PODCAST EPISODE

It takes two to tango — Making channel partnerships work

BBNmixtape

Oct 12 2021 • 20 mins


Selling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.

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