Mada is the co-founder of Branch, a leading deep-linking and mobile attribution company most recently valued at $4B in their Series F financing. Mada shares her journey from growing up in communist Romania to cofounding and building a technology unicorn. We spend time discussing the stepping stones and pivotal people and (not always easy) decisions along the way, and her deep-seated belief that if you have the grit and keep building, anything is possible.

Leave something for BTO community: (i) “Keep on building. If you have the grit, you can make it happen” and (ii) be meticulous and intentional about culture (2 book recommendations: What You Do Is Who You Are and Culture Code)

Ask something of BTO community: (i) Mada is considering adopting, if you have experience with this she’d love to hear about it, and (ii) if you have start-up leadership experience and would like to be included in her upcoming book, please reach out to us at info@builttooutlast.com and we can connect you to Mada.