So many businesses closed down during the pandemic as consumer behavior changed drastically. A fundamental shift in retail before the pandemic and COVID accelerated things as consumers didn’t expect sudden changes in their personal lives. Everything was affected, including their decisions on buying products. In this episode, Ben Baker sits down with Stella Gianotto to discuss where the brands are going, the future of consumer decisions and behavior. Stella Gianotto is a consumer futurist working with retail brands to reimagine their environment, increase market share, and create hybrid business models for sustainability. Join in as they discuss how the way we engage with customers will change amidst all these market transformations.