In this week's episode, we discuss how to avoid a 6 figure mistake when choosing a marketing agency. We talk to Brandy Tilley of Dolan Roofing & Construction, a multi-million dollar roofing contractor with offices in both San Antonio and Tucson. We dive into her experiences working with a national agency and the frustrations that came along with a company that cared more about pushing big numbers, than generating quality leads. Unfortunately, choosing the wrong agency can cost you tens of thousands of dollars without one lead to show for it.In this episode, we'll break down some red flags and things to watch out for with larger agencies!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode, we're talking all about AI including the Do’s and Don’ts and everything in between.  Why should you care? It could affect your search rankings and erase some hard earned online visibility. Tune in to learn more about…AI and the human elementHow to use AI for content marketingAI’s ability to help save time with internal tasksHow AI affects search rankings…this is a biggieFind out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode, we'll be discussing 5 expensive Google Ads mistakes to avoid. Why should you care? It’s costing you money and customers.Setting everything on broad match Not using landing pagesNot checking your search query reportsNot using proper location settings (interest in an area vs in or often in) Not Maximizing extensions Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode, we'll be discussing how you can calculate your marketing ROI. Knowing your return on investment on any marketing efforts you make is crucial to know where to put your marketing dollars in the future. How we calculate marketing ROI:Marketing ROI= Net Income ÷ Cost of Investment x 100Conversion Rate: # of Conversions ÷ Total Visitors x 100Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode, we'll be discussing contractor marketing in a pending recessionWhy You Should Care: Today we are revealing specific tactics to implement in your 2023 marketing plan to ensure you continue to fill your pipeline even in the face of - dare we say it - a recessionAre we in a recession?Let’s be clear: We are certainly not economists but definitely understand the key economic indicators of when we are in a recession. In 2022 we did have two quarters of negative GDP but in the 3rd quarter, it was back up again.The yield curve inverted in both April and July but only for a short time. This is yet another indicator of a looming recession.Unemployment rate: It’s currently at 3.5% but a rise in unemployment which actually dropped from 3.7% in September.Construction spending: (it’s high when the economy is good, and low when it’s bad)It was up at the last release in Nov. (next release Feb. 1)We could see less workMargin erosion when construction spending goes downAll of this to say, proceed with your marketing dollars in 2023 with caution and a longterm strategy in mind.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode, we'll be talking about content marketing for contractors. Why should you care? Because content marketing is a time investment that will attract qualified leads and build brand trust.There are more ways to get your content on google than ever before, these specifically apply to contractors: Local Business Knowledge Panel Card (GBP)Plain text organicPAA (FAQ’s)Video rich results Featured snippet (google displays a snippet of content from one of the top-ranking organic results in the SERP)Review snippets Logo in knowledge panelContent marketing is content that should stimulate interest from buyers and position YOU as an expert in your field. This includes:BlogsEmail marketingDownloadables (eBooks, How To’s etc)Video (long and short)Website content Social media posts PodcastsCreate a realistic content calendar with ideas and a clear outline of how much content and how frequently you plan to publish.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

On this week's episode, we talk about SEO (search engine optimization). We discuss how long an effective SEO plan should take, some tips and tricks to optimize your time working on it, and some red flags to look out for when hiring a company to do your SEO.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

On this week's episode, we have the pleasure of speaking with Cody Hayes of Elite Roofing on the what he wished he knew when starting a roofing business. Not just lessons in marketing, but overall lessons learned as a contractor in one of the hottest roofing markets in the country. Takeaways from this episode will save you the "dumb tax" as it's called in growing your roofing business.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

On this week's episode, we discuss the importance of owning your marketing assets. We share some horror stories of business owners who were left out to dry when they ended their contracts with their marketing team.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

On this week's episode, we talk about how you can build your business with consistent marketing strategies that will work wonders. Your customers should be able to identify your brand wherever they come across it. Let's make it happen!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

On this episode we discuss your 2023 marketing musts. These are cutting-edge trends that will give you a leg up on your competition and help you attract new customers in the coming year.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome to Trades Secrets! Join us every week as we discuss marketing tips, tricks & strategies for your contracting business. From SEO to branding strategies, we can't wait to propel your business to greatness!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.