High Value Publishing

Eric Shanfelt

Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.

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Switch Now To Google Analytics 4
Switch Now To Google Analytics 4Successful Paywall Strategies for PublishersWhy Your Magazine Subscription Form Sucks and How to Fix ItYour Advertisers' Bad Ad Campaign Alignment Is Hurting YouQ&A with Industry Dive CEO, Sean Griffey7 Critical Email Tips for PublishersHow to Launch Audience Extension AdvertisingSEO for Publishers 101: How to Get More Traffic from Search
Feb 17 2022
43 mins
How to Move from Print-First to Digital-First Publishing to Stay CompetitiveWant to Grow Magazine Revenue? Get Rid of the Frequency Rate CardHow to Set Up Google Publisher Center, News and DiscoverBe Careful with Your Publication's RSS FeedBuilding a Digital Media Powerhouse