In this episode of the Agency Accelerator podcast, we delve into the art of crafting authentic brand identities with Paige Weber, the founder of ShineThru Branding, a virtual branding agency. Paige brings a wealth of experience, having worked with businesses of all sizes to help them cut through the digital noise and attract the right clients online.Join us as we explore the key elements of branding, content marketing, and email marketing, and discover the secrets behind managing a successful remote team. Paige shares her journey, from her agency and director-level marketing experience to identifying the crucial role of brand presence in making a lasting impression.Learn how ShineThru takes a holistic approach to branding, working closely with businesses to develop their strategy, messaging, and visual identity. Discover how high-quality content can engage and inspire your audience, setting you on the path to building a truly successful brand. If you're ready to shine in the digital landscape, this episode is a must-listen. Tune in and get ready to accelerate your agency's branding game with Paige Weber.Key Discussion Points:Branding Content marketing Email marketing Managing a remote teamLinks and Resources:ShineThru's Instagram ShineThru's LinkedIn Paige's LinkedIn

In this episode of the Agency Accelerator podcast, we dive deep into the world of strategic digital marketing with our guest, Chris Madden, the Co-Founder of Matchnode, a cutting-edge digital marketing agency.Chris is not just a digital strategist; he's also the mastermind behind Seabums, an NFT project committed to improving ocean health through innovative means.Chris' extensive background in digital marketing, entrepreneurship, and web3 makes him a sought-after guest with a wealth of insights to offer. Whether you're a business owner looking to enhance your digital strategy or simply curious about the latest trends in the digital marketing landscape, this episode is packed with valuable information!Join us for an engaging conversation that will inspire your digital marketing journey and help you accelerate your agency's success!  Key Discussion Points: Social media marketingPaid advertisingManaging a remote teamSports marketingMatchnode's strategic ad services, including creative services Links and Resources:Matchnode's website Chris' LinkedIn  Chris' Twitter

In this episode of the Agency Accelerator podcast, we dive deep into the world of customer conversion with our special guest, Joe Martin, the Founder of Martin Creative.Joe is a Chicago-based business growth consultant with a passion for helping companies align their messaging and transform their marketing efforts.With a background in psychology, UX/UI, sales, marketing, and design, Joe's unique approach has helped Fortune 100 companies and businesses of all sizes unlock the secrets to converting more website visitors into paying customers.Join us as Joe shares his proven process for identifying the elusive "One Target Customer™" and how this can dramatically impact your sales and marketing efforts. We'll explore the psychology behind customer conversion, the importance of emotional motivators in the buying process, and how to lower your cost of customer acquisition.Whether you're struggling to make your message stand out or looking to improve your customer acquisition and retention strategies, this episode is packed with valuable insights and actionable steps to supercharge your marketing efforts and drive more profitable interactions with your customers. Don't miss this conversation with a true expert in the field who has been featured on FOX News, WGN, and the TEDx stage. Tune in now and start converting more leads into loyal customers!  Key Discussion Points: Client acquisition and retention strategies Pricing strategies6-Week Cycles blueprintMartin Creative consulting servicesLinks and Resources: Martin Creative website Joe's LinkedIn Joe's Instagram

In this episode of the Agency Accelerator Podcast, we delve into the remarkable journey of Steven Pope, the founder of My Amazon Guy, a pioneering agency managing 300+ active brands on the Amazon platform. From his origins as a TV reporter to becoming a leading influencer in the e-commerce world, Steven's transition into the Amazon landscape has been nothing short of extraordinary.Steven's journey started in the basement of his home, and within a mere 48 hours of launching his agency, he secured his first full-service contract. What followed was a whirlwind of growth, with $30,000 in monthly recurring revenue within 90 days.In this conversation, Steven shares the secrets behind his agency's rapid client acquisition, retention strategies, and long-term success. We dive into the art of paid advertising on Amazon, explore effective SEO strategies, and uncover the recent trends shaping the Amazon advertising ecosystem.But it's not just about business strategies. We also get a glimpse into Steven's passion for education through the MAG School and the Success Academy, where he empowers others to conquer the Amazon realm. With a wealth of knowledge, including a best-selling book on Amazon selling tips, Steven imparts wisdom gained from his entrepreneurial journey, revealing how he thrives on constant growth, innovation, and the pursuit of excellence.  Key Discussion Topics: Client acquisition and retention strategies Paid advertising SEO strategies and best practices   Links and Resources:Website: https://myamazonguy.com/  Steven's LinkedIn Steven's YouTube channel Steven's Facebook Page Steven's Instagram 🚀 Explore the Success Academy for comprehensive insights and resources to excel in the Amazon marketplace.

