Unreal Marketing Podcast

Damien Waugh & Simon Hawk

Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.

We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.

The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.

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BusinessBusiness
TV & FilmTV & Film
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Episodes

The Terminator & a better way to use AI for your business
May 31 2023
The Terminator & a better way to use AI for your business
Step into the futuristic world of The Terminator as we embark on a groundbreaking mission. Join us as we take on a challenge from SKYNET itself to bring AI into households. Can we succeed in this monumental task? In this episode, we'll delve into the importance of AI, explore the current state of artificial intelligence, and discuss the critical need for efficient processes. Prepare to be enlightened as we uncover the potential of AI and the impact it can have on our daily lives. Don't miss out on this captivating episode that promises to leave you pondering the future of technology and the boundless possibilities it holds!If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus Dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus Dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Tintin - It's just a "conspiracy"
Apr 3 2023
Tintin - It's just a "conspiracy"
Welcome to an exciting new episode of our podcast! Join us as we embark on a thrilling adventure in the world of Tintin, where we'll unravel the secrets of storytelling and delve into the realm of personal branding. Discover how Tintin's captivating tales have captured the hearts and minds of millions, and learn how you can apply the art of storytelling to elevate your personal brand. Tune in as we explore the power of narrative and unlock the key elements that make a brand truly memorable. Get ready to unleash your storytelling prowess and leave a lasting impression in this captivating episode you won't want to miss!If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Rocky: Pricing Psychology for Rocky's gym clothes
Mar 27 2023
Rocky: Pricing Psychology for Rocky's gym clothes
Get ready to step into the world of Rocky as we dive into the fascinating realm of Pricing Psychology. Discover the secrets behind the art of pricing and learn how it influences consumer behavior. Tune in to unravel the mysteries of effective pricing strategies and gain insights that can transform your business. Don't miss out on this captivating episode that will leave you with a fresh perspective on the power of pricing.If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
John Wick: It's just puppy marketing!
Mar 20 2023
John Wick: It's just puppy marketing!
This week’s episode takes place in the world of John Wick.  In this episode, we will discuss how John can set himself apart as a brand from the other hitmen.You will learn:How to set a brand apartHow to focus on valueIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Inception: Selling Dreams and Effective Sales Copy
Dec 19 2022
Inception: Selling Dreams and Effective Sales Copy
This week’s episode takes place in the world of Inception.  In this episode, we will discuss how to write copywriting effectively to boost CTR. You will learn:How to write an offer and promise.How to write pain and hope.How to write for problems and solutions.How to make a bang and grab attentionIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Mr Bean: Neuroscience behind selling a Mini
Dec 12 2022
Mr Bean: Neuroscience behind selling a Mini
This week’s episode takes place in the world of Mr Bean.In this episode, we will discuss how to grow small businesses or a club using the unconscious. You will learn the following:Finding your market.How to create a level of urgency.Providing a parachute.Importance of presentation.If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Flight Club: The Math-ma-tit-ics Of The Subconscious
Dec 5 2022
Flight Club: The Math-ma-tit-ics Of The Subconscious
This week’s episode takes place in the world of Fight Club.In this episode, we will discuss how to grow small businesses or a club using the unconscious. You will learn the following:The first tips and tricks of neuro design.Brand ambassadors and their importance.Aligning vision and values to your goals.If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Shrek: Loss of Brand Trust
Nov 28 2022
Shrek: Loss of Brand Trust
This week’s episode takes place in the world of Far Far Away: Shrek.  In this episode, we will discuss how to remedy the loss of brand trust Shrek is facing and how small businesses can do the same. You will learn:How to formulate a storyAdjusting your visual messageGroup psychologyThe importance of a visionIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Dracula: Adjusting Negative Perception
Nov 21 2022
Dracula: Adjusting Negative Perception
