Podcast Pontifications

Evo Terra

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

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Season Three Starts Now!
Jul 5 2020
Season Three Starts Now!
What can you expect from Season Three of Podcast Pontifications with me, Evo Terra? The format is strikingly familiar to Seasons One and Two. Each episode is a short-form, deep-dive into a single topic of importance to every working podcaster. These are future-forward topics that help make podcasting better. But for this season, I get a little more philosophical and high-minded. A bit more intellectual, without being pretentious. At least I hope. Where other PAPS, that’s podcasts about podcasting tell you want to do, Podcast Pontifications are good things for you to think about. Subscribe today so you don’t miss the daily episode I provide every Monday, Tuesday, Wednesday and Thursday. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word. This podcast uses the following third-party services for analysis: OP3 - - -
Podcasting's Lack Of Blockbuster Hits Is A Feature, Not A Bug
4d ago
Podcasting's Lack Of Blockbuster Hits Is A Feature, Not A Bug
If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to die. Every time there's a negative article focusing on podcasting's inability to generate blockbuster hits, I get a little stabby. Because here's the secret: you don't need to create a blockbuster podcast—because podcasting does not need blockbuster hits. I know that seems at odds with other forms of media. There's a blockbuster movie every three or for years that everyone is talking about. Every fall, there's a TV program or two that seemingly captures the entirety of the world. A single hit song dominates the airwaves for weeks or months, and there are best-selling books that "everyone" seems to have on their shelves or talks about over coffee. But in podcasting? Not so much. Not since 2014–2015, by some yardsticks. Here's what I have to say about that: So what? You were probably expecting me to break down all the reasons why podcasting is different from those other blockbuster-driven media channels. Like the distributed architecture we built into podcasting from day one. Or the relatively low entry barrier for creating and distributing podcasts. Or the fact that "it's a podcast" tells a potential listener nothing about the audio's actual content. All of those things are true and certainly contribute to why podcasting doesn't have blockbuster hits like other media forms have blockbuster hits. I shall return to my secret once again.  So what? Podcasting doesn't need blockbuster hits to survive. Podcast creators—at least those who understand our industry—don't need blockbuster hits to survive.  Yes, the podcast industry must demonstrate that popular shows can attract and retain large audiences. As more shows enter the space with much higher production costs, that will continue to be a driving need within our industry. But a podcast's audience that qualifies as "large and retained" need not mean everyone. That's another power of podcasting: Establishing an audience that's many orders of magnitude below everyone can still make the efforts pay off for all of a podcast's creators.  That's what matters for many podcasters. That's what matters for many podcast networks. That's what matters for many podcast service providers who build the tools and services necessary to power podcasting as an industry. If you're looking to make a blockbuster, I advise looking at a media form other than podcasting. Podcasting is a great place to be if you want to build a show—or a service—that can only work in podcasting. And be pretty rewarding. With that, I shall be back next week with yet another Podcast Pontifications. Cheers! ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about...
Making Complex Podcast Tech Disappear With Alitu
Sep 21 2022
Making Complex Podcast Tech Disappear With Alitu
Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better? #podcasting thing that has me terribly excited for the future of podcasting is how the entire process of making a podcast has, for many, changed drastically in the last 20 years or so.  (Alitu), a service from (The Podcast Host), is one of those services reimagining how podcasts are made. They're the (Branded Benefits Sponsor) of today's episode, and I recently sat down with (Colin Gray) to ask him how Alitu makes podcasting better. His answer surprised me. "We've enabled our users to forget about the tech behind it all so they can concentrate just on their voice and getting their message out to the world. That's the goal; to make the tech just disappear so creators can concentrate on their message." You may be looking at that with a marked note of skepticism, especially if you've not been keeping up with how much audio tech has advanced in the last few years.  "We're deeply committed to automation," Colin goes on to say, making the bold statement that quite often audio "cleanup isn't something most podcasters should worry about. It should be fixed automatically, so we do it automatically. They're partnered with Dolby Audio, "who know audio back-to-front... to do automated audio cleanup, clearing the noise, adjusting levels, automatically doing de-essing and de-plosives" and more. I asked if Alitu was something for audio pros who are comfortable using high-end DAWs. "I know people who use Alitu to create one show, but then they use something like Audition to create another complex show where they want to have the full audio engineering experience and control," was his reply. Makes sense to me. Is it right for you? We're probably spending time and energy doing things that would be better left to software and systems. Systems and software that, frankly, could probably do a better job than we can. At least sometimes. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Alitu) (The Podcast Host) (Colin Gray) (Branded Benefits Sponsor) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide...
Podcast Conferences, Cancel Culture, & Human Dignity
Sep 14 2022
Podcast Conferences, Cancel Culture, & Human Dignity
Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible futures. #podcasting by (Markus Spiske from Pexels) But before you say, "Ugh, not another hot take about the kerfuffle at Podcast Movement 2022"—rest assured, I'm not adding another hot take on what happened.  Instead,  I want to present three possible futures I believe are likely to play out for future podcast conferences—not just Podcast Movement. One quick caveat: There's no way in hell I'm going to "both sides" this issue. I've zero patience for deplorable people. And if you're already bristling at my use of that word, you have been warned. 1. The Free-Dumb Future For Podcast Conferences If the free-speech-at-all-cost torchbearers are not curtailed, expect protests. Activist attendees with clever slogans on t-shirts. Panelists and presenters naming names. Disruptions from the audience toward panelists or presenters who seek to undermine democracy. 2. The Status Quo Future For Podcast Conferences Equally likely is a future where...nothing happens. I believe many event organizers and attendees are counting on this future. This keeps marginalized voices away, and conferences cater to the bigger, more monied side of podcasting. 3. The Responsibility-First Future Of Podcast Conferences Or perhaps podcast organizers do make a stand and carefully vet every speaker, sponsor, and possibly even attendee. Or more conferences like (She Podcasts Live) and (BLK Podcast Festival) come into existence. Will those conferences create echo chambers? They can, sure. Do they restrict "different opinions" from being presented and limit the inclusivity they claim to uphold? Oh, FFS. Give me a break. Anyone saying that is either being disingenuous or still has no idea what an asshole they sound like to the rest of us. If they want, they can—and probably will—form their own conference where they can collectively pine for a return to the world of segregation, don't ask don't tell, and a time when less than half the population had the right to vote.  Fuck 'em.  ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Podcast Movement 2022) (She Podcasts Live) (BLK Podcast Festival) Mentioned (and then the standard links and credits will follow: Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: OP3 - - -
How Podcasting Can Encourage The Podcast Listening Habit
Aug 17 2022
How Podcasting Can Encourage The Podcast Listening Habit
Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits? It's a harsh reality that most people who listen to podcasts don't keep listening to podcasts. 62% of the US population +12 have listened, but only 26% frequently listen, according to (Edison Research's Infinite Dial survey). I blame the podcast listening app makers. But I also blame us, the podcasters who provide the content to those apps. We could both do a better job of helping listeners develop the podcast listening habit. What happens when your Netflix series ends? Netflix immediately makes recommendations. Not after the credits. But during them. And it works. What happens when you reach "the end" of an ebook on your Kindle? Amazon is making recommendations. Not after the book's back matter. And it works. Why aren't podcasting apps doing that? Podcast apps are the ones that actually own the relationship with the listeners. So yeah, it's on them! Or is it? How do they know when the end of a series or a season has been reached? We have a tag for that, but not all podcast hosts support it. How can we get better at giving app makers more data? And what do app developers do on the vast majority of podcasts that don't have proscribed endings but just keep going? Recommend a new show too quickly and piss off a lot of podcasters.  There isn't an easy answer. So what do you think we should do? ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Edison Research's Infinite Dial 2022 survey) (The moth joke) (Proposed podcast index namespace tag ) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to...
Getting Past Your Personal Podcasting Humps
Aug 10 2022
Getting Past Your Personal Podcasting Humps
It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden secrets. I recently discovered the secrets to restaurant-quality eggplant parmesan and crave-able Manhattans. Only they weren't secrets. They were just things I'd overlooked or rushed through. Tiny things learned when I (finally) asked people who were better than me. One thing was clear with decades of hindsight: eating and drinking great examples of both wasn't the answer. No, I needed to learn secrets (that aren't secrets) from people better than me. The same is likely true if there are parts of your podcast you want to improve. You just don't know how to make them better. And listening to more great podcasts doesn't seem to be helping. So ask. Ask a podcaster you admire. Don't ask how you can become as good as they are. Share your specific, personal pain points. Don't say, "listen to this and see what you think." Tell them where YOU think you need to improve. And if you're going to Podcast Movement 2022, you'll have an excellent opportunity to ask for help from some of the best. See you there! ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Podcast Movement 2022) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word....
Avoiding The Perils Of Un-aligned Podcast Advice
Aug 3 2022
Avoiding The Perils Of Un-aligned Podcast Advice
Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice.  The agenda you have for your podcast is not the same agenda I have for my podcast. The same goes for every other long-time podcaster or podcast consultant. We all want people to keep listening and tell their friends. But what are our real agendas? And how closely do they align with your agenda? Your agenda is not your podcast hosting company's agenda. Or any hosting company's agenda. They create advice designed to keep their business in business by attracting more people to their service. But how well is their general advice aligned to your agenda? Your agenda is not a podcast listening app's agenda. They might make it easy for people to listen to your show on their app. But it's the "on their app" that they care about more than "your show." I'm not disparaging the advice offered by pundits, consultants, hosting providers, or app developers. I'm just stating the obvious: all of that advice is, to one degree or another, serving their agendas first. Not yours. So... does anyone share an agenda with you? Sure! Your ad rep firm is probably very closely aligned if you run ads on your show. Because when your ad revenue grows, the amount they make from your show grows. Win-win! The same goes for the agenda of your staff (employees, contractors, service providers). Your show succeeding means they keep a paycheck. That's a definite shared agenda!  So listen to them. Listen to others (like me), sure. But listen most closely to those who share your same agenda, podcaster. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1....
How Podcasters Can Generate Great Ideas For Social Media Posts
Jul 28 2022
How Podcasters Can Generate Great Ideas For Social Media Posts
Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social post ideas.  #podcasting Putting words into print or performing solo in front of a camera are necessary social media skills. But neither often comes naturally to podcasters who are most comfortable behind a microphone. Still, social media is part of the game podcasters play. And we know we can't get by just posting a link to our latest episode and thinking we've covered all our social media bases.  Yet that damned blank text field or panic-inspiring selfie view that signals the start of a social media post haunts many podcasters. So here are ten quick questions to ask yourself the next time it happens to you: 1. Did someone recently leave you inspired with a new episode idea?  No need to wait for the final episode to publish. Share and tag that person! 2. Did you recently record a fantastic interview?  Again—tag 'em and share it! Next time, as soon as you end the recording session. 3. Has anything changed in your podcast tech stack?  Some in your social circles will find this interesting enough to see what's new. 4. Did you recently schedule an episode?  Let your audience know you've just scheduled a fantastic episode, even if it won't come out for days or weeks. 5. Have you learned something new?  If you picked up a new trick or technique you're excited about putting into place on your podcast—share that!   6. Did you just sculpt the most fantastic bit of sound? Take a screenshot of your DAW and use it as the background of an audiogram showcasing your mad skillz.  7. Have you made any personnel changes? Tag your new hires or your new outsourced vendors and tell your audience why you're excited. 8. Have you been noodling on writing an article? All of today's social media properties allow for long-form content.  9. Are you frustrated, scared, or facing yet another existential crisis? Open up and be vulnerable about that reality. That sort of honesty is almost always repaid with an outpouring of support. 10. What's happening?If all else fails, post about your life. No, not every single thing about your life is something that should be posted on social media. But at the same time, not everything you post on social should be about your podcast. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families,...
In The Future, Podcast Discoverability Will Be Specialized
Jul 20 2022
In The Future, Podcast Discoverability Will Be Specialized
Podcast discovery isn't broken. It's just not one thing. And it gets a lot easier to improve podcast discoverability when a podcast listening app specializes in just one type of content. So... how's that going? Photo by (DS stories from Pexels) Four years ago, I dreamed of a rather different podcast listening by the year 2026. Since we're at the middle point of that "prediction" (it wasn't a prediction), let's see how my prognostication is trending. (It wasn't a prognostication.) My vision for future podcast listening apps was that some of them would start to specialize. Rather than trying to service the needs of all podcast listeners, they'd narrow their focus, customizing the entire experience, from discovery to listening. And that would be pretty cool, I thought, because there are lots of types of podcasts that would lend themselves to a more customized experience rather than work sorta-kinda OK on the one-size-fits-all podcast listening apps. My prediction (again, not a prediction) seems to be coming true! I know of two apps that have done this in wildly different ways by focusing in on wildly different types of content. The first is Apollo, customized to finding and listening to fiction podcasts. It's similar to many listening apps but lists only a few thousand shows. But the experience is tailored because listening to fiction podcasts differs significantly from listening to an episodic interview show. The second is Maps.fm (I'm on their advisory board) that smartly focuses just on localized content, using a map-based interface for discovery. Again, they don't have every episode of every podcast. But they are working on indexing every episode that is about a particular geographical area.  And that's just two. I'm sure there are some I don't know about. So yeah, I think my vision (totally wasn't a vision) is coming true. Here's to seeing what the next four years bring! ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Apollo) (Maps.fm) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are...
