In this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide.

Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to integrate it within the entire company (and not let it be a siloed effort).

Toward the end of the conversation, Ilana shares some really great nuggets of wisdom for anyone starting in comms or thinking about it as a profession. To top it off, we get into an inspiring conversation about how to integrate educator voice into your day-to-day.

This conversation is such a breath of fresh air that made us smile. We hope you enjoy this conversation as much as we did.

Questions Covered:

• What is the relationship between communications and other leaders and departments within the organization, including the executive team and marketing?
• Why is a robust internal and external communications function critical to the success of any organization?
• How do you evolve a brand over time while preserving its core identity? What are the benefits of conducting listening tours with customers and colleagues?
• What advice would you give to aspiring communications leaders on finding their power, purpose, and voice?
• What are some of the things that fill your cup?

Here's the full transcript of Ilana’s podcast episode.

Mentioned in this episode:

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