Growing Your Brand on LinkedIn in 2022

Copper State of Mind: public relations, media, and marketing in Arizona

Jan 18 2022 • 29 mins

LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022. Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink (https://www.linkedin.com/in/abbiesfink) Connect with Adrian on LinkedIn: https://www.linkedin.com/in/adrianmcintyre/ (https://www.linkedin.com/in/adrianmcintyre/) Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-on-linkedin/ ("Grow Your Brand on LinkedIn") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/what-should-your-business-post-on-linkedin/ ("What Should Your Business Post on LinkedIn?") by Justin Liggin https://hmapr.com/how-to-wow-your-audience-with-linkedin-video/ ("How to Wow Your Audience with LinkedIn Video") by Autumn Jarrett https://hmapr.com/linkedin-social-media-fortune-500/ ("LinkedIn Most Popular Social Media Network for Fortune 500 companies") by Abbie Fink https://hmapr.com/how-to-do-digital-communications-like-a-pro/ ("How to do Digital Communications like a Pro") by Autumn Jarrett Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.