Olaf van Gerwen is the co-founder and Global Creative Director of Chuck Studios, the world’s first and only global food advertising specialist headquartered in Amsterdam, with branches in Los Angeles, Moscow and London. Before starting Chuck Studios, he filmed and directed over 600 commercials in 30+ countries for which he won multiple Lions, Epica’s and Effies.
Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver mouth watering images. Over the years Chuck Studios has added strategy to its offering. It currently helps food brands around the world develop their Culinary Identity: a strategy that turns food into distinctive brand assets by dictating how it behaves, how it interacts with its surroundings and by designing the universe it lives in.
In this episode we discuss how Olaf actually landed into the food advertising industry, the lack of individuality between competing brands, how to develop a culinary identity, the brilliance of Cheetos advertising, what the crew eats when filming a food commercial, the influence food ads have on shaping behavior, and much more!
Connect w/ Olaf van Gerwen:
Olaf's LinkedIn: https://www.linkedin.com/in/olafvangerwen/
Olaf's Instagram: https://www.instagram.com/olafvangerwen_fooddirector/
Chuck Studios' LinkedIn: https://www.linkedin.com/company/chuckstudios/
Chuck Studios' Instagram: https://www.instagram.com/chuckstudios/
Chuck Studios' Facebook: https://www.facebook.com/chuckstudios/
Connect w/ Eric Elliott:
Brought to you by VIP Marketing & Craft Creative, LLC
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
Visit https://vipmarketing.com/ to learn more.
Craft Creative is Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos