Rapid Response: Lessons from an entrepreneur in Ukraine, w/Alyona Mysko, CEO of Fuelfinance

Masters of Scale with Reid Hoffman

Apr 14 2022 • 26 mins

Meet Alyona Mysko, the CEO of a B2B startup in Ukraine called Fuelfinance, as she walks us through the lessons she’s learned while leading her company in a war. Her experience — which sometimes requires her and her team to work from bomb shelters during the day — offers lessons for every leader about communication, collaboration, and creativity in crisis. All of Ukraine is running like a start-up now, she says: Each citizen takes the initiative to pick up what needs to be done. Alyona talks about the importance of following a mission in a crisis, and makes a plea to all our listeners to buy from Ukrainian business.

Learn more about Fuelfinance here.

Read a transcript of this episode: https://mastersofscale.com

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