How You Pictured It

Kate Hejde

Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a  business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com

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Episodes

7 lessons for DIY Website Builders
May 6 2024
7 lessons for DIY Website Builders
This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, from clarifying your business message to updating your site as your business evolves. Don't forget, I've wrapped up these insights into a handy, free checklist. Find it at dearkatebrandstrategy.com/list Whether you're here to learn, planning your next website project, or just curious, I've compiled every lesson learned into actionable steps. Let's make web design less daunting together! Dive in, and while you're here, feel free to like, subscribe, and drop your thoughts below. 00:00 Introduction to a Photographer's Journey into Website Coaching00:14 The Serendipitous Shift to Website Coaching00:55 Essential Tips for DIY Website Builders01:00 Choosing the Right Platform for Your Website02:23 Learning What You Need to Know: Simplifying the Process02:49 The Power of a Good Template04:55 Navigating Website Design Jargon and Language06:06 Creating a Roadmap for Your DIY Website07:20 The Importance of Motivation and Accountability08:20 The Value of DIYing Your Website09:32 Recap and Final Thoughts Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
Turning Symptoms into Sales for Your Small Biz
Apr 22 2024
Turning Symptoms into Sales for Your Small Biz
So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we examine common hurdles at various sales funnel stages—from awareness to action—highlighting problems like insufficient traffic, poor traffic quality, weak brand messaging, and technical issues. Using our data at different points through the stages of the customer journey makes it easier for us to make effective decisions in our business and close more sales. 00:00 Introduction: The Common Mistakes of Small Business Owners00:27 Identifying the Real Problems Behind Business Symptoms01:23 Harnessing Data to Diagnose Business Issues01:44 Essential Tools for Gathering Business Insights02:07 Deep Dive into Analytics and User Behavior03:36 Leveraging Email Metrics for Business Growth04:49 Utilizing Customer Feedback for Strategic Adjustments05:56 Navigating the Sales Funnel: Common Problems and Solutions10:35 Conclusion: Making Informed Decisions with Accurate Data Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings
Mar 1 2024
Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings
Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/listWelcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me, it's simpler than it appears. We're going to unravel how to make sure our websites are Google's best friend, making them visible to the right crowd. Today, we'll talk about three key strategies - utilizing the precise words people actually search for, structuring our web pages for ease of use, and tagging everything properly. I'll share how making slight adjustments, with tools like SEMrush or Google's Keyword Planner and ImageOptim, can significantly impact your site's visibility. We'll also cover how to write content that engages users first - because, at the end of the day, it's all about making sure they find what they need on our sites. Plus, I’ll touch on some off-page SEO strategies to take your site's visibility up a notch. Whether you're a newbie just starting out or looking to refine your strategy, these insights are designed to help you navigate the SEO maze with ease. If you're diving into SEO for the first time or just looking to brush up, I hope this episode sheds light on how straightforward it can really be. Feel free to reach out on Instagram @dearkatebrandstrategy with any questions! Looking forward to our next chat; there's more where this came from!00:00 Introduction and Welcome Back00:36 Understanding SEO Basics01:10 Optimizing Website Design for SEO01:33 Keyword Research and Usage04:59 Structuring Web Pages for SEO08:07 Image Optimization and Labeling10:44 SEO Titles, Meta Descriptions, and URLs12:46 Off Page SEO and Final Thoughts Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
How to Procrastinate Well with Liz Wolfe
Dec 21 2023
How to Procrastinate Well with Liz Wolfe
In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured. Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well. 00:00 Introduction and Overview00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life06:33 Unpacking Procrastination: Understanding Resistance09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers12:44 Real-Life Examples: How to Break Free from Procrastination15:40 The Power of Small Actions: Discipline Comes from Success18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based20:01 The Satisfaction of Task Completion20:16 The Power of Deadlines21:30 Balancing Productivity and Free Time22:37 The Importance of Structured Time26:32 The Role of Accountability in Productivity28:58 The Art of Productive Procrastination30:45 The Power of Delegation and Elimination35:09 The Joy of Creative Hobbies35:59 The Value of Constant Learning36:57 Conclusion and Final ThoughtsFind Liz: Website: https://lizwolfecoaching.comFree Quiz to find your CEO type: https://lizwolfecoaching.com/quizFacebook: https://www.facebook.com/lizwolfecoachLinkedIn: https://www.linkedin.com/in/lizwolfecoach/YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZAInstagram: https://www.instagram.com/lizwolfecoach/Other resources:Big Magic by Elizabeth GilbertProcrastinate on Purpose by Rory VadenMagic Lessons Podcast Not sure if your website makes the grade? Get Your Website Report free at dearkatebrandstrategy.com/reportcard Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
