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eCommerce Fuel
Andrew Youderian | e-Commerce Entrepreneur
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Dedicated to Helping 7-Figure eCommerce Store Owners Build an Incredible Business and Amazing Life.
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Hiring and Compensating Top Performers
6d ago
59 mins
Hiring and Compensating Top Performers
Most eCommerce owners struggle with hiring, let alone trying to hire when they’re scaling at a rapid pace. Roc Pilon is a successful entrepreneur in business, real estate, and the fitness industry. He has a really interesting story coming from a trailer in Boise, Idaho dealing with the effects of the 2008 recession and going all in with $5,000 and an idea to innovate better powerlifting gear. Listen in as we dive into how Roc managed to successfully hire 30 people over the span of two years using LinkedIn as his hiring tool and how he has approached compensation with the team members he has hired, including how he handles performance incentives. Roc also shares how to best get your team to model the core values of your business, what the downsides are to having a remote team, and how hiring an Operations Manager has been a game changer for him. You can find show notes and more information by clicking here: https://bit.ly/3LU3EY9 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
6d ago
59 mins
How to Innovate So Your Business Doesn't Become Irrelevant
How do you invest in innovation to stay relevant in the marketplace without starving the products that are the bread and butter of your business? Joel Heath is the co-founder of FluidStance.com and he joins me to talk all about innovation - how to think about it in a way that can keep your business relevant without sacrificing what made it successful to begin with. Tune in as we explore Joel’s experience with innovating to the point of alienation and the lessons he learned through that process, what the golden ratio for innovation is, and the importance of taking care of the base first. We also discuss the challenges of selling your business and watching somebody else run and raise it and what the three boxes to check are when you’re thinking of selling your business. You can find show notes and more information by clicking here: https://bit.ly/3KnSzwV Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
May 6 2022
47 mins
Powering Growth with Online Communities (Strategy Session)
Adam Craft is the founder of ElevatedCraft.com, a mixology and drink product brand that is focused on designing bar tools that improve the home bar experience. He has built a pretty cool business and community on Facebook, and in this episode, we’re diving into the role that community has played in growing the brand and exploring where Adam intends to take his community in the future. Tune in as we geek out about the strategy that comes into play with growing and maintaining a really great community, including when to consider hiring a full-time community manager and whether to stay on Facebook or move to another platform. Adam also shares how instrumental his Facebook group has been to growing his brand, how Kickstarter helped with his initial launch, and all the things to consider when you’re thinking through how to brand your community. You can find show notes and more information by clicking here: https://bit.ly/3LmAGzE Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Apr 29 2022
51 mins
Taking a $30M Store from Bleeding Cash to Profitable in 90 Days
You know him as the founder of SmartMarketer.com and the co-founder and CEO of BOOM!, but Ezra Firestone recently added another brand to his portfolio: oVertone Haircare. In this episode, we talk about how he took an established but struggling brand and turned it around in only 90 days. Listen in as we discuss the details of Ezra’s oVertone takeover and optimization, which included massive cost-cutting, team re-structuring, and overhauling the marketing strategy to really focus on upsells and great content. You'll hear about the good, the bad, and the ugly when it comes to subscriptions, as well as how Ezra sets boundaries in his business and schedules his days to make life enjoyment a priority. You can find show notes and more information by clicking here: https://bit.ly/3vsg7uR Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Apr 22 2022
48 mins
Should You Grow by Buying Another Business?
