Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.Show NotesComparing lawnmowers and chainsaws (00:01:14) Demonstrating value in automotive repair (00:10:46) Marketing and communication strategy (00:12:57) Setting the barometer through demonstration (00:15:22) Utilizing social media and radio for marketing (00:17:34) Comparing Products (00:19:44) Demonstrating Value (00:20:51) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Can Marketing "Even Out" The Workload?Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes We often hear people say their marketing should “even out the workload,” but can it do that?There are peaks and valleys throughout the year. That’s just life.It’s hard to market to make a specific time busyMarketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as muchSCHEDULING can even out the workload, or fill in the slow timesScheduling long-time clients for the slow timesScheduling the next visit like a dentist doesCan you do time specific campaigns? State fair campaignBack-to-school campaignPre-trip inspections before summer and the holidaysHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Thanks to our Partner, NAPA Auto Care Andy Bizub explores the influential book "Driving Force: Extraordinary Results with Ordinary People" by Peter Schultz. Dive into the pivotal role of culture in business success with personal insights on maintaining a positive work environment. This episode is packed with wisdom for business owners and leaders seeking to improve their operations and team dynamics. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL.  Andy’s previous episodes HERE. Show Notes Watch Full VideoEmail Lori Schutz for your copy of "The Driving Force: Extraordinary Results with Ordinary People": scmink2@earthlink.netLeadership Book Insights (00:02:07 ) Exploring 'The Driving Force by Peter Schutz's' perspectives on leadership and empowerment.Book's Business Influence (00:03:04) The book's influence on leadership strategies and business operations.Book Discussion (00:05:35) Diving into the book's content and its effects on businesses.Cultural Preservation (00:06:34) The role of culture in maintaining successful business practices.Toxic Employees (00:10:41) Addressing the challenges of toxic employees in the workplace.Empowering Leadership (00:12:14) How leaders can empower their employees to achieve excellence.Employee Growth (00:13:27) Encouraging employees to grow and potentially outperform their leaders.Team Diversity (00:15:27) The benefits of having a diverse and skilled team.Overcoming Barriers (00:18:39) Sharing a story about overcoming barriers at Cummins Engine and its relevance to shop communication.Communication Barriers (00:20:04) The effects of cultural and physical barriers on shop communication.Slack for Shop Communication (00:22:31) Using Slack to improve communication and reduce barriers in the shop.Customer Quality (00:23:42) The impact of customer quality on business success.Customer Vetting (00:29:58) Identifying red flags and conveying service value to potential customers. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter:

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Chris Cotton, an auto repair business coach, talks with Mark, owner of an independent European auto repair shop in Rochester, New York, that also does sales and bodywork. They discuss Mark's family history, including his father's move from Germany to the U.S. and his transition from diamond cutting to car sales. Mark recounts his own path in the family business, from washing cars to his current role, and the lessons learned along the way. They also delve into succession planning, with Mark's son Hunter potentially taking over in the future. Mark highlights the benefits of working with Chris implementation of a new service management system, and the positive changes in business performance and staff engagement. The episode touches on the importance of regular staff meetings, understanding daily business metrics, and the joy of family involvement in the business. It concludes with personal anecdotes about family meals and the cultural heritage that enriches their lives.The background of Mark's family (00:00:05) Mark talks about his father's journey from Germany to the United States and their family background.Mark's family's journey in the auto repair business (00:02:05) Mark shares the story of his family's involvement in the auto repair business, including their transition from sales to service.Mark's father's journey in the auto industry (00:04:08) Mark details his father's experiences in the car industry, from working at a BMW dealership to starting his own car sales business.Mark's connection to European cars (00:10:52) Mark discusses his family's deep connection to European cars, particularly Audi, BMW, Mercedes, and Volkswagen.Mark's journey in the auto repair business (00:14:48) Mark reflects on his journey in the auto repair business, from washing cars to becoming a service advisor and learning to buy cars at auctions.Car Sales and Sunroof Surprise (00:19:22) Mark recalls a car sales experience and his father's tough love and succession plan.Auto Auction and Nostalgia (00:21:29) Chris shares his experience working at an auto auction, and both speakers reminisce about the excitement of auctions.Transition and Succession Plan (00:23:16) Mark discusses his role in the business and the prolonged transition plan from his father.Family Involvement and Future Plans (00:25:43) Mark talks about family members' roles in the business and his son's potential as a service manager.Succession Planning and Family Dynamics (00:29:31) Mark emphasizes the importance of communication and close relationships in succession planning.Future of the Business and Retirement (00:34:14) Mark discusses his long-term plans for the business and his reluctance to fully retire.Family Living Arrangements (00:36:40) Mark shares that his mother still lives in the family home, and he and his wife live next door.Each timestamp is followed by a short description of the topics covered in the corresponding segment of the podcast episode.Family and Business History (00:37:29) Discussion about family's daily routine and plans for creating a slideshow of old pictures for the website.Transition to New Location and Succession Plan (00:38:19) Mark mentions the upcoming 40th anniversary at the new location and transitions to...

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Rich Falco and his twin sons, Zack and Tyler, discuss the intricacies of family business succession in the automotive industry. The Falco's share their personal experiences, emphasizing the value of learning through challenges and the significance of understanding both the technical and business aspects of the industry. They explore the dynamics of customer interaction, continuous professional development, and the evolving nature of automotive technology. Rich Falco, Diag on Demand, Instructor at Carquest Technical Institute. Listen to Rich’s previous episodes HERE Zack and Tyler Falco, Diag on Demand. Show Notes Watch Full Video EpisodeSuccession and grooming (00:00:51) Discussion about succession, grooming, and growing young talent in the automotive industry.Training and learning experiences (00:01:34) Rich discusses letting his sons fail and learn while working together in the business.Challenges of being a mobile technology specialist (00:04:10) Zack talks about the challenges of being a mobile technology specialist and learning to interact with customers.Learning from experience (00:05:29) Zack and Tyler discuss their learning experiences and the importance of admitting when they don't know something.Future of the business (00:09:04) Rich discusses the challenges in generating revenue and the potential changes in the industry for mobile work.Working together as a family (00:15:10) Tyler shares his experience of working with his dad and brother, highlighting the dynamics of their working relationship.Learning from Job Experiences (00:16:05) The speakers discuss the continuous learning experience and the value of mistakes in their work.Passion for Working with Hands (00:19:00) Zack expresses his enjoyment of working with hands and the satisfaction in understanding the technical aspects of his work.Diagnostics and Gray Areas (00:19:47) The conversation delves into the complexities of diagnostics, the gray areas in the auto repair industry, and the appeal of clear-cut logic in technical work.Changing the Perception of Technicians (00:22:18) Challenge the traditional perception of technicians and advocate for a shift towards recognizing them as technology specialists.Transition to Advanced Technology (00:23:44) The conversation highlights the transition to advanced technology, including the need for specialized equipment and the future of automotive technology.Business Education and Succession Planning (00:25:40) The importance of business education, succession planning, and the need for understanding the financial aspects of the business are discussed.Client Experience and Problem-Solving (00:29:34) The significance of following up with clients and the emphasis on problem-solving to build strong relationships with customers is highlighted.Succession and Family Business (00:32:39) Discussion about the succession and future of the family business with Rich, Zach, and Tyler Falco. ...

Welcome to this episode of "Business by the Numbers," where we dive deep into the often controversial topic of tax fairness. Join Hunt, as he explores if the wealthiest among us are really shouldering their fair share of the tax burden.• Defining 'Rich': How income levels and perceptions of wealth vary across different regions and impact tax contributions.• The Progressive Tax System: A closer look at how the U.S. tax system scales with income and what that means for the top 1% of earners.• Real Figures: We break down recent statistics to understand the actual tax contributions made by high earners.• Beyond Income Tax: Examining other significant tax obligations faced by the wealthy, including sales tax, property tax, and surtaxes.• Debunking Myths: Addressing common misconceptions about tax evasion among the wealthy and what the data really shows.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my Book: Download HereAftermarket Radio Network

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching Dive into the intricate process behind the Automotive Service Excellence (ASE) certification exams. Sharing personal experiences as SMEs for the ASE exams, the panelists discussed the challenges and learning opportunities involved in the process. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Bryan Pollock, Willco Auto Care, Sanborn, NY and Lockport, NY Scot Manna, ACDelco Technician of the Millennium. Scot’s previous episodes HERE. Watch Full Video EpisodeAnother ASE Rant [E091]: https://mattfanslow.captivate.fm/episode/091ASE Renewal App Rant [E105]: https://mattfanslow.captivate.fm/episode/105The importance of ASE test questions (00:00:01) Discussion about the extensive work and expertise required to create high-quality test questions for ASE certification exams.ASE's role in setting pass rates (00:02:07) Explanation of how ASE organizes workshops to determine pass rates and exam difficulty, with input from industry representatives.Challenges of writing test questions (00:03:30) Discussion on the difficulty of creating distractors and the extensive effort required to write and vet test questions.Role of subject matter experts (00:06:21) Insights into the qualities of a good subject matter expert and their importance in contributing to the test question writing process.Educational opportunities of ASE exams (00:10:46) Explanation of how ASE exams provide educational opportunities for technicians to identify areas for improvement and further training.Qualities of a good subject matter expert (00:15:36) Discussion about the qualities and skills needed for a subject matter expert, including formal education and practical experience.Experience is Key (00:18:44) Importance of real-world experience in writing test questions and the value of subject matter experts.Communication and Mix of Expertise (00:19:47) The importance of communication skills and the mix of engineering and field experience in test writing.Ensuring Fair and Effective Questions (00:22:41) The process of discarding or refining questions to ensure fairness and effectiveness in testing.Creating Plausible Answers (00:23:17) The challenge of creating plausible answers and the goal of not tricking test takers.Different Philosophies in Testing (00:35:19) Contrasting philosophies between the ASE renewal app and traditional exams, focusing on education vs. pass/fail.The process of taking tests (00:36:46) Discussion on the feedback provided after answering test questions and its educational value for technicians.Importance of continuous learning (00:37:42) Emphasizing the value of taking tests as an opportunity for education and the need for continuous learning in the automotive industry.Advancements in automotive technology...

Matt Fanslow tackles the misunderstood relationship between profit and greed in business. He references the YouTube Short "Farmer Does the Right Thing on Shark Tank," using the comments section as a springboard to discuss public perceptions of profit. Show NotesThe association of profit with greed (00:00:11) Matt discusses the perception of profit as a negative concept and its association with greed in business.YouTube short "Farmer Does the Right Thing Shark Tank" (00:01:14) Matt talks about a YouTube short video featuring a farmer's product pitch on Shark Tank.Challenges in justifying pricing to customers (00:03:41) Matt discusses the difficulties businesses face in justifying their prices to customers and the need to educate them about the value provided.Misconceptions about profit and pricing (00:06:21) Matt addresses the misconceptions regarding profit margins, and pricing strategies.Tackling the association of profit with greed (00:14:36) Matt explores strategies for addressing the negative association of profit with greed and the importance of educating customers about business operations.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Not shownotes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partner, NAPA Auto Care Brad Updegraff's transition from a general service technician to a visionary business owner of 6 NAPA Gold Certified locations is a story of dedication and strategic planning. Discover the milestones and the speed bumps he encountered along the way. Brad Updegraff, Dave's Ultimate Automotive, 6 locations, Austin, TX. Show Notes Watch Full VideoLearn more about NAPA Auto Care Gold Certified and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-careTransition to the automotive field (00:01:55) Brad's transition from managing a pizza delivery company to becoming a general service technician in a small gas station repair shop.Seizing the opportunity (00:05:06) The unexpected opportunity that led Brad to become a partner in 2012 and the risks and steps involved in his journey.Building a successful partnership (00:06:15) The partnership with a former homebuilding executive and the successful merging of their expertise for store growth and development.Learning the business side (00:07:25) Brad's learning curve in understanding the business side, seeking help, and investing in personal and business development.Challenges in growth and expansion (00:10:52) The challenges in advertising, customer base, and geographical analysis that impacted the decision to halt further expansion.Recruitment and training strategies (00:12:29) Brad's recruitment strategies, including internal referrals and partnerships with local vocational schools for technician training.Promoting the industry to youth (00:14:32) The need for industry professionals to promote the technical nature of the automotive industry to young people and engage with vocational schools.Advisory Board Representation (00:17:10) Importance of representation on advisory boards for independent dealers and community colleges.Community Involvement and Giving Back (00:18:13) Support for charitable foundations, including Make-A-Wish and suicide prevention organizations.NAPA Gold Certification (00:21:28) Benefits and significance of achieving NAPA Gold certification for automotive businesses.Engagement in Training (00:23:18) Strategies for encouraging staff to participate in training and the value of owner involvement.Perpetual Learning and Magic Makers (00:27:16) The importance of perpetual learning, the concept of "magic makers," and the impact on the organization.Employee Retention and Team Building (00:29:55) Strategies for retaining employees, team building, and celebrating milestones within the organization.Work-Life Balance and Store Visits (00:32:02) Balancing work and personal life, commitment to family, and the importance of store visits for management.Intuition and Common Sense (00:33:14) The importance of intuition and common sense in business decisions and management.Succession Planning (00:34:12) Discussing internal succession planning and opportunities for employees to grow within the company.Industry Challenges and Opportunities (00:34:53) Cyclical nature of the industry, market correction, and fighting for market share.Market Trends and Customer...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Kimberly and Chris Cotton reflect on Kimberly's kidney donation to her brother. They delve into her recovery, the physical and emotional challenges she faced, and the importance of a compression belt post-surgery. Chris shares his concerns for Kimberly's well-being and discusses the adjustments her brother had to make due to the kidney size difference. They also cover her brother's recovery, the medical procedures he underwent, and the impact on his mental health. The episode concludes with a call to consider organ donation, and Chris thanks Kimberly for sharing her story, highlighting the significance of organ donor registration.Chris Cotton (00:00:09) - Are you ready to supercharge your auto repair business? This is coach Chris Cotton from Auto Fix Auto shop coaching. The weekly blitz is where industry expertise and business innovation collide. Revenue engines for the week ahead. Every episode has game changing insights, up to the minute industry updates and practical tips to shift your business into high gear. We're talking about stuff you didn't even know. You didn't know people. Make sure to check out one of the other great podcasts on the aftermarket radio network. Big shout out to our awesome sponsor shop Marketing pros. Top tier marketing for not just any audience, but the right audience. Shop marketing Pros connects your European or diesel repair shop with car enthusiasts who value expertise, the auto repair experience and a great relationship. Go pro with Shop marketing Pros your ticket to top tier results. Find out how they can feel your success at shop marketing pros.com/chris. So here we are. Kimberly, we're. This is episode 160, and the original cut we did was episode 150. So if you haven't gone back and listen and listen to that, you can,, if you want to catch up where we're at.Chris Cotton (00:01:16) - So we are titling this Loosely Catching Up with Kimberly or follow up, and this is the follow up episode to The Kidney Donation. So in the previous episode, we talked about everything that we did running up to it. We've had the,, actual donation and what are we, six weeks past now?Kimberly Cotton (00:01:41) - It'll be seven weeks on Thursday.Chris Cotton (00:01:43) - Seven weeks on Thursday. I don't even know where all the time went. I don't even know how 1010 episodes elapsed either. But,, but this is amazing. So. Even even people that talked to me last week still ask me this week how she's doing. So who better than than my lovely wife Kimberly, to come in here and talk a little bit, talk about the donation and,, and kind of catch us up. So,, how are you doing?Kimberly Cotton (00:02:14) - I'm doing physically. I'm doing really well. Mentally, I'm doing really well., but I have started to notice,, I do have limitations still., I want to get back.Kimberly Cotton (00:02:28) - I want to be like I was before surgery. I could just go and do anything at the gym I wanted to, and now I have to really be careful on how much weight I'm lifting. I have to be careful the classes I'm taking because I am still feeling throughout the day. In the morning I'm great. It's usually in the afternoon and it's my back and strangely enough, it just starts to ache. It doesn't really hurt, it just takes a little bit. And so I just have to remind myself, you're only,...

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network By leveraging tools like digital vehicle inspections (DVI) and customer relationship management (CRM) systems, businesses can significantly improve their operations and customer experience. These integrations allow for a more streamlined process, from diagnosing vehicle issues to maintaining consistent communication with clients. Ben Dexter, National Training Manager, NAPA TRACS Show Notes Watch Full Video EpisodeBen's journey in the automotive industry (00:00:55) Ben's progression from service writer to National Training Manager and his experience in the automotive industry.Importance of shop management systems (00:02:04) The critical role of shop management systems in the automotive repair industry and the support provided by NAPA TRACS.Value of training (00:03:21) The significance of investing in training and the impact of leadership participation in training programs.Building customer rapport (00:11:22) Ben's approach to building customer rapport and the importance of effective communication and attention to customer needs.Significance of scheduling (00:13:12) The shift from reactive scheduling to a coordinated approach, addressing the issues of timely and accurate repairs through effective scheduling.The power of software integrations (00:15:37) The commitment to utilizing shop management software and the potential of integrations with other tools like DVI and CRM for business growth.Utilizing shop management systems (00:19:08) Encouraging the use of shop management systems and the availability of resources for business advancement.Role of technology in DVI (00:20:42) Discussion on the coordinated effort required for effective Digital Vehicle Inspections (DVI) and the benefits of real-time communication.Challenges in utilizing software (00:22:32) Exploring the reasons behind the underutilization of software tools and the need for effective leadership and training.Importance of testing and measuring (00:25:13) Highlighting the significance of testing and measuring business performance for improvement and growth.Communication and customer service (00:28:27) Emphasizing the importance of effective communication with customers to prevent unexpected breakdowns and enhance customer satisfaction.Impact of scheduling on service advisors (00:30:07) Discussing the influence of scheduling on service advisors' decision-making and the need for consistent customer recommendations.Rethinking business analysis (00:32:47) Encouraging a reevaluation of business statistics and reports to identify missed opportunities and improve overall business strategies.Morning Meetings and Reporting (00:33:21) Discussion on the importance of morning meetings, sales reporting by service writer, and constructive performance discussions.Maximizing Existing Resources (00:34:55) Emphasizing the significance of making the most of existing resources before seeking more car count.Linear Quantity Opportunities (00:36:32) Exploration of the linear quantity opportunities in parts matrix, addressing traditional matrix problems and opportunities for improvement.Commitment to Lifelong Learning...

In this week’s episode, Hunt gets into the financial intricacies faced by auto repair shop owners, from refinancing debts and selling shops to securing new mortgages in today’s unpredictable market. He explores the strategies and tips to steer through the banking hurdles and optimize your financial operations.• Market Update & Interest Rates: Starting with a quick market update, Hunt discusses the current state of interest rates and how they're affecting both personal and commercial loans. Despite the unchanged rates by the Federal Reserve, the historical highs are impacting mortgage affordability and commercial borrowing costs. • Loan Acquisition Challenges: The episode sheds light on the complexities of acquiring loans in the current financial climate. Hunt discusses the often opaque criteria banks use to approve loans, offering some tips for what shop owners can do to increase their chances of securing financing.• Listener Q&A and Acknowledgments: A special thanks to listeners for their engaging questions in the previous mailbox episode. Your curiosity fuels our content, and we’re here to address your concerns, guiding you toward informed financial decisions for your auto repair shop.• Rapid Fire Tips for Financial Management: Closing the episode, Hunt offers some rapid-fire advice for managing your finances better, from understanding the nuances of loan interest rates to practical tips for ensuring your business stays liquid and prepared for any financial challenges ahead.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my Book: Download HereAftermarket Radio Network

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching A deep dive into the SWOT analysis of our industry with a panel of shop owners.  As we navigate the evolving automotive landscape, it's crucial to turn threats into opportunities, revving up for success. Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE Greg Bunch, Aspen Auto Clinic, Transformers Institute. Listen to Greg’s previous episodes HERE. Brian Sump, Avalon Motor Sports, and Urban Auto Care, CO. Brian’s previous episodes HERE Watch Full Video EpisodeThe Concept of Mastermind (00:01:58) Discussion on the concept of mastermind, its origins, and its application in the automotive industry.The Role of Independent Repair Shops (00:02:47) The nimbleness and expertise of independent repair shops compared to dealership networks, and the need for better public perception.Challenges of Independent Repair Shops (00:04:49) The weaknesses and challenges faced by independent repair shops, including the lack of unified marketing efforts and lobbying.Perception and Marketing of the Industry (00:09:16) The need for greater respect and recognition for the automotive aftermarket industry, and the importance of effective marketing strategies.Courage and Self-Respect (00:12:36) The courage and self-respect required to succeed in the automotive industry, along with the need for transformation in mindset.Advancements in the Industry (00:14:35) The industry's progress and advancements, challenges faced by smaller independent shops, and the industry's value and fragmentation.Image and Perception of Independent Shops (00:16:25) The importance of image, modernization, and professionalism in independent repair shops to build trust and attract customers.Training Engagement (00:17:15) Discussion on the importance of owners engaging in training with employees and setting an example.Shop Management System (00:17:49) Importance of a shop management system for profitability and efficiency, and the support and training offered by NAPA TRACS.Auto Shop Coaching (00:18:00) The benefits of Auto Shop Coaching in redefining success and efficiency within a shop, and the importance of accountability.Owners' Involvement in Training (00:21:03) The importance of owners attending training classes and being involved in the learning process to understand and support their employees.Challenges in Attracting Talent (00:23:36) Discussion on the challenges of attracting and retaining young talent in the automotive industry.Opportunities in Change (00:28:07) The positive aspects of change, embracing new technology, and being first to market with innovative equipment.Industry Opportunities (00:29:58) Discussion on the opportunities for growth and impact in the...

Mo Ali from Lock Labs discusses the challenges facing the automotive locksmith industry due to new credential requirements for accessing the immobilizer functions on aftermarket tools. Mo also discusses the National Automotive Service Task Force (NASTF) and the Vehicle Security Professional credentials. It's not just about cutting keys; it's about navigating a maze of electronics, modules, and regulations. Show NotesNASTF and Vehicle Security Professional credentials (00:02:32) Impact of the credential requirement (00:03:54) Role of NASTF and implications of the new requirements (00:09:14) Debate on key programming (00:11:44) Potential consequences of the new credential requirements (00:14:28) VSP Credentials and Key Cutting (00:18:54) Implications of Key Making Outside Locksmiths (00:22:21) Predictions for the Locksmith Industry (00:24:20) Challenges and Opportunities for Locksmiths (00:29:40) Perception of Locksmiths and Technicians (00:32:41) Forced Collaboration and Industry Changes (00:33:27)Complexities of Key Making (00:37:01) EPA Regulation and Emissions-Related Information (00:39:23) Acquiring Immobilizer Data (00:50:55) The learning process and lack of knowledge (00:51:50) Security measures and protecting investments (00:52:45) Government intervention and industry governance (00:56:58) Advocacy and industry collaboration (00:57:59) Engagement with NASTF and advocating for changes (01:00:01)Progress and understanding in industry changes (01:02:48) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Show Notes with TimestampsLoyalty: strong feeling of support or allegianceWhat that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, SmallwoodsSimon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefsWe are lonelier & more apart than ever beforeMaslow’s Hierarchy of NeedsOur Core ValuesWe have an intense desire to feel a sense of belonging - even more with digital communication.Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.Customer loyalty comes after employee loyaltyHow are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/textsToo many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.Make this part of how you do business. A process. A time, place, a procedure/reminder. How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Thanks to our Partner, NAPA Auto Care Minute-Efficiency: Becky Witt's philosophy on minute-efficiency is not just a practice but a way of life. She's fine-tuned her operations to ensure every minute counts, leading to optimized customer service and a thriving business. Becky Witt, George Witt Service in Lincoln, NE. Show Notes Watch Full VideoBecky's Unique Business Model (00:00:35) Becky discusses her efficient business model, working only two and a half days a week and enjoying her personal time.The Evolution of Efficiency (00:01:51) Becky shares her journey towards minute efficiency, realizing the need for rethinking her business to optimize operations and customer satisfaction.Understanding and Serving the Market (00:05:52) Becky emphasizes the importance of understanding her market, focusing on reliability and safety for her female clientele.Appointment-Based Operations (00:08:14) Becky explains the significance of appointment-based operations and the efficiency it brings to her business model.Transition to Calculated Customer Control (00:10:31) Becky discusses the transition to a calculated business model, cultivating and letting go of clientele to optimize operations and customer service.Analyzing and Implementing Efficiency (00:14:08) Becky highlights the importance of analyzing numbers and implementing efficient practices, such as saving time through proactive part management.Struggling to find technicians (00:17:14) Becky's challenges in finding skilled technicians and her innovative approach to hiring and retaining talent.Efficiency and precision in service (00:19:34) Emphasis on minute-efficient work, attention to detail, and precision in service to ensure customer satisfaction.Evolution of business model (00:22:13) Becky's evolution in understanding customer needs, optimizing operations, and focusing on serving the right clientele.Annual maintenance packages and scheduling (00:24:07) Discussion about the concierge model for scheduling appointments and offering annual maintenance packages.Building relationships with customers (00:21:56) Becky's focus on building strong customer relationships and providing exceptional service to retain loyal clients.Effective technician management (00:27:10) Becky's approach to managing technicians and minimizing interruptions to ensure efficient and high-quality work.Adapting business model to market (00:30:16) The importance of adapting the business model to the specific market and location to achieve success.Becky's Business Strategy (00:32:07) Becky's approach to customer satisfaction and business purpose, emphasizing the importance of keeping customers happy with their cars.Understanding Female Customers (00:32:47) The unique perspective on car issues from a female customer's point of view and the potential life-threatening situations they may encounter.Work-Life Balance and Business Commitment (00:35:10) Becky's perspective on work-life balance, the commitment required for business success, and her specialization in servicing specific car makes. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching examines the JD Power 2024 US Customer Service Index Study. He offers strategies for auto repair shops to outperform dealerships by focusing on immediate service, convenience, and the smart use of technology. Cotton emphasizes the need for shops to educate customers and offer value through quality service rather than just competing on price. He advises shops to enhance their online presence and local advertising to attract customers. The episode is a guide for auto repair businesses to improve service and capitalize on dealership shortcomings to gain customer loyalty.The JD Power 2024 US Customer Service Index Study (00:01:10) Insights from the study on dealership customer service, wait times, and technician retention.Dealership Wait Times and Technician Retention (00:02:14) Discussion on the impact of wait times, technician retention, and the influence on customer satisfaction.Customer Preferences and Technology (00:06:25) Customer preferences for immediate service, convenience, and the importance of technology in service updates.Rising Costs and Customer Satisfaction (00:09:02) Increase in the average amount spent on dealer visits, the impact of inflation, and customer satisfaction.Adapting to Market Landscape (00:13:18) The need to embrace technology, improve communication, and address wait times and cost concerns.Advertising Strategies for Auto Repair Shops (00:14:22) Tactical approaches to leverage speed, convenience, technology, cost-effectiveness, education, and tailored promotions in advertising.Implementing the Marketing Strategy (00:19:05) Guidance on assessing current advertising channels, revamping content, and staying responsive to market changes.Connect with Chris:chris@autofixsos.comPhone: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network 23-year-old Evan Hansen, a young automotive professional from Hawaii, shares his enthusiasm for attending (by himself) Vision Hi-Tech Training & Expo and the invaluable in-person training he received. Find out what classes Evan attended and how he met shop owner Jim Fleischman, who took Evan under his wing for the remainder of the conference. The episode is a testament to the industry's commitment to fostering professional development, training, mentoring, and camaraderie among its members. Evan Hansen, Maui, HI Jim Fleischman, Automotive Alley, Arcade and Marilla, NY. Listen to Jim’s previous episodes HERE. Show Notes Watch Full Video EpisodeVision Hi-Tech Training & Expo: https://visionkc.com/Meeting Evan (00:01:13) Introducing Evan Hansen, the first-time attendee from Maui, and discussing his experience at Vision 2024.Importance of Networking (00:04:54) Highlighting the significance of networking and bringing a large crew to Vision 2024 for educational purposes.Evan's Classes (00:10:07) Discussion about the classes Evan attended at Vision 2024 and his dedication to learning beyond entry-level courses.Evan's Determination (00:14:18) Evan's determination to excel in the automotive industry, despite challenges and perceptions about his hometown, Maui.Evan's Perception of Vision (00:18:43) Evan's positive perception of Vision 2024 as astonishing and amazing.Transition in Career (00:24:48) Evan discusses the upcoming transition in his career due to changes in his current workplace.The Solar Eclipse in Buffalo (00:26:36) The panelists discuss the upcoming solar eclipse event in Buffalo and its significance.Electrical Expertise (00:31:32) The conversation delves into the importance of electrical knowledge in automotive diagnostics, as highlighted by Matt Fanslow's podcast.Career Aspirations (00:34:43) Evan expresses his desire to grow as a technician and be part of a positive work culture.Networking and Industry Advancement (00:35:50) The panelists stress the importance of personal development and fostering a positive work environment for industry growth. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook:

In the latest episode of "Business by the Numbers," Hunt tackles an intriguing question for auto repair shops: Can success be achieved without marking up parts? This concept challenges traditional profit models in the auto repair industry, sparking a discussion on how feasible this strategy actually is. This episode explores the potential shift towards labor-only profits and its impact on shop operations.• Labor vs. Parts Profits: Evaluating the potential for auto repair shops to sustain profitability solely through labor, eliminating the need for parts markup.• Customer Pricing Perception: How the shift to a labor-only model could simplify pricing discussions with customers in the digital age.• Legal and Financial Considerations: The episode explores the complexities of sales tax, state regulations, and the financial implications of a no-markup strategy.• Future of Auto Repair Industry: Encourages shop owners and mechanics to reflect on innovative practices that could redefine success and adapt to evolving customer expectations.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my Book: Download HereAftermarket Radio Network