PODCAST

Marketing and Education

Elana Leoni | Leoni Consulting Group

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

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Welcome to All Things Marketing and Education
Aug 17 2021
Welcome to All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that  can significantly increase brand awareness, engagement, and revenue.
How to Make the Most of EdTech Conferences: A Conversation With Steven Anderson
Jun 9 2022
How to Make the Most of EdTech Conferences: A Conversation With Steven Anderson
Elana sits down with Steven Anderson, a thought leader in EdTech and educational transformation, to discuss the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.
2022 Social Media Marketing Tools and Trends: A Conversation With Shana Bull
May 26 2022
2022 Social Media Marketing Tools and Trends: A Conversation With Shana Bull
(Shana Bull) and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.
Why EdTech Brands Need to Be Audience-Obsessed: A Conversation With Jacob Hanson
May 19 2022
Why EdTech Brands Need to Be Audience-Obsessed: A Conversation With Jacob Hanson
(Elana) sits down with (Jacob Hanson), CEO and Storyteller at (PRP Group). Jacob had a lot to say about EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.
Digital Equity in K12 Education: A Conversation With Beth Holland
May 12 2022
Digital Equity in K12 Education: A Conversation With Beth Holland
In this episode, (Dr. Beth Holland), a Partner at (The Learning Accelerator) (TLA), talked with (Elana) about the nuances and challenges of achieving digital equity, explains why the most successful EdTech products are often the simplest ones, reframes “learning loss” as “unfinished learning,” and so much more.
How to Appreciate Teachers All Year Long: A Conversation with Teachers
Apr 28 2022
How to Appreciate Teachers All Year Long: A Conversation with Teachers
Elana Leoni, CEO of LCG, spent eight years at (Edutopia), whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Education features three educators whom we're privileged to work alongside in an education community we’re helping build called Nourished Teachers: Rodney Crouse, Christine Ruder, and Tracy Selock. They share encouragement, wisdom, support, and perhaps most importantly, what it's like to be a classroom teacher 24 hours a day, 7 days a week, 365 days a year.
From Educator to EdTech: A Conversation with Meredith Allen
Apr 15 2022
From Educator to EdTech: A Conversation with Meredith Allen
Elana sits down with Meredith Allen, Head of Customer Happiness at Soundtrap, in this episode of All Things Marketing and Education. The conversation covered a lot of ground, including Meredith's path from teaching to EdTech, working in a role that engages her in yet removes her from education, and how the EdTech industry could become a player in education reform.
Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac
Apr 7 2022
Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac
In this episode of All Things Marketing and Education, Elana sat down with Rayna Elise Yaker Glumac, the managing principal at RYE Consulting and the founder of RYE Collective. Rayna brings her encyclopedic knowledge of education practice and policy to EdTech to discuss how the pandemic has shifted the dynamics in the education purchasing cycle, knowing how to best implement EdTech products, and how educators can advocate for EdTech products.
Gamification in Education
Mar 21 2022
Gamification in Education
(Todd Finley), professor of education at East Carolina University, writer, and creator of Brain Blasts, downloadable infographics filled with best practices for educators, chats about gamification, student engagement, the guiding principles of game design, and so much more.
What’s it Really Like to Teach in a Pandemic: A Conversation With Tracy Selock
Mar 16 2022
What’s it Really Like to Teach in a Pandemic: A Conversation With Tracy Selock
In this episode of All Things Marketing and Education, we sat down with Tracy Selock, who teaches gifted and talented fifth- and sixth-graders in Kankakee, IL, and is an adjunct professor at Olivet Nazarene University, and a founder of the Nourished Teachers Facebook community. Elana Leoni, CEO at Leoni Consulting Group (LCG), chatted with Tracy about what it’s like to teach in the pandemic's third year, what teachers need most from the EdTech industry, and the critical importance of self-care.
Using Social and Emotional Learning to Amplify Student Voice: A Conversation With Serena Robinett
Feb 24 2022
Using Social and Emotional Learning to Amplify Student Voice: A Conversation With Serena Robinett
This episode of All Things Marketing and Education introduces (Serena Robinett), an Education Specialist at (Soundtrap), a collaborative, cloud-based recording studio that enables students to create music and podcasts. (Elana Leoni), CEO at Leoni Consulting Group (LCG), chats with Serena about all of the things about social-emotional learning (SEL) including how it should serve students of all cultural backgrounds. She also talks about the role of audio recording in developing students' sense of self, and what veteran educators like Serena can bring to the world of EdTech. We'd love for you to listen to the entire podcast episode but we’ve also highlighted things we absolutely just loved. And don’t forget to scroll to the bottom to access the many resources Serena talked about (including SEL lesson plans and activities!).
Celebrating 5 Years as Leoni Consulting Group
Feb 16 2022
Celebrating 5 Years as Leoni Consulting Group
In this very special episode of All Things Marketing and Education, our team got together to celebrate Leoni Consulting Group (LCG)’s fifth anniversary. We discuss what we’ve learned together and share our passions and insights from these five years. We hope that sharing a little bit about our journey at LCG inspires you to reflect on your own journey and maybe even take a risk or two, because none of our team would be here without that.
The Power of Storytelling in EdTech: A Conversation with Katie Test Davis
Feb 9 2022
The Power of Storytelling in EdTech: A Conversation with Katie Test Davis
In this episode of All Things Marketing and Education, we meet (Katie Test Davis), Founder of (Forthright Advising), a national PR and communications firm focused on organizations that love kids. (Elana Leoni), CEO at Leoni Consulting Group (LCG), sits down with Katie for a spirited, inspiring conversation about harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.
Understanding the EdTech Industry: A Conversation With Sandro Olivieri
Feb 2 2022
Understanding the EdTech Industry: A Conversation With Sandro Olivieri
In this week's episode, we sit down with (Sandro Olivieri), Executive Director of (Project FoundED), a community of EdTech founders committed to empowering entrepreneurs and educators to rethink the EdTech landscape. During our chat, Sandro talks in detail about how EdTech is different from other business models, how the pandemic has been a mixed blessing for the industry, and reminded us all to keep educators in the driver's seat.
Data, Evaluation, and Impact in EdTech: A Conversation with Jason Altman
Jan 13 2022
Data, Evaluation, and Impact in EdTech: A Conversation with Jason Altman
We're excited to kick off the New Year with the unique perspective of (Jason Torres Altman) from (TerraLuna Collaborative). Jason has devoted his entire career to evaluating education programs that address inequity in schools and communities. In this conversation with (Elana Leoni), CEO at Leoni Consulting Group (LCG), Jason discusses the power of data in education and EdTech, the expected results of evaluation, and the limitations of what's possible. With his grasp of details, compassion for the disadvantaged, and characteristic blend of humor and humility, he makes the wonky science of evaluation understandable.
Inequities Exposed During the Pandemic: A Conversation with Sarah Thomas
Dec 14 2021
Inequities Exposed During the Pandemic: A Conversation with Sarah Thomas
In this episode of (All Things Marketing and Education), Elana sits down with Dr. Sarah Thomas, a Regional Technology Coordinator in a large district in Maryland, and the founder of (EduMatch), a charitable organization that empowers educators to make global connections across common areas of interest. During this discussion, Sarah reveals some of the biggest challenges in K-12 education today; she specifically talks about the inequities that were exposed during the pandemic and provides some examples of how her district worked to overcome them.
Essential EdTech Lessons Learned During the Pandemic: A Conversation with Monica Burns
Dec 7 2021
Essential EdTech Lessons Learned During the Pandemic: A Conversation with Monica Burns
This episode, Elana sits down with (Monica Burns, Ed.D), an EdTech consultant, curriculum consultant, and author. As a former New York City public school teacher, Monica offers helpful tips, tools, and strategies for educators through her blog posts, presentations, podcasts, TikToks, books, and more. Her website (ClassTechTips.com) and her podcast (Easy EdTech) help educators integrate classroom technology with deeper learning in mind. In her latest book, (EdTech Essentials), she guides educators through ten strategies to help incorporate technology in every learning setting. During this conversation, Monica shares her perspective on some of the lessons learned in education during the pandemic, foreshadows the educator experiences in December and January for marketers, and reflects on the unique circumstances that turned her career from a classroom teacher to one of the most well-known consultants in education.
Making a Deep Impact in Education featuring Chris Walsh
Nov 17 2021
Making a Deep Impact in Education featuring Chris Walsh
In episode five of All Things Marketing and Education, Elana sits down with Chris Walsh, an educator, media producer, and entrepreneur passionate about using digital tools to bring large-scale innovations to teaching and learning. Throughout this conversation, Chris explains how EdTech marketers can meaningfully engage with educators right now and explores his personal impact while working both in and out of the classroom throughout his career. [00:32] A little bit about Chris [11:13] How do educators rely on EdTech? [13:24] Chris’ career as an educator [16:02] Why Chris loves middle school [19:13] Chris’ intro into tech [23:00] “It wasn’t a switch that flipped. It was an evolution over several years.” [24:25] We’re all in this profession not for the money but for the impact. [25:08] Schedule in and out of the classroom [28:30] Burning out of startups [31:15] “In order to have scale, I need to first have deep impact.” [37:33] The importance of authenticity in marketing to educators. [42:35] What is the difference between working at a public vs private school? [42:56] Hybrid learning during the pandemic at public and private institutions [43:41] Pandemic inequities between the haves and the have nots [44:47] Marketers in EdTech need to understand and address these inequities [45:51] Value first marketing, especially when speaking to educators [50:34] We are all burnt out on zoom. [50:48] Know the right tactic for the right moment. Find where teachers are today. [53:12] What inspires Chris? [55:42] “Everything is interesting.”
Educator Mental Health and the Power of Being a Connected Educator: a Conversation with Nick Provenzano
Nov 2 2021
Educator Mental Health and the Power of Being a Connected Educator: a Conversation with Nick Provenzano
This week, Elana sits down with Nick Provenzano, an educator of over 15 years, technology integrator, makerspace director, speaker, and author. During the chat, Nick emphasizes the value of connections between educators, opens up about the importance of normalizing conversations about depression and anxiety in education, and provides tips for educators on how to collaborate with EdTech brands. 2:30: Nick’s journey in Education 5:32: Nick speaks to keeping it real as an educator, and not presenting his perfect self, and toxic positivity 12:12: The value of becoming a mentor 16:33 The weirdness of seeing yourself become a mentor 19:10: How do we begin normalizing conversations around mental health? 25:05: “The only way you normalize something is by normalizing it.” 25:51: Depression is chemicals in your brain; learning your body. 26:03: “People put teachers up on pedestals just to tear them back down.” 29:40: Take a few things off your plate. 32:38: “Teachers wanna have fun because things suck sometimes.” It's okay to be silly sometimes. 35:30: “What is it you’re asking these teachers to do, and if they weren’t teachers, would you be paying them in sweatshirts?” 38:15: Teacher time is valuable. 39:57: It is awkward to ask for your compensation. 43:29: I didn’t know that this is what my career would become. “It's strange, it's weird, I don’t know.” 47:17: Know who you are and what that is worth. 47:38: “I just kept saying a higher number until people stopped calling. And then I knew what I was worth.” 51:04: The cultural knowledge of being a connected educator. 55:35: What inspires Nick? His wife, and his students. 56:13: And also Ted Lasso
How Teachers Can Expand Their Impact Beyond the Classroom
Oct 12 2021
How Teachers Can Expand Their Impact Beyond the Classroom
This week, Elana sits down with (Lily Jones), a curriculum developer, education writer, and social media strategist. After seven “inspiring and exhausting” years as a first grade and kindergarten teacher, Lily took her passion for innovative education outside of the classroom and documented how she exactly did it. She now empowers thousands of educators to do the same on her website and her community of educators, (EducatorForever.com). In this talk, Lily reveals the many ways to be a teacher inside AND outside of the classroom by sharing tips on how to navigate being a full-time teacher and a “Teacherpreneur” (a teacher entrepreneur) and gives EdTech brands some helpful tips for appreciating teachers year-round. Episode Skeleton (use this to jump to the parts you want to listen to): 2:30: Lily’s journey through education 7:36: Lily speaks about careers outside of education. 8:25: “Just because you’re leaving the classroom doesn’t mean you can’t make an impact.” (Lily) 13:38: Teachers are not used to charging what they are worth.  14:30: “It’s not about the money, it is about a precedent.” (Elana) 14:45: “It’s also about realizing your value as an educator.” (Lily) 14:57: The value of being a connected teacher. 17:08: What should brands do for teacher appreciation week? 17:20: “Teacher appreciation is not about teachers taking out their wallets and buying things.” 18:14: You can’t just group “the teacher audience” into a lump sum audience.   20:28: LISTEN to your teacher audience when they respond to you. Get to know them. 21:33: Brands should think about what they genuinely appreciate from teachers. 21:55: Teacher appreciation is all year long. 23:40: Teachers don’t feel listened to.  24:44: “Elevating the profession.”  26:45: Importance of the voice. Who are you and who are you talking to? 28:28: “Every day I come to social media, how can I make somebody’s day?” (Elana) 32:02: What reading is currently refueling Lily?
Creating EdTech Products That Solve Real Problems: Featuring Adam Bellow
Sep 16 2021
Creating EdTech Products That Solve Real Problems: Featuring Adam Bellow
In this episode, we sat down with Adam Bellow, co-founder, and CEO of Breakout EDU, and an EdTech entrepreneur and technologist. Adam gives his best advice for educators who are considering transitioning into EdTech, provides insight on how EdTech brands can successfully communicate with their educator audience, and discusses some of his philosophies on how to create genuine solutions for classroom problems. About Breakout EDUBreakout EDU: we unlock the love of learning through games.  Breakout Edu is a box with padlocks on it, each lock with a different academic purpose. Students work together in small groups to collaboratively unlock the box. Inside of the box, there are discussion cards based on the 4 C’s. About 2 years ago, Breakout also launched a digital platform with games, a game design school and a series of course materials that allows the students to become creators. Adam expressed a huge value for student creation and student ownership as a higher level proof of learning, using what they learned in class to do something that’s actually fun. Note: This interview was originally recorded on August 27, 2021  as part of the All Things Education and Marketing podcast hosted by Elana Leoni. About Adam:Adam is a dedicated educational technologist, father of two young boys. He is the CEO and Co-Founder of Breakout EDU, the immersive gaming platform that enables teachers and students to transform classrooms into places of discovery and inquiry-based learning. Previously, he served as a Presidential Innovation Fellow for the Obama White House, created several edtech learning platforms including eduTecher and eduClipper. Adam has written numerous books about educational technology and speaks internationally on the subject of education and technology. If you enjoyed this week's podcast, click here to rate us and let us know your favorite part of this episode. To make sure you don’t miss future content, make sure you’re subscribed to our Adam said there is one central question to every good edtech product: “what do students need most?” Instead of building out of need, Adam said some edtech brands “build for flashiness, like a lot of pitches I’m sure you’ve heard from an EdTech space. It’s like, oh it’s like this for the classroom without ever thinking did we need that in the classroom? So for Adam, the key to a good edtech founder is “being able to critically look at it and be like, will this actually matter to those kids? Will it make the product better? Will it make the experience better? Or is it just something that we’ve done for the sake of doing it?” With their experience in the classroom, Adam said teachers are uniquely equipped to ask those questions and use that critical eye. Adam said that, in order to have a successful marketing product, “The advice I would have is value first. Like we were talking about earlier. But just help as much as possible. And sometimes your product may not solve all of their problems. And the world of education is full of amazing voices. On your end, your job should be to elevate voices as well. And you can elevate voices that are related to the things you're passionate about.”  In reflection, Adam said “I think Chris Lehmann had the quote from years ago, “It needs to be ubiquitous, necessary, and invisible.” And like oxygen, right. That was his quote, like oxygen. And it’s true. I mean that’s still exactly true today. It is not about the technology. Every kid has, most of the students have access to devices, some multiple devices. And as the devices get more and more impressive, and the kids are doing more things with the device on their own, it’ not about the flashy toy and it’s more about what we can get these students to do with that. focusing on the product, not on the how to or the technical side of it.”