Remarkable Results Radio Podcast

Carm Capriotto, AAP

Ever wonder what differentiates successful businesses, especially in the automotive aftermarket? Do you have a strong interest in great leadership, business strategies, and the desire to uncover just how successful business people achieved or executed their success? Remarkable Results Podcast is for you. The podcast interviews successful automotive aftermarket professional service entrepreneurs to discover their business success stories. The show also interviews technicians, shop managers, technicians and leaders from distribution and manufacturing. Listen to Learn each week, and strive to take just one thing away with you … One thing that sparked an idea or action within you, that you can implement or pass on. Our guests' stories will show that Remarkable Results come in many forms and fashions, some instant and many more disguised as daily challenges that were overcome. read less
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Episodes

This Nerd Says “Go Paperless!” [RR 971]
2d ago
This Nerd Says “Go Paperless!” [RR 971]
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Doug Brackett, owner of Pro Vitals Consulting, shares his journey of transitioning his shop to a paperless and digital environment, emphasizing the importance of standardized processes and the full utilization of shop management software. He discusses the benefits of going paperless, such as improved internal communication and efficiency. Doug also explores the future of the automotive industry, particularly the role of AI and digital tools, and encourages shop owners to embrace technology for optimal operations and customer satisfaction. Doug Brackett, Pro-Vitals Consulting Show Notes Watch Full Video EpisodeBenefits of Going Paperless (00:03:12) Doug discusses the benefits of going paperless and emphasizes the need for it to make sense for moving the business forward.Shop Efficiency through Digital Processes (00:05:26) Doug and Carm discuss the efficiency gains from going paperless and digital in the shop environment.Importance of Standardized Processes (00:05:54) Doug emphasizes the importance of standardized processes and discusses the need to tailor processes to meet best practices.Optimizing Shop Management Software (00:07:35) Doug and Carm discuss the underutilization of shop management software and the need for effective usage of its features.Doug's Expertise in Software Integration (00:08:52) Doug highlights his expertise in software integration and discusses the tools he uses for his shop.Value of Full-Featured Shop Consultation (00:09:55) Carm and Doug discuss the potential value of a consultant like Doug in optimizing shop tools and features.Standardization and Industry Improvement (00:12:00) Doug emphasizes the potential industry-wide improvement through standardized approaches to shop management and processes.Future Capabilities and Challenges in the Automotive Industry (00:16:30) Doug discusses the future capabilities and challenges in the automotive industry, particularly in relation to AI and digital tools.Implementing AI in the shop (00:23:28) Explanation of using OpenAI's ChatGPT for rewriting diagnostic notes and the importance of professional language.AI's potential in analyzing vehicle data (00:30:13) Exploration of using AI to analyze vehicle data and streamline service advisor tasks.The role of a chief technology officer (00:33:47) Discussion about the need for a chief technology officer mindset and the importance of tuning and tweaking software.The duty of professionals in the industry (00:36:10) Emphasis on educating and informing clients about everything on their vehicle and the abundance of work available by taking care of clients.The impact of technology on the industry (00:38:09) Reflection on the importance of staying ahead of the curve and embracing technology to remain relevant in the industry.Working Together (00:39:10) Discussion on the opportunities and challenges in the automotive industry and the importance of collaboration.Sharing Ideas (00:39:41) Importance of sharing and collaborating within 20 groups and coaching groups for success and growth. Thanks to
How Can Technicians Make a Personal Commitment to Training and Improvement? [FTR 094]
2d ago
How Can Technicians Make a Personal Commitment to Training and Improvement? [FTR 094]
Thanks to our Partners, Shop Boss, and 360 Payments Bill Weaver from NAPA Autotech discusses the vital role of personal commitment to training for automotive technicians. He shares his experiences and emphasizes the importance of continuous education, mentorship, and self-education. Weaver highlights the need for technicians to invest time in training through various platforms and stresses the significance of applying acquired knowledge in the workplace. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes Watch Full Video EpisodeThe importance of training (00:00:30) Bill Weaver discusses the need for training and motivation for technicians to take more training.Personal commitment to training (00:02:19) Weaver emphasizes the importance of making a personal commitment to continuous education and improvement.Applying training knowledge in the workplace (00:06:49) Weaver discusses the importance of applying the knowledge gained from training in the workplace and demonstrating the return on investment.Making a commitment to continuous education (00:08:56) Weaver encourages dedicating time for education and embracing it to improve diagnostic speed and communication in the shop. Thanks to our Partners, Shop Boss, and 360 Payments Shop Boss – Shop Management Software built by shop owners, for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee:...
Are You EV Ready? [THA 388]
3d ago
Are You EV Ready? [THA 388]
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class "Within 15 minutes on the first day, I knew. And I turned to Carm and just said, 'This is going to be really, really good.'" Matt Fanslow Recorded at the NAPA Autotech Research and Training Center in Canton, Ohio, Matt Fanslow, Jim Przybylski, and Allen Bass discuss the development and execution of NAPA Autotech's revolutionary EV Ready Training Program. They discuss the intricacies of curriculum design, the importance of hands-on learning, and the benefits of real-world application in training. Tune in for valuable information, industry tips, and a closer look at NAPA's commitment to advancing the automotive aftermarket. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Jim Przybylski, NAPA Autotech Allen Bass, Regional Manager, NAPA Autotech Training. Allen's previous episodes HERE Show Notes Watch Full Video EpisodeCurriculum Development (00:00:01) Introduction to the topic of curriculum development and the challenges faced in training development.NAPA EV Ready Training (00:05:41) Description of the NAPA EV Ready Training program and its significance in preparing technicians for electric and hybrid vehicles.Real-world Training Approach (00:06:50) Emphasis on the practical, real-world approach of the training program and its relevance to actual field experiences.Continuous Improvement (00:09:41) Discussion about the continuous improvement and adaptability of the training content based on feedback from instructors, students, and customers.Team Effort in Training Development (00:10:50) Insight into the collaborative effort and teamwork involved in developing and refining training content.Hands-on Learning and Flow of Training (00:16:27) Importance of hands-on learning, logical flow, and preparation for effective training delivery.Networking and Bonding (00:17:32) Discussion on the importance of networking, bonding, and informal debriefing during training classes.Class Size and Safety (00:21:42) Discussion on the ideal class size for hands-on seminars, focusing on safety when dealing with high-voltage systems.Owner and Supervisor Engagement (00:24:05) Encouraging owners and supervisors to attend training classes to understand the importance of necessary equipment and changes in the automotive industry.EV Lifestyle and Customer Perspective (00:29:50) Exploring the lifestyle and customer perspective of owning an EV, including the convenience and intelligent features of EV vehicles.Class Scheduling and Location (00:31:17) Information on the frequency of classes, open participation, and the selection of training locations.Future of EV Training (00:33:12) Teasing upcoming advancements in EV training and the industry's focus on high-voltage components. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at
Tracking Parts and Expenses with Data Mining: Discover Your Weaknesses [RR 970]
5d ago
Tracking Parts and Expenses with Data Mining: Discover Your Weaknesses [RR 970]
Thanks to our Partner, NAPA Auto Care Alex Saladna from WickedFile discusses the challenges shop owners face in tracking parts, expenses, and managing profit margins. With real-life examples of shop owners discovering hidden costs and inefficiencies, this episode is a must-listen for anyone looking to optimize their business operations. Alex Saladna, WickedFile Show Notes Watch Full Video EpisodeThe Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.comChallenges in Business Management (00:02:06) The challenges in tracking parts, expenses, and managing profit margins in the automotive industry.Founding of WickedFile (00:02:38) How WickedFile was founded and the motivation behind creating a parts tracking solution for the auto repair industry.Importance of Tracking Spending and Financial Documents (00:06:05) Discussion about the significance of tracking spending and managing financial documents in the automotive industry, including the risks of financial discrepancies.Identifying Business Gaps (00:07:14) Alex highlights the importance of identifying gaps in business operations and the potential financial impact.Efficient Parts Tracking and Profit Management (00:09:25) Discussion about the significance of efficient parts tracking and managing profit margins in the automotive industry.Tracking Vendor Credits (00:10:35) Discussion about the processes and disciplines for tracking vendor credits and ensuring the accuracy of financial transactions.Simplified Document Management (00:12:04) Explanation of the simplified document management process offered by WickedFile, including email invoicing and categorization.Efficiency in Document Retrieval (00:13:31) The efficiency of document retrieval in WickedFile's system and the benefits of streamlined data organization.Expense Management (00:15:40) Discussion about the upcoming features of WickedFile for expense management, including insights into business spending patterns.WickedFile's Integration with Management Systems (00:20:19) Explanation of the integration process and the management systems currently supported by WickedFile.Inventory Management and Disciplines (00:21:47) The importance of inventory management, including tracking parts and maintaining discipline in the system.WickedFile's Role in Enhancing Business (00:25:01) How WickedFile aims to enhance business operations, improve profitability, and address parts-related challenges.Training and Support for WickedFile Users (00:26:16) Details about the training, support, and enablement provided by WickedFile for its users.Impact of WickedFile on Business Operations (00:26:57) Real-life examples of how WickedFile helped businesses identify issues such as excessive spending and theft. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook:
Are You Merely Interested or Are You Committed [E172] - Chris Cotton Weekly Blitz
6d ago
Are You Merely Interested or Are You Committed [E172] - Chris Cotton Weekly Blitz
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the crucial role of commitment in the auto repair business. He contrasts the significant difference between being merely interested and being fully committed, drawing inspiration from a powerful video by Coach Patty Gasso of the Oklahoma Sooners women's softball team. Coach Chris emphasizes that shop owners must engage fully in coaching to achieve long-term success, rather than just dabbling or showing occasional interest.Throughout the episode, Coach Chris encourages a committed mindset for excellence and business growth. He shares real-life examples and success stories of shop owners who have transformed their businesses by fully committing to their goals and consistently applying the principles of effective coaching and marketing. The episode serves as a motivational guide, urging listeners to take decisive action and fully invest in their business journey for sustained success.Introduction (00:00:01) Setting up the episode, introducing the topic of commitment in the auto repair business.Shop Marketing Pros (00:01:09) Promotion of shop marketing services and the importance of tailored marketing solutions for auto repair businesses.Coach Patty Gasso's Video (00:02:35) Discussion of Coach Patty Gasso's video and the concept of being interested vs. committed in coaching and business.The Commitment Mindset (00:05:27) Exploring the importance of commitment in coaching, specifically in engaging, being open to feedback, consistency, and investing time and resources.Benefits of Commitment (00:07:52) Highlighting the benefits of being committed to coaching, including transformational results, accountability, strategic growth, and overcoming challenges.Call to Action (00:09:04) Encouraging auto repair shop owners to commit to excellence and outlining steps for a committed mindset.Conclusion and Sponsor (00:10:09) Wrapping up the episode, emphasizing the importance of commitment, and acknowledging the sponsor.Connect with Chris:chris@autofixsos.comPhone: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Leveraging Technology and Marketing in Recruitment [RR 969]
Jul 5 2024
Leveraging Technology and Marketing in Recruitment [RR 969]
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates. Dan and Dave Ostrov, Whiterail Recruits Show Notes Recruiting in the Automotive Industry (00:00:01) The topic of recruiting in the automotive industry and the challenges faced by shop owners.The Use of Technology and Marketing in Recruiting (00:04:24) Using marketing automation and technology to address the challenges of finding qualified labor in the industry.Addressing the Issue of Ghosting (00:07:16) A discussion on the problem of ghosting in the recruiting process and how technology can be used to mitigate it.Building Relationships with Potential Candidates (00:14:12) The importance of building relationships with potential candidates and the value of investing time and energy into mentoring and communicating with them.Adapting Recruiting Strategies (00:11:03) A discussion on the need to adapt recruiting strategies to find the best candidates, including those who may not be actively looking for jobs on traditional platforms like Indeed.Finding Unhappy People (00:19:35) Discussion on finding people unhappy in their jobs and unable to move forward.Using Technology in Recruiting (00:20:43) The importance of using cell phones and display advertising to reach potential candidates.Chat-Based Hiring Technology (00:22:15) The benefits of using chat-based hiring technology to streamline the application process.The Role of AI in Recruiting (00:25:40) Discussion on the role of AI in recruiting and the potential concerns about its effectiveness.Maintaining Momentum in Recruitment (00:27:43) The importance of maintaining communication and momentum with qualified candidates.Cultural Fit in Hiring (00:29:33) Strategies for assessing cultural fit during the interview process.Building a Bench of Candidates (00:34:35) Introduction of the "bullpen" technology to build a pool of qualified candidates for future hiring needs.Delegating Hiring to Store Managers (00:37:39) Upcoming technology to delegate the hiring process to individual store managers in larger shops. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at
The Tomorrow You’re Dreaming Of Is Created Today [FTR093]
Jul 5 2024
The Tomorrow You’re Dreaming Of Is Created Today [FTR093]
Thanks to our Partners, Shop Boss, and 360 Payments Rick White discusses the concept of future tripping, which involves focusing on negative possibilities in the future, and reverse future tripping, which entails dwelling on the past. He emphasizes the importance of staying present, learning from past experiences, and planning for the future while taking actionable steps in the present. Rick offers practical advice on maintaining focus and momentum by asking, "What's real?" and "What's the next best thing to do?" Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. rick@180biz.com Show Notes Watch Full Video EpisodeFuture Tripping and Reverse Future Tripping (00:00:29) Rick White explains the concepts of future tripping and reverse future tripping, emphasizing how they can hinder progress and cause fear and anxiety.The Impact of Future Tripping (00:01:16) Rick discusses how future tripping can lead to fear, lack of movement, and misgivings, and advises to stop future tripping.Planning for the Future and Living in the Present (00:05:35) Rick encourages listeners to dream big, plan for the future, and live in the present to create the tomorrow they desire.Conclusion and Call to Action (00:07:13) Rick summarizes the importance of learning from the past, planning for the future, and taking action in the present, and invites further discussion. Thanks to our Partners, Shop Boss, and 360 Payments Shop Boss – Shop Management Software built by shop owners, for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts:
Profit vs. Cash Flow: Common Issues & Solutions [E125] - Business By The Numbers
Jul 4 2024
Profit vs. Cash Flow: Common Issues & Solutions [E125] - Business By The Numbers
Thanks to our partners, NAPA TRACS and PromotiveIn this episode, Hunt explores the crucial difference between profit and cash flow. Learn why your high profits don't always translate into more cash in the bank and how to better manage your shop's finances.Difference Between Profit and Cash Flow: Understanding why profit and cash flow are not the same and how this affects your financial planning.Accounts Receivable Impact: How the timing of your transactions can create a lag between recording a profit and actually seeing the cash.Managing Inventory: The effects of inventory purchases on your cash flow and strategies to manage it effectively.Fixed Assets and Liabilities: The impact of major purchases and financing options on your cash reserves.https://www.tn.gov/revenue/2024franchisetax.htmlThanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.comPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my Book: Download HereAftermarket Radio Network
The Business Partner You Didn’t Know You Needed: A Coach [THA 387]
Jul 4 2024
The Business Partner You Didn’t Know You Needed: A Coach [THA 387]
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Brin Kline shares his journey from technician to successful shop owner, highlighting the crucial role of his business coach, Bill Haas. They delve into the importance of having an accountability partner, the role of coaching in reducing stress, and how personalized guidance can help shop owners reach their full potential. Perfect for shop owners looking for insights on business coaching, this episode is packed with valuable advice and industry wisdom. Brin Kline, Shop Owner, Assured Auto Works, Melbourne, FL. Brin's previous episodes Bill Haas, Haas Performance Consulting, Bill’s previous episodes HERE. Show Notes Watch Full Video EpisodeCoaching in the Industry (00:01:15) Discussion about the importance of coaching in the automotive industry and the value of having a coach.Accountability and Coaching (00:07:49) The importance of having an accountability partner in coaching and its impact on business progress.Financial Security and Coaching (00:09:47) The relationship between financial security, goal setting, and coaching in business development.Business Goals and Budgeting (00:11:13) The significance of setting business goals and budgeting with the guidance of a coach.Selecting a Coach (00:13:50) Considerations for selecting a coach based on strengths and weaknesses.Affordability of Coaching (00:16:05) Discussion on the affordability of coaching and the potential benefits, even for struggling businesses.Personal Growth and Coaching (00:18:41) The importance of personal growth, humility, and willingness to change in the coaching relationship.Business changes and profitability (00:20:16) Discussion on increased profitability and the ability to make changes in the business.Gaining confidence and comfort (00:21:19) Becoming more comfortable and confident in making changes and taking action.Transition from technician to business owner (00:25:28) Concerns and challenges of transitioning from a technician to a business owner.Selecting the right coach (00:34:01) Factors to consider when selecting a coach, including industry passion and adaptability.Managing time and involvement in the industry (00:39:08) Discussion on managing time and involvement in various industry activities as a challenge.Team growth and dynamics (00:41:33) Discussion about the growth of Brin's team and maintaining a positive work environment.Commitment to the business (00:44:22) Brin's decision-making process and commitment to his business. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at
Failure and F*&K You Mode [E141] - Diagnosing the Aftermarket A to Z
Jul 3 2024
Failure and F*&K You Mode [E141] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA AutotechMatt Fanslow reflects on his early experiences in the automotive industry. He discusses the struggles and challenges he faced, as well as the opportunities that led him to specialize in diagnostics. Matt emphasizes the importance of perseverance, continuous learning, and hands-on experience. Show NotesA former employee (00:01:14) Discussion about a former employee's misconceptions about success in the automotive industry.Early career experiences (00:02:33) Details about Matt's upbringing on a farm, education, and early jobs at a Ford dealership.Challenges in the dealership environment (00:04:56) Struggles faced in adapting to the dealership environment and the lack of proper training.Transition to a parts store (00:12:00) Transition to working at a parts store, experiences with computer-based systems, and forming relationships with different shops.Career transition to a repair shop (00:15:44) Taking a pay cut to work at a repair shop, focusing on diagnostics.Importance of training and education (00:16:53) Dedication to learning through training, reading industry publications, and attending classes.Napa Autotech Training (00:19:17) Promotion of various training sessions offered by Napa Autotech for automotive professionals.Drive for Improvement (00:21:33) Personal reflections on the drive to improve skills and the satisfaction of overcoming challenges.Overcoming Failure (00:23:51) Reflections on overcoming failure.Resilience and Growth (00:24:42) Discussion on getting knocked down, learning from failures, and using setbacks as a springboard for long-term success.Continuous Improvement (00:26:17) Emphasis on the importance of continuous improvement and the value of dedication and hard work.Striving for Excellence (00:27:37) Encouragement to find inspiration, work hard, and strive for excellence in the automotive industry.Perseverance and Improvement (00:28:49) Personal experiences of overcoming challenges and the importance of creating an environment for improvement in automotive shops.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/
Part 3 - Customer  Retention Series - Loyalty Programs [E107] - The Auto Repair Marketing Podcast
Jul 3 2024
Part 3 - Customer Retention Series - Loyalty Programs [E107] - The Auto Repair Marketing Podcast
Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Pit Crew MarketingSchindler's GarageSchindler's Garage - see loyalty program postsHow To Get In Touch With The GuestJeff Rudnick: https://www.linkedin.com/in/jeff-rudnick-aa611831/Joe Schindler : https://www.facebook.com/schindlersgarageShow Notes with TimestampsThe introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs.Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location.Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured.Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships.These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.Solving Real Problems (00:25:44) Emphasizing the role of
Customer-Centric Service Ideology [RR 968]
Jul 2 2024
Customer-Centric Service Ideology [RR 968]
Thanks to our Partner, NAPA Auto Care "As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you're not looking for moments of stress happening in your organization and what you can do from a resource point of view, that's what I see." Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. Frank Leutz, Desert Car Car, WrenchNationTV. Frank's previous episodes HERE Show Notes Watch Full Video EpisodeThe Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.comEarly Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona.Wrench Nation (00:02:49) Frank Leutz talks about the origins and evolution of Wrench Nation, an automotive lifestyle show.Customer-Centric Service Ideology (00:04:21) Frank Leutz discusses the importance of focusing on making the customer the hero of the service experience.Simplicity in Decision-Making (00:09:28) The significance of keeping business operations simple and the impact of simplicity on leadership and problem-solving.Managing Cynicism in the Industry (00:15:35) Frank Leutz addresses the issue of cynicism in the automotive industry and the importance of coaching and therapy to overcome it.The ideology of leaving a legacy (00:16:41) Discusses the importance of leaving a legacy within the industry and the impact of one's actions on future generations.The importance of attitude and aptitude (00:19:39) Emphasizes the significance of attitude and aptitude in maintaining a healthy work-life balance and the impact on business and personal life.The concept of "night school" and continuous learning (00:20:32) Discusses the idea of continuous learning, seeking training sessions, and the importance of personal and professional development.Fostering a supportive and community-oriented workplace (00:22:02) Highlights the importance of creating a supportive and community-oriented workplace, including team-building activities and supporting employees in personal challenges.Embracing a people-first approach (00:24:46) Stresses the importance of celebrating and supporting people within the organization, fostering a supportive and inclusive environment.Community involvement and giving back (00:28:13) Emphasizes the role of auto shops in the community, giving back, and supporting local initiatives, such as free oil changes for school teachers.The significance of networking and staying connected (00:31:39) Highlights the power of networking and staying connected with industry peers and mentors for personal and professional growth.Mutual Appreciation (00:36:03) Frank and Carm express mutual admiration for each other's contributions to the industry.Property Ownership (00:36:26) Frank shares his excitement...
Monday with Chris & Murray! Mindset Matters [E171] - Chris Cotton Weekly Blitz
Jul 1 2024
Monday with Chris & Murray! Mindset Matters [E171] - Chris Cotton Weekly Blitz
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry.Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth.Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers.Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception.Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate."Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset.Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops.Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners.Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective.Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership.Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires.Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach.Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients.Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets.Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients.Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses.Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time.Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale.Income Statement and Account Catch-Up (00:39:30) Discussion...
Avoid These Money Mistakes! [RR 967]
Jun 28 2024
Avoid These Money Mistakes! [RR 967]
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network 'Business by the Numbers' Podcast host Hunt Demarest discusses common financial mistakes, emphasizing the importance of building long-term wealth through prudent financial management and investment. The conversation covers managing personal and business expenses, the impact of government programs, and the necessity of maintaining financial reserves. Hunt Demarest, CPA, Paar Melis and Associates, Hunt's previous episodes HERE Business by the Numbers Podcast Show Notes Watch Full Video EpisodeThe Brakes for Breasts initiative (00:00:01) https://www.brakesforbreasts.com/Rich vs. Wealthy (00:03:09) The distinction between being rich and being wealthy and the financial habits of wealthy individuals.Money Mistakes and Business Finances (00:04:55) Common money mistakes made by business owners and the importance of long-term wealth building.Personal and Business Expenses (00:06:09) The impact of blending personal and business expenses and its effect on financial statements.Year-End Financial Review (00:09:14) The importance of assessing business finances at the end of the year and avoiding unrealistic financial judgments.Impact of Government Programs (00:10:33) The impact of government programs on business profitability and the potential consequences of misusing funds.Business Trends and Demand (00:11:53) Analysis of business trends, demand, and the need for realistic profit expectations in the automotive industry.Cash Flow Management and Reserves (00:13:59) The importance of cash flow management, emergency funds, and the role of credit lines in business financial planning.AAPEX 2024 Registration (00:17:37) https://www.aapexshow.com/NAPA TRACS Shop Management System (00:18:47) http://napatracs.com/Labor Rate Tracker (00:19:53) http://LaborRateTracker.comManaging Credit Lines (00:20:48) Discussion on managing credit lines, including the importance of using and managing credit effectively.Cash Management and Financial Statements (00:21:49) Insights into managing physical cash, reconciling financial statements, and the importance of accountability.Overspending and Budgeting (00:23:59) Discussion on avoiding overspending, budgeting investments, and making decisions based on return on investment.Insurance and Protection (00:26:42) Importance of having the right insurance coverage and protecting assets and future liabilities.Return on Sales and Advertising (00:27:46) Explaining the concept of return on sales and the importance of evaluating advertising spending based on return on investment.Bookkeeping and Financial Timeliness (00:29:30) The impact of timely and accurate bookkeeping on business performance and decision-making.Cash Flow and Long-Term Planning...
