Generational traits and characteristics are often referenced as a way of identifying those things that separate us. In a workplace setting, what matters most are strategies that can be used to build comradery and teamwork. In this episode, generational expert Cam Marston shares insights on ways to build teams and work as one through more effective leadership practices.

View this episode on our website.

About Cam Marston
Cam is the leading expert on the impact of generational change and its impact on the workplace and marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business.  Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 20 years.

Marston’s books, articles, columns, and blog describe and analyze the major generations: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79), Millennials (born 1980-2000), and iGen (born 2000+).  He explains how their generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.

His two DVD training videos have been best sellers since 2005.  Marston’s training program, “Leading Multi-Generational Teams,” features the Gen-Flex® process which teaches leaders how to be flexible in their generational workplace preferences to get the best performance out of their teams.

Cam's Publications

• Motivating The “What’s In It For Me?” Workforce (2005)
• Generational Insights (2010)
• Generational Selling Tactics That Work (2011)
• The Gen-Savvy Financial Advisor (2017)

Where you can find Cam

• What’s Working with Cam Marston podcast and radio show
• Alabama Public Radio
• Facebook, LinkedIn, Twitter

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