In this week's episode of the Agency Accelerator podcast, we're joined by Kyle Akerman, a GA4 expert and the driving force behind Kyle Akerman, a digital marketing measurement agency. Hailing from Chicago and now making waves in Nashville, Kyle is dedicated to helping small marketing teams extract valuable insights from minimal data.With a specialization in GA4, Google Tag Manager, and Looker Studio, Kyle shares his journey and expertise in diagnosing and fixing broken Google Analytics setups, unraveling marketing dilemmas, and providing impactful digital marketing performance assessments.Join us for a captivating conversation where we dive into the realms of web analytics, digital marketing strategy, and conversion optimization. Plus, discover Kyle's unique blend of left and right brain thinking, honed through degrees in Marketing and Engineering, as he explains how he wields data and creativity to make profound impacts.And don't miss the chance to explore his passion for music, comedy, and improv that has led him to the airwaves of CHIRPradio.org. Tune in and unleash the power of data-driven marketing with Kyle Akerman!Kyle also invites you to check out his Measurement Newsletter, where he shares valuable insights and updates on the ever-evolving world of data-driven marketing. Get ready to elevate your analytics game: Subscribe to the newsletter at https://kyleakerman.com/newsletter/. Key Discussion Points:Analytics and dataContent marketingEmail marketingLinks and Resources:Kyle's LinkedInKyle's TwitterKyle's Instagram

In today's episode, we unravel the fabric of the social media tapestry with Chase Pickett, the Strategy Director and co-founder of Precision Social. Chase shares invaluable insights into how his team plays the long game in digital marketing, diving deep into the culture of individual communities and crafting a clear, unified strategy.The Social Media Landscape Today: Chase shares his take on the role of social media in modern marketing and provides tips on curating brand stories that resonate.Digital Marketing's Evolving Trends: Understand how consumer behaviors influence trends and how short-form content strategies are evolving in today's dynamic landscape.Client Acquisition and Retention: Discover the strategies that Precision Social employs to acquire and retain its diverse clientele, with a deep dive into their approach to cold outreach.Be sure to follow Chase and his team at Precision Social across their social platforms and dive deeper into the world of authentic digital storytelling. If you've ever felt overwhelmed with managing your brand's online presence or are keen on honing your social media strategy, this episode is a goldmine of actionable insights. Don't miss out!LinkedIn: Chase PickettInstagram: chasepickett_Twitter: noneFB: Chase Pickett

In today's episode, we're thrilled to sit down with Karl Hughes, a former software engineer turned marketing entrepreneur with a penchant for spotting and capitalizing on niche opportunities. He's been at the helm of fast-growing ventures like Draft.dev and The Podcast Consultant and has a wealth of wisdom to share on business growth, leadership, and tech.Karl's journey from leading software engineering teams at venture-funded startups to founding his own businesses offers an insightful narrative on embracing change and finding one's unique path. With Draft.dev's meteoric rise and the acquisition of The Podcast Consultant, Karl is shaping the landscape of niche marketing services.Key Discussion Points:Transitioning from software engineering to the world of entrepreneurshipThe story behind Draft.dev's rapid growth and The Podcast Consultant's acquisitionThe significance of niche marketing in a crowded digital eraStrategies and challenges in building a portfolio of niche marketing service businessesInsights from Karl's personal writings on business, leadership, and technologyIf you want a deep dive into the realm of niche marketing and entrepreneurship, this episode is a must-listen! Subscribe to our podcast for more enlightening discussions, and don't forget to check out Karl's personal newsletter at karllhughes.com for a fusion of tech, business, and leadership insights.Links and Resources:Draft.devKarl Hughes' Personal SiteKarl on TwitterKarl's LinkedIn

In this episode of the Agency Accelerator podcast, we sit down with Jeff Gapinski, the Co-founder and President of Huemor, a renowned digital marketing agency. Jeff takes us on a journey from the agency's humble beginnings in a basement to its current status as a global player with a team of nearly 75 spread across 11 countries!He shares key strategies for managing a remote team, client acquisition, and retention. Jeff also reveals the major obstacles faced during Huemor's growth and how they were overcome. As a bonus, he provides insights into the role of conversion rate optimization (CRO) and user experience (UX) in digital marketing. Key Discussion Points:Managing a remote teamScaling a digital marketing agencyClient acquisition and retention strategiesLinks and Resources:Huemor websiteJeff's LinkedIn

In this episode of the Agency Accelerator podcast, we have the privilege of hosting Josh Bachynski, a thought leader and innovator in the fields of artificial intelligence and technology.With over two decades of experience as a university and college teacher, Josh's expertise spans various domains, from SEO strategies and best practices to his groundbreaking work in AI. He is the creator of Kassandra AI, the world's first self-aware AI prototype, and an early adopter and investor in GPT-3, a natural language processing transformer AI. Join us as we delve into the possibilities and ethical implications of AI, the inner workings of search engine optimization, and much more with this dynamic and inspiring thought leader.   Key Discussion Points: SEO strategies and best practices Using AI (ChatGPT, etc) Scaling a digital marketing agency Links and Resources: Kassandra AI Josh's YouTube Channel

In this episode of The Agency Accelerator podcast, we have the pleasure of hosting Tyler Dolph, the CEO of Rocket Clicks, a renowned digital marketing and advertising agency. Whether you're an experienced marketer or a business owner seeking to enhance your online presence, this episode offers a wealth of knowledge and practical insights from Tyler Dolph. Tune in to gain valuable expertise in SEO strategies, paid advertising, digital marketing trends, and leadership principles that can propel your business to new heights.Key Discussion Points:- SEO strategies and best practices- Paid advertising- Digital marketing trends and predictionsLinks and Resources:- Rocket Clicks website- Tyler's LinkedIn

In this episode, we have the privilege of hosting Brandon Leibowitz, the founder and operator of SEO Optimizers. With over a decade of experience in the digital marketing industry, Brandon has helped countless small and medium-sized businesses drive online traffic, generate valuable leads, and boost sales. Join us as we dive into Brandon's journey, his passion for digital marketing, and his expertise in search engine optimization (SEO) and other effective marketing strategies.Key Discussion Points:How Brandon went from marketing Novice to ExpertThe power of knowledge sharingThe story behind SEO OptimizersThe evolution of digital marketingUnveiling the SEO toolboxLinks and Resources:SEO Optimizers websiteBrandon's Youtube channelBrandon's LinkedInBrandon's InstagramBrandon's FacebookBrandon's TwitterBrandon's Pinterest

Welcome to this exciting episode of Agency Accelerator, where we sit down with Jonathan Ronzio, the CMO and Co-Founder of Trainual, a leading onboarding, training, and knowledge transfer platform for small businesses and growing teams.With a diverse background in adventure media, event production, live music, marketing, and entrepreneurship, Jonathan has brought innovative and captivating marketing strategies to position Trainual as a market leader in the industry.Key Discussion Points:Disrupting the Market and Achieving Rapid Growth.Managing a Remote Team and Digital Marketing Trends.Process People Community and the Role of Documentation in Marketing Teams.Don't miss this episode packed with valuable insights and expertise from Jonathan Ronzio as he takes us on a journey through the world of marketing, entrepreneurship, and creative storytelling.Links and Resources:TrainualFollow Jonathan on LinkedInFollow Jonathan on FacebookFollow Jonathan on InstagramFollow Jonathan on Twitter

