PODCAST EPISODE

What To Know About Ecom as We Enter 2022

Innovations and Breakthroughs

Dec 30 2021 • 14 mins


Caulen Foster is an e-commerce marketing expert. He is the Co-founder and President of BrainPower and is an expert in bringing Amazon sellers over to the Shopify platform. His firm helps Amazon brand owners leverage the power of paid media, email, direct response copywriting, conversion rate optimization, and digital infrastructure to create effective omnichannel marketing strategies.

In this episode…

E-commerce is an excellend channel for bringing in more customers and driving sales. In addition to retail sales, it can help sellers build their businesses on different channels like Shopify, Amazon, or Facebook.

To grow a top-notch e-commerce brand, businesses need to understand their customers, use the right marketing strategies, and build engaging relationships with customers. They have to provide them with valuable content without just focusing on pushing sales.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Caulen Foster, the Co-founder and President of BrainPower, to talk about the evolution of e-commerce and what people need to know going into 2022. They also discuss the increased cost of customer acquisition over time, how Amazon limits communication with customers, and the importance of building good relationships with customers. Stay tuned.