Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View

Copper State of Mind: public relations, media, and marketing in Arizona

Aug 17 2021 • 33 mins

It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view. Read Abbie Fink's blog post for this episode: https://hmapr.com/social-media-strategy-policies-and-pitfalls/ ("Social Media Strategy, Policies, and Pitfalls") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/why-you-need-an-effective-social-media-strategy/ ("Why You Need an Effective Social Media Strategy") by Autumn Jarrett https://hmapr.com/ok-workplace-monitor-social-media-feed/ ("Is it ok for the workplace to monitor your social media feed?") by Abbie Fink https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.