5 New Reasons To Write Better Podcast Show Notes
Jul 13 2022
5 New Reasons To Write Better Podcast Show Notes
Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why. Photo by (Mikael Blomkvist from Pexels) Four years ago, I implored my fledgling audience to spend more time making better episode details. "Stop writing shitty show notes!" I said.  That's still excellent advice. But the reasons why have changed a lot since 2018. That, and not everyone heard my plea, so I'm making it again but updating it to reflect 2022 realities for podcasting.  Reason #1: Podcast players are getting better.  They're more functional, often giving listeners plenty of reasons to interact with the episode as it plays. Other shows are doing it. You should be too. Reason #2: Podcast credits are becoming a thing. I love hearing  2–3 minute credit rolls. What I don't love is not knowing the proper spelling or knowing where to find more about that important person. Text! Links! Images! Please?  Reason #3: Episode details are a good SEO practice. Yes, podcast apps suck at search. But some are getting better, and more of us making solid episode details encourage more app developers to take this issue seriously. Reason #4: Episode details make for great repurposed content! Twitter threads. Long-form posts on LinkedIn. An idea generator for spreading the episode far and wide. A savvy podcaster will find plenty of uses for a well-written summary. Reason #5: Good episode details prime you to do more in the future. Listening apps are evolving and adding more functionality. So getting in the habit now of taking the time to write quality episode details will keep your eye on the future.  ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (The Download) (Sounds Profitable) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the...
Changing The Minds Of Non-Podcast Listeners One IHNI At A Time
Jul 6 2022
Changing The Minds Of Non-Podcast Listeners One IHNI At A Time
Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready. an IHNI? That's a podcast episode that makes someone—someone who thinks podcasts aren't for them—look up and say "I had no idea podcasts could sound like this!" Spoiler: A lot of people feel that way. Bad experiences, misconceptions about what podcasting is... there are myriad ways why someone thinks that. The best way to break that cycle? Show them an amazing podcast episode! Do I mean an episode of your podcast? Not necessarily. Or likely, even. Set aside your self-interests for a moment. You're trying to get someone hooked on podcasting, not your podcast! Many podcasts—like mine—aren't the right choice for reluctant listeners. So we have to go out of our way to find podcast episodes that will knock someone's socks off. When you find one, save it on your phone. I use Spotify for this, as it's not my daily driver, but almost everyone has Spotify on their phone. And having my Your Episodes folder filled with exquisite examples of what podcasting can be makes me a good ambassador when I encounter a hesitant listener. You can do it too. Build your own list of INHIs. And the next time you hear someone say "yeah, podcasting isn't for me", you'll have a great opportunity to show them a better way. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Sturgeon's law) (@evoterra on Twitter) (The Creators report) (Twenty Thousand Hertz) (Love + Radio) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to
Breaking Free Of The Podcast Sandwich Paradigm
Jun 29 2022
Breaking Free Of The Podcast Sandwich Paradigm
Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that. Photo by (Alex Green from Pexels) Do you eat a submarine sandwich (hoagie) from the middle? Of course not. That would be silly. You start eating at one end. And you keep eating from that same end until you reach the other end. Or until you give up, decide you don't care for it, run out of time to finish, or just stop when you've had your fill  That's exactly how podcasts are consumed. They're started from the front, not the middle. You listen from the beginning and you keep listening until you reach the other end. Or until you give up, decide you don't are for it, run out of time to finish, or just stop when you've had your fill. Sandwiches and podcasting have something in common when we "eat" them. But not when we make them. Sandwiches aren't assembled one bite at a time until they form a complete sandwich. But for a lot of podcasters, that's exactly how they make their podcasts. Because they don't know of any other way. Or they get turned on by all the new gear and software designed to make record-and-release podcasts. Can you do that? Sure. But I don't think you should.  There are more appropriate places for the record-and-release style of audio, many of which didn't exist just a few years ago. A linear style of producing spoken word, where you start at the beginning and progress until you get to the end, adding in the music, guests, co-hosts, segments, effects, and whatever else is needed in real-time... we call that live radio. Or live streaming. Or social audio. Or whatever comes next that makes it even easier just sit down and talk.  But I think we're already seeing a division in audiences and audience expectations. Those that want that kind of raw, in-the-moment experience. And those who want content that's been edited, shaped, and transformed into something that can only be experienced as a podcast.  Take a look at any ranker or chart and you'll see that today's podcast listeners are voting for the kinds of shows that take more time and care than can be put into a linear record-and-release style of show or platform.  That's what makes podcasting special. So let's keep doing more of that, please. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Any Links Mentioned (and then the standard links and credits will follow: Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you’re a new or veteran podcaster, if you’re serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the next thing you try. Get a 7-day free trial and access to Captivate’s Podcast Growth Labs at Captivate.fm. (Captivate.fm) Support For...
