Copywriting and Brand Voice for HSPs: Writing Effective Copy Without Faking a Loud Persona - Krista Walsh

Mar 5 2023 • 27 mins

Sometimes it can feel like every copywriter and internet famous business owner you see advocates for this really strong, extroverted personality in their writing (super jokey, irreverent/not serious, loud, bold style). But a lot of HSP CEOs don’t write like this and don’t talk like this. They’re more serious, nuanced, careful with their language, and often, more to the point.

So you can feel like you have to change yourself in your copywriting to be noticed, and effective, and get people to like you and not be boring. But introverted ways of writing copy can also be effective! And may, in fact, be more appealing to some people.

In this week's episode, you'll learn some of these introverted and HSP-friendly ways from my guest Krista Walsh.

Krista is a website copywriter and strategist helping client-based businesses turn their websites into lead-generating machines. She’s the person you call when you want your website done right from the ground up.

💝 Key Takeaways

Where to start in finding your voice as a sensitive business owner and how to come up with effective ideas to write about.
Krista shares some HSP-friendly ways of writing your copy.
Six strategies for copywriting that feel more aligned for many HSPs.

🔗 Where You Can Find Krista