Evan Gow discusses the role newsletter swaps can play in author promotions, the etiquette of swaps, and some gotchas authors should watch out for, as well as advice for authors with small or inactive email lists. Evan also talks about the many other services that StoryOrigin provides, and why the fact that he’s both the development team and the support team for StoryOrigin means that its current beta (i.e., free) status still means high quality.

Evan Gow is the indie developer of StoryOrigin, a marketing tool and community of authors that work together to build their mailing lists, increase sales, find reviewers, and stay on top of deadlines.