PODCAST

Podcast Pontifications

Evo Terra

Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy
Play Trailer
Season Three Starts Now!
Jul 5 2020
1 min
Planned Podcasting Breaks Are The Best!
Like all creators, serious podcasters need to take care of themselves. Sometimes that means taking time for yourself. Sometimes it means adjusting priorities to make the creative process better. I'm doing both!  Hello and welcome to the announcement of my Long Winter's Nap away from Podcast Pontifications with me, Evo Terra! If you're brand new to the podcast; welcome! This is a very special episode letting you know what long-time listeners of the show know already: I'm on a scheduled mid-season break. That means you'll not hear a new episode of Podcast Pontifications until January 4th, 2022. Yes, I know that sounds like an incredibly long time. But I assure you; it's not. So pretty please, with sugar on it, stick around. New episodes will resume shortly.  In the meantime, my full back catalog of over 500 episodes are on display for you https://podcastpontifications.com/ (PodcastPontifications.com). If you click on the "Episodes about" link at the top of the page, you'll see I've grouped all of them together for you by category. So if you want to think more about https://podcastpontifications.com/category/accessibility-of-podcasts (podcast accessibility), I have lots of episodes for you to explore.Or perhaps you want to bone up on current thinking around https://podcastpontifications.com/category/listener-experience (listener experience). That's always important. And you'll even find episodes there that'll help you think through ways to https://podcastpontifications.com/category/self-care-for-podcasters (take care of yourself as a podcaster). Speaking of self-care once again, that's why I take this mid-season break each and every year. Putting out daily episodes of my podcast is a job. It's a fun job, but it's also a hard job. And just one of the jobs that I have. So a scheduled season break is warranted. And just so we're clear: I'm not really napping during this time. I'm actively recording new content so that when January 4th 2022 rolls around, I'll have a wealth of episodes ready to get to you without delay. So again, don't worry if you do not hear from me for the next few weeks. That'll change soon enough and soon I'll be back to giving you plenty to think about as you work on making podcasting better.  So once again, I shall be back on January 4th, 2022 with yet another https://podcastpontifications.com/ (Podcast Pontifications). Cheers! ----- Get more podcasting insights from https://twitter.com/evoterra (Evo Terra on Twitter) as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support (PodcastPontifications.com/value-4-value). And if you need a professional in your podcasting corner, see how https://Simpler.Media (Simpler Media Productions) can help you reach your business objectives with podcasting. http://alliepress.net (Allie Press) assists with the production and transcription of the show. https://PodcastPontifications.com (Podcast Pontifications) publishes four times a week to provide ideas and ask questions every working podcaster should be thinking about. Photo by https://unsplash.com/@artisan_100?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Blake Meyer) on https://unsplash.com/s/photos/nap?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Nov 16 2021
3 mins
Facebook Ads for Podcasts: Good Money After Bad Math
It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated.  Over the last 2.5 months, I spent $360 of my hard-earned cash on Facebook Ads to prove something I already knew: Facebook Ads are not a great choice for podcasters looking to grow the audience of their podcasts. But to get my negativity and bias out of the mix, I contracted with a firm that specializes in running Facebook Ad campaigns for podcasters with the express purpose of attaining dramatic audience growth.  Spoiler: It didn’t work. My $360 bought me about 500 clicks. Does that mean 500 new listeners? In a word—no.  In four words—no, of course not. Using the high-end of a standard conversion rate, 500 clicks might be as many as 10 new listeners. 10 new listeners for $360 dollars. An acquisition cost of $36 per new listener. That’s terribly expensive. So after 76  days of ad spend with no indications anything would change for the better, I pulled the plug.  So why did I spend $360 on a tactic I knew wouldn’t work? Mostly so that I could demonstrate to you, the serious podcaster, that it is highly unlikely that a Facebook Ad campaign will grow your podcast audience by any meaningful degree. Not if you look past clicks, one-time-download numbers, or any metric other than the one that matters: Is my show’s audience growing? My advice. Don’t waste your money. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • The experiment begins - https://podcastpontifications.com/episode/time-for-podcast-advertising-to-put-up-or-shut-up • The dataset - https://docs.google.com/spreadsheets/d/1LzMvxhOH8UYKDIwhztaXPnBLCHtzIJYMhnq9j8pgvDE • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/facebook-ads-for-podcasts-good-money-after-bad-math. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@barefootcommunications?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Barefoot Communications) on https://unsplash.com/s/photos/facebook?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Nov 4 2021
9 mins
Podcast Like A Celebrity With 5 Easy Tips
Celebrity podcasts are killing it, and plenty of podcasters wonder if there’s a secret to podcasting like a celebrity. As it turns out, there is! But is it relevant to podcasters who aren’t celebrities? Even seasoned podcasters can be caught up in the hype surrounding celebrity podcasters. Some look for shortcuts, seeing how listeners don’t seem to mind the low-quality, often rambly episodes put out by celebrity podcasters.  So today, on the penultimate episode before I go on my mid-season break I’m going to detail five tips to help you podcast like a celebrity.  Try not to let your eyes roll out of your head. 1. Actually be a celebrity! With throngs of fans who care little for the skills necessary to make make a good podcast. But you’re not a celebrity, which means you have to do plenty of work to compete for attention among people who aren’t your fans. 2. Already have a huge audience! An audience of ardent fans who’ll dutifully spread the show through fandom like a wildfire. But you don’t have a built-in huge audience, so you’ll probably find it hard to get word of mouth working for you en masse. 3. Have lots of disposable income to spend on staff and paid services! Writing checks and offloading every responsibility lets you focus just on being the talent on your show. But you’re not sitting on millions of extra dollars, so you have to control your costs. 4. Be connected to other celebrities for instant network effect! Your other celebrity friends will happily let you on their show so you can spread the word about your new podcast. But your connections are a bit more mundane, so you’ll have to build relationships more slowly. 5. Get national media coverage with a phone call! That magazine, paper, or news program is just waiting for your call to give you prime coverage. But your name isn’t instantly recognizable, so you’ll likely find it hard to get even a local news outlet interested in your podcast. In case I was too subtle: There’s very little podcasters can learn from celebrity podcasters, unless they themselves are also celebrities. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/podcast-like-a-celebrity-with-5-easy-tips. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@seteph?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Allef Vinicius) on https://unsplash.com/s/photos/star?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Nov 3 2021
9 mins
What Podcasting Can Learn From Apple TV+
Streaming services like Apple TV+ are changing how television and movie content are created, consumed, and classified as successful or not. Changes an agile medium like podcasting can learn from. I’ve been watching a lot of Apple TV+ recently. And as I am wont to do, I’m relating a lot of what I see to podcasters like you and me. Specifically, I think there are four key lessons Apple TV+ can teach podcasters and podcasting in general. 1. Make a manageable amount of bets. You don’t have to always have something new. You can instead learn a new genre, go deep in that genre, and then do it all over again.  Podcasters with a network get the most benefit here. But some of this lesson may be useful for single-show podcasters planning out new episodes. 2. Invest for the audience you have. You probably can’t afford to drop $200M on a show that only gets a 37% rating on Rotten Tomatoes.  Call that a flop if you like. But it’s a flop that seven million people really enjoy. Seven million people who want more shows just like that, please and thank you. 3. Implement diversification of creativity. Apple TV+ doesn’t need every show to be a hit with their entire subscriber base, so they embrace and fund a wide swath of creativity.  Where else can you create content that serves a subset of your audience? Or a new audience? A new audience who can become a consumer of your podcast? 4. Play up and to your strengths. Content aside, the shows Apple TV+ makes are stunning to watch. Very on-brand for Apple. Podcasters like you who can consistently hit a quality note again and again with every episode or new show you make will, eventually, become known for that, building a loyal following over time. ----- Boostagram Corner Thanks to ReverendErik for the Paypal boost. Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • ReverendErik - https://twitter.com/arnemancy • The Arnemancy Podcast - https://arnemancy.com/episodes • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/what-podcasting-can-learn-from-apple-tv. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Nov 2 2021
10 mins
Indie Podcasting Does Not Mean Poor Podcasters
The romantic notion of the struggling artist runs deep in indie podcasting. But while every indie podcaster struggles to get their production to the world, not all struggle to make ends meet. Today a topic that just about everyone considers sensitive. Independent podcasters even more so. And that topic is…money. Money earned by your indie podcast. And money spent on your indie podcast. Let me rip off the bandaid right away and say this: Indie podcasting doesn't mean poor podcasters. Being poor as an indie podcaster is not a requirement. It’s not a badge of honor. Nor is it a mark of shame. It may be your current state. But it’s not the state of every indie podcaster. Most indie podcasters fail to earn any revenue—at all—from their shows. But many other independent podcasters earn enough revenue from their shows to live very comfortable lives. And between those two extremes are countless other indie podcasters, some making a little, some making a lot.  Most indie podcasters rely on free services to power their podcasts. But many other independent podcasters spend tens of thousands of dollars (or more) on their productions. And between those two extremes are countless other indie podcasters, some spending a little, some spending a lot.   Don’t judge the totality of indie podcasting by your pocketbook. Not every service is aimed at the totality of indie podcasting. Or even the state you and your indie podcast occupy today. ----- Boostagram Corner Thanks to Mark Steadman for the virtual coffees. Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Mark Steadman - https://twitter.com/amarksteadman • PodcodeTV - https://twitter.com/PodcodeTV • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/indie-podcasting-does-not-mean-poor-podcasters. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@sandym10?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Sandy Millar) on https://unsplash.com/s/photos/money?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Nov 1 2021
8 mins
4 Questions To Uncover Your Podcast's Unique Point Of View
Your podcast is unique. Just like every other podcast. Or just like every other podcast tries to be. The truth is figuring out your show’s unique point of view is hard. Asking these four questions can help. My friend and community-building powerhouse Pam Slim uses these questions when workshopping with her business consulting customers. I find them to be excellent questions that podcasters can also use to help nail down what it is that makes their show special.  So here they are, with an example for each: 1. What is missing from the conversation?  Bryan Barletta realized no podcast about podcasting was covering podcast ad tech, so he started Sounds Profitable to do just that! And the niche is better for it. 2. Whose important perspective is not being shared?  Greg Jorgensen realized that shows about Thailand and Bangkok were all focused on travel and of limited value to the hundreds of thousands of expats who call Bangkok home. So he created The Bangkok Podcast to serve that audience. 3. What obvious truths are being ignored?  Someone needs to make a movie/TV podcast that exposes the crappy, B-grade moves and shows that Netflix foists upon us, often with incredible hype and possible algorithm manipulation to try to convince us the shows are worth watching. Shows that aren’t necessarily bad, but certainly are not good. I’ll follow that show. 4. What critical steps are not being covered?  The podcasts about podcasting space is dominated by how-to shows aimed at beginning podcasters. We need shows for the mid-level podcaster on the verge of turning pro and making their full-time living as a podcaster.  Digging deep into any of these questions will be a big help as you nail down your show's unique point of view. Ideally, you'll dig into all of them and come up with some interesting answers for each and every one. ----- Boostagram Corner Thanks to the anonymous person for the Paypal contribution. No links because… well, anonymous! ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Pam Slim is super smart - https://pamelaslim.com/ • Bryan Barletta - http://twitter.com/bryanbarletta • Sounds Profitable - https://soundsprofitable.com/ • Greg Jorgensen - http://twitter.com/bkkgreg • The Bangkok Podcast - https://www.bangkokpodcast.com/ • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/4-questions-to-uncover-your-podcasts-unique-point-of-view. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@nadineshaabana?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Nadine Shaabana) on https://unsplash.com/s/photos/perspective?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable... Support this podcast
Oct 28 2021
10 mins
Breaking Your Podcast's Format Isn't Always A Bad Thing
Consistency is often key in podcasting, and your show’s format is part of that. But your format is simply a tool that helps you better tell the story to your audience. Sometimes, a different tool may get better results. Today's missive is for podcasters who adhere to a format. I’m one of them demonstrated on over 500 episodes thus far, my short form, single topic, monologue episodes. But here's a reality check my chosen format, like your chosen format, is just a construct. Chat cast. Headline rundown. Poem of the day. Narrative deep dive. These are all simply constructs. Extremely helpful constructs that better craft the information presented in your episode, sure. But what's more important? The information/story you're imparting/telling or the format you’ve chosen to tell it in? If you said “the format”, then I’m afraid we can’t be friends. Or you need to buy me several beers as you attempt to convince me of your position. Your audience is not here because you interview guests on your podcasts. They’re here for the information. Your audience isn’t here because you do a solo show. They’re here for the insight and inspiration. Your audience isn’t here because you include exactly three short headlines in your daily news roundup. They’re here to be caught up. So sometimes, on occasion, and when it is really, really warranted, it's OK to temporarily eschew the construct if a different format better serves or compliments the story you’re telling with your overall podcast. ----- Boostagram Corner Thanks to Rich, Regina, Oscar, and Dane. Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Regina Revazoa - https://www.linkedin.com/in/regina-revazova/ • Open Conversation - https://www.openconversation.com • Oscar Merry - https://twitter.com/MerryOscar • Fountain podcast listening app - https://www.fountain.fm • Dane Cardiel - https://twitter.com/danecardiel • New Podcast Apps - http://newpodcastapps.com • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/breaking-your-podcasts-format-isnt-always-a-bad-thing. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@polarmermaid?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Anne Nygård) on https://unsplash.com/s/photos/difference?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Oct 27 2021
8 mins
Podcasting With A Purpose (Even If It's Your Own)
Why do you podcast? Yes, plenty of selfish reasons are important if only to keep you podcasting. But does it go deeper than that? I asked the community and was blown away by the responses I received. Garret Godfrey says his show, Good Patron, explores “...how we can better support the bands & musicians we love.” Dr. Carrie Gillon says her show, Vocal Fries, exists ”...to highlight the fact that judging language is judging humans in racist, sexist, classist ways, and more.” Susan Ni Chriodain says: “Over 80% of people are disengaged in the workplace. In Life Beyond the Numbers, conversations are about how to have a more fulfilling work-life.” Travel podcaster Amanda Kendle says that her podcast, The Thoughtful Travel Podcast, “...connects to my whole kind of life/career purpose, which is sharing the value of travel as a tool both for personal growth and to make the world a better place.” Martha Lawton of Squanderlust says her show’s purpose is: “To help people overcome fear and shame around how they have managed their money, so they can face where they are now and change it for the better.” Neil Hedley of The Snooze Button says his show is “... an effort to save people from the hucksters who would capitalize on ignorance by pushing ridiculous solutions that don’t actually help people.” Gary Arndt sums up the purpose behind Everything Everywhere Daily with: “I'm trying to combat ignorance. Too many people just don't know much about the world around them. How it works and how it came to be.” And Andrew Clews says the Motoring Podcast wasn’t started for a goal, but that: “As we’ve gone on, we have found ourselves fighting misinformation/lack of understanding…” Again, there’s no requirement to do that. Podcasting just for fun can certainly be quite fun. But if building something bigger with a true community around it, it’s probably worth your time to figure out the bigger mission your podcast plugs into. ----- Boostagram Corner Thanks to James Cridland for the Satoshis! Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Pam Slim - https://pamelaslim.com • She Podcasts LIVE - https://www.shepodcasts.com/live/ • The Tweet that started it all: https://twitter.com/evoterra/status/1452845830721785858 • Garrett Godfrey - https://twitter.com/musciguy • Good Patron - https://utrmedia.org/podcasts/good-patron-podcast • Dr. Carrie Gillon - https://twitter.com/carrie_gee • Vocal Fries - https://vocalfriespod.com • Susan Ni Chriodain - https://twitter.com/S_Ni_C • Life Beyond the Numbers - https://www.beyond-thenumbers.com • Amanda Kendle - https://twitter.com/amandakendle  • The Thoughtful Travel Podcast - http://www.notaballerina.com/podcast • Martha Lawton - https://twitter.com/marthalawton • Squanderlust - https://www.squanderlustpod.com/ • Neil Hedley - https://twitter.com/GetYourSnoozeOn • The Snooze Button - https://thesnoozebutton.com/ • Gary Arndt - https://twitter.com/EverywhereTrip • Everything Everywhere Daily - https://everything-everywhere.com/everything-everywhere-daily-podcast •  Andrew Clews -https://twitter.com/Clew_less • Motoring Podcast - https://www.motoringpodcast.com • James Cridland - https://twitter.com/JamesCridland • Podland - ​​https://www.podland.news/ • Podnews - https://podnews.net/ • Join the Advancing Podcasting community - http://advancingpodcasting.xyz • New Podcast Apps - http://newpodcastapps.com • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at... Support this podcast
Oct 26 2021
10 mins
They're Making Video Podcasts A Thing Again… Again And It Might Just Work This Time
On the whole, podcasting hasn’t been kind to video content producers. And video hasn’t been kind to podcasters’ wallets. But four developing trends could change how podcasters think about video in the future. In the beginning, there were audio podcasts. And then about 13 seconds later there were also video podcasts. But the bifurcation of audio podcasts and video podcasts was relatively short-lived, thanks to Google’s acquisition and promoting the hell out of YouTube.  Since that time, several entrepreneurs have tried to bring video back to podcasting with varying degrees of success, though none deserving of the adjective “breakout”.  But now, forces are converging and video podcasting again could become a thing. Again? Here’s why: Earlier this month, YouTube announced they were looking for an executive to oversee podcasting on their platform. Today, many podcasters are (often crudely) already making video versions of their podcasts and distributing them on YouTube. Just last week, Spotify and Anchor announced they'd soon be hosting audio and video versions of select podcasts in the Spotify app.  Right now, developers in the Podcasting  2.0 movement are developing a way to distribute more than one media file per episode. Like a video and an audio version, doing what Spotify is doing but in a non-propriety manner. And with those moves is Descript, getting us closer to a world where we edit media holistically, rather than editing audio and video separately.  Oh, what a time to be alive. While you’re making your holiday gift guides, you may want to have a serious think on how your show fits in a world where audio and video are both valid options for your listeners. ----- Boostagram Corner Thanks to Garret Godfree and John Kostuch for the coffee. Virtual and physical. Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Happy Tree Friends - https://en.wikipedia.org/wiki/Happy_Tree_Friends • Ask A Ninja - https://en.wikipedia.org/wiki/Ask_a_Ninja • YouTube seeks podcast boss - https://www.bloomberg.com/news/articles/2021-10-05/youtube-looks-to-hire-its-first-executive-focused-on-podcasts • Spotify wants video podcasts - https://blog.anchor.fm/updates/video • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Descript all-in-one platform (affiliate) - https://www.descript.com/?lmref=xjgbqw • Garrett Godfrey - https://twitter.com/musciguy • Good Patron - https://utrmedia.org/podcasts/good-patron-podcast • Centre Steer - https://twitter.com/centresteer • New Podcast Apps - http://newpodcastapps.com • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/theyre-making-video-podcasts-a-thing-again-again-and-it-might-just-work-this-time. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by... Support this podcast
Oct 25 2021
9 mins
Making Your Podcast Better By Controlling The Narrative
Far too many podcasters cede control of the narrative of their episodes to their subject. Here’s how to take that power back, make better episodes, and wind up with even more content to share. Lots of podcasters struggle with content creation, especially as deadlines approach. When an episode has to get published, less-than-strategic approaches show themselves in an interview that feels forced or an angle on a topic that seems out of place and quite different in a not-good way to the audience. At the root of these problems of bad fit lies the same problem: the podcaster allowed the subject of the episode to dictate the narrative of the episode.  But you can do a better job than that. A podcaster’s superpower over other media formats is this: Once you know—deeply—what your audience wants, you can shape almost any subject into a narrative that your audience wants to hear. Done right, those crappy, unresearched guest pitches turn into a content fountain! All you have to do is figure out which stories you can pull out guests that your audience wants to hear. You do this by controlling the narrative. Don’t just turn the mic over to your guest and let them run the show. That’s your job! This same approach goes well beyond sorting through unsolicited guest pitches. Because you know your audience and are in charge of the narrative of your episodes, you can build an episode out of almost every trending topic. Content ideas galore!  You're the podcaster. You’re in control of the narrative. You’re in control of your listeners’ experiences. Never forget that. ----- Boostagram Corner Thanks to Casey Broda for a nice episode review. Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Tom Webster - http://twitter.com/webby2001 • Edison Research - https://www.edisonresearch.com • Danny van Leeuwen - https://twitter.com/HealthHats • Health Hats - https://health-hats.com • Bill Risser - https://twitter.com/billrisser • The Real Estate Sessions - https://therealestatesessions.com/ • Keith Bacon - https://twitter.com/madewithbacon • All Ways West Seattle - https://www.allwayspodcast.com • Casey Broda - https://twitter.com/CaseyBroda • Her review on Podchaser - https://www.podchaser.com/podcasts/podcast-pontifications-740003/episodes/authentic-podcasting-is-the-be-100070794/reviews/73991 • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/making-your-podcast-better-by-controlling-the-narrative. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@johnschno?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (John Schnobrich) on https://unsplash.com/s/photos/under-control?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis:... Support this podcast
Oct 21 2021
8 mins
You Can Be An Expert On Your Podcast Without Being A Jerk About It
“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience truly wants? Ask yourself: Are you an expert, or are you a guide? A better way to ask that question might be; does your audience want you to be an expert, or do they want you to be a guide?  Yes, there are plenty of examples of podcasts where the audience does in fact want to hear expertise from an expert.  But how often is that? Even for a tightly-niched-down podcast, a good portion of the audience probably wants the podcast host to use their expertise to guide them through the episode.  Here’s a quick litmus test: If you start to answer a question on your podcast and you either say or think the words “Well… it depends” before you give your answer; then it’s a near-certainty that the next words you say will be in the voice of a guide, not an expert.  Guides recognize there's no one right way to present their ideas on their podcast.  Guides recognize they don't have all the answers and therefore can’t share all the answers on their podcast.  Guides recognize the role that serendipity and circumstance play in the lives of their podcast listeners. Lives that might look quite different from their own.  So reflect back on the last few episodes of your show. Is your audience relying on you to tell them what to do? Or are they relying on you and your expertise to guide them? I try very hard to do the latter. But as with all things in life, YMMV. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Monkey River - https://en.wikipedia.org/wiki/Monkey_River • Howler monkeys - https://en.wikipedia.org/wiki/Guatemalan_black_howler • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/you-can-be-an-expert-on-your-podcast-without-being-a-jerk-about-it. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@austindistel?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Austin Distel) on https://unsplash.com/s/photos/suit?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Oct 20 2021
8 mins
Moving Past The Full-Time Podcast Income Fallacy
Most successful podcasters don’t make most of their income from their podcast. So why do successful people, from celebs to business leaders, keep investing in their own podcasts? Legitimacy and access. For every successful podcaster I know who makes most, if not all, of their income directly from their podcast, I know a hundred more successful podcasters who see very little direct income from their podcast. Yet each and every one of the successful podcasters I know credits their podcast as being instrumental to their ongoing success. Let's not forget the tangible benefits running a successful podcast brings to your podcast. Tangible benefits that are oftentimes better and more lucrative for you in the long term. A well-produced podcast is significantly better than a one-sheet at communicating your goals.  A well-produced podcast can be better than a headshot at conveying your talents.  A well-produced podcast showcases that thing you do much better than a 6-minute explainer video. And even though I’m an author, I think that a well-produced podcast is much better than a book at demonstrating your knowledge in a particular area. One of the biggest powers of a well-produced podcast is the outsized legitimacy it provides. That legitimacy opens up doors to you that other people who do not have an established, respected, and well-produced podcast may find difficult to get through.  Those tangible benefits are often much more valuable to you and to your total income possibilities than any small ad campaign, affiliate deal, or whatever bundled service offering you were pitched just this week.  ----- Boostagram Corner Thanks to Suzy Buttress for the virtual coffee! Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Suzy Buttress - https://www.instagram.com/suzybee_2 • The Casual Birder podcast - https://casualbirder.com • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/moving-past-the-full-time-podcast-income-fallacy. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@marcnajera?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Marc Najera) on https://unsplash.com/s/photos/success?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Oct 19 2021
7 mins
Authentic Podcasting Is The Best Self Care
Worrying about growth, new tech, and other podcasting distractions can cause you to forget that your audience is your audience, not a nameless pool you have to fight for week after week. Lean into them. I'm not a big fan of the word authentic. It’s become overused and often used incorrectly. But there’s one place where I’ve no issue with hearing the word, and that’s when talking about your authentic self.  I’m incapable of being anything other than my authentic self for more than a dozen minutes. But that may not be you. Regardless of how much you can let your authentic self shine through during your waking hours, I hope you are able to be your authentic self on your podcast.  While listening to a conversation https://www.cameronesposito.com/ (Cameron Esposito) was having with https://twitter.com/jesskupferman (Jessica Kupferman) at https://www.shepodcasts.com/live/ (She Podcasts LIVE) over the weekend, I jotted this note: Your audience is your audience. It's okay to talk about things that only your audience cares about. The masses don't matter.  Now, I think that's an incredibly grounded perspective for any podcaster to take and reflect on from time to time. Your audience is your audience. Those five words can work as a re-centering mantra when you need it. Saying them out loud can, when needed, help you reconnect with your show, which in turn will help you reconnect with your audience. Again, when you need to. It's very easy to get caught up in the desire to grow your podcast. And yes, I think that growing a show is important. To some degree, growth is at least somewhat important to most podcasters. How important is debatable, obviously. But if your quest to grow your show drives you too far away from the content your authentic self cares about, then you may see the opposite of growth. To thine own self be true. That's why your audience is listening to your podcast in the first place.  ----- Boostagram Corner Thanks to Doug Berger for the virtual coffee! Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Cameron Esposito - https://www.cameronesposito.com • She Podcast LIVE - https://www.shepodcasts.com/live • Suzy Buttress - https://www.instagram.com/suzybee_2 • The Casual Birder podcast - https://casualbirder.com • Doug Berger - https://www.dougberger.net • Glass City Humanist - https://glasscityhumanist.show/ • Secular Left - https://www.secularleft.us/ • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/authentic-podcasting-is-the-best-self-care. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@srz?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Sydney Rae) on https://unsplash.com/s/photos/self?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) Support this podcast
Oct 18 2021
7 mins
Don't Be Afraid To Showcase Your Podcasting Talents
Conflicting advice plagues podcasters. Be yourself, but also follow this exact format, or you won’t have a successful show. Resolving that conflict isn’t easy. But it starts by trusting your talents.  Society whispers at us all the time... no one likes a showoff.  At the risk of offending my late grandmother who was the physical embodiment of that notion, that doesn't really cut it in podcasting.  Today, I'm going to ask a challenging question for you to ponder over the weekend: Are you showcasing your talents on your podcast? I'm constantly surprised how often this isn't the case, with podcasters credulously following a format or playbook that was developed by someone else, ostensibly to be more successful more quickly.  Let me turn my question into a statement: Don't be afraid to showcase your talents as you podcast.  Unless you are the Übermensch, you are better at some skills over others. Maybe is a natural talent. Or maybe you trained hard to become good. Lean into it!  I suck at interviewing because I’m not a good listener. But I’m a good researcher, so I can come up with weird questions that make for interesting answers, in the rare instance when I do an interview.  So what’s your skill? And how can you lean into it? Do you have an infectious laugh? Let it out! Are you a talented musician? Think about scoring your episodes.  Showcasing your own talents is a much more likely pathway to success than following some arbitrary plan or format that someone else gave you. Especially if thousands of other people are following that same “proven” playbook. There's nothing special about that.  But there is something special about your show. And that's you. So showcase that! ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • She Podcast LIVE - https://www.shepodcasts.com/live/ • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/dont-be-afraid-to-showcase-your-podcasting-talents. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@instagramfotografin?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Peggy Anke) on https://unsplash.com/s/photos/juggle?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Oct 14 2021
7 mins
From Free Podcast To Exclusive Podcast & Back Again
Some once-exclusive podcasters are challenging the notion that you can never go home again. They assume their audience will be happy to see them. But reality may not line up with those assumptions. Podcasters who’ve gone exclusive do the calculus on moving back to free and wide distribution by making three assumptions. Assumptions that could do with some challenging. Assumption #1: My existing listeners will keep listening when the podcast is no longer exclusive. Yes, I think that assumption is largely true. But what if the exclusive app you left is only for exclusive podcasts? Or you burned a bridge your podcast is no longer be welcome there? And what if the listener’s experience is truly better on that platform?  Assumption #2: The listeners I lost when I went exclusive will love to have my podcast back. Are you sure about that? Some grudges run deep and are hard to get over. And every lost listener found other content and hosts to fill the void left by your podcast. Because people move on. 3rd Assumption: Wider distribution + loyal fans + the fans who returned = larger audience. The math checks out on that, but the big question is: larger audience than when? There’s a very good chance you lost a lot when your podcast went exclusive. And a lot of your old fans won’t return. You may have to learn a new hustle game. I’m not opposed to shows deciding to take the exclusive route if that is the right opportunity for them. Just be sure you’ve thought through what happens when the exclusivity is over. The game may have changed while you were away. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • She Podcast LIVE - https://www.shepodcasts.com/live/ • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/from-free-podcast-to-exclusive-podcast-back-again. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@likeakid?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Kido Dong) on https://unsplash.com/s/photos/indifferent?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Oct 13 2021
9 mins
Showcasing The Best Episodes Of Your Podcast
You can’t judge a book by its cover. But our podcasts are judged by a single episode—our most recent. It’d be better if we were judged by a collection of our best episodes. But how would we do that? There are a number of untapped opportunities for podcasters—and podcasting—if we knew the relative popularity of podcast episodes. Here are three quick ones:  A “Start Here” collection for new listeners. What better way to ensure new listeners have a great experience than letting them first listen to your greatest hits? Better-deserved podcast awards. A single episode isn’t enough to determine if a podcast is award-worthy. But a collection of episodes would make for much more informed decisions. Better experience in podcast listening apps. Present that “Start here” concept to new subscribers. And if they consume all of those episodes, auto-subscribe the listener to the full show. But back to my question; how do we know which episodes are popular?  Do we base on downloads? Meh. It’s a start. And some forward-thinking podcasting peeps are on that case already. Data from listening apps would be much better, using things like play-thru, multiple-plays, time-to-consume, and other human-based interactions. Or inbound link data. Data-normalization issues aside, perhaps an existing social monitoring service would be interested in doing something like this for podcasts?  I wonder what I missed? And If you're a podcast service provider. I'd love to know what you think you could do with “popularity” data and how that would make your podcasting service better.  ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Twitter thead by forward-thinking podcast providers - https://twitter.com/podcastharry/status/1447307179808149504 • What did I miss? Email me at evo@simpler.media • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/showcasing-the-best-episodes-of-your-podcast. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@jontyson?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Jon Tyson) on https://unsplash.com/s/photos/best?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Oct 12 2021
8 mins
Listening To Podcasts Is An Easy Habit To Break
Consistently releasing episodes on a set schedule is a good idea to keep your overall audience happy. But that doesn’t mean that every individual listener is listening to every individual episode. Is that OK? Last week, I didn't get to listen to any new episodes of any podcasts. Why? Because I was exploring the jungles and beaches of Belize, that’s why!  After six days of neglect and on the ride home, I started listening again. But I didn’t start at the top of my listening queue. Not with a backlog that large.  I chose to catch up on two serialized podcasts I’m listening to more or less in time with the show’s release schedule. Then I listened to the latest episodes from only three different podcasts out of that backlog. And then we landed. Will I go back and listen to all the non-serialized podcast episodes I missed? No, I probably won’t. Even though I genuinely enjoy those podcasts. Because I know that those shows will soon release a new episode, probably this week, which will let me get my fix. Without having to go back and listen to what they published that I missed. In a similar vein, I texted a podcasting friend a week or so ago with a great idea for an episode of their show. A show of which I’m a huge fan. Their response? “I did that a month or so ago”.  Oops. I missed it. So did I go back and listen to that previously produced episode which was on the very topic I wanted to hear? No, I did not.  This happens a lot. A lot more than we probably want to admit to ourselves.  No one can ensure that every episode of your show will be listened to by every one of your listeners.  My advice? Don’t sweat it. And also don't assume that every one of your subscribers hangs on your every word. Some do, for sure. But many more do not.  ----- Boostagram Corner: Thanks to Steve Stewart, Coach JD, Biray Seitz, and Gary Arndt for their support! Links in the next section.  ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!  • Steve Stewart - https://twitter.com/SteveStewartMe • Podcast Editing For Busy Podcasters - https://stevestewart.me • Coach JD - https://twitter.com/jd_thejedi • Health Talks With JD - https://www.veritasfit.com/podcast • Biray Seitz - https://twitter.com/Befitt • Gary Arndt - https://twitter.com/EverywhereTrip • Everything Everywhere - https://everything-everywhere.com • Fountain - https://www.fountain.fm/ • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/listening-to-podcasts-is-an-easy-habit-to-break. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@ling_gigi?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Gigi) on https://unsplash.com/s/photos/distracted?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the... Support this podcast
Oct 11 2021
9 mins
Blame The Beach For This Interruption
There are those who would have podcasters believe that they have to grind out episodes, day after day, week after week, month after month, and never take a break. I am not one of those. ‘Cuz that’s dumb. If you’re a brand new or an infrequent listener, this episode is going to sound unusual.  I’m not producing episodes this week because I’m on vacation, exploring some of the beaches of Belize in Central America, and enjoying the warm Caribbean ocean right outside my hotel room. But I promise to you that I shall be back on Monday, October the 11th, 2021 with yet another Podcast Pontifications.  ----- Links: • Running ads on your podcast? Talk to Gumball! - https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/blame-the-beach-for-this-interruption. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/value-4-value And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@merittthomas?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Meritt Thomas) on https://unsplash.com/s/photos/belize?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Oct 4 2021
4 mins
International Podcasting Day 17 Years In The Making
It’s International Podcast Day! A day when podcasters around the globe celebrate their craft and their journey, regardless if they’ve been podcasting for 17 days or 17 years. Speaking of that last one… I’m going to break down the +17-year journey of one podcaster—me!—if only to prove that, for many of us, podcasting is quite a tangled path. My official entrance to podcasting started in October of 2004 with The Dragon Page. Soon after that we launched Slice of Scif, followed quickly by Wingin’ It. After adding a podcast we didn’t host called The Dragon Page With Class to our roster, we launched the first scifi podcast network called FarPoint Media. And it was still 2005! Parallel to all of that, I personally started working with authors to help them podcast, soon creating a network of “podiobooks”, a portmanteau of podcasting and audiobooks, if that wasn’t obvious. Tha directly led to me co-authoring Podcasting For Dummies and Expert Podcasting Practices For Dummies.  parting ways with FarPoint Media in mid-2007, I launched two short-lived podcasts: Cult Cast and Found Things. You’re better for not hearing either of them. And because I sometimes bet on the wrong trends, I also co-hosted Palm Fu, a podcast all about the Palm Pre smartphone, plus a podcast build on Google+ called The Books & Beer Hangout. You pays your money and you takes your chances. Some time in there, I decided the world needed more me so I did a limited run podcast called Evo at 11. A show that I’m very, very glad I pulled after 100 episodes. Apparently, I can be an asshole behind the mic. Who knew? (Kidding. I knew.)  Then my wife and I left the country, using a podcast to document our travels around the world. Then I found out it’s a lot of work to produce a journalistic style podcast. But those travels led me to living in Bangkok where I became the co-host of the 2nd season of The Bangkok Podcast.  And Bangkok is where my podcast consultancy, Simpler Media, was born. I’ve been back in The States since 2018, and podcasting is very much what I do. Not just with Podcast Pontifications, but I also do some hired-gun hosting for RadioMD, am the editor for Sounds Profitable, and sit on the advisory board for Captivate.fm, Maps,fm, Scrib, and a few others. My wish for you on International Podcast Days is that your podcasting journey be as varied and rewarding as mine. Cheers! ----- Boostagram Corner: Thank you, Dave Jackson, for the sats boost! Links in the next section.  ----- Links: • FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp • International Podcast Day - https://internationalpodcastday.com • The Dragon Page - https://www.dragonpage.com • Slice of Scifi - https://www.sliceofscifi.com • Tee Morris - http://twitter.com/teemonster • Podcasting for Dummies - https://www.wiley.com/en-us/Podcasting+For+Dummies-p-9780471748984 • Expert Podcasting Practices for Dummies - https://www.wiley.com/en-us/Expert+Podcasting+Practices+For+Dummies-p-9780470149263 • D. Patrick Lewis - https://twitter.com/dpatricklewis • Sheila Dee - https://twitter.com/sheila_dee • Debbie Walker - https://twitter.com/spellwight • The Opportunistic Travelers - https://www.theopportunistictravelers.com • Greg Jorgensen - http://twitter.com/bkkgreg • The Bangkok Podcast - https://www.bangkokpodcast.com • Simpler Media Productions - https://simpler.media • DoctorPodcasting/RadioMD - https://doctorpodcasting.com/ • Captivate.fm - https://www.captivate.fm/ • Maps.fm - https://maps.fm/ • Scribl - https://scribl.com/ • Dave Jackson - http://twitter.com/DaveJackson • Fountain - https://www.fountain.fm/ • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can... Support this podcast
Sep 30 2021
13 mins
Podcasts Tend To Get The Audience They Deserve
Podcasting is easy. For like five minutes. Then reality sets in. The reality of making great content that people can’t help but share. Podcasting doesn’t come with guarantees. So is it worth it? Chat with me about growth marketing for podcasts, and it won’t be long before I utter the phrase “Podcasts tend to get the audience they deserve.” Those eight words have become part mantra, part axiom for me. Because they do accurately represent my overarching worldview of podcasting.  My axiom has nothing to do with your worth and everything to do with the product you produce. Is it just good or is it great? Are the conversations interesting or are they incredibly compelling? Do all the parts kinda work together, or was it packaged with the utmost care? Does your podcast fit neatly in the lives of your audience? Did you choose your length to do just that, or for some other reason? Are you giving them the perfect amount of new content? And do they like the host, or are they bordering on fanaticism? The operative word that brings this whole axiom together is tend: “podcasts tend to get the audience they deserve”. Tend means that neither success nor failure of any given podcast is a foregone conclusion. Tend allows for external pressures and serendipitous events that live outside your control.  Does your podcast deserve a bigger audience? That’s a decision that lies in the relationship between your podcast and your audience. But I stand by my axiom: Podcasts tend to get the audience they deserve. You can try to buck the trend, sure. Or you can examine the relationship between your podcast and your audience and adjust accordingly. ----- Boostagram Corner: Thank you, Dave Hanley from AdvertiseCast, for the virtual coffee. Links in the next section.  ----- Links: • FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp • Dave Hanley (Twitter) - https://twitter.com/dwa_hanley • AdvertiseCast - https://www.advertisecast.com • Value-for-value for this show - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/podcasts-tend-to-get-the-audience-they-deserve. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com. Photo by https://unsplash.com/@edge2edgemedia?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Edge2Edge Media) on https://unsplash.com/s/photos/reward?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Support this podcast
Sep 29 2021
10 mins

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