On this episode of the Agency Accelerator Podcast, we sit down with George Zlatin, the dynamic force behind Digital Third Coast, to discuss his unique perspective on the ever-evolving world of digital marketing.Born in Russia and raised in NYC, George Zlatin is a world traveler with a fascinating life story. He currently helms Digital Third Coast, managing the day-to-day operations of the company, including the SEO and content teams, HR, and their own marketing strategy. Known for his commitment to staying current with new tactics and strategies, George is passionate about continuous development as a marketer.Key Discussion Points:Navigating changes in the digital marketing landscapeKeeping teams happy and clients satisfied: insights from the helm of Digital Third CoastBalancing personal life and professional growth in a fast-paced industry If you enjoyed this episode, please subscribe to our podcast, share it with your friends and colleagues, and leave us a review. Stay tuned for more insightful conversations with leaders in the digital agency space.Links and Resources:Digital Third CoastGeorge Zlatin's LinkedIn

Join us in this enlightening episode of the Agency Accelerator Podcast, where we welcome Sasha Berson, a law firm growth expert known for helping firms maximize their client acquisition, revenue, and profits. Sasha's innovative strategies and insights have helped numerous law firms scale and achieve their business goals. Sasha Berson is a celebrated business growth expert at Grow Law Firm, where he guides law firms to increase their client base, revenue, and profitability. He has a track record of success in scaling digital marketing agencies, client acquisition and retention strategies, and financial management.Key Discussion Points:The secrets to scaling a digital marketing agencyEffective client acquisition and retention strategies for law firmsPrinciples of financial management that drive profitabilityIf this episode resonates with you, please subscribe to our podcast, share it with your network, and leave us a review. We have more insightful conversations with industry leaders coming your way.Links and Resources:Grow Law FirmSasha Berson's LinkedIn

In this episode of the Agency Accelerator Podcast, we are privileged to have Rachel Allen, the lead at Bolt from the Blue Copywriting, share her wisdom on the art and science of copywriting. Rachel's unique approach to copywriting has helped countless businesses effectively communicate their value and connect with their audience.Rachel Allen is the boss at Bolt from the Blue Copywriting, a company that prides itself on crafting beautifully incisive language that leaves readers breathless and businesses thriving. Rachel's team excels at distilling complex information into compelling narratives that resonate with potential clients.Key Discussion Points:The importance of the right words in business communicationThe intersection of neuroscience and empathy in copywritingBolt from the Blue Copywriting's commitment to quality service and detail-oriented workIf this episode has added value to your business, please subscribe, share it with your network, and leave us a review. Stay tuned for more enlightening conversations with industry experts.Links and Resources:Bolt from the Blue CopywritingRachel Allen's LinkedIn

We are thrilled to have Mark Bealin, the Founder and CEO of SearchLab Digital, on today's episode of the Agency Accelerator Podcast. Mark's extensive experience and success in the SEO industry will provide our listeners with valuable insights to improve their agency's digital marketing strategies.Mark Bealin is the Founder & CEO of SearchLab Digital, where he leads a team of SEO experts to help businesses improve their online visibility. Mark is a dynamic and engaging speaker known for his in-depth knowledge of SEO and digital marketing.Key Discussion Points:The role of SEO in a digital marketing agencyBuilding a successful SEO strategy in today's dynamic digital landscapeThe journey of founding and leading SearchLab DigitalIf you've gained something from this episode, don't forget to subscribe, share it with your friends, and leave us a review. We have more conversations with industry leaders coming your way.Links and Resources:SearchLab DigitalMark Bealin's LinkedIn

In this enlightening episode, we're excited to host Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media. Andy brings to the table his vast knowledge and experience in the realm of digital marketing, offering valuable insights for both new and experienced agency owners.Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a highly respected digital marketing agency. With his rich experience and innovative approaches, Andy has established himself as a thought leader in the digital marketing space.Key Discussion Points:The role of a CMO in a digital marketing agencyEstablishing and growing a successful digital marketing agencyTop marketing strategies for 2023If you found value in this episode, please subscribe, share it with your network, and leave a review. Stay tuned for more insightful conversations with industry experts.Links and Resources:Orbit MediaAndy Crestodina's LinkedInContent Chemistry