Episode 104 - The Fourth Process of Publishing: Distribution with Orna Ross

The Indy Author Podcast

Nov 2 2021 • 1 hr 4 mins

Orna Ross of the Alliance of Independent Authors joins me for the fourth of a series of seven episodes devoted to the Seven Processes of Publishing. This week the topic is distribution. As with the previous episodes in this series, we discuss ebook, print, and audio, including how to reach the most outlets in a way that is aligned with your business goals and that takes into account every indy author’s most limited resource: time. We discuss the importance of not assuming that your own reading or listening habits are necessarily the habits of the readers and listeners you want to reach. And we discuss how making your print book available on a non-Amazon distributor is necessary but not sufficient for getting your book on the shelves of brick-and-mortar bookstores.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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Orna Ross is the founder and head of the Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.