Building Unapologetically

Jourdan Guyton

Join content coach Jourdan Guyton as she helps heart-centered female entrepreneurs build their purposeful businesses unapologetically. Through vulnerable conversations and behind-the-scenes business insights, Jourdan spotlights tangible strategies across key pillars like marketing, scaling impact, and leveraging your gifts. If you're a mission-driven entrepreneur ready to transform your dreams into an inspired business and life you fully love, this show equips you with the resilience, community and support needed to show up fully as your authentic self. The Building Unapologetically Podcast unpacks topics like: ✔️ Strategies for creating content that resonates and converts ✔️ Stories of overcoming entrepreneurship hurdles with faith ✔️ Boundary setting and self-care for female heart-centered entrepreneurs ✔️ Forging connections through vulnerable storytelling ✔️ Student spotlights from Jourdan's signature program - Courageous Content Academy Each week, dive into motivational success stories, up-to-date strategies, and practical frameworks guaranteed to help you level up with bold purpose. Ready to start building unapologetically? Subscribe now so you won’t miss a single episode, and tune in every Wednesday! read less
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Episodes

One Season Ends, Another Begins - Spring Podcast Break & Introducing The CCA Experience
May 15 2024
One Season Ends, Another Begins - Spring Podcast Break & Introducing The CCA Experience
Welcome back to another lit episode of Building Unapologetically! I'm so excited for today because we're talking all about money, honey. We're officially in May and almost halfway through Q2, so it's the perfect time to reflect on your current money habits and see if you're truly staying in your own bag.In this episode, I'm giving you 3 key focuses to help you get more money and abundance in your business for the rest of 2024. We often think more money comes from the doing, but I really want to speak into the identity you're embodying.Also, this is the last episode for Season 1 - can you believe we started in October?! Thank you for trusting me with your time and tuning in week after week. Please leave a ⭐⭐⭐⭐⭐ review if this podcast has given you life. We'll be back in the fall after I take a summer break to recharge.I have a major announcement -We just launched the CCA Experience Membership!! You asked for it, and we created a membership filled with monthly challenges, learning labs where we create content together in real-time, a community, and so much more. The founding members pricing is only $47/month and you can cancel anytime. This is so value-packed, it's truly a no-brainer.There's no limit to what you can achieve by doing the inner work, being yourself, and trusting that what's promised will come to pass on God's timing, not yours. Time is not an issue!Thank you for rocking with me this season. I'll see you soon in the CCA Experience if you're ready to take your content game seriously to increase sales in an authentic way. Let's get this money together!⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedIn
Stop Giving Up So Easily - Your Clients Are Waiting On YOU
Apr 24 2024
Stop Giving Up So Easily - Your Clients Are Waiting On YOU
It's story time! Back in 2020 for my very first launch of the Courageous Content Academy program, I was hustling hard - going live multiple times a week, sending all the emails, giving it my all.I had visions of enrolling like 15-20 fresh students, but when that launch period was closing...only one woman signed up. Just one! I was S.T.R.E.S.S.I.N.G. One student after all that work? I really questioned if I should postpone everything.But I decided to push through and give that brave student my everything for 90 days. By the end, she grew her audience from 83 followers to over 17K!! She launched multiple income streams and fully stepped into her expertise.I'm sharing this because too often, we entrepreneurs want to throw in the towel if a launch doesn't go perfectly. We get one signup and are ready to quit. But your clients are waiting on YOU, sis!That's why I'm hosting a series of FREE LIVE Trainings this week to help you create authentic content that actually connects and converts. No more burnout, no more algorithm overwhelm!I'll be breaking down my 3 C's Framework - the exact system I've used for 4 years to generate over a half a million dollars by serving my people, the heart-centered women I'm called to uplift. In this training, you'll learn:How to get crystal clear on your ideal clientThe content pillars that will deeply resonateSustainable strategies for consistent creationNo more counting yourself out! This training is gonna be absolute fire, so secure your spot NOW by clicking HERE.Whether you've had a launch with just one signup or none at all, I'll make sure to re-energize you to stay committed. Your transformation story and the clients assigned to you are just getting started.The doors are opening, and all you gotta do is show up! No more giving up - I'll see you at this FREE Live Training.
Unlocking Sales: Avoid These 4 Social Media Mistakes + Free Training!
Apr 17 2024
Unlocking Sales: Avoid These 4 Social Media Mistakes + Free Training!
Girl, let's get into this episode all about unlocking those sales! I'm dropping straight fire to help you close more clients in 2024. Can you believe we're already in Q2? Excuse me, but, where did the time go?!Anyhow, I've got a huge announcement: 📣I'm hosting a free live training next week on my 3 C's framework for creating authentic content that connects with your audience and converts them into customers. The link to sign-up is here👉🏾 https://bit.ly/SMTSPodThat's right sis, you're invited to join me as I pull back the curtain on my best strategies. I'll be walking you through clarity, content, and consistency so you can finally start selling out your offers on social media. This training is going to be pure value! I'm not just talking at you - we'll actually implement these strategies together so you can take action right away and see results.Back to the meat of the episode....Here are the 4 social media mistakes that I see too many biz owners making:Mistake #1: Being consumed by the metrics Mistake #2: Not selling enoughMistake #3: Selling without a processMistake #4: Letting inconsistency keep you out the gameTune in to the episode to hear me talk more in depth about these mistakes.And don't forget to secure your spot for my free live training on the 3 C's framework! I'll be sharing more gold to help you consistently create content that connects and converts.This is your chance to get me in your back pocket, sis. I'll be answering all your Q's live so you can walk away ready to take action. Don't miss out!Sign up right now 👉🏾BY CLICKING HERE👈🏾because these spots will go quick. I'll see you there!⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedIn
47K Views, No Ads, No Overwhelm - Video Content Creation Simplified
Apr 10 2024
47K Views, No Ads, No Overwhelm - Video Content Creation Simplified
Okayyyy, listen up! In this episode I'm revealing all about my top content strategy that's been getting me 47K+ views with no ads and zero overwhelm. We're talking the simplest way to show up consistently on social media without stressing over fresh content every day.I've low-key been using this strategy for years, and it's one of my fave ways to grab all the eyeballs without burnout. The best part? My students in CCA who've been following this blueprint are seeing their content blow up too!We're diving deep into the power of B-Roll content. That candid, behind-the-scenes footage that lets you be the star without always being on camera. I'm breaking down:Exactly what B-Roll is and why 75% of people prefer learning about products/services through video over text My 3-step process for easy B-Roll creation - keep it simple, use what you already have, and batch that content! How to maximize your B-Roll by adding popular opinion statements, resources, tools, or inspirational audioI also created an amazing FREE GUIDE with 100 free B-Roll content ideas to get you started! 100 B-roll ideas GUIDE is waiting for you HERE👈If you're ready to attract more eyes (and clients!) through social media without the overwhelm, this episode is a MUST. No more stressing over posting the perfect reel or feed post every single day. With B-Roll, your everyday moments become video content gold.Get ready to see your views skyrocket while reducing burn out. Let's get simplistic with our content strategy y'all!⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
Four Figure Content Wins: My Strategies Revealed
Apr 3 2024
Four Figure Content Wins: My Strategies Revealed
Welcome back to Building Unapologetically. This episode is about to be bananas - I'm debunking all the myths and limiting beliefs you got around closing four figure clients on social media. We are going to break it all the way down on how my clients are getting results in 30-60 days in my Courageous Content Academy (CCA) program.Let me put it this way - you don't need 10K followers or to create fresh content every single day to land four and five-figure clients from social media. I've provided my students with the sauce - the CCA blueprint - and they are securing the bag, sis.Here are three student wins from the 60 days in my program: The time management coach for career moms who made her first sale in 30 days, got clients lining up for her upcoming program launch, and doubled her content views/shares by repurposing one viral post. Her cheat code?➡️ Repurposing Made Easy episodeThe visual storyteller who landed a $4,800 web design client after making a major mindset shift. She got clear on promoting her services without desperation. The career transition coach who hired a team to focus on her paying clients. One reel speaking directly to educators wanting to transition to corporate careers hit 139K views with 380 people asking on more info to work with her in the comments!These women trusted the process and it's paying off BIG time.If you want to be next, get on the CCA Waitlist now before doors reopen this month. You'll be the first to know all the details on how to join this powerful community and start attracting your dream clients through social media without a gazillion followers.⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
Do You Need More Leads?
Mar 20 2024
Do You Need More Leads?
We are back this week with another fire episode of Building Unapologetically. Today we'll dive into the lead generation strategy.Because let's be real - without fresh leads flowing into your pipeline on the regular, you ain't got no business. Period.So in this episode, I'm breaking down the 5 essential strategies to start generating (quality!) leads for your offer:Know your WHO down to the nitty gritty details. We're talking characteristics, pain points, the whole nine! Can't market to anybody if you don't know who you're really trying to attract. 2. Get consistent with that content! Define what consistency means for you (2 posts a week, 1 Reel a day, whatever it is!) and stick to it. Showing up is how you stay top of mind. 3. Build that email list. Opt-in freebie, anyone? I'm giving out my tips for using digital downloads to organically grow your list with hot leads. Check out Skills To Sales Templates to make a freebie in a matter of 20 minutes!Also, if you are interested in email strategies, shoot me a DM on Insta ⁠⁠⁠@jourdanguyton⁠⁠⁠! I'm happy to do a whole separate episode breaking down my email cadence and email marketing strategies. 4. Nurture them relationships! Don't just leave your audience hanging. I've got ideas for connecting 1-on-1, hosting meetups, and really romancing those potential clients. 5. Love on your current customers! You betta be appreciating and nurturing those existing leads too! More repeat sales = more coins in your pocket.And because I'm abundantly blessed, you already know I'm sharing the wealth. Do me a favor and shoot this episode to any heart centered entrepreneur in your circle who needs a lead gen jumpstart. We all win when we all win!Grab your notebook and get ready to APPLY these game-changing strategies.⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedIn
Repurposing Content Made Easy
Mar 13 2024
Repurposing Content Made Easy
Okay, we're talkin' all about repurposing that content today! Because why make things harder than they need to be, am I right? I know you're probably thinking "Jourdan, I barely have time to create one post - how am I supposed to repurpose it?!" Girl, I got you! This episode is breaking it all the way down so even your overworked, overwhelmed self can finally get it.What we are discussing:Why repurposing is a content game-changer (more eyeballs = more clients!)3 fresh ways to start repurposing like a pro (spoiler: it's easier than you think!)How to keep that content working FOR you across all platformsPlus I'm sharing examples straight from my own business and CCA program to show you exactly how it's done. No more guesswork.Now let's get into repurposing made easy so you can work smarter, not harder when it comes to marketing that business, aight? Let's get it! ⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
My Mindset Makeover: Three Key Shifts Towards Abundance
Feb 28 2024
My Mindset Makeover: Three Key Shifts Towards Abundance
If you've ever caught yourself thinking "I'll never make 5 figures" or "Where is this money going to come from?" - this episode is your sign to shift gears.Because this week, I'm getting vulnerable about the limiting beliefs I used to have, the daily habits that shaped my abundance mindset, and how my FAITH has been crucial along this journey. See I used to tell myself "Girl that's impossible, you crazy!" when I would set big goals in my business. But I soon realized my mindset was keeping me overwhelmed, and hella exhausted trying to figure it all out alone. Abundance isn't just about the money honey - it's a whole mindset. Here are the three shifts we are talking about in this episode:How I flipped my self-talk from lack mentality to "Where's my 4 figure client at?!" The daily habits + environments that made me feel abundant before I even saw the $$ pour in How getting on my faith + being grateful for the little stuff opened the floodgates of blessings And because I'm committed to blessing others while I'm out here gettin' blessed - do your girl a solid and pass this episode along to any friend or entrepreneur in your circle who needs an abundance makeover! Book I mentioned: The Science of Getting Rich⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
Ask Me Anything - Part III
Feb 22 2024
Ask Me Anything - Part III
Welcome back to Building Unapologetically!I know I've been MIA - your girl needed a minute to catch my breath and also dive into the work with my new Courageous Content Academy students! Shout out to my CCA crew - so much happening already with clients closed, positioning shifts, major wins. These women are doing it! Anyways, today I’m back with another AMA (Ask Me Anything) sesh to drop some gems and helpful tips for wherever you at with your entrepreneur journey!Q1:If you had to restart an Instagram page from scratch - what would and wouldn’t you do? Q2:Thoughts on collaborations & relationship building? LinkedIn tips in general?Q3:What’s your process before investing coins on a new program or coach? Break it down! Make sure to peep my LinkedIn profile for a sneak peek on how I do things over there:Also...I'm excited to share that Building Unapologetically was recently featured in Feedspot's Top 100 Women Entrepreneur Podcasts list for 2024! It's amazing to be recognized among so many other incredible women out here doing big things. Blessed!Check out the list here.Thank you so much Feedspot for featuring Building Unapologetically! As always, if these episodes are bringing value & inspiration, please drop a rating & review on Apple Podcasts. It helps the podcast reach more heart centered entrepreneurs.Make sure to slide in the DMs with any other Qs you got for upcoming AMA episodes, and tune in next week for some juicy sales content. We gotta hit those Q1 revenue goals sis!Thank you so much for listening. Do me a favor - keep building unapologetically.⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedIn
The Secrets of Selling on Social
Feb 7 2024
The Secrets of Selling on Social
Hey friends! I'm back with another money makin’ episode about selling on social over here on Building Unapologetically.As we step into February, I've been thinking a lot about the digital landscape and how much it has shifted. Buyers are moving slower these days when it comes to parting with their coins. Trust and connection is so key before people feel ready to work with you!You gotta put your offer out often and clearly so buyers know exactly what transformation you provide. So, today I'm breaking down my 3 C's framework that I teach in my signature program CCA - clarity, content and consistency - to help you sell with confidence!First - CLARITY honeeey. You absolutely must provide a clear path to lead your audience to that designated destination! Give them the directions, shortcuts and reroutes to take the right steps to work with you.Next - get CREATIVE with CONTENT! Go beyond just posting your offer in stories or in your grid. Wow your audience with a fancy reel, a swipe up, a Live, an irresistible caption - showcase your offer across platforms.Lastly - CONSISTENCY. I cannot stress this enough - you gotta sell OFTEN and OWN IT! McDonald's got their $1 sweet tea sign out 24/7, Fashion Nova hittin' your inbox everyday - don't be shy about asking for that sale consistently across platforms sis!If you need help, I got you! For a limited time, use code PODCAST24 to save $100 on my Social Sales Bundle for selling on social.➡️ CLICK HERE TO CHECK OUT THE SOCIAL SALES BUNDLEIMPORTANT NOTE: You add the coupon code PODCAST24 when you scroll down to the bottom of the page, below the COMPLETE ORDER button.Thank you for tuning in! Make sure to leave a review on Apple Podcasts and please share this episode with a friend if you found value. As always, continue building unapologetically.⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:Instagram
Post Launch CEO Wellness
Jan 31 2024
Post Launch CEO Wellness
Welcome back to another episode of Building Unapologetically!Today we're talking all things launching. Let me tell ya - it's a process. It is a THING! In this episode I wanna take you through my strategies from my recent launch of the Courageous Content Academy (CCA). Doors close at midnight TONIGHT (January 31st) so hit me up in the DM-s if you still got questions!My launch rituals fall into two buckets - systems and self-care.On the systems side:A detailed playbook we created to execute the launch smoothlyLimiting external meetings and projects during launch seasonDefining clear team responsibilitiesShout out to my team - they really showed OUT during this launch time!On the self-care side: Daily devotionals and affirmations to feed my soulWellness practices like acupuncture, massages and infrared sauna sessionsPrioritizing quality time with family before launch craziness startsUnplugging for 48 hours once the cart closesI hope these rituals give you some ideas for your next launch.Thank you as always for tuning in! Now go out there and secure them bags!⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
CCA Is Officially Open!
Jan 24 2024
CCA Is Officially Open!
After over a year away, your girl has finally opened the doors back up to my signature coaching program - the Courageous Content Academy (CCA). If you're craving to connect deeper with your audience and consistently close out offers, you need to listen up! I give all the details on what makes CCA so unique and why it may be your next game-changing move of 2024. Trust me, we are CALLING IN major breakthroughs together. Here's what we're diving into:Why group coaching with my students is my fave & what to expect from me as your coach The one thing that sets CCA apart from any other program out there Stories from past students that will INSPIRE you How this is an amplifier for heart centered entrepreneurs who are already powerful Details on the full year curriculum and community Practicalities like the teaching platform, templates, and more! FREE TRAINING - Social Media that Sells Before the CCA doors close on the 31st, join me today at 5PM eastern for my free training Social Media That Sells! I'm breaking down how I was able to create unapologetic content on social media taking me from zero clients to SOLD OUT OFFERS.And if you join CCA before Jan 31st at midnight you'll get LIFETIME access to all new templates and content. So don't play around sis!⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
Is Your Content Missing the Mark? - Come to Live Training
Jan 17 2024
Is Your Content Missing the Mark? - Come to Live Training
On this week's episode of Building Unapologetically, I'm getting real with a gentle drag about why your content might not be converting like you deserve, boo.As I always say, clarity, content, consistency is the name of the game when it comes to next level content. So in this gem droppin' ep, we are putting your content under a microscope using my signature 3C method.Here are the reasons your content might be missing the mark:You're talking to everyone, attracting anyone. No more shouting generic content that speaks to everyone, hoping your dream client tunes in. Get crazy clear on who lights you up so they feel like your content was made for them.All value, no destination. I know you're bringing the value bombs, but don't leave your audience hanging! Every piece of content needs a clear next step, even if it's just engagement. Give them a path to follow from value town to your offers.Fear of crickets. Don't let low engagement shake your confidence. Post fearlessly, follow up relentlessly, and push past the discomfort. Some of my best students got clients from posts with barely any interaction. Let that sink in.Want to learn even more about creating show-stopping content that sells? Don’t miss my free live training event on January 23rd and 24th - Social Media That Sells.In this free virtual workshop, I will teach you my 3 secrets to content that converts, allowing you to:Confidently attract your dream clientsCraft valuable content that also sells your offersAchieve consistency without burning outYou’ll walk away with practical strategies to authentically connect with your audience, create content that resonates, and sell out your offers with confidence... Just like I did!If you’re ready to go from missing the mark to making an impact, secure your seat at Social Media That Sells now. This is an event you won’t want to miss!⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:
Overthinking Overload: My Journey to Clarity & Confidence
Jan 10 2024
Overthinking Overload: My Journey to Clarity & Confidence
Hey hey! It's your girl Jourdan with a fresh new episode of Building Unapologetically. Today's episode is all about one of the biggest hurdles we face as business owners - overthinking. I'm sharing my personal struggles and dropping four strategies that have been game-changers. 1. Focus on the Mission, Not the MetricsWhen overthinking paralyzed my content creation, I shifted focus. I was freaking out about my content until I got laser focused on who I was serving. Now I create for my one woman and let the metrics fall where they may.2. Find Strength in CommunityWhether in faith groups or online communities, surrounding myself with like-minded individuals has been a game-changer. Having a squad that reassures you, saying, "Girl, that's normal," is a sanity saver. If you're not in a community, get in one, or better yet, start your own!3. Invest in MentorshipMentorship is the holy grail. Investing in someone who's walked the walk and achieved what you're striving for is a shortcut to success. If you don't bet on you, who will?4. Empower Yourself Through Daily ChallengesEvery day, do something that scares you a bit. Respond to that message left on seen, go live for the first time, introduce a new service. Doing something that scares you builds the trust bank with yourself.Eliminating overthinking isn't about perfection; it's about progress. These strategies have made me bolder, more courageous, and significantly less in my head.Before we wrap up, a huge shoutout to Tiona Tyri for the awesome podcast review! Your words mean the world. Anyways, I hope these strategies infuse a fresh wave of confidence into your journey. If you're not subscribed, hit that button, and stay tuned for next week's fire announcement. Until then, keep building unapologetically.CLICK HERE TO SUBSCRIBE TO MY NEWSLETTER⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedIn
Content Cashflow - My Winning Strategy for 2024
Jan 4 2024
Content Cashflow - My Winning Strategy for 2024
Happy New Year, everyone! I can feel the energy shifting, and I'm thrilled about all the possibilities this year holds. In this episode, I'm diving into our content strategy for 2024, focusing on four key areas that will set the tone for a successful and intentional year.1. Planning:I've realized that although I planned in the past, there's always room for improvement. This year, my goal is to plan my content at least a month in advance. Planning in advance removes the stress and mental clutter, allowing for a more organized and intentional approach to content creation.I've even created a free resource, the Profitable Content Roadmap. It's a comprehensive guide to help you plan your content effectively.DOWNLOAD THE PROFITABLE CONTENT ROADMAP HEREActionable tip: Dedicate time this week to plan your content, whether you're using a digital calendar, CRM, or a good old-fashioned paper planner.2. Connection:I've noticed that I need to be more intentional about this aspect in 2024.  Engaging with your existing audience is just as important as gaining new followers.Actionable tip: Take time to engage with your current audience. Respond to comments, send thank-you messages, and explore new ways to connect, like creating exclusive content for specific groups.3. Selling:Shifting the mindset around selling is crucial. It's not about being pushy; it's about serving your audience. I'mma sell this year, and you should too!Actionable tip: Make it a goal to have a weekly post dedicated to showcasing your offer. Use different formats such as reels, live videos, or carousels. The Profitable Content Roadmap has detailed content breakdowns for various platforms.4. Authenticity:In 2024, I'm focusing on creating more content that reflects the authentic me. This includes more face-to-camera videos, behind-the-scenes updates, and transparency about my business journey.Actionable tip: Identify a type of authentic content you've been wanting to create and schedule it this month. It could be a podcast episode, a reel, or a live video. Embrace the authenticity that aligns with your comfort level.I hope you've got your pen and paper ready. Let's make 2024 a year of intentional, impactful, and unapologetic content creation. Remember, the only competition is yourself, and the goal is to be 1% better than yesterday.⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly...
23 Lessons I Learned in 2023
Dec 28 2023
23 Lessons I Learned in 2023
We are nearing the end of year 2023. What? Already? We've made it through another one.On that note, I hope this special episode has you reflecting and celebrating 2023. I wanted to share some of the top lessons I’m taking into the new year. May they reach, inspire, and challenge you on your own journey.Here are some of them:Staying grounded in daily gratitude. Yep, that simple practice keeps me going even through hardship. Implementing systems across my business and home? You better believe it brings order amidst crazy seasons. I’ve also embraced that MY voice must drive every aspect of my business - no matter the coaching or resources consumed. Don’t lose yourself or your vision baby.Here’s a big one - shoot your shot! I got bold this year courageously reaching out  on LinkedIn and conferences. Though so scary, it landed me 6-figures in B2B partnerships! Community is a two-way street. While I host spaces, I learned to fully participate and introduce myself in groups I join. No proximity without activity sis!On the personal end, I recognize the importance of feeling my feels, not minimizing emotions. Grief is ongoing and I let therapy sustain me while building my thing.I’m believing BIGGER for 2024! More lives changed, more territories reached. But it takes focused work + faith. Tune in to the episode to hear more of the lessons I learned in 2023.What lesson landed with you? What’s your word entering the new year? ⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
Stop Winging Your Content: Start Doing These 3 Things
Dec 20 2023
Stop Winging Your Content: Start Doing These 3 Things
Welcome to another episode of Building Unapologetically! Today we're diving deep into content strategy.Let's talk about this whole "winging it" situation. I get it; we all want to put our content on autopilot, but it's time to kick it up a notch. No more random posts when the wind blows north or you're feeling cute. We're in business, and content is our powerhouse for leads. It's time to be intentional, plan ahead, and set it on autopilot.You feel me? I know you do. Now, let's get into three things you should START doing so that you are not winging your content.But before that, CLICK HERE TO GET YOUR FREE PROFITABLE CONTENT ROADMAP.Step 1: Monthly content check. Not just likes and shares, but what felt good to create? What made your audience go wild? And, most importantly, what content led to those conversions? That's your gold mine.Step 2: Find your staple content. What's your go-to? The stuff your audience craves? Experiment, sis! Live sessions, day in the life, twitter quotes on a graphic – find what hits every time.Oh, quick story – I had a client scared of lives, but we mapped it out, she went live, and bam! She loved it. Step 3: Don't fear repeating yourself. Repurpose that content! Your audience digests info differently, so hit them from all angles. And offers? Talk about them more. Sell, sell, sell. Your business deserves it.CLICK HERE TO SUBSCRIBE TO MY NEWSLETTER ⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️100 Profitable Content PromptsSkills To Sales Templates⬇️CCA MEMBERSHIP EXPERIENCE:⬇️Enroll in my CCA monthly membershipDid you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some loveConnect with Jourdan:InstagramLinkedInTwitter Website
AI But Make It Authentic
Dec 13 2023
AI But Make It Authentic
Well hello, it's your girl Jourdan, back with another round of "Building Unapologetically." Today, we're diving deep into the AI world, and guess what? We're shining the spotlight on ChatGPT. Get ready, 'cause I'm about to drop some knowledge on how I roll with AI but at the same time keep it authentic.Now, there are so many AI programs out there, and it's easy to feel overwhelmed, right? But no worries, I got your back. I'm here to break it down, spill my secrets, and help you rock ChatGPT in your business without losing that realness. I'm about to give you three ways to use AI to work smarter and not harder -  plus a bonus – 'cause why the heck not?1. Instagram:First things first – Instagram content. I'm all about batching those captions, adding them into a Google Doc for the week or two, then plugging them into ChatGPT. I ask it for a rating on clarity, effectiveness, and emotional punch. I also use it to enhance my calls-to-action.2. Email Replies and Inquires:Now, onto emails – whether it's to potential clients or replies to inquiries. I draft that email first, then let ChatGPT do its thing. I ask it to make it either – professional, warm, friendly etc. It's a game-changer for leveling up communication, without losing the personal touch.3. Newsletter:Ah, my newsletter – my pride and joy! After I record the content within the app, using voice notes - I spill all the details, and then I ask ChatGPT to keep as much language I use while organizing the email.SUBSCRIBE TO MY NEWSLETTER HEREBonus Round: Supercharging CCA with ChatGPT:Oh, and here's the bonus – using ChatGPT to level up my program, the Courageous Content Academy (CCA). I tell ChatGPT what the program is, who it's for, achievements, feedback, etc. Then, I ask it to brainstorm ways to make the program even more mind-blowing. You will be amazed by the things you maybe never though of on how you can improve your offerings.And if you're curious about CCA or wanna share your thoughts, slide into my DMs with "CCA." I love to chat with you in DM-s.Now, the key to this AI adventure is giving context. Feed ChatGPT the nuances, the quirks, the real YOU. And remember, you don't need to jump on the paid version unless you're craving more features. I use the free version and it works just fine for what I'm trying to accomplish.If you loved the nuggets in this episode – and I really hope you did – show some love! Drop a review, rate the podcast, share this podcast with a friend, and let's keep this unapologetic journey rollin'. Your reviews mean everything to me. We hit over a thousand downloads, and we're just getting started. Till next time, keep building unapologetically. SUBSCRIBE TO MY NEWSLETTERCHAT-GPT LINK⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️
Ask Me Anything - Part II
Dec 6 2023
Ask Me Anything - Part II
Hey there, I'm back with another episode of "Building Unapologetically," and I'm so pumped for part two of our Ask Me Anything (AMA) series. Your questions have been fire, and your engagement keeps this journey alive. As we hit the two-month mark on this podcast, a huge shoutout to each one of you – your support means the world. Let’s hop on the four questions I have for today’s episode.Question 1: Business Lessons and Insights - What would I do differently?Alright, so someone asked if I'd do anything differently in my business journey. Here's the scoop – every twist, turn, and hurdle has been part of a divine plan. But let me drop some wisdom – always invest in your growth. From day one, I hired a coach, and that move shaped my business path. Another crucial lesson I've learned is to ensure that amidst the noise of expert advice and external influences, you never lose sight of your own vision for your business. Question 2: Balancing Life as a Wife, Friend, and EntrepreneurThis is a topic that resonates with many of us. Finding balance can be challenging, and I agree that there's no such thing as a perfect balance. One of the strategies I've implemented is having a designated day for myself. At first, I called it my 'CEO wellness day,' then my 'healing day,' and now I refer to it as my 'desire day.' On this day, I focus on doing things that bring me joy and recharge my energy. It could be anything from shooting content, recording the podcast, getting a massage, or simply enjoying a peaceful moment alone.Question 3: Have Your Relationships Changed Since Starting Your Business?While my business journey has been transformative, my relationships have remained relatively unchanged. However, what has shifted is my appreciation for time. As an entrepreneur, time becomes a valuable commodity, which means less room for casual hangouts or spontaneous meetups. To navigate this transition, I’ve had to focus on clear communication and setting boundaries. I've realized that it's okay to prioritize myself and my business without feeling guilty or obligated to always be available. This has been vulnerable to admit, so I hope it helps someone!Question 4: Tips for Creating Content in DecemberAs we enter the holiday season and the final stretch of the year, creating compelling content can be both exciting and challenging. Platforms are placing a greater emphasis on originality and authenticity, so consider incorporating video content, day-in-the-life snippets, behind-the-scenes footage, and photo dumps. Sharing your personal reflections, lessons learned, and goals for the upcoming year can also resonate well with your audience. If you find yourself wanting to take a break during the holidays, consider batching your content in advance. Alright, thanks for being part of the Building Unapologetically community. We're two months deep, and I'm feeling the love. Show some more by dropping a review wherever you are listening to the show and sharing your thoughts. Let's keep growing, nurturing relationships, and creating content that screams authenticity. Wishing you a week filled with love, joy, and purpose.⬇️My weekly newsletter⬇️Subscribe Here⬇️Free resources⬇️FREE Profitable Content RoadmapFREE GUIDE: 100 B-roll ideas⬇️Paid resources⬇️
Ask Me Anything - Part I
Nov 29 2023
Ask Me Anything - Part I
Welcome back to Building Unapologetically! Episode 9 is special because it's the first-ever Ask Me Anything! Y'all came through with amazing questions, and today, we're diving into five of them. There will be a part II, since I got so many great Q-s.Business side of things:Question 1: How to keep your audience engaged through stories and content in general?Consistency is the name of the game, part of my OG framework (Clarity, Content, Consistency). Define YOUR consistency. I'm good with 4 posts a week—no need to be a daily posting machine. Stories are golden for that behind-the-scenes magic. Polls, questions, and call-to-actions keep 'em engaged. It's a journey, not a sprint! Question 2: What's the biggest hang-up for entrepreneurs on social media?Overthinking is the biggest vibe killer. Drop that overthinking baggage. Focus on the mission, not the metrics. Be unbothered and post with purpose. Remember the fearlessness of early social media days, when we used to post pizza nights, hanging out etc? Bring that energy back! Question 3: When your partner isn't a business owner, how to manage discipline and accountability?Keep business and marriage separate. No turning date night into a biz venting session. Find accountability you need in communities. Grateful for my techie hubby holding it down when things get south!Personal side of things: Question 4: How Are You?I'm in the "let it be easy" vibe. Enjoying the white space on my calendar, thinking about relaunching CCA, and getting a puppy! 🐾 Life transitions ahead, and I'm feeling blessed and excited for what's to come. Question 5: Staying Grounded in Faith Reflect on past promises fulfilled, screenshot wins, and revisit the 'why' folder. Worship music, church vibes, and being surrounded by believers keep me grounded. Trust the process, even when it's crunchy. God's got the master plan! Closing Thoughts: That's a wrap on Episode 9, Ask Me Anything part I! Keep those questions coming, and let's keep building unapologetically together. Love y'all! Did you enjoy this episode? If so, it would mean the world to us if you could support us by:1. Leaving a positive review and rating on Apple Podcasts2. Subscribing to the podcast to never miss an episode!3. Screenshotting this episode and sharing it on your IG story and tagging me ⁠⁠⁠@jourdanguyton⁠⁠⁠ to show some love!Connect with Jourdan:InstagramLinkedInTwitter Website