Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites read less

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EP 70 | Humanize Your Brand with a Founder Story

What’s the one story that EVERY business has? A founder story. After all, every business has a starting place and origin story. Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and Listen in to hear: Why founder stories are powerful How founder stories can be used for financing and team-buildingWhat can be included in a founder storyHow founder stories help you stand outFounder stories from big names like Sara Blakely & Jeff Bezos to small town coffee shopsMegan’s own founder story And if you want to learn how to write your founder story (or stories because you can have multiple stories).... 📧 Click Here to Join the FREE Email Storytelling Challenge! 📧 Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Episodes

EP 70 | Humanize Your Brand with a Founder Story

What’s the one story that EVERY business has? A founder story. After all, every business has a starting place and origin story. Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and Listen in to hear: Why founder stories are powerful How founder stories can be used for financing and team-buildingWhat can be included in a founder storyHow founder stories help you stand outFounder stories from big names like Sara Blakely & Jeff Bezos to small town coffee shopsMegan’s own founder story And if you want to learn how to write your founder story (or stories because you can have multiple stories).... 📧 Click Here to Join the FREE Email Storytelling Challenge! 📧 Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 69 | The Science of Storytelling & How It Works in Marketing

EP 69 | The Science of Storytelling & How It Works in Marketing

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action. Here’s a sneak peek of what you’ll learn: The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions.The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience.The Thought Process: How we move from problem awareness to becoming motivated to take action and change.Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients. 📧 Click Here to Join the FREE Email Storytelling Challenge! 📧 Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 68 | 5 Ways Storytelling Helps Your Business Stand Out

EP 68 | 5 Ways Storytelling Helps Your Business Stand Out

In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales. Key takeaways from this episode: Discover how you can utilize stories to become top of mind with clientsUnderstand why stories capture and hold attention longer than other tacticsLearn how to easily stand out in a sea of AI-generated contentExplore how storytelling helps overcome objections and build trustFind out how to use stories to clear up consumer confusion 📧 Join the FREE Email Storytelling Challenge! 📧 Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! ➡️ CLICK HERE TO JOIN THE CHALLENGE! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 67 | How to Make Email Marketing Easier and More Sustainable

EP 67 | How to Make Email Marketing Easier and More Sustainable

Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you. My secret weapon is named Sarah Gower, and she's a virtual assistant. We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all the pieces are operating Key takeaways from this episode: What email tasks can be easily outsourced to a VA The surprising benefit of hiring a VA that nobody talks aboutOne small but vital task that you may be overlooking in your current email workflowWhy doing it all yourself slows down your ability to make more sales Tune in for valuable insights and practical tips to help streamline your email marketing strategy and connect with ideal clients who are ready to buy. MENTIONED IN THIS EPISODE: Ready to take email marketing off your plate so you can step into a true CEO role and scale your business faster (without losing sales)? Our full-service email marketing solution gives you a copywriter + VA combo which means you’ll never have to open your email platform if you don’t want to! LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING ➡️ HERE! Connect with Virtual Assisant, Sarah Gower: Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 66 | Avoid These 5 Big Mistakes in Sales Emails

EP 66 | Avoid These 5 Big Mistakes in Sales Emails

Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility! There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales. Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging problems are less offensive and come from being less thoughtful about copy. And Big Mistake #5 is all about method. I’ll share a simple tweak that can help your sales messages land in the right inbox while also potentially improving open rates, click rates, and conversions. Tune in to discover the 5 mistakes you’ll want to avoid in your sales emails so that you can retain readers and improve sales (without being sketchy). ⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE WITH 1:1 COACHING ⭐️⭐️ High-converting email marketing works to sell when you don’t want to! Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today! 🚨LAST WEEK TO SIGN UP! Learn more at https://meganwisdom.com/course Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 65 | Battle Burnout without Burning Down Your Business

EP 65 | Battle Burnout without Burning Down Your Business

For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point where the path of least resistance is walking away from it all. But it doesn't have to be that way! Today we’re chatting about how to battle burnout without jeopardizing your business. There is a way to keep your business going even during the seasons where you might need to take an extended break. I’m sharing my own experience keeping my business afloat during a high-stress season and providing four things to consider when deciding how to work less for a time without giving up the business you’ve worked so hard to build. Whether you're feeling the strain of entrepreneurship or just looking to prevent burnout before it starts, this episode has something valuable for you. Key takeaways from this episode: Reasons business owners may experience burnoutHow to identify areas where you can scale back Why you should continue marketing efforts (even if it’s minimal)How to determine whether to prioritize short-form or long-form contentHow to create a two step plan for long-form marketing Identifying lifestyle factors might be causing your business burnout (and how to change them) ⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE + LIVE COACHING ⭐️⭐️ High-converting email marketing sells when you don’t want to! Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today! ➡️ Learn more at https://meganwisdom.com/course Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 64 | How Long Should You Leave the Cart Open During a Launch?

EP 64 | How Long Should You Leave the Cart Open During a Launch?

Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus on the three, five, and seven-day sales sequences. I’ll share insights on the importance of timing, audience engagement, and the impact of urgency in sales sequences. Whether you're selling high-ticket items or lower-priced offers, this episode will help you make informed decisions to maximize your sales potential. Don't miss out on valuable tips and strategies to create copy that converts into sales. Listen in and learn how to plan sales sequences that resonate with your audience and drive results. Key takeaways from this episode: Recognize the factors to consider when making your decision on the length of your launch sales periodWhy one-size-fits-all approach to launching isn’t idealBenefits of a 3, 5, or 7-day sale JOIN THE COPY THAT CONVERTS COURSE + COACHING Ready to elevate your email marketing and learn the skill that you can use for the lifetime of your business? 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales sequence! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today! Learn more at https://meganwisdom.com/course Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes

EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes

What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!! Addy uses cozy marketing and world building to form long-term relationships with her audience and keep them engaged and invested in the story of her brand. It’s definitely working for her, and it just might be the shift you’ve been looking for to make marketing your online business feel easier and help you connect with more right-fit clients. Key Takeaways: Learn how to create a marketing ecosystem that prioritizes relationships over transactions.Create brand loyalty that will last no matter what pivots you may make in your business.Discover the power of storytelling in marketing and how it can set you apart from the crowd.Find out why prioritizing people over transactions can lead to long-term success in your business. CONNECT WITH ADDY LOPES AT ENCONTRO CREATIVE: Instagram: https://www.instagram.com/encontrocreative/ Email list: https://encontrocreative.com/build-your-brand-world 🤗 NOW ENROLLING! ➡️ The Copy That Converts [BETA] Course! If you are tired of stressing over what to write, when to send, or how to sell without being too “salesy,” then come learn the copywriting principles that will help you create an email sequence with confidence knowing you’ve created words that work to help you make more sales. You’ll get to join the program at 50-60% off future pricing AND live coaching is included. But spots are limited, so reserve your seat today. CLICK HERE FOR DETAILS! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 62 | Want Stronger Social Proof? Tips for Gathering Better Testimonials

EP 62 | Want Stronger Social Proof? Tips for Gathering Better Testimonials

Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: What is social proof?How testimonials strengthen your online businessTips for storing and organizing testimonialsWhen to ask directly for client feedbackHow to get authentic testimonials Why specificity mattersThe one thing you shouldn’t do when gathering testimonials 🤗SIGN UP FOR THE INSIDER SCOOP! There’s a way where you can know exactly what to do to get copy that converts, and it’s coming next week, but you can be the first to know! ➡️ CLICK HERE Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 61 | Hidden Reasons Why Your Email Marketing Isn’t Working

EP 61 | Hidden Reasons Why Your Email Marketing Isn’t Working

Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (And there’s no difficult tech knowledge required!) Listen and learn the most vital part of a high-converting email marketing campaign. MENTIONED IN THIS EPISODE: Conversation with a business buddy comes to you inbox every week >> GET THE NEWSLETTER Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 60 | From Promo to Primary: How to Get Emails Out of the Promotions Tab

EP 60 | From Promo to Primary: How to Get Emails Out of the Promotions Tab

Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’ll look at the factors that the algorithm uses to determine how Google categorizes your email messages and what you can do to move from Promotions to Primary. MENTIONED IN THIS EPISODE: COMING SOON!!! 🤗 There’s a way where you can know exactly what to do to get copy that converts, and it’s coming soon! ➡️ ➡️ CLICK HERE TO BE THE FIRST TO KNOW! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 59 | How to Provide Value in Email Marketing –No Freebie Required!

EP 59 | How to Provide Value in Email Marketing –No Freebie Required!

Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email? If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you. Key takeaways Value isn't just about free content or tips.Words can be immensely powerful in driving engagement and building relationships.Community building is essential in marketing, creating a loyal and engaged audience. Invite me into your inbox! ➡️ Join my newsletter posse HERE Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 58 | 10 Best Business Books to Add to Your Summer Reading List

EP 58 | 10 Best Business Books to Add to Your Summer Reading List

I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies. Listen in to find out why I recommend these books and why you should read them, too! Profit First by Mike MichaelowiczEverything is Figureoutable by Marie ForleoThe Psychology of Winning Denis WaitleyFree to Focus by Michael HyattBuilding a Story Brand by Donald MillerMade to Stick by Chip & Dan HeathStories That Stick by Kindra HallStart with Why by Simon SinekInfluence: The Psychology of Persuasion by Robert CialdiniWhat Your Customer Wants and Can’t Tell You by Melina PalmerIf you read these or any others this summer, don’t forget to share on Instagram and tag me @meganwisdomwrites! Invite me into your inbox! ➡️ Join my newsletter posse HERE Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free

EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free

Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending a dime on ad spend? There’s not just ONE but SEVEN ways to increase the number of contacts on your email list for free. Listen to the episode to learn more! Mentioned in this episode: 📧READY FOR FULL SERVICE EMAIL MARKETING? More info HERE! EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 56 | The #1 Sales Page Mistake That Can Kill Conversion Rates

EP 56 | The #1 Sales Page Mistake That Can Kill Conversion Rates

Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversions and show you how to identify it in your own sales pages. Why are Sales Pages Important? Sales pages are the cornerstone of your online sales funnel. They're the dedicated space where you present your offer, highlight its benefits, and convince potential customers to take the plunge. A well-crafted sales page can be the difference between a thriving business and one struggling to gain traction. Tune in to discover: The #1 mistake sabotaging your sales page conversions How to identify this critical error in your own sales pagesStrategies to fix the problem and boost your conversion rates Need help with your sales page? Pick one! DIY: Get a personalized audit of the sales page you have written to make sure all of your copy is optimized for conversion DONE-FOR-YOU: You get extensive market research and a sales page written with conversion in mind. Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 55 | Want People to Buy? Try These Sales Tactics

EP 55 | Want People to Buy? Try These Sales Tactics

Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thingEnsure the right message is getting to the right peopleMake an emotional connectionUse scarcity and urgency (without being sleazy)Boost your brand’s credibility and trustCreate a simple path to buy 🌟 WANT TO LEARN HOW TO WRITE COPY THAT CONVERTS? TELL ME MORE! MENTIONED IN THIS EPISODE: EP 34 | 10 Tips to Revamp Email Marketing This YearEP 47 | QUICK TIPS: Email Marketing Personalization Tools & TechniquesEP 04 | 5 Factors That Can Prevent Your Emails from Reaching an InboxEP 07 | How Can I Use Stories in Email Marketing? Live Storytelling ExerciseEP 29 | Storytelling Tips Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

54 | Busting 4 Myths About Storytelling in Email Marketing

54 | Busting 4 Myths About Storytelling in Email Marketing

Today, I’m debunking 4 common myths about storytelling in email marketing. Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen. Here are the 4 myths we’ll be discussing on today’s episode: Myth #1: "No one wants to read stories in emails." FALSE!Myth #2: "Storytelling is a waste of time and energy." WRONG!Myth #3: "I can't write stories, I'm not creative." LIE! Myth #4: "I don't have any stories to tell." UNTRUE! MENTIONED IN THIS EPISODE: 🌟 Ready to level up your email marketing with storytelling? Or simply want to learn how to write copy that converts? Big opportunity coming sono! CLICK & BE THE FIRST TO KNOW! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 53 | How Long Form Content Helped Grow My Email List & Business - MY PODCAST ANNIVERSARY!

EP 53 | How Long Form Content Helped Grow My Email List & Business - MY PODCAST ANNIVERSARY!

Exciting news - It's my one year podcasting anniversary! 🥳 In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. Plus, there are prizes to be won!! I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. Is it worth it? Is it easy? Tune in to find out! To celebrate, I'm giving away my favorite new tumbler and a free email audit. Want to win? Do this: 1️⃣ Leave a review on Apple iTunes and send me a screenshot on Instagram @meganwisdomwrites 2️⃣ Like and share the podcast anniversary post on Instagram for an extra entry >> Winners will be announced on June 9, 2024. MENTIONED IN THIS EPISODE: Stefanie Gass, my personal podcast coach, is hosting a FREE 1-hour on Wednesday, June 19: How to Grow Your Online Business in Only 2 Hours Per Week Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 52 | Is It Time to Hire a Copywriter? Key Questions to Find the Best Match for Your Business

EP 52 | Is It Time to Hire a Copywriter? Key Questions to Find the Best Match for Your Business

Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting. In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business. Key traits include: feeling a connection with the copywriterunderstanding their communication styleensuring they can write in your brand voiceworking with tight deadlinesagreeing the number of edits allowed Even if you are just getting started on your business journey, this episode will help you recognize when to outsource and where to get started when it's time to make a hire. After all, conversion copywriters are trained to enhance your marketing strategy and boost your brand's success–that’s what you really want, right? Connect with Megan Wisdom Copywriting: ⭐️Looking for a full-service email marketing solution? CLICK HERE for more info! ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 51 | QUICK TIPS SERIES #6: Build a Better Email List with This One Action

EP 51 | QUICK TIPS SERIES #6: Build a Better Email List with This One Action

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins for higher quality leads on your email list. Let's talk about the pros and cons… The pros of double opt-ins are higher engagement, reduced spam complaints, and more genuine interest from subscribers. But some people find the double opt-in process tedious. Anything that requires more steps comes with a risk of the client abandoning action. Is it worth it? Let’s find out… This week’s homework: Evaluate your current opt-in methods. Consider switching one to a double opt-in and track the results. MENTIONED IN THIS EPISODE: Looking for a full-service email marketing solution? CLICK HERE for more info! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips