How to React to Controversial Topics

Copper State of Mind: public relations, media, and marketing in Arizona

Jul 5 2022 • 34 mins

When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics. If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: ( Additional Resources ("More Than a Statement") by Autumn Jarrett ("Now is the Time to Be Authentic") by Annelise Krafft Copper State of Mind is a project of (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of (, the leading independent B2B podcast network in Arizona.