Welcome back to the Modern Hairstylist Podcast, my friend! In this eye-opening episode, we delve deep into the essence of creating a scalable business model that not only enhances your profitability but also ensures a memorable customer experience. Whether you're struggling to increase your client base or seeking ways to elevate your salon operations, this episode is your golden ticket. Join me as we uncover the pivotal elements that transform good salons into great businesses, focusing on not just attracting clients but creating a lasting impact that fuels both growth and satisfaction.Navigating through the complex world of salon management can be daunting, but fear not! We dissect the four critical departments: marketing, sales & customer experience, operations, and vision/mindset, providing a roadmap to prioritize and optimize each for maximum impact. It's not just about getting clients in the door; it's about delivering an unparalleled experience that keeps them coming back. With real-life insights from high-level masterminds and proven strategies from the front lines of salon success, this episode is a treasure trove of wisdom for every salon owner and stylist aiming for the top.In addition to actionable tips, we explore the transformative journey within the PreVisit Pathway program, guiding you through elevating client interactions, streamlining operations, and nailing your marketing game. This episode is more than just a conversation; it's a masterclass in salon business excellence, packed with valuable lessons on squeezing every ounce of potential from your appointments and setting a solid foundation for explosive growth. So, ready to revolutionize your salon business? Tune in to 4 Pillars of a Scalable Business Behind The Chair and start your journey to becoming a hairstylist CEO with a flourishing, scalable enterprise.Don't forget to DM me with your answers to the questions in this episode, I can't wait to hear from you.PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome to a super special edition of The Modern Hairstylist Podcast. Today, we're going all-in with a behind-the-scenes look at our beloved Pre-Visit Pathway program. I’m giving you a module-by-module breakdown that's perfect for anyone in the beauty biz looking to step up their game, whether you're a salon owner or a hairstylist eager to enhance your business and client relations.We kick things off with Module 0, our orientation, where we lay the groundwork for your journey to success in the beauty industry. This initial phase is designed to get you acclimated and motivated to push through the entire course with flying colors. And guess what? You won’t be going at it alone! I'm all about building a strong support system, which means you’ll get live group coaching calls, constant engagement in our community on Facebook, and personalized guidance every step of the way. My goal is to make sure you feel supported and have all your questions answered.One of the highlights of today’s discussion was definitely Module 1's Experience Customization Form. This has been an absolute crowd-pleaser, drastically reducing no-shows and cancellations while significantly boosting revenue through enhanced client experiences. As we move deeper into the program, we talk about streamlining operations through automation, which starts from Module 4. This is where you’ll learn to simplify your booking processes and manage client interactions effortlessly, ensuring your business operates smoothly.So, if you're geared up to take back control of your time, find a balance between work and life, and build a scalable business model that allows you to grow quickly without the overwhelm, PreVisit Pathway is calling your name. Join us today and let’s transform your business together. Check out Hunterdonia.com/PVP to get started. Other episodes referenced:The Most Common Mistakes Hairstylists Make On Their WebsitesPros & Cons of Session / Hybrid / Package PricingPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to The Modern Hairstylist Podcast.  Today, I'm spilling the tea on transforming your salon's client experience into something legendary. Imagine a world where your clients are so in love with your service that they become your loudest cheerleaders, sticking with you through thick and thin, and driving a constant stream of ideal clients right to your salon chair. That's the game-changing strategy I'm eager to dive into today, as we navigate through the top client experience trends of 2024.In this episode, I'll guide you through understanding the crucial role technology plays in shaping consumer behavior and how you can leverage it to enhance your salon business. We'll explore why balancing online and physical retail aspects is vital for modern-day salons and how platforms like Salon Interactive can streamline this process for you. This isn't just about keeping pace with the times; it's about setting your business up for increased revenue and client loyalty.Personalization is at the heart of today's discussion. I've been preaching about the importance of creating bespoke client experiences, and now, more than ever, it's crucial to excel in this area. From pre-visit consultations to post-visit follow-ups, we're delving into strategies that make your clients feel special and cared for, ensuring they never think of going elsewhere. It's all about crafting that unique, personalized journey that resonates with each client, setting you apart from the competition.But it doesn't stop there. I'm also touching on the power of omni-channel marketing. In our digital age, being present in your client's life across various platforms isn't just nice to have—it's essential. We'll discuss how a solid social media presence, coupled with effective email marketing, can keep you on top of your clients' minds, reaffirming your expertise and deepening their loyalty to your brand.So buckle up, my friends, as we embark on this enlightening journey together on The Modern Hairstylist Podcast. By the end of our time today, you'll be equipped with actionable insights and strategies to elevate your client experience and turn your salon into a buzzing hub of happy, loyal customers. Let's get ready to revolutionize your salon's success story!PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to The Modern Hairstylist podcast! In this bombshell of an episode titled "Why Automations & Systems Are A Non-Negotiable In 2024," we're diving headfirst into the chaotic beauty of our ever-changing industry.  In this episode we're not just dabbling in hair anymore; we're navigating a whirlwind of CEO-level challenges, client whims, and relentless innovations. And guess what? I'm here to spill the real tea on why automations and systems are the secret sauce to not just surviving but thriving in this madness.The game has changed, my friends. The digital era has morphed client expectations, bombarded us with choices, and, honestly, made it tough to shine in a sea of skilled stylists. But don't sweat it! I'm not just ranting here; I've got the lowdown on how this shift has pumped up the pressure but also, how we can ride this wave with savvy automations and killer systems.I'm sharing some personal tales and big-time industry facts. This isn't about getting lost in the daily grind; it's about revolutionizing our approach to work smarter, not harder. I've lived this transformation, seen the light, and now I'm on a mission to guide you through setting up a business that works like a well-oiled machine, giving you the freedom and cash to live your best life.And here's the kicker – I'm throwing open the doors to my free class, "How to Automate and Systematize to Scale Your Beauty Business." This is your golden ticket to transforming your salon's hustle into a graceful ballet of efficiency and profit. It's time to step up, join forces, and lead the beauty industry revolution with me. So, are you ready to shake things up and make some serious magic happen?Resources:FREE Masterclass:  Automate & Systematize to Scale Your BusinessPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

I'm buzzing with excitement to bring you an episode that's all about making your salon business dreams a reality without running yourself ragged. Fresh from the vibrant and enlightening "Texture Versus Race" event in Baltimore, I've got a treasure trove of insights and strategies that are going to change the game for you.Imagine being able to grow your clientele and your business without feeling like you're constantly juggling scissors in one hand and a marketing manual in the other. Sounds like a distant dream? Well, not anymore. In this episode, I dive deep into how we can make growth feel like it's happening on autopilot, using smart, sustainable strategies that do the heavy lifting for you.We'll explore the magic behind SEO that puts your salon on the map in ways you never thought possible and delve into creating a website that works as your hardest-working employee, selling your services 24/7. I'll share the secret sauce behind client engagement that turns your current clients into your most vocal advocates, without them feeling like it's a chore.But here's the thing – none of this works without a solid foundation. It's like building a house; without a strong base, it doesn't matter how beautiful the design is. That's why we're also going to get real about the foundational work needed in marketing and business management to make all these strategies take off.This episode isn't just about dreaming big; it's about making those dreams a practical reality. By the end of our time together, you'll have a clear path forward to grow your business in a way that feels sustainable, enjoyable, and most importantly, doable. So, if you're ready to transform your approach and start seeing real results, this is the episode for you. Let's dive in and start this journey together. Trust me, your future self will thank you for it.PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome to The Modern Hairstylist podcast episode on Pros & Cons of Session / Hybrid / Package Pricing.  If you're a salon owner, hairstylist, or beauty professional looking to innovate your pricing strategy, this episode is tailored for you. I delve deep into the realm of session pricing, also known as package or hybrid pricing, and share firsthand insights and experiences. By tuning in, you'll gain a comprehensive understanding of how this pricing model can enhance client satisfaction, streamline your services, and potentially boost your revenue. I'll also guide you through implementing session pricing in your own business, drawing on successful case studies and addressing the challenges you might face. This episode is a must-listen for anyone eager to stay ahead in the competitive beauty industry.The concept of session pricing is revolutionizing how we think about service costs in the beauty sector. Introduced to me by Kimber Chapman, this pricing model consolidates various services into one all-inclusive package, offering a simplified, client-friendly approach. By adopting this model, I witnessed a significant positive impact on my business and client satisfaction levels. However, it's not without its drawbacks. This episode promises an unbiased exploration of both the benefits and potential downsides of session pricing, empowering you to make informed decisions based on your unique business needs and goals.An intriguing aspect of session pricing is its overwhelming preference among clients. A survey I conducted revealed that a majority of women prefer all-inclusive packages over traditional à la carte or hourly pricing. This preference aligns with current consumer behavior trends, suggesting that session pricing could be the key to attracting and retaining clients. Yet, it's important to consider that this model may not appeal to everyone, particularly those who prefer to know the cost of each service individually. I'll share strategies for navigating these challenges and ensuring your pricing model aligns with your target clientele.The episode also covers practical advice for transitioning to session pricing, from understanding your current pricing structure to effectively communicating changes to your clients. I provide insights into making session pricing work for your business, including setting up online booking systems that enhance the client experience. Whether you're contemplating the shift to session pricing or looking to optimize your current strategy, this discussion offers valuable guidance and support.Other episodes of interest:   A La Carte vs. Hourly vs. Session Pricing Deep Dive into Session & Package Pricing How to Get Clients On Board With Your Pricing Model New Client Pricing vs Existing Client Pricing PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

If you've felt like your marketing efforts are just blending into the background, you're not alone. We're swimming in the "attention economy," where grabbing and keeping attention is more valuable than ever. Big companies are masters at this, especially in our digital-first world. But here's the kicker: as beauty professionals, we're a bit behind the curve. That's why I'm on a mission to help you not just catch up, but lead the pack. In today's episode, "5 Simple, Game Changing Email Marketing Tips," I'm sharing insider secrets on using email marketing to not only capture your clients' attention but keep it. If you're committed to making a significant impact in your field, this episode is tailor-made for you.I've broken down five straightforward, yet powerful, strategies to elevate your email game. These aren't just tips; they're your blueprint to becoming the undeniable choice for your clients, over and over again.From subject lines to content, every element of your email needs to sing.  Think about it. That hair curling tutorial you just posted can be transformed into an engaging email that not only adds value but also directs your clients back to your social media. It's all about nurturing that connection and keeping yourself top of mind. And don't even get me started on subject lines. They are your make-or-break moment to captivate your audience. A compelling subject line not only piques curiosity but ensures your email is opened and read. Crafting these with care can dramatically increase your open rates, making all the difference in your email marketing success.Remember, it's not just about sending emails; it's about making every message count.Resources:5 Email templates for Hairstylists - CLICK HEREPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to the Modern Hairstylist Podcast! Today, we're tackling a challenge that, I bet, keeps many of you up at night – your website. Now, hear me out, I know the mere mention of website updates or overhauls can send shivers down your spine. It's that love-hate aspect of our digital presence that can either elevate our salon to new heights or leave us wondering why the phone isn't ringing off the hook. The truth? Your website is more than just a digital business card; it's a make-or-break gateway for attracting your ideal clients and setting your pricing standards.Let's dive into solving a problem that's all too common but seldom addressed effectively: converting website visitors into loyal clients. The secret lies in guiding them through a carefully curated journey right from the moment they land on your homepage. This isn't about bombarding them with every service you offer but about crafting an experience that addresses their deepest haircare desires and concerns. Your website should be a seamless extension of the warmth and expertise they'll experience in your chair. It's about creating a connection before they've even booked their appointment.Now, onto the visuals – and I cannot stress this enough – authentic images of your work, your space, and the smiles of satisfied clients are invaluable. These genuine snapshots invite potential clients into your world, offering them a preview of the transformative experiences awaiting them. It's about building trust and breaking down the barriers that often come with online skepticism. And yes, mobile optimization is non-negotiable. With most clients browsing on their phones, your site must offer a flawless, engaging experience on any device.Remember, simplicity is your best friend. A cluttered, confusing website can deter even the most interested client. Your goal is to ensure that every visitor leaves your site feeling understood, excited, and ready to book their appointment. By focusing on these key elements, you're not just solving the immediate problem of increasing bookings; you're elevating your brand and ensuring your salon stands out in a crowded digital landscape. Let's embrace the challenge and transform your website into your most powerful marketing tool. Together, we can make it happen.PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

In today's episode of The Modern Hairstylist Podcast, I dove deep into the world of processing fees, a topic that might not seem alluring at first glance but has become a hotly debated issue in our industry. Everywhere you look, from Facebook groups to community forums, stylists are grappling with whether to pass these fees onto clients or seek ways around them. As I looked at my own profit and loss statement, the impact of these fees became glaringly apparent, nudging me to explore the pros and cons of common strategies stylists employ to manage them. But, I promise, this episode isn't just about dissecting numbers; it's a comprehensive guide to simplifying this aspect of your business, backed by mathematics, examples, and, of course, my personal insights.I started with a reflection on consumer behavior and how it shapes our client experiences. Citing a study, I shared that a significant majority of consumers find surcharges for credit card processing unfair, yet, when it comes down to it, most still proceed with their card payments. This discrepancy between opinion and action offers a unique insight into client psychology. However, it's essential to recognize that our relationships with clients are far more intimate than those in other industries. This intimacy demands a higher level of consideration for how our billing practices affect these relationships, emphasizing the need for transparency and trust.Then, I brought in Michelle Cook, my very trusted CPA, to shed light on the logistical and compliance aspects of handling processing fees. Michelle's perspective, especially her personal anecdote about being a salon client faced with additional fees, underscores the impact of these charges on the client experience. Her professional advice navigates the complex terrain of legalities, bookkeeping, and third-party payment platforms, offering invaluable insights into maintaining a streamlined, compliant financial practice.This episode, enriched by Michelle's expertise, is more than a discussion on fees. It's a holistic look at how we can refine our business practices to foster better relationships with our clients while ensuring financial health and compliance. So, if you're seeking ways to navigate the intricacies of processing fees without compromising the client experience, this episode is a treasure trove of wisdom and actionable advice.Resources:Connect with Michelle on Instagram @smallbusinesscpaPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to another episode of The Modern Hairstylist Podcast, and oh boy, do I have an episode that’s going to stir the pot.  Today we are talking Unpopular Industry Opinions and Pet Peeves of 2024, I'm laying it all out there, and I won't lie — I'm a bit nervous about how it's going to land. But here's the thing, we're all about keeping it real and having those conversations that might just trigger a thought or two.  So, if you're ready to see if you nod in agreement or if I've just earned a spot on your 'controversial' list, buckle up!In this episode, we peel back the layers on the phrases that make us cringe, like "baby stylist" and "charge your worth."  We wade into the murky waters of cancellation fees.  The conversation doesn't stop there; retail woes are on the table. As big brands encroach on our territory, I'm here to say, fear not! So this is a sneak peek into the rabbit hole we're about to dive into. Whether these topics have you nodding in agreement or itching to debate, I'm all ears.  DM me and share your thoughts, or even your own unpopular opinions. PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to another thrilling episode of the Modern Hairstylist Podcast, where we dive deep into the heart of the beauty industry with none other than the trailblazing Keya Neal, a visionary in the realms of color culture and the Texture Vs. Race movement. Today, we're tapping into a conversation that's not just about hair—it's about breaking barriers, challenging norms, and creating an inclusive space where every stylist, regardless of their background, can flourish and contribute to a more diverse and accepting industry.Keya, a master colorist and the brain behind transformative educational initiatives, shares her journey towards making the beauty world a place where "hair is a fabric, not a race." Her mission? To educate, inspire, and unite stylists in seeing and treating hair through the lens of art and science, beyond the superficial divides of race and ethnicity. This episode is a clarion call to all modern hairstylists to join forces, learn, and grow in ways that honor every texture and hue that walks into our salons.Together we delve into the essence of the Texture Vs. Race movement, highlighting the importance of understanding, empathy, and hands-on experience in overcoming the fears and biases that have historically segregated our industry. It's a discussion filled with heartfelt stories, eye-opening revelations, and practical advice for stylists eager to expand their skills and embrace every client with confidence and respect.This episode reminds us that this isn't just about transforming how we approach hair; it's about shaping a world where every person can sit in our chairs feeling seen, understood, and celebrated. Whether you're a seasoned stylist or just starting out, there's something in this conversation for you—a reminder that you have the potential to change not just hairstyles, but hearts and minds.So, tune in, get inspired, and let's embark on this journey together. With pioneers like Keya leading the way and communities like ours ready to learn and support, the beauty industry is on the cusp of a revolution—one where diversity isn't just accepted, but cherished and sought after. Resources:Connect with Keya on Instagram @keyaartistically Learn more and book your place at Texture Vs Race - March 2024 - CLICK HERESave $200 with code MODERNTVR!PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to another episode of the Modern Hairstylist podcast. Today, we're embarking on a journey into uncharted territories of our industry—navigating the daunting yet inevitable world of extended leaves. Whether it's the joyous arrival of a new family member, a much-needed recuperative break, or the adventure of a lifetime, stepping away from your chair doesn't have to spell disaster for your business. And who better to guide us through these murky waters than the incredible Leisha Thompson, the pioneer behind The Traveling Hairstylists? Leisha's unique approach not only fills a significant gap in our industry but also offers a beacon of hope and innovation for stylists facing this crossroads.Diving into today's episode, Leisha and I peel back the layers of this complex topic, revealing the core strategies to maintain your clientele, ensure financial stability, and keep your business thriving, even in your absence. It's a conversation that touches on the very essence of our commitment to our clients and our craft. The notion of taking an extended leave often comes with its share of anxiety and uncertainty—how do we ensure our clients' loyalty remains untarnished? How do we navigate the financial implications? Leisha's journey from a successful salon owner to a nomadic hairstylist offers not just answers but proven solutions to these pressing questions.Leisha's insights into referring out clientele, client communication during leave, and innovative ways to generate income while away are nothing short of revolutionary. The Traveling Hairstylists concept isn't just a service; it's a lifeline for stylists and salon owners alike, providing peace of mind and business continuity in times of change. Our conversation sheds light on the importance of preparation, from setting up systems for client communication to the nuances of selecting the right temporary stylist to fill your shoes. Leisha's experiences and strategies underscore the potential for growth and resilience in the face of change.For those intrigued by Leisha's journey and considering a similar path, there's a world of opportunity awaiting. The Traveling Hairstylists is not just for those planning a leave but also for stylists craving adventure, looking to expand their horizons while making a meaningful impact across the beauty industry. As we wrap up this enlightening conversation, I'm reminded of the strength and adaptability that define us as beauty professionals. Whether you're facing a planned or sudden leave, remember, the keys to navigating this journey successfully lie in preparation, communication, and a bit of creativity.Resources:The Traveling Hairstylists: www.thetravelinghairstylists.comConnect on Instagram: @thetraveling.hairstylistsPast Episodes mentioned:Preparing, Reducing, and Responding to Slow Periods in Your BusinessMaximizing, Managing and Preparing for Busier Times In Your BusinessPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to another episode of The Modern Hairstylist Podcast.  Today are are diving headfirst into the game-changing world of ChatGPT, and let me tell you, it's not just about jazzing up your social media game or firing off quicker emails. No, we're talking about 30 ingenious ways to wield this AI powerhouse that'll have you rethinking everything from handling those pesky negative reviews to organizing your life with the precision of a Swiss watch.  And the best part? You don’t have to scribble down notes like it's finals week; just swing by hunterdonia.com/chat, and I'll send all these golden nuggets straight to your inbox. Trust me, by the end of this, you'll be wondering how you ever managed without ChatGPT.Now, before we dive into the digital deep end, let's get something straight: ChatGPT is like the Swiss Army knife you didn't know you needed in your beauty toolkit, but it’s not about to replace the heart and soul of your business. Nope, this is about amplifying those solid gold fundamentals you've built your brand on. Imagine effortlessly crafting the perfect response to a less-than-glowing review or negotiating deals like a Wall Street pro, all without losing a wink of sleep over the emotional drama or the tedious back-and-forths. ChatGPT's got your back, transforming tricky tasks into a walk in the park.In this tech-savvy treasure trove of an episode, remember this: embracing ChatGPT is like unlocking a whole new realm of possibilities, not just for your business but for conquering those day-to-day challenges with a bit of digital magic. Whether you're fine-tuning your brand, jazzing up your workspace, or just trying to make sense of your hectic schedule, ChatGPT is the support you need.  Don't forget to hit up hunterdonia.com/chat to grab all these insights because, my friends, the future of beauty and beyond just got a whole lot brighter. Remeber to DM me and let me know which one is your fav or worked best for you!Resources:For your list of ChatGPT uses check out www.hunterdonia.com/chatEpisodes referenced:  How to Prevent & Handle a Bad ReviewPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to the Modern Hairstylist Podcast. Today's episode is going to be raw and real. We're diving deep into the fundamentals of our business - the nitty-gritty details that, while they may not be the sexiest topics, are absolutely critical for our growth and success. I know you're here for the latest and greatest tips, but trust me, understanding and refining the basics can bring about the most significant transformations in your business.So, let's jump into how you can self-diagnose issues in your business that might be hindering your progress. The truth is, the answers lie in the data. I know, I know, numbers can be tedious, boring even. But remember, our business isn't here just to entertain us; it's here to help us grow and succeed. Tracking your numbers, understanding them beyond the basic revenue and client counts, can unveil crucial insights. You see, every client journey, every touchpoint, holds valuable data that can show you exactly where to focus your efforts.So, I'm here to remind you to focus on the basics, lean into your numbers, and make decisions that are right for your unique business. And, I'm here to spill the real tea, offering authentic advice that's proven to work, not just fluff. If this episode resonated with you, please leave a five-star testimonial. Your feedback helps us reach more hairstylists who could benefit from our candid, actionable insights.Other episode of interest5 Unique Metrics to Track The Health of Your BusinessPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to another episode of The Modern Hairstylist Podcast.  Today, I had the immense pleasure of chatting with Nina Tulio, a name that resonates with authenticity and inspiration in our industry. Nina, like a beacon of hope, shares her journey, reminding us that even through the toughest times, there's a light at the end of the tunnel. Her story is not just about resilience; it's a testament to the power of showing up for yourself and your business, even when the odds seem insurmountable.Our conversation ventured into some deep and personal territories, exploring the challenging times Nina faced during the 2009 recession. The way she described her experiences – the emotional rollercoaster.  Nina's story illustrates the importance of self-belief and the courage to make bold decisions, even when they scare you the most.In this episode Nina gives us some real actionable things you can do today when facing down your own big decisions.  Nina's approach to risk-taking is a lesson in itself. She emphasizes trusting your gut and listening to that internal compass that guides you through tough decisions. This sage advice is a goldmine for anyone at a crossroads in their career or personal life.But Nina shares her triumphant turnaround – from being on the brink of closure to leading a thriving, profitable salon. Her journey is a beacon of hope and a powerful reminder that with persistence, adaptability, and a deep connection to your 'why,' you can overcome any obstacle. If this episode resonated with you, I’d love to hear your thoughts. Your feedback helps us reach more beauty professionals, spreading inspiration and strength across our wonderful community. Remember, you're not alone in your journey. Connect with Nina - Instagram @ninatulio or via her website ninatulio.com, where she has a tonne of free resources.  PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to the Modern Hairstylist podcast.  Today we are diving into a topic that's not only close to my heart but also essential in shaping our careers in the beauty industry. We're unraveling the intricacies and misconceptions around specializing or niching down. This episode is a treasure trove of insights, whether you're just starting, already a niche enthusiast, or someone exploring new avenues in your styling journey.Let's talk about the genius of specialization. There's a common myth in our industry that specializing limits your clientele. But let me tell you, specializing is like finding your own unique rhythm in the dance of hairstyling. It aligns perfectly with consumer behavior. When you become an expert in a specific area, you're not just another stylist; you become the go-to person for that particular need. It’s about being the solution to the unique problems your clients face. By specializing, you set yourself apart, command higher prices, and build a clientele that resonates with your passion and expertise.Now, I want to demystify something crucial here. Specialization is not just about being a master of one technique; it's a dynamic marketing strategy. It’s about attracting the clients who are looking for exactly what you offer while still giving you the freedom to showcase your versatility. And remember, your niche can evolve with you. It’s not a permanent label but a part of your journey in this ever-evolving industry.For those just starting out, the question often arises: to specialize or not? Here's my take – don’t wait. Specializing early can be an incredibly effective way to build your clientele quickly. But how do you find your niche? My advice is to seek varied experiences, ideally by shadowing experienced stylists. This is where you observe, learn, and gradually discover what truly excites you. Your niche should be something that not only showcases your skill but also ignites your passion.And for those who love variety, consider specializing in an experience rather than a technique. But here’s the key – be specific. It’s not enough to offer a ‘luxury experience’; it needs to be unique and reflective of your brand identity. Your specialization should resonate with your clients and set you apart in their minds. PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to the Modern Hairstylist Podcast.  Today, I'm thrilled to bring you a conversation I had with the amazing Dawn Bradley. Dawn's story is both inspiring and relatable, especially for those of us navigating the beauty industry while managing ADHD.Dawn's journey in the hairstyling world began at 18, driven by a belief that it was a simple career path. However, over 22 years, she's crafted an incredible career, proving that financial success in this industry is more than possible. She's worked with top stylists around the globe, traveled extensively, and established a lucrative career, all before the age of social media documenting it.Our discussion dived deep into the challenges and triumphs of living and working with ADHD. Dawn shared her late diagnosis at 38 and the mixed emotions it brought – relief mixed with sadness. She candidly discussed the initial phase of using ADHD as a crutch and then gradually learning to see it as a superpower, albeit reluctantly accepting the label of 'disability.'One profound lesson from Dawn’s story is her realization that non-traditional paths can often lead to the most fulfilling careers. She emphasizes the importance of charting your own course, even if it's unprecedented. For both of us, being service providers and having direct accountability to our clients has been a significant advantage in managing our ADHD.Dawn also shared valuable insights on the importance of hiring out tasks that are challenging due to ADHD, like administrative work or bookkeeping. This strategy not only saves time but also allows focusing on the aspects of work that are most enjoyable and profitable.Dawn emphasized the importance of self-compassion and understanding that it's okay to work and live differently. Her message is empowering – our unique traits and ways of working aren’t just enough; they make us whole and complete.This episode is not just a talk; it's a celebration of embracing who we are, with all our quirks and unique abilities. To all my fellow hairstylists and entrepreneurs out there, especially those managing ADHD, this conversation with Dawn Bradley is a must-listen. It's a reminder that our paths may be unconventional, but they are ours to own and thrive in. Don't forget to check out Dawn on her social channels and her upcoming website for more inspiration. Connect with Dawn Instagram - @dawnbradleyWebsite - www.dawnbradley.comPVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome back to The Modern Hairstylist Podcast. I've just wrapped up an incredible year and as we're nearing the end of 2023, I've been reflecting on the invaluable business lessons I've learned. This episode, Top 5 Business Lessons From 2023, is a deep dive into these insights, and I'm excited to share them with you, hoping they resonate and inspire your journey too.Firstly, I learned the significance of focusing on your core mission, even when it feels mundane or challenging. Last year, I found myself distracted by new ventures, causing my primary business to suffer. It's a reminder that often, success lies in persistence and dedication to your main goal, rather than chasing new, shiny opportunities. This year has taught me to trust my instincts and not let fear or panic drive my decisions.One other key lesson was about the danger of making assumptions in business. We often let one negative feedback or a small failure cloud our judgment, leading us to make unnecessary changes. This year, I realized the importance of relying on real data and majority feedback to guide my business decisions. It's crucial to avoid knee-jerk reactions and instead focus on strategies grounded in solid evidence.I also learned the importance of taking calculated risks. In the past, fear held me back from trying new strategies, but this year, I embraced the unknown. Testing new ideas and accepting that not everything will be a guaranteed success has been liberating and often led to unexpected growth. This approach is crucial for any entrepreneur looking to break new ground and evolve.I discovered the importance of redefining success. In a world obsessed with metrics and achievements, it's easy to lose sight of what truly matters. This year, I've come to appreciate that success isn't just about hitting targets or outperforming others; it's about finding happiness, fulfillment, and learning from every experience. As we move into 2024, I encourage you to reflect on your own journey, celebrate your growth, and redefine what success means to you.Remember, in this fast-paced industry, it's not just about the techniques and trends; it's about the business lessons we learn and how we grow as professionals and individuals. So, let's step into the new year with these lessons in mind and continue to shape our paths in the beauty world. Thanks for joining me on this episode, and here's to making 2024 another year of incredible growth and learning! Past episodes referenced:   Re-Define What "Success" Means To You PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Welcome to another episode of the Modern Hairstylist Podcast.  Today I dive into the intriguing world of business strategies for hairstylists. In this episode, titled "Is Running Discounts To Get New Clients a Bad Idea?", we explore the complex dynamics of using discounts as a tool for building your clientele. Are discounts an effective lure or a harmful trap in the long run?I share insights from my personal journey of building a solid clientele without relying on discounts, emphasizing strategic, niche-targeted marketing over temporary incentives. This episode isn't just about discounts; it's about understanding the value and implications of every business decision you make. We'll discuss the delicate balance between short-term gains and long-term business health, especially in our current unpredictable economic climate.You'll hear about the difference between emotionally driven discounting and strategic incentivization. I challenge you to think of discounting not just as a price reduction but as an investment in your client's first experience. The focus is on understanding the return on investment (ROI) - a crucial mindset for successful entrepreneurs. We'll navigate through the nuances of building a clientele from scratch, filling gaps in your schedule, and the idea of quick cash injections.Moreover, I delve into the importance of client retention and experience. You'll learn about the powerful impact of post-visit experiences, planting seeds for retention, and setting up a client journey that extends beyond the first visit. The episode also addresses concerns about attracting discount-seeking clients and maintaining the integrity of your pricing structure.Finally, I emphasize the importance of testing and adapting strategies in marketing, as there's no one-size-fits-all approach. The conversation extends to the necessity of a well-thought-out referral program to balance incentives for new and existing clients.Join me on this journey of discovery, strategy, and entrepreneurship in the beauty industry. Whether you're contemplating discount strategies or looking for ways to enhance client retention, this episode offers invaluable insights for every modern hairstylist. Tune in and let's navigate these business waters together!PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!

Buckle up because we've got an episode of The Modern Hairstylist Podcast that's as raw and real as it gets.  Today, I've got a no-holds-barred conversation with the one and only J Ladner. Get ready for some unfiltered insights that'll hit you right in the feels.So, here's the deal: we're about to peel back the curtain on the hairstyling game, and it's not all glamour and glitz. J Ladner and I are here to spill the beans on how efficiency and creativity make or break it in this industry. No sugar-coating, just straight-up truth about what it takes.But we're not stopping at the surface level of success. We're digging deeper, my friends. J Ladner drops some serious wisdom bombs about how your personal joy and fulfillment should be the North Star of your career. Plus, we're talking about how breaking those colossal dreams into bite-sized chunks can actually make them achievable.We also set our sights on the future. J lays it all out, sharing his big, audacious goals. It's a reminder that dreaming big isn't just a catchphrase—it's how you make things happen.So, grab a seat, grab a drink, and join us for this unfiltered, no-BS journey through the world of hairstyling, personal growth, and embracing your authentic self. PVP Testimonials - https://hunterdonia.com/pvp Streamline your business with user-friendly forms. Join Jotform here! Let's connect on Instagram!