For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode55In this episode, we're getting very real about dealing with tough times in business. We also have a fun time chatting about the pitfalls of personality tests, embracing your quirks as a CEO, the importance of having a growth vs. a stuck mindset, and sooo much more!My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.Topics discussed:Feeling gratitude and being in “awe” of ourselves and our businessHow to come out of survival mode Having a more balanced view of your shortcomings and mistakesNot operating your business out of a place of shameLooking for learning opportunities in every mistakeHaving a growth vs. stuck mindsetUsing personality tests effectivelyRunning worst case scenariosFiguring out your CEO quirksThe time and energy burden of social mediaLinks/Resources Mentioned:Cognitive Distortion Worksheet (free)Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest Julia DeWolfeWebsite: juliadewolfecoaching.comInstagram: @juliadewolfecoachingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode54In this episode, I’m talking about my objection to the entire idea of handling objections.I don’t know about you, but I don’t particularly like being “handled” on sales calls.Sometimes people have legitimate questions that deserve an answer and sometimes they have legitimate objections that deserve to be respected. If you’re like me and have felt “the ick” when hearing advice on approaching objections, you’ll definitely want to listen to this episode. Here's some of what I dive into in this episode:What is and is NOT an objectionThe #1 thing that's key to selling confidentlyParting ways on a positive note when there is an objectionThe difference between manipulation vs. being supportiveThe nuance around money Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode53In today's episode, I’m talking about the exact places my clients come from. As I’ve built Easy Scaling for the last 18 months, I’ve carefully tracked exactly where my high-ticket clients find me. It’s important to me that I show up in places that make sense for me AND my business. I like to see where each of my clients is coming from so that I can make choices based on what is actually moving the needle in my business. I also want to ensure I’m not spending my time and money in areas that don’t grow the business as much as some would think. Topics discussed:The exact breakdown of where my clients have come from (including percentages for each)Where and how I show up to make the biggest impact on gaining high ticket clientsHow paid ads and organic networking have factored into my growthWhy you should be evaluating where your clients come fromConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode52In today's episode, I’m talking about all things time and calendar management and what works for me. We all know how important time management is but it’s usually easier said than done to actually implement real changes. If you’re constantly feeling drained and that your calendar is chaos, you aren’t alone. But luckily there are practices you can try to help gain control over your schedule. Time and calendar management tips that I use to keep my schedule on track:Designate days for specific types of calls. This helps me focus on what I need to do each day without having to completely switch gears to different aspects of my business. Block out my calendar for 1-3 weeks based on what’s going on in my personal life. For example, if I have 4 calls scheduled in a day, I’ll go in and block off the rest of my day so that I don’t schedule anything else and end up overwhelmed. Cancel and reschedule liberally. I give myself permission to cancel and reschedule as needed based on my schedule as it changes. I try really hard to not reschedule client calls, but the rest I try to keep flexible. Tracking my cycle. Cycle syncing is a game changer when it comes to creating a calendar and schedule you can follow through on. Check out Julia’s episode on cycle syncing to learn more. Once per month, I block an entire week off as my “client off week” and I plan ahead for 3-6 months so that my client and mastermind calls are skipped for those weeks.Keeping a running list of tasks in my notes app. I can access it on my phone and computer and check it throughout the day and use it to prioritize my tasks. I encourage my clients to set a monthly focus. That’s a bigger picture view on the entire month that answers the question: if nothing else got done this month, what should I get done that would still make the entire month feel like a success? This helps keep your mindset on the things that really matter in your business. Links/Resources Mentioned:How to cycle sync your business and tap into your hormonal superpowers with Julia DeWolfe- https://www.easyscaling.com/blog/episode18Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode51In today's episode, I’m talking about lead magnets and how to select one that benefits both your potential customer and your business. A lead magnet is something you put at the top of your funnel to encourage people to sign up for your email list. This freebie will attract clients, make sure they’re aligned with your business, and give a preview of what your business can offer them so it’s important that you choose your lead magnet carefully.There are 5 important things to consider when choosing your lead magnet:Your Market- Asking your clients and customers what they want to see is your first stepYour Own Experience- Think about what you’re consistently sharing and develop from thereYour Product Suite- Look at what you want to sell and work backwardsYour Current Resources- Something you’ve already created for a different purpose could also work as a lead magnetYour Interests- This freebie will be a key part of your business and help attract clients. So make sure it’s aligned with the content and messaging you want to focus onConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode50This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Brittany Dixon, the Business Strategist, Productivity Coach, Podcaster, and Chief Efficiency Officer (CEO) of Brittany & Co. and The Productivity on Purpose Movement. She helps business owners build a business without burnout with her Days By Design Method. She is all about implementing organized time management, task management & client management strategies & systems in a SIMPLE way that allows entrepreneurs to grow their business AND take Fridays off!Topics discussed:How to know when it’s time to part waysSetting clear parameters around communicationNot giving into the pressure to customize everythingComprehensive contracts for safeguarding both partiesNavigating challenging client interactions professionallyChanging your processes based on your experiencesFiring clients always leading to better opportunitiesThe importance of trusting your intuitionConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest:Website: bcohq.coInstagram: @brittanyandco.consultingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode49 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Shannon McKinstrie, founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get big results through organic + proven social media strategies. She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur and co-founder of The Social Squad Society.Topics discussed:How to set realistic expectations for successHacking your process to avoid people pleasing tendenciesBeing particular and staying in your laneWhat happens when red flags are ignoredKnowing your value and not giving discountsResetting expectations when things aren’t going perfectlyUnderstanding and respecting your capacity as a service providerConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest:Website: ​​shannonmckinstrie.comInstagram: @shannonmckinstrieLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode48 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Kimberly Tara. Kimberly is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. She is a CPA & Certified Tax Coach who started her tax practice 6 years ago. Kimberly focuses on profit & tax strategy for female small business owners. She also is the host of the Messy Wonderful podcast and blog which focuses on motherhood, money & business. She is passionate about educating female business owners as well as young children on all things tax, finance & entrepreneurship. Kimberly is all about finding the balance to live your best life and be successful at what matters most!Topics discussed:Upholding your integrity in your workTrusting your intuition and red flags to look forWarning signs during the client intake processThe lessons you learn from bad fit clientsWhy you shouldn’t negotiateExercising diplomacy and compassionThe trap of over-explaining when firingConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest:Website: taracpafirm.comInstagram: @taracpafirmLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode47 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Luisa Alberto is the CEO of People First Finance, a complete financial service solution for women agency owners and service providers. She has almost 20 years of Finance and Operations experience working alongside visionary leaders of successful startups, and has founded multiple businesses from brick and mortar to consulting and coaching over the past decade. Her mission is to ease the financial overwhelm that holds too many enterprising women back from succeeding beyond their wildest dreams.Topics discussed:The difficulty of saying no to the moneyParting ways because of a business pivotEverything comes back to effective communicationThe signs of unfit clientsHow to part ways gracefullyExamples of boundaries to hold with clientsWhat to do when boundaries are oversteppedTrusting your instinctsConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest:Website: peoplefirstfinance.comInstagram: @peoplefirstfinanceLinkedIn: Luisa AlbertoLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