This week’s episode takes place in the world of Dracula.  In this episode, we will discuss how to adjust perception, and how Dracula and small business can pivot their brand impression. You will learn:How to adjust perceptionImportance of finding a common purposeWhy aligning with the right parts of mainstream culture is beneficial for a brandIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Sweeney Todd: Escalating Product Demand
Nov 14 2022
Sweeney Todd: Escalating Product Demand
This week’s episode takes place in the world of Sweeney Todd.  In this episode, we will discuss how to increase product demand, and how you can use your senses to your advantage. You will learn:Hobson's plus one ruleOxytocinEmotional movementEngaging the sensesIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Peaky Blinders: Client retention
Nov 7 2022
Peaky Blinders: Client retention
This week’s episode takes place in the TV show, Peaky Blinders.  In this episode we are on the road discussing Reward Modeling and driving foot traffic, and how you can use it to your advantage. You will learn:Importance of welcome packsHow to exceed expectations with clientsReward recognitionImportance of public support and referralsIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Central Perk: Reward Modelling..."How you doin'?"
Oct 31 2022
Central Perk: Reward Modelling..."How you doin'?"
This week’s episode takes place in the TV show, Friends.  In this episode, we will discuss Reward Modeling and driving foot traffic, and how you can use it to your advantage. You will learn:The advantage of using dopamine in marketingReward modellingGamificationIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Pirates of the Caribbean: Pricing Psychology, and why is the rum always overpriced
Oct 24 2022
Pirates of the Caribbean: Pricing Psychology, and why is the rum always overpriced
This week’s episode takes place in the world of Pirates of the Caribbean.  In this episode, we will discuss Pricing Psychology, and how you can use it to your advantage. You will learn:Perception and brandingAnchoring pricesFraming and its benefitsIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Jurassic Park: Choice Architecture for the Diplodocus
Oct 17 2022
Jurassic Park: Choice Architecture for the Diplodocus
This week’s episode takes place in the world of Jurassic Park.  In this episode, we will discuss the concept of choice architecture, and how you can use it to your advantage. You will learn:Physical PositioningMapping ChoicesDecoy itemsIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
The Matrix: Unhappy robots and 3 Essential Marketing Rules
Oct 10 2022
The Matrix: Unhappy robots and 3 Essential Marketing Rules
This week’s episode takes place in the world of The Matrix.  In this episode, we will discuss the concept of the lazy conscious, and how you can use it to your advantage. You will learn:What the lazy conscious involvesThe difference between Novelty/FamiliarityThe importance of Processing fluencyIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Mordor: Framing and Middle-Earth Positioning
Oct 3 2022
Mordor: Framing and Middle-Earth Positioning
This week’s episode takes place in the world of Lord Of The Rings.  In this episode, we will discuss the concept of framing, and how you can use it to your advantage. You will learn:What framing involvesThe importance of correct and powerful messagingHow to create your own categoryIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Death Star: Colour Psychology
Sep 26 2022
Death Star: Colour Psychology
This week’s episode takes place in the world of Star Wars.  In this episode, we will discuss the concept of colour psychology.You will learn:The power of colour psychologyWhy the Death Star needs rebrandingThe meaning behind day-to-day coloursIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
James Bond: Building Trust and Authority
Sep 19 2022
James Bond: Building Trust and Authority
This week’s episode takes place in the world of James Bond.  In this episode, we will discuss tips on how to build trust and authority.You will learn:Why you should be “finding your stat”The power of a brand promiseWhy you need a proper logoIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.
Sherlock Holmes: Niching and Relationship Building
Sep 12 2022
Sherlock Holmes: Niching and Relationship Building
This week’s episode takes place in the world of Sherlock Holmes.  In this episode, we will discuss the concept of niching your business, and how relationship building can help you.You will learn:The magic of niching down your businessHow to master face-to-face relationship buildingThe importance of your circle of influenceIf you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.comIf you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.comJoin Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.***Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information. The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend.  Visit www.thedecisionexpedition.com for more information.