Before you set your goals, do THIS: 2023 Closing Duties
Dec 11 2023
Before you set your goals, do THIS: 2023 Closing Duties
In this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance of reviewing the past year, understanding customer feedback, analyzing returning clients, and finding the right balance between work and life. We also delve into optimizing your systems, financial review, and the role of education and development in your business growth.In This Episode, You'll Learn:How to conduct a meaningful review of the past year's projects, including what worked and what didn’t.Strategies for gathering and using customer feedback to improve your services.The value of analyzing returning clients to understand successful client relationships.Practical tips for achieving work-life coexistence and setting effective boundaries.Ways to review and update your business systems and processes.The importance of a financial review and budget adjustment for the coming year.How to identify areas for personal and professional development.The role of networking and collaboration in business growth.Resources Mentioned:Downloadable list of reflective questions.Tools for surveys and client feedback: JotForm, Typeform.CRM systems for improving business workflows: Dubsado.Connect with Us:Share your reflections and insights with Kate on Instagram @dearkatebrandstrategy.Visit the Dear Kate Brand Strategy website for more resources and support.Closing Thoughts:Your journey through 2023 has been unique, and reflecting on it is key to moving forward with purpose and clarity. Use the insights from this episode and the downloadable questions to craft a strategic and successful path for the coming year. Id love to hear about your key takeaways and any surprises you encountered during your reflection. Send me a DM over on Instagram @dearkatebrandstrategy Join us next week for more insights and strategies tailored for creative solopreneurs like you. Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
Sustainable marketing using Pinterest with Laurel Vines
Nov 29 2023
Sustainable marketing using Pinterest with Laurel Vines
In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.Plus, she'll share insights on how Pinterest is changing, using images and descriptions strategically, and her favorite business resources. 00:00 Introduction and Guest Presentation00:38 Building a Sustainable Business01:29 Adapting Business to a Nomadic Lifestyle02:34 Exploring the Power of Pinterest04:03 Pinterest for Different Business Types05:06 Evolution of Pinterest07:45 When to Start Using Pinterest for Business09:27 Pinterest as a Search Engine vs Social Media12:58 Optimizing Pinterest Account for Search16:32 Promoting Content on Pinterest17:57 Do's and Don'ts of Pinning25:12 Closing Remarks and TakeawaysFind Laurel at vineyardcreativeco.comhttps://www.instagram.com/vineyardcreative.co/Free Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guidePinterest Profile Blueprint Masterclass: https://vineyardcreativeco.com/pinterest-marketing-masterclassBook Recommendation: Profit First by Mike MichalowiczAlso Mentioned: Val Marlene Creative Not sure if your website makes the grade? Get Your Website Report free at dearkatebrandstrategy.com/reportcard Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
DIY your business finances with Erika Millard Bookkeeping
Nov 16 2023
DIY your business finances with Erika Millard Bookkeeping
Erika Millard on Empowering Small Business Owners through BookkeepingThis podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching services and her thoughts on small business owners doing their own bookkeeping initially to gain basic knowledge and understand the flow of day-to-day transactions. Erika explains the differences between accounting and bookkeeping, highlighting the importance of maintaining accurate, organized books to make informed business decisions. She talks about various mindset issues around money that can create roadblocks for potential clients. Erika also expresses her opinion about QuickBooks being the best software for bookkeeping and shares her process of using pre-recorded and custom video trainings to help her clients. The episode concludes with Erika touching upon the topic of business automation and workflows associated with her newly-launched podcast, 'Get Comfy With Numbers'.00:00 Introduction and Guest Presentation00:19 Erika's Journey into Bookkeeping01:34 Building a Business Around Family Life03:31 The Birth of a Bookkeeping Coach04:30 Understanding Accounting and Bookkeeping05:44 The Importance of Good Bookkeeping07:45 Overcoming Roadblocks in Bookkeeping11:41 DIY vs Hiring a Bookkeeper14:17 Transitioning to Informed Bookkeeping17:23 Overcoming the Fear of Numbers19:33 Erika's Favorite Resources and Offers22:10 Lightning Round Questions25:36 Conclusion and FarewellFacebook Page: https://www.facebook.com/profile.php?id=100066650323250Instagram: https://www.instagram.com/erika_millard/Email: coonect@erikamillard.comWebsite: https://erikamillard.com/ Be Your Own Bookkeeper in 6 Simple Steps  https://erikamillard.com/bookkeeping-checklist Not sure if your website makes the grade? Get Your Website Report free at dearkatebrandstrategy.com/reportcard Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
The Power of Using Your Voice with Ziza Natur
Oct 18 2023
The Power of Using Your Voice with Ziza Natur
In this episode of "How You Pictured It," host I interview Ziza Natur, a visibility strategist and public speaking coach. Ziza shares her expertise on how speaking opportunities can help entrepreneurs grow their businesses successfully.We discuss:- Ziza's role as a visibility strategist and public speaking coach for female coaches, consultants, and service providers- The importance of speaking engagements and visibility opportunities for business growth- How public speaking helps build trust and confidence in your brand- Tips for small business owners who feel nervous about speaking or being on camera- The significance of starting with comfortable topics and gradually expanding your speaking abilities- Common mistakes to avoid while speaking, such as taking too long to get to the point and overwhelming the audience with excessive details- The value of structuring and delivering your message in a clear and concise manner- Importance of the audience understanding and being able to summarize the main ideas of your talk- The impact of clear communication on audience engagement and potential return viewershipZiza emphasizes the need for entrepreneurs to develop their speaking skills as it plays a crucial role in their success. By starting with familiar topics, managing nervousness, and delivering content effectively, entrepreneurs can build trust, engage their audience, and see growth in their businesses.- Learn more about Ziza: Website: www.thevoiceofpower.netInstagram: https://instagram.com/the_voiceofpowerLinkedIn: Ziza NaturFREE High converting videos guide: https://zizanatur.ck.page/videos-guideSTUDIO BIZ 54: Visibility beyond social media in 4 hours/month for online coaches, consultants and service providers: https://zizanatur.thrivecart.com/studio-biz-54/- Watch the full interview on the "How You Pictured It" YouTube channel: https://youtube.com/channel/@dearkatebrandstrategy Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
Tools I'm loving right now
Jul 31 2023
Tools I'm loving right now
This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier.  Here's what I'm loving lately:1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and creates a script. You can then edit directly from the transcript, eliminating the need to work from waveforms and timelines! 2. Otter.AI - Joins Zoom calls to create summaries, transcripts, and notes. Helps with keeping track of conversations without the need to write notes. Allows for easy referencing and searching through the transcript or summary. Can pull screenshots from the call for additional context.3. Tango - A tool for creating standard operating procedures or tutorials for how to do something on the internet. It records each step users take on a web page, transcribes the process, and provides directions. Procedures can be shared via a link and include pictures of the steps taken. The transcription and directions can be edited and altered.4. Reclaim.ai - A tool for time management and scheduling. It helps figure out where different tasks fit into a schedule, saves time, and allows for time-blocking. It automatically schedules and rearranges tasks as needed and locks in certain time periods to prevent others from scheduling during those times.5. Cast Magic - A one-time purchase software that uses chat GPT AI technology to process long-form video or audio content. It can generate episode summaries , show notes, and help you share your content with things like instagram reel ideas or captions.6. MissingLettr - A tool available through AppSumo that helps repurpose content by creating drip content for social media based on long-form blog posts. It breaks down the content into multiple social media posts, which can be customized and makes repurposing content so much easier! Get more traction out of the content you are already creating and drive traffic to your long form content.Bonus:  AppSumo - A platform for software developers to launch beta versions of their products or gain a large number of users at once by offering discounted or lifetime prices. This is a great place to find new softwares! Anything that helps me save time AND do my job as a creative entrepreneur better is worth checking out! Let me know if you try any of these tools!Check out more of my favorite tools and grab discounts for them at dearkatebrandstrategy.com/resources*This post contains affiliate links which may earn a small commission at no additional cost to you.  Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
How you website fits into your marketing puzzle
Jun 30 2023
How you website fits into your marketing puzzle
We're wrapping up our four-part series on websites for your creative small business today! In case you've missed the first 3, they were: Episode 39:Why Your Website MattersEpisode 40: The Choose-Your-Own-Adventure Guide to Building a Strategic WebsiteEpisode 41: Mapping Out Your Website: The Purpose of Each PageIn this final episode, we'll be exploring how your website fits into the marketing puzzle. We'll discuss why a strategic website is crucial to creating an environment that encourages customers to buy, how to align your website with your brand message, and the importance of using your website as the central hub for all your marketing efforts.Here are some of the key points we'll cover:- The website as the central piece: Think of your website as the picture on the box of a puzzle. It serves as a reference point and central hub that all your marketing activities lead back to.- Building upon a strong core website.- Consistency and credibility- Owning your online presence- Nurturing and understanding your customersBe sure to join me for the free Masterclass, "The Roadmap to Your DIY Website", where I'll teach you the exact three phase process you need to create a strategic website that aligns with your marketing goals. The Masterclass will take place on July 6th at 10:00 a.m. MST Even if you can't make it live, register here to watch the replay! dearkatebrandstrategy.com/roadmap Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com