Community Relations: Giving Back is Good Business

Copper State of Mind: public relations, media, and marketing in Arizona

Apr 13 2021 • 30 mins

Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits. Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the importance of community relations and giving back. Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid? Read Abbie Fink's blog post for this episode: https://hmapr.com/should-your-business-have-a-do-good-community-relations-strategy/ ("Should Your Business Have a ‘Do Good’ Community Relations Strategy?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/our-work/community-relations/ (Community Relations at HMA Public Relations) https://hmapr.com/what-is-community/ ("What is Community?" by Abbie Fink)  https://hmapr.com/step-community-relations-effort/ ("How to Step Up a Community Relations Effort," by Scott Hanson) https://hmapr.com/what-does-your-community-really-think-of-your-business/ ("What Does Your Community Really Think of Your Business?" by Marissa Baker) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), the oldest continuously operating PR agency in Arizona. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm).