PODCAST

Smashing the Plateau

Smashing the Plateau

Launched in 2014, Smashing the Plateau shares weekly stories, strategies and ideas to help consultants, coaches and small business owners build success as entrepreneurs following long careers as high-achieving employees. We believe you should be able to take control over your career destiny, do what you love, what you’re competent at doing, and get paid what you’re worth, consistently. We are committed to the success of expertise-based businesses. Ready to go even deeper? The Smashing the Plateau Community uses a structured, supportive process to implement the kinds of strategies we discuss in this podcast. It is a community that is built to be a safe, caring place, where inclusive, direct, active and empowering conversations are welcome. If you want to get your consulting, coaching or small business to grow, on your own terms, so that you can deliver great results to your ideal clients, while supporting the lifestyle you want, and you don’t want to do it alone, apply to become a member of the Smashing the Plateau Community. Learn more at https://smashingtheplateau.com.

Why You Need a Marketing Plan for Your Book Featuring Jane Wesman
Apr 25 2022
Why You Need a Marketing Plan for Your Book Featuring Jane Wesman
Jane Wesman is an entrepreneur, marketing expert, and mentor. President of Jane Wesman Public Relations, based in New York City, Jane is one of the country’s top book publicists with an impressive record of creating national bestsellers, particularly in the areas of leadership, management, and personal growth. She has worked with such business thought-leaders as Charles Schwab, Stephen Covey, Peter Drucker, Marcus Buckingham, and Keith Ferazzi. We discuss: Major challenges for consultants who want to publish a book [03:19] When is a good time for publishing a book [06:30] Why a book can be beneficial for you and your business [08:53] A process that will help ensure success of a book [10:19] Types of investment options for getting your book effectively marketed [13:58] How to find a good team when writing your first book [20:40] What makes book publishing a long journey [22:35] Jane's own book, Dive Right In – The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success, was one of the first to offer concrete advice to help women launch and grow their businesses. She has lectured and written on the topics of leadership and business for many organizations and media outlets. Jane served as president of the New York City chapter of the National Association of Women Business Owners for four years. She currently sits on the boards of two non-profit organizations: ArtSail and the Women’s Media Group, plus she provides funding for an internship program at Simmons University to help students kick-start their careers. Learn more about Jane at (www.wesmanpr.com) and (YouTube).