Here Is What I’m Doing For In House Training [FTR 092]
Jun 28 2024
Here Is What I’m Doing For In House Training [FTR 092]
Thanks to our Partner, Shop Boss and 360 Payments Tom Petty discusses the critical importance of technical training in the automotive industry. By addressing the skills gap, developing young talent, investing in continuous training, and embracing technological advancements, the industry can ensure a skilled and competent workforce ready to tackle the challenges of modern automotive technology. Tom Petty, Petty Motorworks, Waretown, NJ. Tom's previous episodes HERE Show Notes Watch Full Video EpisodeThe importance of technical training (00:00:06) Tom Petty emphasizes the need for shop owners to be engaged in creating a culture of technical training.The changing automotive industry (00:00:27) The automotive industry is rapidly evolving, and in-house training and mentorship are crucial for staying competitive.Cultivating young talent (00:02:18) Establishing apprentice programs and developing young individuals with the right skills and attitude for the automotive industry.Building a supportive network (00:05:12) The importance of collaboration and support among local automotive shops to develop and nurture young talent.Identifying and nurturing talent (00:07:21) Recognizing individuals with basic skill sets and natural aptitude and cultivating them into valuable technicians.Challenges in the industry (00:08:51) The industry's failure to focus on education and talent development leading to frustration and departure of potential talent. Thanks to our Partner, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners, for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books...
Inspiring the Next Generation: How Camp DRIVE Is Shaping Future Automotive Professionals [THA 386]
Jun 27 2024
Inspiring the Next Generation: How Camp DRIVE Is Shaping Future Automotive Professionals [THA 386]
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Tenise and Weston Chapman, owners of Black Hills Tire in Rapid City, South Dakota, discuss their initiative, Camp Drive. This hands-on camp introduces young people to the automotive industry through engaging activities like brake and alignment modules, electrical scans, and engine performance sessions. The Chapmans discuss the Camp's positive impact on participants, support from local schools and businesses, and plans for expansion. They highlight the importance of inspiring the next generation of automotive professionals and the enthusiastic feedback from both kids and parents. Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HERE Show Notes Watch Full Video EpisodeCamp Drive Concept (00:01:50) Introduction to Camp Drive initiative, its purpose, and the importance of skilled trades for young people.Camp Drive Activities (00:03:08) Description of the activities and sessions at Camp Drive, including the waiting list for participation.Engaging the Participants (00:05:19) Discussion on the hands-on activities and the excitement of the participants during the camp.Parent and Community Feedback (00:08:31) Feedback from parents and the community regarding the impact of Camp Drive on the participants.Support and Sponsorship (00:11:02) Support from aftermarket suppliers, tool companies, and businesses, as well as the non-profit status of the initiative.Expanding Camp Drive (00:12:14) Expansion of Camp Drive to include more stations and activities, including welding and HVAC modules.Logistics and Community Support (00:14:01) Management of time and community involvement in providing additional experiences for the participants.Engagement and Participation (00:15:02) The engagement of participants and the approach to ensuring their focus and involvement during the camp activities.The smiling and excited kids (00:15:42) A discussion about a young participant's enthusiasm and transformation during the camp.Interviewing students and industry encouragement (00:19:13) The importance of encouraging young people to pursue careers in the automotive industry.Dane's experience and career aspirations (00:24:28) An interview with a student, Dane, who shares his experience at the camp and expresses his career aspirations in the automotive industry.Savannah's interest in welding and automotive technology (00:31:44) An interview with Savannah, who shares her interest in welding and her experience at the camp.The competition (00:33:22) Discussion about an upcoming competition and the number of teams participating.Exploring different stations (00:33:39)The various stations at the camp, including HVAC, alignment, scanning, engines, welding, changing tires, and changing oil.Learning about automotive skills (00:34:10) The participant talks about learning to change oil, spark plugs, and brakes, and gaining knowledge about suspensions and spark plugs.Impact of the Camp (00:35:24) A participant shares their positive experience at the camp and how they learned about it through radio...