Once you realize you're in a supportive community, you do whatever you can to support that community.This episode features Nick Askew, a man of diverse backgrounds from music to car sales, who is now making waves in the auto retail industry as the Founder and CEO of Space Auto. Nick's journey is a fascinating blend of creative pursuits and entrepreneurial spirit, evidenced by his innovative approach to digital retailing in the automotive sector. His company, Space Auto, challenges traditional sales methods by integrating technology to enhance both customer and dealer experiences, advocating for a more human-centered approach in car sales.Listeners will be captivated by Nick's personal narrative, which includes turning life's unexpected turns into stepping stones for his career. Starting from his early days in a band to an unexpected entry into car sales, and eventually leading to his pioneering work at Space Auto, Nick's story is a testament to the power of embracing change and pursuing passion over security.Timestamped Takeaways:0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo2:07 The meaning of "I Hold Gross"4:33 From Band To Car Sales7:01 Why Nick Loves Car Sales9:31 The Decision To Start Space Auto22:06 Space Auto's Philosophy and VisionNick Askew is the Founder & CEO of Space Auto⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Fixed ops is the real front door.Dan Shine, Senior Editor for Automotive News, brings a fresh yet deeply informed perspective to the backbone of automotive retail - fixed operations. With a journalistic journey spanning over two decades, including significant stints in both newspaper and educational sectors, Dan's career path led him unexpectedly into the automotive sphere. His approach combines a rich historical knowledge of Detroit's automotive culture with a pragmatic view of current industry challenges, offering a unique lens on the evolving dynamics of automotive retail.In his down-to-earth demeanor, Dan discusses the essential role that fixed ops play in the financial health of dealerships, contrasting it sharply with the more "showy" sales side of operations. He brings to light the innovative and essential strategies dealerships are implementing to tackle challenges such as customer retention, the introduction of EVs, and the necessary pivot back towards providing comprehensive services including tire sales and windshield repairs.Timestamped Takeaways:0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo0:45 Contrasting Fixed Ops and Sales3:12 Dan's journey from traditional journalism to automotive6:39 Starting a new job during the pandemic14:32 The need for innovative customer retention strategies18:36 Finding new revenue streams in fixed ops22:19 Building Customer LoyaltyDan Shine is the Senior Editor at Automotive News⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

The automotive industry talks about understanding and leveraging data effectively, but what does that really take?On today's episode of Auto Collabs, we chat with Bobby Gaudreau, the VP of Sales & Marketing at Activator Dealer Services. Bobby isn’t just an aficionado of endurance sports, having conquered countless marathons and Iron Mans; he’s also a seasoned pro in steering automotive dealerships towards digital efficiency and sophisticated data management. His journey from the first internet manager handling leads via fax to a pivotal force in leveraging Salesforce for automotive marketing is as fascinating as it is educational.The conversation takes us through the evolution of data management in the automotive space, highlighted by Activator’s innovative approach to integrating a customer data platform (CDP) with traditional marketing strategies to enhance customer engagement and retention. Bobby's extensive experience brings invaluable insights into how big data and smart segmentation can dramatically improve marketing outreach, setting the stage for a discussion that’s as engaging as it is informative. His analogy of a "data refrigerator" packed with disparate data pieces underscores the everyday chaos dealerships navigate and how structured data strategies can turn this around.Learn more about Activator Dealer Services: https://activator.ai/Timestamped Takeaways:0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo2:36 Bobby's Marathon Mindset: How Endurance Sports Influence His Professional Strategies6:31 Bobby Gaudreau's Journey: From Marathons to Automotive Marketing Mastery10:09 Integrating Salesforce: Revolutionizing Data Management in Automotive Sales13:49 Startup Spirit in a Legacy Company: Innovation at Dominion Dealer Services22:20 Democratizing Data: How Dealers Can Leverage Enterprise-Grade Tech for Marketing SuccessBobby Gaudreau is the VP of Sales & Marketing at Activator Dealer Services⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Hilary Haron’s experiences, from the Capitol’s halls to the dealership floor, offer invaluable lessons on the power of voice, the necessity of change, and the endless potential of paving new paths.Hilary shares her rich heritage in the auto world, tracing back to her grandfather's pioneering spirit in the car dealership realm, through to her own ventures into automotive advocacy in Washington DC. As a multigenerational dealer and a mother fueled by the drive for a better future, Hilary’s insights into the complexities of car dealership, the evolving landscape of electric vehicles (EVs), and the significant role of women in male-dominated industries are not just inspiring but a clarion call for industry-wide evolution and inclusivity.Hilary’s story of advocacy shines a light on the urgent need for infrastructural readiness for EVs, a reminder that the path to electric mobility is still under construction. From the halls of Capitol Hill to the practical challenges of EV adoption, she unravels the nuanced layers of policy, public perception, and the pivotal shifts necessary within the auto industry. This conversation is a testament to the power of informed advocacy, the importance of diversity in automotive, and the uncharted roads leading to the industry's future.0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo1:59 Hilary's Journey: From Dealership Legacy to Advocacy4:48 The Impact of Personal Connection in Advocacy10:24 EV Charging Infrastructure: A Capitol Concern12:25 "A Road Less Traveled": Highlighting Women's Experiences17:57 Steps Toward a Diverse Auto Industry24:08 The Importance of Conversation and AdvocacyHilary Haron is the Host of the A Road Less Traveled Podcast⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

The customer is putting together a puzzle. Do you give them the next piece they need?Andrew Breedlove, Sales Director at iPacket, joins the "Auto Collabs" crew for an engaging conversation about his journey from a sneaker enthusiast working at Foot Locker to a key player in the automotive industry. With a friendly demeanor and a readiness to jump into any role, Andrew embodies the spirit of someone who's always eager to be part of the team. His transition from retail to automotive sales wasn't straightforward. After a stint at a dealership that nearly put him off the industry for good, a family connection gave him a second chance, leading him to fall in love with auto sales and eventually, to iPacket.iPacket's mission is simple but transformative: to bridge the gap between what dealerships try to communicate and what the customer actually receives. By creating a digital evidence manual, iPacket ensures that every customer gets the complete picture, making the car buying process more transparent and efficient. From service receipts to MSRP information, iPacket provides a comprehensive packet of information to help both salespeople and customers. Andrew discusses the importance of this tool in various contexts, from on-site sales to BDCs, emphasizing how it can dramatically improve communication and trust between dealerships and their customers.0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo1:20 Meet Andrew Breedlove: From retail to auto sales, Andrew's unique path to iPacket.2:36 Auto Industry Insights: Andrew's reluctant start and eventual love for car sales.7:27 The iPacket Difference: How it bridges the gap between dealerships and customers.12:09 iPacket in Action: Where it's making the biggest impact in dealerships.17:35 Expansion into Service: iPacket's new frontier in dealership service and recon.21:24 The Evolution of Sales Tools: Reflecting on the transition from manual to digital processes.Andrew Breedlove is the Sales Director at iPacket⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Will Guidara has never told this story before.He’s now world-famous, a New York Times bestseller, and has appeared on talk shows, stages and podcasts. But this is the first time he shares how he and Simon Sinek met and connected, ultimately leading to Simon asking him to write a book, ‘Unreasonable Hospitality.’He opens up about his belief that anyone, in any profession, can choose to be part of the hospitality industry by prioritizing people with the same zeal often reserved for products. His book serves as a testament to this philosophy, emphasizing the power of prioritizing relationships and the human moments that weave through our professional endeavors.Will is a maestro in the art of making people feel valued beyond the transaction, and applies this to the automotive industry. 🌟 "Every car tells a chapter of your life story," Will muses, highlighting the profound connections between milestones and the vehicles we choose to mark them.In essence, this interview is not just about the cross-pollination of ideas between industries but a clarion call to infuse our work with humanity, creativity, and, most importantly, unreasonable hospitality. Will Guidara masterfully reminds us that at the heart of every transaction, every service, lies the unparalleled power of making people feel truly seen and valued.0:00 - Introduction to Will Guidara and the Essence of "Unreasonable Hospitality"0:23 - Will's Philosophy: Making Hospitality a Universal Industry1:33 - The Significance of Investing in Relationships Over Moments3:18 - Embracing People Over Product: Will's Mantra for Success9:25 - The Story Behind Will's Connection with Simon Sinek22:24 - Challenging Traditional Rules and Empowering Creativity in Hospitality34:37 - Opportunities for Hospitality in the Automotive Industry: Celebrating Life's MomentsWill Guidara built Eleven Madison Park into The #1 Restaurant in the World and is the Bestselling Author of ‘Unreasonable Hospitality’https://www.linkedin.com/in/willguidara/https://www.unreasonablehospitality.com/#Hospitality #Leadership #Innovation #CustomerService #SuccessStories #Motivation #AutomotiveIndustry #Dealership #WillGuidara #SimonSinek #UnreasonableHospitality #MoreThanCars ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

The first question stunned today's guest.But it started an amazing conversation on the auto industry, leadership and what it means to be successful.Auto Collabs welcomes Sam D'Arc, the Chief Operating Officer at Zeigler Auto Group and the host of the Driving Vision Podcast. Sam brings decades of experience to his leadership role in one of the most respected automotive groups across the country. Over time, Zeigler Automotive Group has become the highest rated dealership on Glassdoor. Through a series of personal anecdotes, industry insights, and engaging discussions, listeners will get an inside look at the principles and practices that drive success and satisfaction at Zeigler Auto Group.The conversation takes us on a journey from Sam's early days, where adversity became his unlikely ally, leading him from washing cars at 17 to the C-suite of the automotive industry. His story is a testament to the idea that within the automotive world, opportunity is not just about where you start but how you leverage challenges to fuel your rise. The episode delves into the essence of Zeigler Auto Group's remarkable work culture, emphasizing the unique blend of President & CEO Aaron Zeigler's fearless growth strategies and a profound respect for every employee's role and contribution. This culture not only propels the group's success but also ensures it remains a beacon of work-life balance in the demanding auto industry landscape.Takeaways:0:00 Intro with Paul J Daly and Michael Cirillo3:53 Sam's journey to becoming the COO of Zeigler Auto Group8:17 The expansion of Zeigler Auto Group to 78 franchises across four states, highlighting the influence of visionary leadership and the importance of valuing every team member's contribution.18:28 How Sam and Zeigler incorporate AI into communication23:49 The biggest threat to personal agency is control by insecure leadersSam D'Arc is the COO at Zeigler Auto Group and host of the Driving Vision Podcast⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

There's power in showing up, ready to learn.Bill Zadeits is a a pillar in the automotive media landscape and the President of Cherokee Media Group. Zadeits shares his fascinating journey from a young aspiring sportscaster to leading a media group that profoundly influences the automotive industry. With a blend of nostalgia and insights, Bill narrates his transition from radio and TV into the automotive space, emphasizing the evolution of content delivery and the indispensable value of understanding business from a revenue perspective.This episode not only offers a retrospective look at his impressive career but also serves as a beacon for the automotive industry's dynamic nature. His emphasis on continuous learning, adaptation, and the transformative power of personal connections paints a hopeful and exciting future for automotive media and the industry it serves.Takeaways0:00 : Intro with Paul J Daly and Kyle Mountsier6:55: Bill's initial challenges transitioning from broadcasting to the automotive industry14:59: The irreplaceable value of in-person interactions18:08: The future of Cherokee Media Group20:22: A sneak peek into the upcoming Auto Intel SummitBill Zadeits is the President of Cherokee Media Group⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Trucks stick but brand love shifts.Reynolds and Reynolds released their 2024 Automotive Brand Retention and Defection Report, and VP of Marketing Greg Uland joins the show to break it down.Read the full report here: https://www.reyrey.com/cp/retention-and-defection-2024Greg, with his unique blend of marketing savvy and operational expertise, breaks down the complex web of customer loyalty and buying behavior in the auto industry. Through the lens of comprehensive data analysis, Greg shares staggering insights into how dealers can navigate the tricky waters of retaining customers, winning over new ones, and the surprising fluidity of brand loyalty among today's car buyers.The conversation isn't just a trove of statistics; it's a lively discussion that ranges from the evolution of brand logos to the unexpected loyalty shifts among truck owners. The team delves into the specifics, like the 43.7% overall brand retention rate, Toyota's stronghold at 60.1%, and the surprising position of Nissan as a prime target for almost every mainstream brand's conquest efforts.0:00 Intro2:21 The critical connection between marketing and operations.4:59 Overall brand retention across the US is a mere 43.7%9:20 Truck owner loyalty shows a surprising 72.5% likelihood of purchasing another truck, yet brand loyalty within this segment shows significant variation, indicating opportunities for brand switching.14:38 Greg and the hosts explore the impact of high borrowing costs on dealership strategies, emphasizing the necessity of adapting to a market where new car prices average around $50,000.19:30 Actionable insights for dealers to refine their marketing and inventory strategies based on changing customer loyalty trends.Greg Uland is VP of Marketing for The Reynolds and Reynolds Company.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

ICE to hybrid to plug-in hybrid to EV. That's the rational path, according to Brian Maas.Brian Maas is the esteemed President of the California New Car Dealers Association. He brings to the table a wealth of knowledge and insight into the intricate world of automotive retailing in California, a state renowned for setting the pace in industry trends and regulations.Brian’s expertise shines as he navigates through the conversation, touching on critical issues such as the impact of over-disclosure on consumer transactions and the evolving landscape of electric vehicle (EV) adoption in California. Despite the state's aggressive push towards a 100% zero-emission vehicle sales goal by 2035, Brian articulates the practical hurdles in achieving such targets, emphasizing the importance of infrastructure development, consumer choice, and gradual transition strategies from internal combustion engines to hybrid and fully electric vehicles.While the path to innovation and environmental sustainability is critical, Brian reminds us that it requires careful consideration of practicalities, consumer needs, and the collaborative effort of all stakeholders in the automotive ecosystem.0:00 Intro4:07 Brian Maas discusses California's leadership in auto retail.10:48 The breakdown of California dealers and how the California New Car Dealers Association serves their varying needs.14:51 The "tyranny of over-disclosure" and its impact on the car buying experience.18:46 Brian's perspective on EV adoption in California and the challenges of transitioning to a fully electric vehicle fleet.26:52 Reflections on the importance of rational steps towards EV adoption and the role of associations in guiding dealers through changing landscapes.Brian Maas is the President of the California New Car Dealers Association⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

There's opportunity and potential in the EV market, but only if you seek to understand customers and adapt to their needs.This episode of Auto Collabs features a conversation with John Foley, co-founder and President of Recharged. Positioned at the forefront of the used electric vehicle (EV) market, Recharged distinguishes itself by creating an Experience Center that goes beyond traditional sales tactics. The discussion delves into John's innovative approach to selling EVs, focusing on the challenges and triumphs of catering to a market predominantly comprised of first-time EV buyers.John shares insights into the importance of exceeding customer curiosity, not just meeting it. By understanding the specific needs and lifestyles of their customers, Recharged ensures that every buyer is matched with the perfect EV for their life. This commitment to education and personalized service addresses a common concern among potential EV owners: the fear of the unknown.0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo2:19 Recharged's mission to transform the electric vehicle buying experience.4:44 90% of Recharged's customers are first-time EV buyers6:31 Exceeding customer curiosity by deeply understanding their needs and ensuring they're matched with the right EV.11:26 The challenges and opportunities in the used EV market16:38 Expanding Recharged's influence21:11 Reflections on the importance of curiosity in both sales and customer engagementJohn Foley is the Co-Founder and President at recharged⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Ever had a session at a conference that completely changed your perspective? Phil did.In this lively episode of Auto Collabs, Paul, Kyle and Michael are joined by the charismatic Phil Gill, General Sales Manager at Tom Gill Chevrolet. Known for his impeccable sense of style and sharp business acumen, Phil shares his journey from working at TJX Corporate to steering the wheel at Tom Gill Chevrolet. The conversation touches on the nuances of customer lifetime value, team dynamics, and innovative dealership practices. Phil's story is a testament to the power of cross-industry learning and the importance of understanding every facet of your business, from front-line sales to the intricacies of accounting.At ASOTU CON 2023, Phil sat in on a session that changed his view on customer lifecycle management, and he went back and worked with a tech vendor to make those changes.Phil delves into his transformative initiatives at Tom Gill Chevrolet. He highlights the critical interplay between different departments, emphasizing a unified approach to dealership management that prioritizes overall store profitability. Phil's innovative strategies, like customer membership programs, showcase his commitment to enhancing customer retention and experience. This episode is not just a peek into Phil's world but a blueprint for cultivating a thriving automotive dealership in a competitive market.0:00 Intro and Paul's backward hat1:17 Phil Gill's introduction and impact4:01 Phil's return to automotive and first roles9:55 Department synergy and profitability13:21 Customer lifetime value and new programs18:12 Phil on customer loyalty and retentionPhil Gill is the GSM at Tom Gill Chevrolet⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Michael's story is a testament to adaptability and vision, starting with his educational background in Political Science and Economics from the University of Louisville. This episode takes us through his diverse career journey, showcasing how his unique experiences and skills have culminated in a revolutionary approach to car sales and customer experience.Michael opens up about his early career, starting with timeshare sales in Virginia Beach, which honed his sales skills and customer engagement abilities. He then moved to New York City, venturing into orthopedic surgical sales, which added another layer of complexity and learning to his sales expertise. However, his passion for people and sales eventually led him back to Virginia, where he embarked on a career in the automotive industry. His journey within Checkered Flag Auto Group is a narrative of growth and leadership, from being a sales associate to taking on the role of General Manager.Michael Wood's narrative is not just about selling cars; it's a broader vision of creating a community around car ownership, where experiences and relationships are as important as the transaction itself. His innovative approach and leadership philosophy are reshaping the auto retail industry, making it more customer-centric and transparent.0:00 Intro2:39 Michael's Path to Auto Sales5:02 Role Transition8:58 Experience-Based Strategy10:32 Expanding Customer Touchpoints14:57 Sustainable Sales Approach20:28 Leadership Focus in 2024Michael Wood is a General Manager at Checkered Flag Auto Group.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Erin Richmond highlights how dealerships can leverage their unique strengths to stand out in a crowded market.Erin, the Chief Revenue Officer of sMedia, blends of industry insights and digital marketing prowess, rooted in a childhood surrounded by the hum of a dealership's body shop and a career path that wound its way through Enterprise Rent-A-Car and AutoTrader. She paints a vivid picture of her journey, from experiencing the seismic shift from print to digital advertising, to her strategic moves within the automotive marketing space. Erin's passion for integrating marketing efforts with dealership operations shines through, offering a fresh perspective on the evolution of automotive marketing.The conversation takes a deep dive into the current state of automotive marketing, touching on the challenges and opportunities facing dealerships in today's evolving landscape. Erin discusses the delicate balance of advertising spend in a post-pandemic market, emphasizing the importance of brand building alongside inventory promotion. She offers candid, actionable insights on creating a consistent customer experience, both digitally and in the physical dealership space. 0:00 - Introduction and Background1:59 - Erin's Automotive Roots3:32 - Transition to Digital Marketing11:27 - Advertising Challenges in Automotive14:15 - Brand Advertising in Dealerships17:07 - Authenticity in Digital Marketing20:54 - Overlooked Aspects of Dealership ServicesErin Richmond is the Chief Revenue Officer at sMedia⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

A fresh, human-centric approach to success and legacy.The journey of Troy Duhon, the President at Premier Automotive is nothing short of remarkable, beginning as a porter washing cars at age 13 and evolving into a successful car salesman, a journey shaped significantly by his father's struggles and transformation. His narrative is not just about selling cars; it’s about creating a legacy that transcends the automotive business.Troy shares poignant moments from his life, including his father's battle with alcoholism and eventual redemption, and how these experiences shaped his perspective on business and life. His story takes a dramatic turn with Hurricane Katrina, where he faced immense challenges but emerged with a renewed purpose.Emphasizing the importance of 'profit with a purpose,' Troy has integrated his business success with philanthropic endeavors through his foundation, Giving Hope. This foundation feeds thousands daily and builds orphanages worldwide, illustrating how businesses can profoundly impact local and global communities.Timestamps0:00 - Introduction1:45 - Troy's Early Career and Father's Influence7:00 - Overcoming Challenges Post-Hurricane Katrina11:20 - Blending Business with Philanthropy18:01 - Envisioning a Legacy Beyond Business21:39 - Closing Thoughts: Business as a Vehicle for ChangeTroy Duhon is the President at Premier Automotive.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

What do you get when a stand-up comedian enters the auto world? Obviously, the answer is David Spisak.The President/CEO of Disruptive Growth Solutions is a jack-of-all-trades. His journey from stand-up comedy to the automotive industry is unique. David brings a depth of knowledge about the industry, not just at the dealership level but its undercurrents too – from Capitol Hill to OEM factors.Recently, David and the team at Disruptive Growth Solutions hosted a livestream called Disruptive Forces, over 8 hours of content on EVs and what dealers can do to be prepared. Learn more here.David shares his perspective on EVs in the automotive industry, highlighting the challenges and opportunities they present for dealers. He stresses the importance of adapting quickly, investing in knowledge, and providing exceptional customer experiences. The conversation also delves into the implications of the growing EV market, the need for dealers to be proactive rather than reactive, and the critical timeframe dealers have to adjust to these changes.0:00 - Intro & David Spisak's Stand-up Comedy Days3:19 - The Disruptive Forces Live Stream7:28 - Dealership Challenges with EVs9:46 - Urgency for Dealers in EV Transition16:19 - Investing in People and Dealership Operations20:24 - Reflections on the ConversationDavid Spisak is the President/CEO of Disruptive Growth Solutions⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Jeremy Stephens is taking the service lane on the road.Jeremy, who started as a technician and climbed up to a leadership position, shares his passion for leading and empowering his team. The conversation takes an interesting turn as they dive into the nuts and bolts of remote automotive servicing. This innovative concept, still new in the industry, is unpacked in detail, discussing the daily operations, challenges in scheduling, and the use of technology in streamlining processes.The episode doesn't shy away from speculating about the future of automotive servicing. The team discusses over-the-air technological solutions and how customer service experiences are continuously evolving in this sector. Jeremy's narrative is a compelling example of adaptability, innovation, and recognizing opportunities in challenges.0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo3:19 From technician to service director6:10 Servant leadership 10111:12 Understanding remote service15:36 Planning and communication in remote service20:02 The future of auto service22:02 Reflections on innovation, leadership, and customer-first service trends.Jeremy Stephens is the Remote Service Director at Bozard Ford Lincoln.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Karen Byrd would rather coach compassion than coach compliance.In this 'Auto Collabs' episode, Karen Byrd, GM at Colonial VW Subaru, unveils her unique leadership style, pivoting from compliance-driven to compassion-led management. Byrd discusses her evolution during the pandemic, emphasizing self-growth and adaptability. In true 'Love People More Than Cars' fashion, she focuses on empathy, listening, and understanding to drive her team forward. Her insights for 2024 include maintaining an open mindset and embracing change.Karen's approach is a breath of fresh air in the automotive industry marked by intense sales pressure. She emphasizes leading with empathy and unconditional love, crucial in today's dynamic market. Her journey from a rigid, plan-based mindset to one that values personal connection and emotional intelligence offers invaluable lessons for leaders in any field. Byrd's story is a testament to the power of transformative leadership and its impact on both personal and organizational success.0:00 Introduction with Paul J Daly, Kyle Mountsier and Michael Cirillo2:55 Karen Byrd's approach to 20244:18 Removing mental silos to avoid being blindsided by unexpected events7:57 The pandemic as a time of self-rebirth11:59 Practical advice for leaderss on learning and listening17:02 Moving from a compliance-focused approach to one centered on compassion22:28 Wrap-up and takeaways with Paul J Daly, Kyle Mountsier and Michael CirilloKaren Byrd is the GM at Colonial VW Subaru⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

Insights, laughs, and a fresh perspective on the future of mobility!Grab a coffee and join us for a lively chat with Elena Ciccotelli, the charismatic host of the "EVs for Everyone" podcast. In this episode, we delve into the electrifying (pun intended!) world of EVs. Elena lights up the conversation with her sparkling wit and deep EV insights. Kicking off, Paul shares an eye-opener from Elon Musk's biography, revealing Tesla's rollercoaster journey.Elena, with her unique take on the EV universe, shares inspiring stories and underscores the importance of both education and action in the EV space. She reflects on her journey from Lyft to podcasting, driven by a passion for telling the lesser-known, impactful stories in EVs. We also get into the nitty-gritty of dealer sentiments towards EVs, exploring the mixed feelings in the auto world. Plus, Elena's personal spin on owning a Chevy Bolt EV adds a real-world touch. This episode isn't just talk – it's a lively exchange packed with laughter, insights, and a whole lot of EV love.0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo2:27 Introducing Elena Ciccotelli5:27 Elena's EV Philosophy11:20 From Lyft to Podcasting17:30 Dealers' Perspective on EVs25:30 The Evolution of EV AdoptionElena Ciccotelli is the Host of the EVs for Everyone Podcast.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer

How do you go from being an average car dealer to being a good car dealer? Alan Brown has the key.We get up close with Alan, the General Manager at Sam Pack's Five Star Chevrolet and a dynamic force in the automotive industry. Known for his infectious energy and innovative leadership, Brown brings an air of excitement and passion to the table. Paul J Daly, Kyle Mountsier and Michael Cirillo lead the conversation, delving into Brown's unique approach to team meetings, employee recognition, and fostering a positive work culture. Alan shares his monthly celebration rituals, emphasizing the importance of acknowledging employee milestones and performance in a way that's both engaging and rewarding. His method is not just about numbers; it's about people, culture, and breaking the conventional mold of automotive management.Alan's stories, filled with wisdom and humor, highlight his journey from humble beginnings to becoming a significant figure in the automotive world. His approach to leadership is grounded in mentorship and personal growth, proving that effective management goes beyond financial figures. The episode covers the nuances of balancing data-driven decisions with a people-first approach, emphasizing the significance of mental toughness and consistent communication in driving business success. Listeners will find inspiration in Alan's philosophy of leading by example and his commitment to creating a workplace that people are proud to be part of.Takeaways:0:00 - Introduction to the episode with Paul, Kyle, Michael and a mention of ASOTU CON.2:27 - Alan Brown describes his monthly employee recognition practices, emphasizing celebrations and team spirit.9:33 Alan discusses the importance of asking oneself, "Would you work for you?" and elaborates on leadership in challenging times.12:39 The conversation shifts to the balance between pay plans and cultivating a positive workplace culture.17:29 Alan's upbringing, mentorship experiences, and the impact of these on his leadership style.22:00 The significance of being a fearless leader and the impact of 'taking turns' in enhancing workplace culture.Alan Brown is the General Manager at Sam Pack's Five Star Chevrolet⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture. 🎧 Like and follow our other podcasts: The Automotive Troublemaker ASOTU CON SessionsIn the Dirt w/ ASOTUAmplifyThe ASOTU Wheelhouse hosted by Daniel Govaer