The Kick - Exciting growth in your business

Excite Media | Andrew Pitchford

Every now and then you need The Kick! The Kick is an initiative from premier digital marketing agency Excite Media. Based in Brisbane, Australia, Excite Media has a 15-year history and 1400 websites of digital marketing business experience to draw on for our clients. Our team of 25+ digital marketers are your team, passionate and innovative about all things marketing. Drawing on our network of Marketers, Business Owners and Influencers, our live Facebook, YouTube and LinkedIn show, The Kick, finds the resources, ideas and encouraging stories to help build your business. Find out what works and what doesn’t from honest conversations with guests just like you. We’ve all been there! Now let’s go forward together. www.excitemedia.com.au read less

Speak to Me Oh Great Copywriter [Nerissa Bentley]
Aug 25 2020
Speak to Me Oh Great Copywriter [Nerissa Bentley]
You know the moment! That time when you heard a speaker and it was like they were talking directly to you. It meant something and powerfully changed who you are and what you do. Words, whether spoken or written can do just that. Imagine if your copy on your website or across your marketing messages wasn't something bland and was targeted at customers and their pain points. Guess what, some of your competitors are doing just that. They spend time on researching the market, consider who the client is, what problem they are trying to solve, and even where will they be and in what mindset when they read this piece of copy or content. Today on The Morning Kick, host Andrew Pitchford talks with copywriter, Nerissa Bentley. Nerissa brings a wide experience to copywriting and understanding the customer. She also has a high degree of experience in the health sector. We're looking forward to sharing some gems for copywriting with you today. ► COPYWRITING ► TARGET AUDIENCE ► CUSTOMER JOURNEY ► WRITING FOR HEALTH Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/ Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/ Visit Excite Media for website design and digital marketing services https://www.excitemedia.com.au/ https://www.facebook.com/excitemedia Connect with Nerissa Bentley online https://www.linkedin.com/in/nerissa-bentley-45154977/ https://www.melbournehealthwriter.com/
Lonely Website? Let's Invite Some Guests Over For A Party [Andrew Pitchford]
Aug 20 2020
Lonely Website? Let's Invite Some Guests Over For A Party [Andrew Pitchford]
The world of the internet is often mesmerising and overwhelming. We see the amazing technology and wonder how we ever did without Google. But an investment in a website shouldn't be seen in isolation. Today we look at the basics of any business, from the cafe shop, the builder, or the bricks and mortars retail, or the online eCommerce sales website. All of these examples need 'foot traffic' or an audience of interested and prospective clients. Whether you are in B2C or B2B, this session around a "Lonely Website" is still for you to know how to develop a website that attracts business. Don't leave your website like a floating dead duck in the water. Join us LIVE to find out more. As part of our live show, The Morning Kick we are introducing lessons on website design and digital marketing that can help inform your next decision and grow your business. ► WEBSITES ► DIGITAL MARKETING ► SEARCH ENGINE OPTIMISATION ► PAID TRAFFIC ► LEAD GENERATION ► BUSINESS DEVELOPMENT ► CONVERSION  Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/  Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/ Visit Excite Media for website design and digital marketing services https://www.excitemedia.com.au/ https://www.facebook.com/excitemedia Connect with Andrew Pitchford online https://www.linkedin.com/in/andrewpitchford/ https://www.andrewpitchford.com/
Business Leadership in Crisis [Justin Lippiatt]
Aug 10 2020
Business Leadership in Crisis [Justin Lippiatt]
Over the course of COVID-19, business owners, managers, department heads and CEOs have all had to learn to lead through a crisis. No longer is the dollar figure a significant indicator of a healthy ship on the waves of business life. Some have had to navigate closure, repositioning, adjusting product lines, and adapting the customer sales process and environment to suit a changing market. For all, the way in which we have handled our relationship with staff has defined our business and will ultimately define our brand to the market as stories of the success or failure of handling the human resource function within our businesses have been judged on a daily basis. Today on The Morning Kick, Andrew Pitchford talks to CEO and leadership expert, Justin Lippiatt about some keys for managing during a crisis. The books mentioned by Justin in today's show were; "Great by Choice" by Jim Collins "Pitch Anything" by Oren Klaff "Blue Ocean Strategy" by Kim and Mauborgne ► BUSINESS LEADERSHIP ► VISIONARY ENTREPRENEUR ► TRANSPORT ► MANUFACTURING Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/ Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/ Visit Excite Media for website design and digital marketing services https://www.excitemedia.com.au/ https://www.facebook.com/excitemedia Connect with Justin Lippiatt online https://www.linkedin.com/in/justinlippiatt/
ParkCollect - Supporting Hospitality Through Technology [Sandy Lokas]
Aug 5 2020
ParkCollect - Supporting Hospitality Through Technology [Sandy Lokas]
Many businesses have struggled with the challenge of moving from instore or having clients come to their cafe or restaurant to the need for a delivery or pick-up based model. Today The Morning Kick's host, Andrew Pitchford talks with innovator, Sandy Lokas from ParkCollect, a startup, currently offering a solution to business owners to deal with sales, deliveries and payments. And best of all... currently a free solution! From the ParkCollect website: Many small businesses are not digital ready due to high startup costs, complicated set-up or tedious process. We get that. This is why we started the ParkCollect initiative. An affordable and community-driven ordering platform, which enables businesses of all sizes to start selling online within a couple of hours. Encompassing three values; It needs to be easy. It's all about our users. Any engagement with the platform will need to be easy. No exceptions. It needs to be affordable. We exist because of our vendors and customers. Pricing needs to be fair to ensure sustainability. It needs to be community driven. Features are driven by user suggestions and always engage local talents. Never outsource it. ► TECHNOLOGY ENTREPRENEUR ► CAFE DELIVERY ► INNOVATION STARTUP ► HOSPITALITY Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/ Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/ Visit Excite Media for website design and digital marketing services https://www.excitemedia.com.au/ https://www.facebook.com/excitemedia Connect with Sandy Lokas online https://www.linkedin.com/in/sandy-lokas-62a5837b/ https://parkcollect.com.au/
Virtual Demonstrations of Mobility Scooters During COVID-19 [Out and About Healthcare]
Jul 29 2020
Virtual Demonstrations of Mobility Scooters During COVID-19 [Out and About Healthcare]
Out and About Healthcare has a strong history throughout Australia delivering quality personalised solutions in the mobility market. With the onset of COVID-19, the ability to meet with clients was made more difficult. Through creative innovation, the introduction of Virtual Demonstrations has seen the business continue to thrive as it provides the same level of service through video calls. Today our host of The Morning Kick, Andrew Pitchford, is talking with Alana Coleman and Phil Norman about how the service is being delivered. From the Out and About Healthcare website; "We understand that it’s a challenge to be able to get to places in the current climate we’re in. At Out and About Healthcare, your health and welfare are important to us. As such, we’re offering a free virtual product demo where we’ll run you through all the details of any product that you’re asking about. We would also be most happy to answer any questions that you may have on the product during the video call." Out and About Healthcare is one of the longest standing mobility aids suppliers in Australia. The premise for the company has always been ‘Quality, Reliability, Service’ and we make up a team of over fifty Australians dedicated to ensuring the highest quality of service and product for our customers. Our vision is to see radical changes in the lives of those afflicted by mobility restraints, transforming their quality of life and that of the lives around them. ► CUSTOMER CARE ► MOBILITY ► MOBILE SCOOTERS  ► AGED CARE Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/ Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/ Visit Excite Media for website design and digital marketing services https://www.excitemedia.com.au/ https://www.facebook.com/excitemedia Connect with Out and About Healthcare online  https://www.outandabouthealthcare.com.au/ https://www.facebook.com/outandabouthealthcare.com.au/ https://www.outandabouthealthcare.com.au/bookavirtualproductdemo/ https://www.linkedin.com/in/alana-coleman-56aa3378/
Cafe63: Innovating in Delivering Cafe Service During COVID-19 [Hamish Watson]
Jul 22 2020
Cafe63: Innovating in Delivering Cafe Service During COVID-19 [Hamish Watson]
During 2020 it is the small business cafe owner who has been one of the hardest-hit industries during the pandemic. Many owners employ local full and part-time staff and are a point of community engagement. For Hamish and Val Watson, the founders of Cafe63 this has been a time to support the owners across their franchise network and still continue to plan for future growth. Cafes in their popular network started to innovate on delivery to clients. Orders came in via Facebook, SMS, and other delivery app solutions. Along the way, they also started cooking and providing breakfast packs as well as stocking essentials for purchase such as milk and bread. Now, the cafes are starting to reopen to normal business, opening like again like the flowers they also provide as a unique part of the Cafe63 experience. Today Hamish talks to The Morning Kick host, Andrew Pitchford about the start of the dream, lessons learned during COVID-19 and where life for Cafe63 is heading. ► CAFE ENTREPRENEUR ► SMALL BUSINESS OWNER ► FRANCHISE  ► HOSPITALITY Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/ Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/ Visit Excite Media for website design and digital marketing services https://www.excitemedia.com.au/ https://www.facebook.com/excitemedia Connect with Hamish Watson online https://www.linkedin.com/in/hamish-watson-79370135/ https://www.cafe63.com.au/ https://www.facebook.com/cafe63australia/ https://www.instagram.com/cafe63australia/