Should Your Organization Invest in Starting a Podcast?

Copper State of Mind: public relations, media, and marketing in Arizona

Oct 26 2021 • 31 mins

Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.) Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types: Reach Reputation Relationships Revenue Read Abbie Fink's blog post for this episode: https://hmapr.com/podcast-communications-strategy/ ("Should You Incorporate a Podcast into Your Communications Strategy?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/do-you-listen-to-podcasts/ ("Do You Listen to Podcasts?") by Abbie Fink https://hmapr.com/podcasting-art-story/ ("Podcasting – The Art of Story") by Abbie Fink https://hmapr.com/embrace-technology/ ("Learning to embrace technology") by Abbie Fink Podcast statistics from https://www.edisonresearch.com/the-infinite-dial-2021-2/ (The Infinite Dial 2021) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.