Many of us have been in the position where we have an interesting opportunity in front of us to purchase another eCommerce business - maybe it has a complementary product line or it would make a good strategic addition to your existing business - and we’re on the fence about whether we should actually pull the trigger. In this solo episode, I’m sharing the top things you should consider before committing the time, effort, and money that it takes to follow through on such a huge decision, all based on my own experience closing deals. Listen in as I dive into what you need to consider before buying that shiny new object, including whether you have the skills to diligence the deal well and the time to follow through on the deal. (Spoiler alert: It will take longer to close than you think it will!) I also discuss the financial aspects to consider, how to identify the micro and macro leverage you might have to move the deal in your favor, and why sometimes the better decision is to put a little TLC into your existing business rather than spread your energy (and capital) too thin. You can find show notes and more information by clicking here: https://bit.ly/3EbudEY Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Apr 15 2022
13 mins
Highlights from ECF Live 2022
We were thrilled to hold eCommerceFuel Live at Chesapeake Bay, a place rich in history and great food. This year was especially unique, as it was the first large live event we have held since the beginning of the pandemic, and coming back together as a community was very rewarding. In this episode, we will be reviewing everything that happened during eCF Live. To help us discuss this is Bill D’Alessandro, CEO of Elements Brands. Listen in as Bill and I share how this year’s event was different from the eCF Live events we have had in the past, as well as the importance of making time to do the things that make you happy. You will learn where growing companies often fail, how to build a rich company culture, and how to effectively sort your social media accounts by engagement levels to create a sales funnel. You can find show notes and more information by clicking here: https://bit.ly/3xckqx1 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Apr 8 2022
53 mins
The Paid Traffic Landscape in 2022 with Jesse Pujji
Are you wondering where to put your money this year when it comes to paid traffic? Jesse Pujji is the founder of Gateway X, a holding company that invests in DTC brands, and the co-founder of Ampush, a growth marketing company that connects the right consumers with the right brands, and he knows his stuff when it comes to the growth space and running a business. In this episode, we get right into why Facebook might not be the devil that it is often made out to be, why TikTok might actually be the second coming of Facebook, and all the weird and wonderful ways that businesses can leverage the platform to grow their business. We also talk about why Jesse is a huge fan of affiliate marketing, how he manages his affiliates, and the details of hiring and balancing being in the business with leading the business. You can find show notes and more information by clicking here: https://bit.ly/3NvPeib Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Apr 1 2022
58 mins
Selling Cardboard at 90% Margins: The Power of Pricing, Copywriting and Understanding What You're Truly Selling
Charles Burdett is the founder of PipDecks.com, a suite of card decks that helps people do anything from brainstorming creative workshop ideas and telling better stories to designing more innovative products. It's an amazing case study on how to sell the value and the transformation as opposed to the physical product, and I’m super excited to sit down with Charles today to talk about how he scaled to a 7-figure card deck business. Tune in as we dive into the unintentional birth of PipDecks.com, as well as Charles’ secret to selling his decks based on their value rather than their physical worth. You'll learn the question we should all be asking our customers to understand why they buy, what it means to have freedom, how to not lose sight of what is most important in life, and the mindset block that most entrepreneurs will grapple with at some point. You can find show notes and more information by clicking here: https://bit.ly/3tWT5vr Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Mar 25 2022
42 mins
Raising Young Kids While Building a Business
There’s running a business, and then there’s running a business when you have small kids, which is a totally different ballgame—and one that I’m talking about today with my good friend, Bill D’Alessandro. Bill is right in the thick of it with this two-year-old and five-month-old, and we’re going to be keeping it real and dishing about the struggles of trying to balance parenthood and entrepreneurship. Listen in as we give our honest thoughts on what it’s like trying to run a business while raising young kids, how to maintain some level of productivity, and how to find a balance between family and business that works for you. We also share one of the best investments that you can make to balance work and family life, as well as some of the things anyone who has kids (but especially entrepreneurs!) should consider doing financially for their children while they’re young. You can find show notes and more information by clicking here: https://bit.ly/3pX83Ai Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Mar 18 2022
54 mins
Turning Around a Nine-Figure National Brand
Michael Epstein, my good friend and partner in crime, has served as the CMO for multiple eCommerce brands and has a ton of great experience in the online marketing space. I got to know him over the course of an intense 6-month period, watching him conceptualize and build a brand, and I thought it would be fun to have him come on the show and talk about his eCommerce adventures. Listen in as we unpack so much in this episode, including Michael’s insights into the eCommerce market as it stands today, his experience conceptualizing and launching brands, and his advice for eCommerce business owners who are leading their own marketing and design departments. We also talk about hiring, whether it’s better to develop your in-house talent or hire externally, and what you can expect in terms of compensation for eCommerce marketing talent today. You can find show notes and more information by clicking here: https://bit.ly/34p2VNW Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Mar 11 2022
52 mins
Turning Mud into Money, Screening for Humility and More
I had the opportunity to sit down with Paul DeJoe, Co-Founder and COO of MUD:WTR, a coffee alternative that came to be in an almost unintentional way. He’s a really interesting, fun, and smart guy and we talked about a lot, including podcasting, content creation, and how MUD:WTR is trying to convince people to give up their morning coffee—which is certainly no small feat. Tune in to hear the incredible story behind MUD:WTR, from how they got started to where they are now—and how they made it all happen. We also dive into the nitty-gritty of their marketing (such as why they are building an in-house content studio), how podcasting has helped them build great brand awareness, how they are building a community centred around the idea of health and self-improvement, and so much more! You can find show notes and more information by clicking here: https://bit.ly/3heWO1G Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Mar 4 2022
45 mins
L.A. Regional Event Takeaways
The real magic of the eCommerceFuel community happens when we get together in person, and we had the opportunity to do that late last month in Los Angeles. If you missed it, you’re in luck because today I’m flying solo and giving you the big takeaways and a recap of what I learned during the incredibly cool L.A. Regional Event. Listen in as I share some of the biggest lessons I learned during the event from other ECF members, including what is working in terms of client acquisitions for many, as well as why a marketing mindset is critical in the highly competitive hiring landscape. I also share my thoughts on why I believe that it will be harder to scale quickly for businesses just starting out and divulge some of the trends that you’re most likely to see emerge in the next 12-24 months in the eCommerce stratosphere. You can find show notes and more information by clicking here: https://bit.ly/3v2vko0 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Feb 25 2022
24 mins
How to Grow Your Business Without Sacrificing Your Freedom
You can’t build anything interesting without some level of sacrifice, but if you’re an entrepreneur that is years into the hustle and you still can’t seem to get freedom from your business regularly, there’s a problem. Dale Majors, founder of VentureAnyway.com, joins me today to talk about something that so many of us struggle with: our businesses becoming all-consuming while our personal and family lives slowly disappear. Listen in as Dale shares how to scale your business without becoming a slave to it, what he wishes he would have done before selling his first business, and how he took what he learned through his own entrepreneurial journey and now uses it to help other business owners build amazing lives. We also talk about the importance of building habits versus chasing goals and what Dale did to bring more control—and happiness—into his life. You can find show notes and more information by clicking here: https://bit.ly/3LA4UQt Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Feb 18 2022
51 mins
Why You’re Likely Calculating COGS Wrong
Cost of goods sold: love it or hate it, it’s a big deal in the eCommerce world. To wrap up our three-part series on accounting and finances, we’re diving into all things COGS: the value of it, the implications it can have on your business, and how to figure it out without losing your mind. Joining me today are Jamie McDonald, CEO of A2X Accounting, Scott Scharf of CatchingClouds.net and previous eCommerceFuel financial expert, and Brittany Brown, founder of LedgerGurus.com, who also specializes in eCommerce accounting for Quickbooks and Xero. No matter what phase of business you are in, this is an episode you literally can’t afford to miss. So listen in as we break down the good, the bad, and the ugly about your cost of goods sold. You can find show notes and more information by clicking here: https://bit.ly/3HFR3Wq Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Feb 11 2022
42 mins
Millions at Stake? You Better Understand Due Diligence.
Today I am joined by Tyler Jefcoat, the CEO of Seller Accountant, an accounting firm that specializes in accounting and bookkeeping for online sellers. Tyler has a ton of experience in the eCommerce field, and today we’re diving deep into due diligence and how you can get your business ready for sale from a financial and accountant standpoint. Take a listen as Tyler walks us through some of the things that have completely killed deals on the table, how to build trust with potential buyers (and maximize the money in your pocket), and when you need to start getting really obsessive about tracking your inventory. If you think due diligence is the opposite of a super sexy topic, you might think differently if it means you’ll be making an extra 6 figures on a deal! You can find show notes and more information by clicking here: https://bit.ly/3ADjf9q Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Feb 4 2022
47 mins
Financial Rules to Keep You Sane, Profitable and Out of Jail
I’m flying solo and kicking off the first of a series of episodes talking all about everyone’s favorite topics: finances, accounting, and bookkeeping in the eCommerce world. If you’re anything like me, you’ll love this episode as we geek out about numbers—and if the word “bookkeeping” makes you want to cry, I promise this episode will leave you with some tangible tips and insights into how to make it work for you. Listen in as I share eight rules to keep you profitable in your business (and sane while you’re getting it all done!). You'll learn about some great resources to refer to if you need to fine-tune your accounting skills, why I prefer to do my own bookkeeping, and the biggest metric that you need to be tracking in your eCommerce business. You can find show notes and more information by clicking here: https://bit.ly/3GZnoXI Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Jan 28 2022
24 mins
Accurate Attribution in a Post iOS 14.5 World
Unless you’ve been living under a rock, you’ve probably noticed that it’s been a rough year for eCommerce. After the debacle that was the Apple and Facebook divorce, you are definitely not alone if you found the ax being taken to your ad account ROI. Joining me today are Austin Harrison and Grant Margerum, founders of Northbeam.io, the new standard for eCommerce intelligence and attribution. Listen in as we talk all about data, tracking, and what the heck happened between Apple and Facebook. You'll learn what you need to know about the different types of data, what the future of tracking looks like, and how Northbeam.io helps clients grow their revenue by an average of 44%—and allows them to make smarter, faster decisions. You can find show notes and more information by clicking here: https://bit.ly/3zZxJQU Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Jan 21 2022
33 mins
From Side Hustle to $2 Billion IPO: The Solo Stove Story
Spencer Jan is the co-founder of Solo Stove, along with his brother, Jeff, and they have a phenomenal story of bootstrapping their way to a $2-billion valuation in only 8 years. Within the last 24 months alone, they’ve had two private equity deals and three major 8-figure acquisitions! Spencer joins me today to talk all about that and so much more. Listen in as he shares Solo Stove’s journey from being a side hustle to a highly profitable and valuable company. You'll hear why they obsessed over margins from the very beginning, as well as the painful reality they faced when they first went to sell. We also discuss the importance of profitable margins, how to stay lean as a company, and why it’s important to get out of the default mode of working more and instead spend more time on what matters most. You can find show notes and more information by clicking here: https://bit.ly/3tood8J Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Jan 14 2022
1 hr 10 mins
Tales from a Decade of Flipping Websites
Ramon van Meer is the owner of AlphaPaw.com, an entrepreneur, and a self-described bootstrap founder of numerous businesses. He has a really cool story of immigrating from the Netherlands 12 years ago and pivoting to the internet marketing space, where he has self-financed his ventures and built some really amazing communities. We dive into so much in this episode, including how Ramon has been so successful doing something that very few have done in the eCommerce space: buying and selling websites. We also talk about how he has built communities (and then monetized those communities), how he is pivoting to overcome the challenges the pandemic has thrown his way, and what he would do differently if he ever decides to acquire another community. You can find show notes and more information by clicking here: https://bit.ly/3mczp3B Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Jan 7 2022
49 mins
The Art of Friendship for Entrepreneurs (Replay)
As entrepreneurs, we often have busy and packed lives—and as a result, friendships often get pushed to the side. Cultivating friendships is something that I think is really important, especially as we go into the new year and start to think about how we’re going to invest our time in 2022. That’s why I’m bringing back one of my favorite episodes all about friendships and entrepreneurship, where I talked about the importance of friendship not only on our mental health, but also on our physical well-being. I also shared why I’m so intentional with my own friendships and have been able to nurture them, despite the busyness that tends to come with entrepreneurial life. You can find show notes and more information by clicking here: https://bit.ly/3qjeBbY Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Dec 31 2021
25 mins
