Public relations is like coffee, but it should never be confused for cocaine when it comes to PR.
Coffee – much PR – is needed to give your day a boost. Without coffee, you are not as quick on your feet and it’s harder to get through your day. Every growing business needs public relations just like you need your coffee. A healthy dose of public relations, like your morning cup of Joe, gives your business a jolt and if it’s an effective publicity campaign, it makes your workload easier.
Public relations is not medicine. It’s more like a vitamin. We take vitamins in the morning to stay healthy, strong and vital. We turn to medicine when we need a remedy or when our health is failing. All public relations campaigns will be more successful if they are launched while a company has a healthy headwind.