To expand on my recent interview in Authority Magazine, today I'm sharing my thoughts on what it means to be a CEO and the 5 things I wish someone would have told me before I became one. In this short episode, I dive into:The difference between being an entrepreneur and a CEODealing with  more problems as your business growsSaying noThe weight of responsibility on you as a CEOTrusting your gutBuilding and managing a teamReflecting on what type of business you truly want to haveAnd more...Reach out to me on Instagram to let me know what you think about this conversation. If you haven't already, read the full interview and article in Authority Magazine.Connect:Website: easyscaling.comInstagram: @jordanschandakingLeave a review: easyscaling.com/podcastreview

Today we're talking sales. Specifically, how to make sales easy.. because I promise, it does NOT have to be so damn hard. Here's what I dive into: Two helpful frames I use to make selling easierWhy I think sales is overcomplicated by a lot of people (and why it shouldn't be)The importance of inviting your potential clients to work with you (and what can happen if you don't)Breaking news: People like to be sold to (and why)Potential blocks preventing you from selling (or enjoying it)Exploring issues with your offer, pricing, or misalignment with the client or promise, and more...Focusing on sales activities that can be done every day and doing them consistentlyPermission for your sales activities NOT to look like everyone else'sConnect:Website: easyscaling.comInstagram: @jordanschandakingLeave a review: easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode44In this conversation, we dive into:🎧 Ashton’s business journey and the trajectory she followed to this point (it’s definitely not the “usual” route you’d expect!) 🎧 How she started her business with a very unconventional first offer🎧 Why her unique path led to building a sustainable business and cracking the code on attracting high ticket clients🎧 How she picked one idea and stuck with it for a year (honestly, I can't even imagine being able to do this) 🎧 The massive investments (we’re talking $20k+) and the massive failures she made (plus the lessons learned from these mistakes and setbacks) 🎧 Raw conversation around icky marketing (you know the type!) and how to scale without losing the depth you have with your clients And so, so much more! It’s such a FAB conversation - very real and honest and the themes we touch on NEED to be heard, especially if you’re just starting out. Go listen today on your fave podcast platform👂Connect with our guest, Ashton:Website: https://myawakening.coInstagram: https://www.instagram.com/myawakeningco/Connect with your host, Jordan:Website: easyscaling.comInstagram: @jordanschandakingLeave a review: easyscaling.com/podcastreview

If I had a catch phrase, it would be... “Let’s try it!”I know I talk A LOT about approaching everything in business like an experiment, but I think it deserves a little clarification and expansion, so here we go. Experimenting and taking messy action is a critical part of growing and scaling.In fact, I firmly believe it's only of the biggest reasons why we've grown so quickly. Messy action doesn't mean pushing and hustling without intention. It doesn't mean acting on every single idea you have (because trust me, I know you have way too many than you can actually act on). And it doesn't mean totally winging it... Messy action is all about intentionally trying new things and looking at your successes and failures through the lens of trial and error. It means kicking perfectionism to the curb. Because growth doesn't come from perfection. It comes from getting comfortable with doing things even when you have no idea whether they’ll work or not (hello definition of being an entrepreneur).And it comes from looking for ways to make everything you do in your business EASIER....This episode is ALL about how you can incorporate some experimentation into your business and some of my favorite ways to make it fun! Tune in and then come hang out with me on Instagram and let me know what you think!Work with Jordan:Apply to join The Advisory -  The only high-touch mastermind for female coaches and online service providers that combines effective strategy with done-for-you execution.Connect:Website: easyscaling.comInstagram: @jordanschandakingLeave a review: easyscaling.com/podcastreview

Most people online are selling you a lie. Maybe intentionally, maybe not. But it’s rarely ever the whole truth. They paint a rosy picture about how amazing their business is, how successful they are, how much money they’re brining in (with ease)… And they leave out alllllll the critical context about how they actually got there. What it took. What it still takes. Well, #sorrynotsorry but building an epic business is not rosy. It takes work, and dedication, and action, and failure… Building a business is an emotional rollercoaster and I can guarantee that all the shit you’re wading through right now is normal. We’ve all been there. In this episode, I’m pulling back the curtain on what starting my business was actually like.... I dive into things like:How I started the businessWhere my first several clients came fromThe early investments I madeHard numbers on investments and revenueThe importance of evolution in your businessPrioritizing constant improvementActions I took before I was “ready”Navigating confidence and experienceMy approach to increasing pricesAnd so much more. Tune in and then come hang out with me on Instagram and let me know what you think!Work with Jordan:Apply to join The Advisory -  The only high-touch mastermind for female coaches and online service providers that combines effective strategy with done-for-you execution.Connect:Website: easyscaling.comInstagram: @jordanschandakingLeave a review: easyscaling.com/podcastreview

