PODCAST

I Think I Need Marketing

Bonnie Taylor

Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.

Marketing With a Cause: Understand Mission and Non-Profit MarketingVideo Marketing: Beyond Lights, Camera, Action!How to develop a professional marketing campaignDriven by Data: Using Analytics to Improve Marketing's ROIDigital Marketing: the rapidly changing tools in marketing todayBecoming Number 1 in 10,000: Understanding AdvertisingSocially connected: understanding social media marketingHow much spend is enough? Setting your marketing budgeSpread the word: effectively communicating your marketing messageChoosing the right marketing tools for your programBranding beyond your logo: how to create a brand cultureWinning the Marketplace Challenge: Gain Market Share and Grow!Marketing: Wielding the Power That's Influencing the World