How to Apologize (and Why It's So Hard to Do Well)

Copper State of Mind: public relations, media, and marketing in Arizona

Jun 22 2021 • 24 mins

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-enough-to-just-say-youre-sorry/ ("Is it Enough to Just Say You’re Sorry?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink) https://hmapr.com/crisis-communication-youtube/ ("Crisis communication in the time of YouTube" by Annelise Krafft) https://hmapr.com/united-airlines-dog-disaster/ ("United Airlines Dog Disaster" by Breanne Krager) https://hmapr.com/hm-fire/ ("H&M Under Fire" by Breanne Krager) https://hmapr.com/a-tip-for-tuesday-talk-aint-cheap/ ("A Tip for Tuesday – Talk Ain’t Cheap!" by Alison Bailin) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.