay Group on Women’s Self-Awareness advantage - https://www.businesswire.com/news/home/20120327005180/en (https://www.businesswire.com/news/home/20120327005180/en) Tasha Eurich - Increase Your Self Awareness with One Simple Fix https://youtu.be/tGdsOXZpyWE (https://youtu.be/tGdsOXZpyWE) Johari Window - https://en.wikipedia.org/wiki/Johari_window?wprov=sfti1 (https://en.wikipedia.org/wiki/Johari_window?wprov=sfti1) https://TheNeuroSide.com (TheNeuroSide.com) https://MeetRene.com (MeetRene.com) https://Amplifiimylife.com (Amplifiimylife.com)
Nov 9 2021
39 mins
How to Overcome ResistanceWhat Makes You Unique?How to Capture Attention in a Distracted WorldHow to Amplify Your Influence