Planners who Profit Podcast

Feyisola Ogunfemi

Designed for experienced event planners who are ready to hit their first six-figure year, or make their next six-figures in business. Practical tools and anecdotes to help you and your business continue to grow. read less
BusinessBusiness

Episodes

Diversifying Revenue Streams as an Event Planner - with Melissa Best
Aug 23 2023
Diversifying Revenue Streams as an Event Planner - with Melissa Best
In this episode, we discuss ways to diversify revenue streams for your event planning business. WORK WITH US: -Signup for our free workshops - ⁠⁠http://pwpworkshop.com⁠⁠ -Apply to work with us in the PWP Accelerator - ⁠⁠http://plannerswhoprofit.com⁠⁠ -Register to attend Planners who Profit LIVE in April - ⁠⁠http://plannerswhoprofitlive.com⁠⁠ -Hire us to plan your wedding: ⁠http://statuesqueevents.com/plan-my-wedding⁠ -Hire us to plan your corporate event: ⁠http://statuesqueevents.com/corporate⁠ FOLLOW US: -Follow us on Instagram - ⁠⁠http://instagram.com/plannerswhoprofit⁠⁠ -Follow us on Facebook - ⁠⁠http://facebook.com/plannerswhoprofit⁠⁠ TIMESTAMPS 00:02:15 - Introducing Melissa of Daybreak Management Group 00:13:00 - Taking a 2 year break from event planning (then coming back) 00:20:30 - Outside of weddings, what kind of events do you plan as an event planner 00:23:00 - How you knew it was time to level up your pricing and the quality of work 00:29:00 - What high earning buyers are looking for before they pay for a service 00:30:00 - what makes you a designer as a wedding planner 00:35:00 - what's the difference between a social and corporate event 00:45:00 - how did the Planners who Profit Accelerator help you to level up your business? 00:53:00 - tips for event planners who want to transition into corporate or brand experience events 00:59:00 - mindset shifts that you need to make each time that you level your event planning business up 01:03:00 - showing up as a leader for your clients so you don't get bossed around
PWP Podcast Ep 5: Six Figure Event Planning Practice Growing Pains
Aug 16 2023
PWP Podcast Ep 5: Six Figure Event Planning Practice Growing Pains
If you've got your eyes set on growing to and beyond six figures in events, there are some mindset shifts that you have to keep in mind and some growth pains to get past. I break down the common challenges that our clients have when growing to new levels in this podcast so you can prepare for the journey! WORK WITH US: -Signup for our free workshops - ⁠http://pwpworkshop.com⁠ -Apply to work with us in the PWP Accelerator - ⁠http://plannerswhoprofit.com⁠ -Register to attend Planners who Profit LIVE in April - ⁠http://plannerswhoprofitlive.com⁠ -Hire us to plan your wedding: http://statuesqueevents.com/plan-my-wedding -Hire us to plan your corporate event: http://statuesqueevents.com/corporate FOLLOW US: -Follow us on Instagram - ⁠http://instagram.com/plannerswhoprofit⁠ -Follow us on Facebook - ⁠http://facebook.com/plannerswhoprofit⁠ TIMESTAMPS: [00:02:44] Focus on proving yourself, do many events, but at a certain point, you want a higher price. [00:04:03] Don't revert to old habits when pricing. [00:10:52] Letting go of old habits and packages. [00:13:32] Delaying business growth until after booking multiple clients can have consequences. [00:17:18] Changing needs, irritating old packages, disorganized planners. [00:18:58] Streamline processes and use templates for efficiency. [00:22:08] Using social media to chase ego, not business. [00:24:50] Why referrals from vendors are few and far between for planners [00:29:17] Building a strong event planning team requires effective communication and clear expectations for a successful team building. [00:32:11] Avoid low standards; keep excellent people. [00:33:00] Recap of all 5 points
Money in the Multicultural Wedding Market
Aug 9 2023
Money in the Multicultural Wedding Market
If you're a lover of multicultural weddings, cultural wedding traditions and trends, then you'll be happy to learn that you can be paid well in the multicultural market! In this episode, I welcome Courtney-Rose Dantus of Dantus & Co weddings as my guest as we both discuss attracting multicultural weddings to our businesses and the road to building a six-figure business. WORK WITH US: -Signup for our free workshops - ⁠⁠http://pwpworkshop.com⁠⁠ -Apply to work with us in the PWP Accelerator - ⁠⁠http://plannerswhoprofit.com⁠⁠ -Register to attend Planners who Profit LIVE in April - ⁠⁠http://plannerswhoprofitlive.com⁠⁠ -Hire us to plan your wedding: ⁠http://statuesqueevents.com/plan-my-wedding⁠ -Hire us to plan your corporate event: ⁠http://statuesqueevents.com/corporate⁠ FOLLOW US: -Follow us on Instagram - ⁠⁠http://instagram.com/plannerswhoprofit⁠⁠ -Follow us on Facebook - ⁠⁠http://facebook.com/plannerswhoprofit⁠⁠ TIMESTAMPS [00:10:29] Building profitable business in multicultural weddings. [00:16:07] Specializing in multicultural events for profitability. [00:23:27] Joining PWP transformed my business completely. With a clearer niche, better articulation, and improved systems, my business became more successful and efficient. [00:26:39] Believe, build, focus, control, thrive, website, leads. [00:34:11] Best lead source is Google, not social media. Marketing should be a combination. Referrals and doing good work are important. Pay yourself consistently and give raises. [00:37:57] Shifting mindset and honing craft for success. [00:41:05] Invest in an assistant and systems for efficiency. Work with a coach for long-term success. Listing sites are not sustainable. Invest in your business for lasting benefits. Focusing inward leads to growth. [00:49:55] Multicultural weddings: Spanish lasso and Korean rituals. [00:52:51] Fun wedding traditions from various cultures.
The Associate Planner Model - Building A Team of Lead Event Planners
Aug 8 2023
The Associate Planner Model - Building A Team of Lead Event Planners
If you ever wondered when it was time to go from a solo event planner to a team of event planners, this podcast is for you! Hear from a current associate planner and prior associate planner as they share what it's like working on someone else's event planning team WORK WITH US: -Signup for our free workshops - ⁠⁠http://pwpworkshop.com⁠⁠ -Apply to work with us in the PWP Accelerator - ⁠⁠http://plannerswhoprofit.com⁠⁠ -Register to attend Planners who Profit LIVE in April - ⁠⁠http://plannerswhoprofitlive.com⁠⁠ -Hire us to plan your wedding: ⁠http://statuesqueevents.com/plan-my-wedding⁠ -Hire us to plan your corporate event: ⁠http://statuesqueevents.com/corporate⁠ FOLLOW US: -Follow us on Instagram - ⁠⁠http://instagram.com/plannerswhoprofit⁠⁠ -Follow us on Facebook - ⁠⁠http://facebook.com/plannerswhoprofit⁠⁠ TIMESTAMPS [00:00:00] Podcast welcomes planners, offers tips for success. [00:09:34] Tips for getting an event planning job [00:14:06] What to look for in candidates when hiring an event planner [00:20:57] How to keep top talent in your event planning firm [00:28:17] Team support, friend's help, wedding vision. [00:35:57] Soft skills needed to mesh well in a wedding planning team [00:37:35] Moving forward, the speaker is thankful for Nikki's contribution and believes it will help others. The speaker then introduces AdeOla as a guest who used to be on their team and discusses the importance of managing transitions in business. . After the break, AdeOla is introduced and her role on the team is highlighted. The speaker expresses gratitude for her support and emphasizes the importance of her presence at events. [00:47:34] The importance of managing a team. [00:51:17] Your best team members may eventually leave, but it's okay. [01:00:09] How our team saw wedding success despite unexpected challenges and conflicts. [01:04:11] How to be a good team player in a wedding planning team. [01:11:14] Importance of being flexible with your timeline & navigating family dynamics as a wedding planning [01:15:27] Utilize team meetings, feedback, and implementation. Frustration arises when feedback is not implemented. Be transparent and acknowledge suggestions. Join the PWP squad for free to learn about business growth. Have a succession plan in place. Build a team and have funds to pay them. [01:18:09] Revenue at $70,000 barely covers your salary. You need to make money before expanding. Helping event planners hit six figures part-time allows for growth. The importance of being a forward-thinking CEO.
How I Took a 4 Month Social Media Break & Continued Booking Event Planning Clients
Aug 8 2023
How I Took a 4 Month Social Media Break & Continued Booking Event Planning Clients
If you've ever felt over social media and ready to take a break, then this episode is for you! Feyisola shares how she continued getting leads and bookings in the midst of a 4 month social media break! WORK WITH US: -Signup for our free workshops - ⁠⁠http://pwpworkshop.com⁠⁠ -Apply to work with us in the PWP Accelerator - ⁠⁠http://plannerswhoprofit.com⁠⁠ -Register to attend Planners who Profit LIVE in April - ⁠⁠http://plannerswhoprofitlive.com⁠⁠ -Hire us to plan your wedding: ⁠http://statuesqueevents.com/plan-my-wedding⁠ -Hire us to plan your corporate event: ⁠http://statuesqueevents.com/corporate⁠ FOLLOW US: -Follow us on Instagram - ⁠⁠http://instagram.com/plannerswhoprofit⁠⁠ -Follow us on Facebook - ⁠⁠http://facebook.com/plannerswhoprofit⁠⁠ TIMESTAMPS 00:00:35 I love producing events, coaching planners at Planners Who Profit. Share profitable business tips on podcast, including taking social media break but still closing clients without relying on one marketing source. 00:05:30 Why its important to optimize website for organic search, attract buyers. 00:07:20 The importance of SEO and website ownership. 00:12:39 SEO is both a Science and art for attracting potential clients 00:15:05 Leads and inquiries are the result of marketing. Once you get a lead, the marketing work stops and sales work begins. 00:17:36 Stay active, but don't be a social media slave.
5 Tools Event Planners Need to Grow & Scale Beyond Six Figures
Aug 8 2023
5 Tools Event Planners Need to Grow & Scale Beyond Six Figures
If you have your heart set on a full time event planning business that makes over $100,000 a year, then you're going to need to be sure you're using these tools: WORK WITH US: -Signup for our free workshops - ⁠⁠http://pwpworkshop.com⁠⁠ -Apply to work with us in the PWP Accelerator - ⁠⁠http://plannerswhoprofit.com⁠⁠ -Register to attend Planners who Profit LIVE in April - ⁠⁠http://plannerswhoprofitlive.com⁠⁠ -Hire us to plan your wedding: ⁠http://statuesqueevents.com/plan-my-wedding⁠ -Hire us to plan your corporate event: ⁠http://statuesqueevents.com/corporate⁠ FOLLOW US: -Follow us on Instagram - ⁠⁠http://instagram.com/plannerswhoprofit⁠⁠ -Follow us on Facebook - ⁠⁠http://facebook.com/plannerswhoprofit⁠⁠ TIMESTAMPS [00:00:00] Podcast welcomes planners, offers tips for success. [00:09:34] Tips for getting an event planning job [00:14:06] What to look for in candidates when hiring an event planner [00:20:57] How to keep top talent in your event planning firm [00:28:17] Team support, friend's help, wedding vision. [00:35:57] Soft skills needed to mesh well in a wedding planning team [00:37:35] Moving forward, the speaker is thankful for Nikki's contribution and believes it will help others. The speaker then introduces AdeOla as a guest who used to be on their team and discusses the importance of managing transitions in business. . After the break, AdeOla is introduced and her role on the team is highlighted. The speaker expresses gratitude for her support and emphasizes the importance of her presence at events. [00:47:34] The importance of managing a team. [00:51:17] Your best team members may eventually leave, but it's okay. [01:00:09] How our team saw wedding success despite unexpected challenges and conflicts. [01:04:11] How to be a good team player in a wedding planning team. [01:11:14] Importance of being flexible with your timeline & navigating family dynamics as a wedding planning [01:15:27] Utilize team meetings, feedback, and implementation. Frustration arises when feedback is not implemented. Be transparent and acknowledge suggestions. Join the PWP squad for free to learn about business growth. Have a succession plan in place. Build a team and have funds to pay them. [01:18:09] Revenue at $70,000 barely covers your salary. You need to make money before expanding. Helping event planners hit six figures part-time allows for growth. The importance of being a forward-thinking CEO.