Podcast Growth & Monetization With Buzzsprout Ads
Jun 8 2022
Podcast Growth & Monetization With Buzzsprout Ads
Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show. Buzzsprout aims to change the growth and monetization question with a new product they've just released called (Buzzsprout Ads.) And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A solution built for indie podcasters of all sizes. Alban Brooke, Head of Marketing at Buzzsprout, thinks the new service is a great way for indie podcasters to get massive reach with promos for their podcast. And he says it's a great way for Buzzsprout podcasters to monetize their podcast. Buzzsprout Ads is pretty clever, with a dead-simple signup process for would-be promoters (like me!) On the other side, their system intelligently analyzes all episodes of a podcast to find just the right mid-roll spot. And yes, the podcaster can adjust those. How does it get scale from smaller indie podcasters? Because it's inserting ads into the entire catalog of episodes, not just the most recent. Long tail, FTW!  CPM is set at $20 and the podcaster makes 70% of that. Minimum buy for promoters is currently $100. And yes, I have ads running right now. Let me know if you hear them on another podcast about podcasting!  And if you want to try it for yourself, go to (buzzsprout.com/ads) and give it a shot for your own podcast. Let me know how it goes. Full disclosure, Buzzspout is the Branded Benefit Spnosor of this episode. But that $100 I spent was all mine! ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (buzzsprout.com/ads) (Alban Brooke), Head of Marketing at Buzzsprout Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each...
3 Podcasting Trends To Take You Beyond 2023
Jun 1 2022
3 Podcasting Trends To Take You Beyond 2023
Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 & beyond.  (Photo by cottonbro from Pexels) Today I'm sharing with you three challenges on the horizon that will require shifts in your/our ways of thinking. I'm convinced that all of these will leave a mark on podcasting. What shape and what color that mark is I really don't know. Much of that is up to you and how you deal with them for your own podcasting efforts.  1. Dissing Of Programmatic Has Got To Stop This ongoing fad of dissing programmatic content is counter-productive. And yes, I have read the exact same studies you read that show how much more "effective" hard-to-buy, baked-in, endorsement-style, host-read ads are. I just don't believe that the majority of companies eager to spend money on easy-to-buy programmatic ads care about those studies.  So even if you are anti-programmatic ads, at least be open to having your mind changed. I'd hate to see you miss out on opportunities because you thought you protecting your audience. They're probably not as fragile as you think.  2. Stop Ignoring Video For the new group of "listeners" coming to podcasting, there is an assumption that video will be and should be a part of their podcast experience. And when they don't find that video component on your podcast, they're going to wonder why you aren't providing that experience for them. I think the question you need to start asking yourself over the next few months needs to shift away from Do I need a video component? to line up with the question those people are already asking: What's stopping you from having a video component?  3, Lean Into Paid Subscriptions "Podcasting should be free and open!", I can hear you shouting at me right now. I'm good with that! But having the majority of podcasting be free and open doesn't preclude a paid-for and closed subset of podcasting. Nor does a paid-for and closed subset of podcasting threaten the free and open majority of podcasting. Not in my mind. I think they can live happily side by side, simply because they are happily living side-by-side right now!  There's little doubt that the friction for subscriptions is coming down quickly for both listeners and creators. So it's worth your time to consider how you can embrace this as a way to better serve your audience. Those three are enough for right now. If over the next three to six months you can figure out how to adapt your show to take better advantage of just one of them—I think you'll win. And I think you and your show will sail through the challenges ahead. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Podcast Pontifications website) (Podcast Pontifications on YouTube) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it...
Creative Ways To Get More Ad Dollars For Your Smaller Podcast
May 25 2022
Creative Ways To Get More Ad Dollars For Your Smaller Podcast
Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed. (Photo by Rakicevic Nenad from Pexels) Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. (Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month). At an average CPM of $25, that's a lot of M's to manage. About 52 million impressions, in fact.  If you're that ad buyer, how many podcasts do you want to spread your money around? The answer is as few as possible.  Put yourself in their shoes, with a $500,000 media budget (1/3 of what the top advertisers are spending). Would you spend it $1000 at a time across 500 shows? No, of course not. How about $50,000 across 10 shows? Maybe. But $100,000 across 5 shows makes it even easier on you. And yeah... for the same return. That's not good news for shows that aren't generating millions of downloads per episode. How are shows with more modest audiences supposed to compete?  By not competing, actually. Good luck trying to justify why spending $500 on your show is worth some insanely high CPM of $50 to $200 or more. That's a fight you're going to lose nine times out of 10.  Instead, reframe the conversation. Don't even use the language of advertising. None of it! Offer custom sponsorships and partnerships big shows simply won't do because they don't need to. Branded segments. Branded episodes. Or a series of branded episodes. Each produced in conjunction with the sponsor. Solid, valuable content that you can only make because of the involvement of that sponsor.  Smaller companies are often looking for ways to outdo (but not outspend) their bigger competitors. Getting creative and providing real value through clever partnering and sponsorships that only your show can deliver sure sounds like that's something worth trying regardless of your show's size. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Team Coco acquired by SXM) (WTF with Marc Maron to let Acast handle ad sales and distribution exclusively) (Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month) (Article from Digiday) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer...
Can You Still Make A Really Big Podcast In 2022?
May 18 2022
Can You Still Make A Really Big Podcast In 2022?
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.) What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more.  Sorry, there isn't an easy-to-follow recipe to creating a really, really big podcast. If there was, everyone would follow it. But I can, perhaps, help you out with the mindset it takes to have a really, really big podcast today. Realize That Reality Trumps A BHAG If your goal is to have the number one podcast in your category, knocking the current leader out of their position, or to just the top 10 list, do you know what it takes to get on that list? Do you know what the shows that are already on the list have done to get there?  Maybe you've set a goal of 100,000 downloads per episode so you can monetize seriously. Cool. Do you have the first idea of what you need to do to make that happen? How did other shows do it? Are you banking on luck to get you there?  Become Undeniably Unique If you want to have a really big podcast that defines the category, it needs to be demonstrably different. You can't sit back and rely on guests or other contributors to do the heavy lifting. You have to put in the work.  And it doesn't stop with episodes. You have to ensure your undeniable uniqueness carries through to all aspects of your show: your website, your social media shares, heck even the emails you send. If that means changing how you communicate on other channels... well, that's a price to pay for having a really big podcast. Your Angle Is More Important Than Your Topic  Why should anyone listen to what you have to say on a topic? Especially if it's a topic that already is well covered, as most topics already are. To break out, you have to develop and pursue an angle that clearly demonstrates why you and your podcast are worthy of being called the authoritative voice.  This Is Going To Cost Money So Make Sure It's Worth It  Having a really big podcast today almost certainly means putting a sizeable marketing budget behind it. And by sizeable, I may mean jaw-dropping amounts of money on each of those. What's the payoff? Before you drop $10–15K per episode to engage a top-notch production firm or spend $50,000 per month on a promotional plan, you must have clear measurement systems in place that aren't based on hope. 5. Keep Your Eye On The Prize If you're investing seriously to get a really big podcast for yourself you need to ensure that your time and money are both well spent. If you're not seeing results quickly enough, or you're not seeing any at all, then prepare to make adjustments. Just because you put it in your plan doesn't mean it's going to work. In fact, many of the tactics and strategies you put in place won't work. So you'll have to adapt constantly.  That's what think it takes to have a big podcast in 2022. A very different list of things than what it took five years ago, I'm sure you'll agree. And it's completely disassociated from any advice that you might've received 15 years ago back when just keep plugging along was all you had to do to have a really good shot at making a big podcast.  ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released
Podcasting: Too Diverse To Fail?
May 11 2022
Podcasting: Too Diverse To Fail?
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared?  #podcasting Photo by (Robert Bogdan from Pexels) Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking. So to ask the question outright: can podcasting survive the coming storm?  Yes. But not because it's too big to fail. Because podcasting is too diverse to fail. First, some good news: I'm stoked to welcome (Tom Webster) to the (Sounds Profitable) team. Both Tom and (Bryan) share in my commitment to make podcasting better, and you're going to love what we're cooking up. OK. Back to the bad news: I don't know a single serious podcaster who isn't looking at the world around them and wondering just how their world will change in the coming months. Me included. But I'm convinced that podcasting will survive simply because I don't see podcasting, or even podcasters, as a monolithic group. But that doesn't mean all podcasters will survive. Candidly, I think "big podcasting" will face the brunt of the onslaught, with casualties expected.  Faced with financial pressures, businesses start cutting costs. And one of the first line items to be cut is always advertising and marketing. And podcasting is often under that umbrella.  If you're getting paid to run ads on your show, you may see some of your advertisers pull back. So start having conversations with those advertisers now or your agency rep now. And be ready to be flexible and creative. If you're pursuing paid campaigns for the growth of your show, start talking to the other shows, sites, and services you advertise on to see what their plans are. And watch your performance metrics! If people or companies pay you to podcast on their behalf, start talking to your clients and help assuage their fears. And if you get the impression their commitment is wavering...at least you know ahead of time, right? If you work for a company in the business of podcasting, start talking to your bosses. Don't expect the CFO to lay everything out on the table for you, but it never hurts to ask. Gently, though. None of us know how this is going to play out. But it will play out, one way or another. Keep your eyes open. Plan for the worst but hope for the best. The coming recession won't kill podcasting, and I hope you, your show, or your services make it through to the other side. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Tom Webster) (Sounds Profitable) (Bryan Barletta) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support....
Big Tech Doesn't Care About Your Podcast
Apr 27 2022
Big Tech Doesn't Care About Your Podcast
Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting.  (Photo by Michelangelo Buonarroti from Pexels) Big Tech does not care about podcasting the way we care about podcasting. There. I said it. Remember ( Twitter's big podcasting plans) from just a few weeks ago? Now it's a pretty safe bet that those plans are all out the window as Twitter reshuffles to a new set of priorities now that there's a new sheriff in town.  And remember a few months ago when Facebook let us ( link our podcasts' RSS feeds to our Facebook page)? That fizzled out, and it's now "Metaverse or bust". And now we're waiting to learn more about ( YouTube's plans for utter podcast domination). And we've conveniently forgotten about all other instances Google disappointed podcasting over the last two decades. Paid subscriptions on Apple and Spotify haven't yet been widely adopted by a majority of podcasters. Will those tech giants shift away? Social or drop-in audio apps are seeing appalling attrition and declining user rates. How much longer will those be around? All of this reinforces my notion that Big Tech does not care about podcasting. At least not the way that you and I care about podcasting.  So what do we do about it? Two ideas: 1. Out-rank apps & directories. You don't have to know a damned thing about SEO to own the #1 search spot for your show.  It's enough to write good content and create a fantastic on-page experience. 2. Own the relationship with your audience. That can't be taken away. But it means figuring out what you can create that's worthy of them signing up to receive and looking forward to receiving.  That's just two things. Two things you can start working on right away to keep you from being at the whims of changing priorities, tantrums, reactions to perceived governmental overreach, or anything else Big Tech companies are wont to do.  ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Twitter's big podcasting plans) (What would you do with $44 billion dollars?) (Facebook now imports podcasts' RSS feeds) (Facebook pivots away from podcasting) (YouTube's nothing burger event at Podcast Movement Evolutions) (YouTube's plans for utter podcast domination) (Slow adoption of premium podcasting via Apple or Spotify) (Spotify shifting social audio attention) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him
Host-Read Podcast Ads Aren't Always The Right Answer
Apr 20 2022
Host-Read Podcast Ads Aren't Always The Right Answer
Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast?  think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting.  Not that I have any doubts about the (myriad case studies and the reports) that provide ample evidence to the fac that yes, podcasting's host-read ads beat the pants off of just about every other form of audio advertising. The reason host-read ads work really, really well is not because the host of the show is reading out the ad. Yes, I know that sounds weird.  But it's not the host reading that does it. It's the audience trusting the recommendations of the host.  A host-read ad is—and I know I'm oversimplifying, but not much—a recommendation. A powerful one, but that power only extends so far. It's delineated, more or less, by the domain of the topics and issues discussed on the podcast.  I'd be heavily influenced by a car recommendation from the host of a car podcast. But life insurance? Nope. I'd listen to a birder podcaster tell me what binocular to buy. But their opinion on patio furniture is less important.  And don't forget the myriad fiction, news, or straight-up educational podcasts where there isn't a strong and central host. In all of those cases, there's not even an option for a true host-read ad.  Keep that in mind and look closely at the type of show you're producing before you assume that ad types other than host-read aren't applicable. They might be. And they might work even better. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (Podcast advertising case studies) (Andrew Clews)  (Don Burnside) (Motoring Podcast) (White Roof Radio) (Suzy Buttress)  (The Casual Birder Podcast) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you’re a new or veteran podcaster, if you’re serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the next thing you try. Get a 7-day free trial and access to Captivate’s Podcast Growth Labs at Captivate.fm. (Captivate.fm) Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for...
