In The House With ... Melanie Green of Fish & Richardson

Copper State of Mind: public relations, media, and marketing in Arizona

Aug 2 2022 • 29 mins


In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. https://www.linkedin.com/in/melaniesgreen/ (Melanie Green) loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at https://www.fr.com/ (Fish & Richardson), a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global full-service firm, where she helped navigate two of the largest law firm combinations over the last decade. Read Abbie Fink's blog post for this episode: https://hmapr.com/in-the-house-with-melanie-green/ ("Law firm marketing is more than just appetizers.") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/why-law-firms-value-public-relations/ ("Why Law Firms Value Public Relations") by Scott Hanson https://hmapr.com/book-review-perfect-pitch/ ("Book Review – Perfect Pitch") by Abbie Fink https://hmapr.com/become-thought-leader/ ("How do you become a thought leader?") by Alison Bailin Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.