Smashing the Plateau

Smashing the Plateau

Launched in 2014, Smashing the Plateau shares weekly stories, strategies and ideas to help consultants, coaches and small business owners build success as entrepreneurs following long careers as high-achieving employees. We believe you should be able to take control over your career destiny, do what you love, what you’re competent at doing, and get paid what you’re worth, consistently. We are committed to the success of expertise-based businesses. Ready to go even deeper? The Smashing the Plateau Community uses a structured, supportive process to implement the kinds of strategies we discuss in this podcast. It is a community that is built to be a safe, caring place, where inclusive, direct, active and empowering conversations are welcome. If you want to get your consulting, coaching or small business to grow, on your own terms, so that you can deliver great results to your ideal clients, while supporting the lifestyle you want, and you don’t want to do it alone, apply to become a member of the Smashing the Plateau Community. Learn more at https://smashingtheplateau.com. read less

The Business of Community Featuring Tatiana Figueiredo
Sep 11 2023
The Business of Community Featuring Tatiana Figueiredo
Tatiana is a community business strategist, teacher, and founder of The Business of Community, a learning organization helping community founders scale values-driven community businesses. Before focusing exclusively on supporting community founders, Tatiana worked in international sales, marketing, product management, and growing her own community business to 2000+ members. She believes our childhood experiences with connection and belonging play a major part in the communities and businesses we build. Part of her job is helping community founders unlock those experiences and leverage them to build stronger communities.In today's episode of Smashing the Plateau, you will learn how Tatiana founded the Business of Community and what makes community a unique aspect of how a business can succeed.Tatiana and David discuss:How Tatiana's varied background led her to building communities [00:02:35]The challenges and rewards of creating a community-led business [00:14:30]The unexpected decision to become an entrepreneur [00:14:40]The shift from working in a startup to venturing out on her own [00:15:15]The transition from in-person community to online during the pandemic [00:17:30]The elements that make community-building fun and rewarding [00:17:10]The evolution of Tatiana's business, from consulting to creating a community [00:18:35]The tension and balance between building community and running a business [00:20:40]How to incorporate 'community vibes' into standard business operations [00:22:30]Learn more about Tatiana, her work, and The Business of Community at https://businessofcommunity.coThank you to our sponsor:The Smashing the Plateau Community
Learn How to Sell Your Expertise Featuring Caitlin Doemner
Aug 14 2023
Learn How to Sell Your Expertise Featuring Caitlin Doemner
Caitlin Cogan Doemner is the founder & CEO of VirtualCoachingSales.com and ecstaticsales.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company which generated over $11M in new revenue for its clients in 8 years.She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she launched BookofExperts.com -- a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.In today’s episode of Smashing the Plateau, you will learn how to use an ongoing process to sell one promise to one person.Caitlin and I discuss:How to sell without explicitly stating that you are selling something [02:35]How she built her company and made the shift to entrepreneurship [03:04]How she recovered from a tragic event [04:11]What the key secret is to successful selling [06:30]How to approach selling as an act of love and service [07:59]How the sales team can effectively collaborate with consultants and coaches [14:44]At what stage in business consultants and coaches require assistance [17:07]Why prioritizing revenue over profit is not the right approach in business [20:43]What her personal experience is as a member of a community [21:36]Learn more about Caitlin at https://ecstaticsales.com/Thank you to our sponsor:The Smashing the Plateau Community