Audience

Castos Productions

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio – subscribe to Audience! We publish 3 stories from audio creators every month. Once a month, Stuart & Matt cover the most important podcast news headlines from the audio industry. A Castos Original Series. Hosted & Produced by Stuart Barefoot. Co-host & Executive Producer Matt Medeiros.

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Re-Air:  Creating an Audio Experience with Eric Nuzum
5d ago
Re-Air: Creating an Audio Experience with Eric Nuzum
**Do you use stock media for your creative projects? Are you a creator who makes stock media for others to use? As a listener can you tell the difference between stock media and something that has been commissioned? We want to hear from you! Reach out directly to Stuart: stuart@castos.com  We’re going back to our archives and listening to an episode from March of 2022. It features Eric Nuzum from Magnificent Noise.  Technology is only good if it solves a problem. In the case of podcasting, it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software, and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally, an experience that is unique to your show.  Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio, and creative consulting company.    Links   Magnificent Noise:  maginifcintnoise.com  The Ted Radio Hour:  npr.org/podcasts/ted-radio-hour Invisibilia:  npr.org/podcasts/invisibilia Where Should We Begin with Esther Perel:  whereshouldwebegin.eshterperel.com  Connect with Eric on LinkedIn:  linkedin.com/ericnuzum   Connect Stripe to Your Private Podcast: Castos and Stripe Integration   Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video
Re-Air:  Creating an Audio Experience with Eric Nuzum
5d ago
Re-Air: Creating an Audio Experience with Eric Nuzum
**Do you use stock media for your creative projects? Are you a creator who makes stock media for others to use? As a listener can you tell the difference between stock media and something that has been commissioned? We want to hear from you! Reach out directly to Stuart: stuart@castos.com  We’re going back to our archives and listening to an episode from March of 2022. It features Eric Nuzum from Magnificent Noise.  Technology is only good if it solves a problem. In the case of podcasting, it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software, and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally, an experience that is unique to your show.  Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio, and creative consulting company.    Links   Magnificent Noise:  maginifcintnoise.com  The Ted Radio Hour:  npr.org/podcasts/ted-radio-hour Invisibilia:  npr.org/podcasts/invisibilia Where Should We Begin with Esther Perel:  whereshouldwebegin.eshterperel.com  Connect with Eric on LinkedIn:  linkedin.com/ericnuzum   Connect Stripe to Your Private Podcast: Castos and Stripe Integration   Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video
Owning and Earning a Platform with Sangeeta Pillai
Sep 15 2022
Owning and Earning a Platform with Sangeeta Pillai
Introduction: On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What is the Masala Podcast and who is Sangeeta Pillai?Creating a podcast to inspire changeExploring a taboo subject in a constructive, positive wayBringing women of color into feminist conversationsThe organic evolution of the formatting of a podcastThe importance of season breaksPromotion, marketing, and keeping creative controlThe experience of winning a British Podcast AwardSupporting creators of color and from different backgrounds Resources/Links: Masala Podcast: Academy:   Castos, private podcast:   Castos, website:   Castos, YouTube:
Writing for Audio with Megan Bagala
Sep 8 2022
Writing for Audio with Megan Bagala
Introduction: On this episode of the Audience podcast, Stuart talks with Megan Bagala about what it means to write for audio. Megan is a podcast producer, songwriter, musician, writer, actor, and renaissance woman. In addition to doing a bit of everything, she is also an expert in the topic of writing for audio, whether it be a musical, narrative, or chat show. She shares tips and advice from her experiences in order to help new podcasters, as well as veteran podcasters, look at their copy in a different light.    Megan is currently working as the Senior Producer on Melon's House Party at Wondery. She is a proud participant of the 2021 Ready to Learn Podcast Accelerator from PBS KIDS, PRX, and the CPB. Her work can be heard on podcasts from Marvel Entertainment, Gimlet Media, America's Test Kitchen, and more. She's currently developing a middle-grade fiction series about music theory, and a YA fiction series about the ramifications of climate change.   If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Megan’s journey from her MFA in musical theater to podcastingTransferable skills in writing for audioWhat it means to write for the ear and not the eyeYou don’t always know the full story until after you’ve recorded itTips for setting up your work and trusting your listenerHow Megan switches hats so smoothly   Resources/Links: Megan Bagala: Academy:
3 Clips Re-Air: Nice Try with Avery Trufelman
Sep 1 2022
3 Clips Re-Air: Nice Try with Avery Trufelman
On this episode, we dive back into our archives and an old episode of 3 Clips. This episode aired on January 17, 2022, and was hosted by Evo Terra. It was edited and produced by Stuart Barefoot   For connoisseurs of podcasts, Avery Trufelman shouldn’t need much of an introduction. She’s worked on popular shows like 99% Invisible and its successful spinoff, Articles of Interest. More recently she teamed up with Vox and Curbed to create Nice Try! In season one of this investigative series, Avery explored failed attempts at creating Utopias. For season two titled Interior, she turned her attention to the home. Each episode dissects the history and the stories of household appliances and the role they play in our attempt to turn our homes into our own little fiefdoms.  She joined Evo to discuss the making of Season 2 Episode 1 titled The Doorbell. Sow how does someone make an entire episode about a doorbell? Well, with breadth comes depth. LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit   Inside the Episode Listen to full episodes of Nice Try! at podcasts.voxmedia.com  Learn more about Avery’s work at her website averytrufelman.com  This episode was produced by Stuart Barefoot @smallleaguestu  Music was provided by Tyler Litwin  About the Host  Evo Terra has the dubious honor of releasing the 40th podcast… ever. Other notable podcasting elements from his past include authoring Podcasting For Dummies and Expert Podcasting Practices for Dummies, launching and running one of the first large podcast networks, building a successful strategic podcast consultancy, and is a celebrated keynote speaker on stages around the world. He’s also done a bunch of really, really weird stuff that Google still shows.
Centralized vs. Decentralized: The Space Between
Aug 25 2022
Centralized vs. Decentralized: The Space Between
On this episode of the Audience podcast, Matt and Stuart share their discussions with Juleyka Lantigua, Sam Sethi, and Skye Pillsbury about centralized and decentralized monetization and podcasting. Take a peek into these fun and informative conversations as they delve into the definitions of indie podcasting, what kind of conversation you should have with advertisers, and the best possible route for different podcasters. Should we welcome corporate overlords into our podcasts? Should we stay as indie podcasts? What are your goals as a podcaster? Are you looking for an easy path to monetization or are you looking for something else? If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What it means to have centralized vs a decentralized podcastDownloads and advertising Clear expectations and communication with advertisersInteractivity for listeners: looking for the interesting conversationWhich platform is going to give us the best technology for listener reach, advertising, and monetizationWhat does it mean to have a “small” podcast or to be a “small” creator? Who is considered an indie creator? Resources/Links: Juleyka Lantigua Twitter: Sethi Twitter: Pillsbury Twitter: Academy:   Castos, private podcast:   Castos, website:   Castos, YouTube:
Centralized vs Decentralized:  Value 4 Value
Aug 18 2022
Centralized vs Decentralized: Value 4 Value
In this episode of Audience, you’ll hear Part II of our “Centralized vs. Decentralized” series.  Matt and Stuart are joined by “The Podfather” himself, Adam Curry.  Adam stops by to talk about protecting podcasting, and all those involved with creating podcast content. In addition to his many successes in podcasting, Adam is the Founder of PodcastIndex.Org, whose mission is to preserve, protect, and extend the open, independent podcasting ecosystem.    Adam and Matt also discuss the “value 4 value” construct that allows payment to be distributed easily from listener/consumer to independent creators, including compensating smaller participants in the podcasting sphere such as the app designers.  Adam also touches on topics like the network of small independent podcasting production companies that currently exist (like Castos.com) which form a perfectly distributed and decentralized network that protects content creators from being de-platformed completely.     Thanks to Skye Pillsbury from The Squeeze podcast for the opening of this episode. You’ll hear more from Skye next time, as a guest for Part III, the final installment of our series, and she’ll be joined by guests Sam Sethi from Podland and Juleyka Lantigua from LWC Studios.    Resources:   Adam Curry Twitter   No Agenda Podcast   Podcasting 2.0 Podcast w Adam & Dave   PodcastIndex.org   The Squeeze Podcast Newsletter w Skye Pillsbury   Juleyka Lantigua LinkedIn   Julkeyka Lantigua on Twitter   Podland Podcast   Matt Medeiros LinkedIn   Stuart Barefoot LinkedIn   Audience Podcast
Realism in Audio Fiction
Aug 4 2022
Realism in Audio Fiction
Some of the best, most diverse, and talented audio creators alive make their living creating audio fiction. Shows like Welcome to Nightvale, Limetown, and Alice isn’t Dead, just to name a few, weave complex story arcs, colorful characters, and of course, great production value for listeners. We’re all lucky these shows exist.  Northwoods Baseball Sleep Radio is firmly in the realm of audio fiction. But unlike most audio fiction, there are no supernatural elements, heroes, villains, or any traditional story arc. In this podcast series, each episode is presented as a full-length minor league baseball broadcast. The teams, the players, the sponsors, all of it is made up. The catch? There is none. It’s just nine innings of fictional baseball. Created by a podcaster known only as Mr. King, Sleep Baseball is a work of fiction that feels very much like it’s a real broadcast. And if that seems boring, it’s the point. This “boring” show is resonating with listeners. Fans of the show support it through Patreon and merch sales. It’s even been written up in The New Yorker.  In this episode, Stuart and “Mr. King” chat about the inspiration for making the show, the process of producing fake baseball broadcasts, and how listener support makes a project of this size financially viable.   Links Full Episodes and Merch:  sleepbaseball.com A piece on Sleep Baseball in the New Yorker:  newyorker.com/culture/rabbit-holes/the-rapture-of-listening-to-a-fake-baseball-game Connect your Podcast to Stripe with Castos:  castos.com/integrations/stripe/ ***Between the time of this recording and the publishing date, legendary baseball broadcaster Vin Scully passed away. Read more HERE