If You Work In The Business Of Podcasting, You Need A Podcast
Apr 13 2022
If You Work In The Business Of Podcasting, You Need A Podcast
Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience.  I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster.  If you're feeling called out right now, relax. I'm not advocating for your immediate dismissal. My position is that you should want to have your own podcast, either a solo show or a group effort, because being a podcaster will make you better at your job.  It will accelerate your career trajectory. It will increase your value, present and future, and it will make you all the more resilient and able to withstand the upheaval our industry faces every single day. By becoming a person who works in the business of podcasting and is a podcaster, you'll gain a greater appreciation for the role you play in the podcast ecosystem at your job that no amount of training can ever provide.   By becoming a person who works in the business of podcasting and is a podcaster, you'll have more than just an appreciation of the effort it takes to put out a podcast; you'll gain empathy for the clients of your company who do. That empathy will lead to understanding, and understanding will make you more efficient and more effective because you'll know the crux points faced as a podcaster because you too faced them as a podcaster.  But I do not care what your show is about, where you host it, and even if you can grow it. Sure, start on a free hosting platform. Collaborate if you can. But also try your hand at every aspect. Start with free tools. Spend time hanging out in online communities.  All of that is valuable experience. Just don't worry about making a hit, finding sponsors, or landing big guests. All you have to do is learn what it truly means to make a podcast. I assure you that doing so will make you that much more valuable to the podcast-related company you work for today, as well as podcast-related companies you might work for tomorrow. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- (GarageBand) (Audacity) (Descript)  (Hindenburg Pro) (Adobe Audition)   (Pro Tools) (Canva) (Twitter Spaces) Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the...
The Ugly Math Of Podcast Cross-Promotion
Apr 6 2022
The Ugly Math Of Podcast Cross-Promotion
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out. Cross-promotion has been a part of podcasting since there were two podcasts. Cross-promo campaigns make up the backbone of growth plans for large podcast networks and are used by some of the biggest podcasters to increase the size of their audience.  Let's start with a successful podcaster who spends $10,000/month on a successful cross-promotional campaign. But maybe you only have $1000 in your budget. Or $100. Will it still work for you? Yes, but about 100 times less well.  According to (Dave Zorhob), co-founder and CEO of Chartable, the new listener acquisition rate for cross-promotions was 0.75%. Not 75%. Point-seven-five. Less than one percent.  With 10,000 impressions of your promotion, that's 70–80 new listeners. With 1000 impressions, it's seven to eight new listeners. And with only 100 impressions, you'll be lucky to get one new listener. So why do podcasters do this if the math sucks so bad? At scale, that math works fine and it doesn't suck at all.  Acquiring a lot of new listeners for $3 each makes sense if the impressions they generate over the course of a year are worth $7.50 or more. And that is precisely why big shows and big networks spend big bucks on effective cross-promotional campaigns. To increase their available and saleable inventory If your show is on the smaller scale, or if you're not selling ads or have another hard outcome with your podcast that you can directly trace back to increased listenership, then the scale problem is real and probably out of balance for you. But that doesn't mean that you should give up on running a podcast cross-promotion! A new listener or two is a new listener or two. Just understand the realities. And don't expect your listener numbers to skyrocket unless you've got big bucks to spend. ----- Sponsored by: (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the (Advancing Podcasting Community) today! ----- (Podcast Pontifications) is a production of (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures...