Rapid Response: A global benefit concert for Ukraine, w/World Unite for Ukraine’s Victoria Yampolsky

Masters of Scale

May 26 2022 • 24 mins

It’s easy to have a grand idea; putting that plan into action is not. Victoria Yampolsky conceived of a global concert in support of Ukraine. Without any experience in entertainment or international aid, she shares how she didn’t accept “no” for an answer in her quest to book big-name guests like Pink Floyd and negotiate a streaming deal — to pursue a fundraising goal of $10 million.

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