The Agency Accelerator Podcast with Chris Gwinn

Chris Gwinn

Welcome to the Agency Accelerator Podcast, the ultimate resource for digital agencies looking to scale their business and grow their knowledge base. In each episode, we dive into topics that matter to agency owners and leaders, featuring expert insights, tips, and strategies from industry experts. Whether you're a startup agency or a seasoned veteran, our podcast is designed to provide you with the knowledge and inspiration you need to take your agency to the next level. From marketing and sales to operations and team management, we cover it all. Join us and accelerate your agency's success today!

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How To Empower Your Agency for Success with Joe Martin
Sep 6 2023
How To Empower Your Agency for Success with Joe Martin
In this episode of the Agency Accelerator podcast, we dive deep into the world of customer conversion with our special guest, Joe Martin, the Founder of Martin Creative.Joe is a Chicago-based business growth consultant with a passion for helping companies align their messaging and transform their marketing efforts.With a background in psychology, UX/UI, sales, marketing, and design, Joe's unique approach has helped Fortune 100 companies and businesses of all sizes unlock the secrets to converting more website visitors into paying customers.Join us as Joe shares his proven process for identifying the elusive "One Target Customer™" and how this can dramatically impact your sales and marketing efforts. We'll explore the psychology behind customer conversion, the importance of emotional motivators in the buying process, and how to lower your cost of customer acquisition.Whether you're struggling to make your message stand out or looking to improve your customer acquisition and retention strategies, this episode is packed with valuable insights and actionable steps to supercharge your marketing efforts and drive more profitable interactions with your customers. Don't miss this conversation with a true expert in the field who has been featured on FOX News, WGN, and the TEDx stage. Tune in now and start converting more leads into loyal customers!  Key Discussion Points: Client acquisition and retention strategies Pricing strategies6-Week Cycles blueprintMartin Creative consulting servicesLinks and Resources: Martin Creative website Joe's LinkedIn Joe's Instagram
Mastering Amazon with Steven Pope, Founder of My Amazon Guy
Aug 30 2023
Mastering Amazon with Steven Pope, Founder of My Amazon Guy
In this episode of the Agency Accelerator Podcast, we delve into the remarkable journey of Steven Pope, the founder of My Amazon Guy, a pioneering agency managing 300+ active brands on the Amazon platform. From his origins as a TV reporter to becoming a leading influencer in the e-commerce world, Steven's transition into the Amazon landscape has been nothing short of extraordinary.Steven's journey started in the basement of his home, and within a mere 48 hours of launching his agency, he secured his first full-service contract. What followed was a whirlwind of growth, with $30,000 in monthly recurring revenue within 90 days.In this conversation, Steven shares the secrets behind his agency's rapid client acquisition, retention strategies, and long-term success. We dive into the art of paid advertising on Amazon, explore effective SEO strategies, and uncover the recent trends shaping the Amazon advertising ecosystem.But it's not just about business strategies. We also get a glimpse into Steven's passion for education through the MAG School and the Success Academy, where he empowers others to conquer the Amazon realm. With a wealth of knowledge, including a best-selling book on Amazon selling tips, Steven imparts wisdom gained from his entrepreneurial journey, revealing how he thrives on constant growth, innovation, and the pursuit of excellence.  Key Discussion Topics: Client acquisition and retention strategies Paid advertising SEO strategies and best practices   Links and Resources:Website: https://myamazonguy.com/  Steven's LinkedIn Steven's YouTube channel Steven's Facebook Page Steven's Instagram 🚀 Explore the Success Academy for comprehensive insights and resources to excel in the Amazon marketplace.
Mastering GA4 and Marketing Measurement with Kyle Akerman
Aug 23 2023
Mastering GA4 and Marketing Measurement with Kyle Akerman
In this week's episode of the Agency Accelerator podcast, we're joined by Kyle Akerman, a GA4 expert and the driving force behind Kyle Akerman, a digital marketing measurement agency. Hailing from Chicago and now making waves in Nashville, Kyle is dedicated to helping small marketing teams extract valuable insights from minimal data.With a specialization in GA4, Google Tag Manager, and Looker Studio, Kyle shares his journey and expertise in diagnosing and fixing broken Google Analytics setups, unraveling marketing dilemmas, and providing impactful digital marketing performance assessments.Join us for a captivating conversation where we dive into the realms of web analytics, digital marketing strategy, and conversion optimization. Plus, discover Kyle's unique blend of left and right brain thinking, honed through degrees in Marketing and Engineering, as he explains how he wields data and creativity to make profound impacts.And don't miss the chance to explore his passion for music, comedy, and improv that has led him to the airwaves of CHIRPradio.org. Tune in and unleash the power of data-driven marketing with Kyle Akerman!Kyle also invites you to check out his Measurement Newsletter, where he shares valuable insights and updates on the ever-evolving world of data-driven marketing. Get ready to elevate your analytics game: Subscribe to the newsletter at https://kyleakerman.com/newsletter/. Key Discussion Points:Analytics and dataContent marketingEmail marketingLinks and Resources:Kyle's LinkedInKyle's TwitterKyle's Instagram
Mastering Niche Markets with Karl Hughes
Aug 9 2023
Mastering Niche Markets with Karl Hughes
In today's episode, we're thrilled to sit down with Karl Hughes, a former software engineer turned marketing entrepreneur with a penchant for spotting and capitalizing on niche opportunities. He's been at the helm of fast-growing ventures like Draft.dev and The Podcast Consultant and has a wealth of wisdom to share on business growth, leadership, and tech.Karl's journey from leading software engineering teams at venture-funded startups to founding his own businesses offers an insightful narrative on embracing change and finding one's unique path. With Draft.dev's meteoric rise and the acquisition of The Podcast Consultant, Karl is shaping the landscape of niche marketing services.Key Discussion Points:Transitioning from software engineering to the world of entrepreneurshipThe story behind Draft.dev's rapid growth and The Podcast Consultant's acquisitionThe significance of niche marketing in a crowded digital eraStrategies and challenges in building a portfolio of niche marketing service businessesInsights from Karl's personal writings on business, leadership, and technologyIf you want a deep dive into the realm of niche marketing and entrepreneurship, this episode is a must-listen! Subscribe to our podcast for more enlightening discussions, and don't forget to check out Karl's personal newsletter at karllhughes.com for a fusion of tech, business, and leadership insights.Links and Resources:Draft.devKarl Hughes' Personal SiteKarl on TwitterKarl's LinkedIn