In my opinion, quarterly planning is one of the most critical pre-reqs to scaling.In this episode, I'm going to run you through several core issues I see coming from NOT planning, and then walk you through HOW to do quarterly planning. Issues:Shiny object syndrome: Big picture planning gives you the context you need to know if you’re making aligned decisions and working on the things that are actually going to get you closer to your goals vs something that is a shiny object.Last minute everything: I mean who hasn’t decided to launch something, offer something, or do something only to feel like you’re scrambling to do everything last minute.. Details are missed, it’s not thought out and intentional. And even if it works, you feel like you’re scrambling.Long backlog of tasks: How many tasks are on your to do list that have been there for more than 6-12 months? Without comprehensive planning.. That backlog grows and it’s almost impossible to chip away at it in any meaningful way because there will ALWAYS. Literally ALWAYS. be new things to add to your to-do list. Planning allows you to stop and prioritize. Taking on too much than you can handle: So common. Unbelievably common. Because most of the time, when we have an idea, we don’t actually understand the 20+ things it’s going to take for us to actually pull off the idea. Getting granular with your ideas, projects, and tasks is what allows you to commit to a manageable amount each year, quarter, or month. How to plan:Get clear on your big picture vision and goalsAnalyze what’s working and what's not workingMake a plan for what you’re selling, your offers, your marketing, and your visibilityAnd then prioritize Back end operations projects like SOPs, systems, and automationsChunk everything out into the individual tasks and steps that it’s going to take to get your big ideas done. Setting aside time to think through all of this stuff will give you the context that you need to determine what the top priorities are in your business. You can then take that information and chunk it out into a focus for each month, your list of priority and upcoming projects for the quarter, and your backlog.To make your planning easier, leave the podcast a review to get my 90 day planning formula - This is the exact process I use with all my clients and for myself.Happy planning!Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLeave a review: https://www.easyscaling.com/podcastreview

Sales calls, discovery calls, clarity calls - whatever you call 'em - they get a bad rap 😕⁠⁠In this episode, I'm discussing my pet peeves, and I bet my bottom dollar you've experienced at least one of them.⁠Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

I'm back with my very own coach, Julia, but this time to lift the lid on our businesses and finances 💰Sharing unpopular opinions, things that scare us in business, and some of our biggest learnings to date....My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled with or overcome in my own business.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest Julia DeWolfeWebsite: juliadewolfecoaching.comInstagram: @juliadewolfecoaching

Today I'm walking you through the behind the scenes of how I actually create content for my business. I get a lot of questions about content creation from my clients and I struggled for a really, really, really long time with creating content, so I know cracking the code on this is important. Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode37This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.In this episode, we’re talking with Kim Argetsinger, a mindset coach and business mentor with a mission to help you create your version of success and make more money doing what you love. Kim’s been around the business and coaching block for almost seven years, has been on thousands and thousands of coaching calls, and has built her own booked out, multi-six-figure business and team her way that brings in consistent multi-5-figure cash months from 1:1 alone.Topics discussed:How she built a 6-figure business without spending a dime on adsHow she 3x her income in 3 yearsInsight into a revenue share modelHer million-dollar money mindsetA deep dive into her expensesConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest, Kim Argetsinger:Website: https://kimargetsinger.com/ Business Besties & Creative Bosses FB Group: bit.ly/businessbestiesfbgroupInstagram: https://www.instagram.com/kimargetsinger/ Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode36This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.In this episode, we’re talking with Katie Bambrick. Katie is a Sales, Marketing & Business Coach, helping online entrepreneurs grow and scale their businesses with organic sales & marketing strategies. It's her mission to help business owners 10x their sales confidence, create and launch offers that sell and increase their income and impact.Topics discussed:Experiencing the feast and famineKnowing when to quit her jobBeing a one-woman showBudgeting for the month aheadAll her investmentsLinks/Resources Mentioned:30-day free trial of Kajabi (my absolute favorite platform for coaches and course creators)Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest, Katie Bambrick:Instagram: https://www.instagram.com/katiebambrickcoaching/ *some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview