How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback?

The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are.

No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that?

Since employees play a critical role in an organization’s success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results.

Read Abbie Fink's blog post for this episode: "How Your Employees Lead to Your Success"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "Is Effective Employee Communications Possible?" by Alison Bailin
• "Employees as Brand Ambassadors" by Abbie Fink

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.