Are Your Employees Empowered to Represent Your Brand Effectively?

Copper State of Mind: public relations, media, and marketing in Arizona

Sep 28 2021 • 24 mins

The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates. Read Abbie Fink's blog post for this episode: https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/what-makes-a-good-employee/ ("What Makes a Good Employee?") by Abbie Fink https://hmapr.com/internal-vs-external-crisis-communications/ ("Internal vs. External Crisis Communications") by Rachel Brockway https://hmapr.com/you-cant-not-communicate/ ("You Can’t NOT Communicate") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent online radio station and podcast network in Arizona.