Michael Bierut needs no introduction. As a partner at Pentagram since 1990, he's worked on projects ranging from logos and environmental signage systems, books and packaging for clients including Verizon, The New York Times, MIT Media Lab, and Hillary Clinton. Michael is also a prolific writer, having co-founded Design Observer in 2003 and co-editing the Looking Closer series and in this episode, I talk with Michael about that writing. We talk about the origins of Design Observer, how he started writing, and how the public's growing awareness of graphic design has changed the discourse. Links from this episode can be found at scratchingthesurface.fm.